Evening Star Newspaper, May 20, 1930, Page 3

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" We can recommend it tter of severe tests. Your roofer e OSE BROS, €O, 2130 GA. AVE. Wanted—- —trom. York, Philadeiphi TR k0. LT P 0847, and Harrisbure, Smith’s 1313 You 8t ~ RUGS CLEANED \mpooin| Ec.v"f ast longer. zna ot the OWIN Co.. 1725 7th st n.w. Painting—Papering -class work guaranteed. Py ma;‘:: sihce 1910, Nati . Rucker S 7 lm ) H 7& NW. §OOFWORK lnfiked after KOONS Soat Company. nature promptly and capably By Dri ¥00f nl -""‘i’.l"is- itisburgh & T Cumberiand, Ma. Transter & QtoraEe Co look ‘like lowest cost. North 9160 am St District ¢ o0t Happy Dnys Are Here Again to. perfect your for "Bpring 1930 The National Capital Press ~~1 naso for rinting plans 804122 D = NW, P T POPULATION GAIN LIMIT I FORESEEN Economist Tells Farm Pub- lishers-U. S. Will Have 150,- 000,000 People About 1960. A prediction that the United States will attain a stationary population of between 150,000,000 and 170,000,000 peo- ple about the year 1960 was made today by Dr. O. E. Baker, economist of the Department of Agriculture, ini discussing significant trends shown by the census before the Agricultural Publishers’ Asso. ciation, one of the ornnl-uom aflll- ated with the Advertising ‘Feds of America in its twenty-sixth -nu\ul convention. “Whether the tion will decline thereafter,” Dr. said, “will depend on the immigration laws and on a more widespread willingness of for the sake of chil the census, the economist said, is now fewer each year, and the enrollment in the first grade of the public schools has been trending downward since 1918. Farm Decrease Cited. Raising the question of vhe!hn me farm population will be al the increasing city popul.luon durl.n' the next quarter century, Dr. Baker he cehsus of 1925 showed not only a decline in farm population since 1920, but also & decrease of 75,000 in number of farms, a decrease of about 13,000,000 acres of crops, or 4 per cent; a decrease of 17 per cent in number of horses, of 9 per cent in number of cattle and of 14 per cent in number of hogs. Nevertheless, agricultural pro- duction increased more rapidly between these two census years, or between five-year periods centered on the cen- au;‘ years, tmn in mg similar span average pm'chulnl products in the ited S 24 per cent behreen 1920 md 1921, and slnne un has remained about station- 85 to 90 per cent of the pre-war moo-md) purchasing power price.” Radio Service Visualized. Radio broadcasting as an influence in rendering public service was visual- ized by executives of the radio !ndutr{ ‘The remarkable growth of the radio industry and the service it extends to u:e public and advertiser alike was mphasized by Frank A. Arnold, direc- wr of develonnent for the National Broadcas! Co., when he cited figures of -Imlnm:l mi;veg“:hnwlngmt l::u“ 800 country, cent of the total number of {nmur: own and operate radio recel Further results of the survey, de- clared, revealed that 81 per cent of these radio owners listen in 2 hours or more dally, fltmuznn of 850 hours a ears 4 The:r and other (e:mru of the :‘uuo as an advertising medium were given before the hmulmt advertising depart- mental group of the federation, one of the outstant of 25 group meetings conducted by g::ngmmndflyo!wemven- fuee of orl¢1.n for Hi radio bmdenfln' as second only to the public press as a servant of the wbl-\e and in emphnl.ltn: to the people of Americi names of individual companies lnunnflu products for sale. Group Meetings Held. Adverunn‘ in all its manifold aspects, the range of public utilities and uncultun to the products across the counter in the chain stores, was con- sidered at group meetings of the federa- Mon throughout the city. Some of the attacked the problems facing ldvemuum wnru 1d, and oth:{‘:mrrog 8 constructive angle, gave publicity various sides of ldvenm.u, local ‘This general symposium, exundln: through the afternoon, will conclude with the annual banquet of the Adver- tising Federation at 7 o'clock this eve- n!n‘ in the Wl.lllrd Hotel, when Dr. lnwrlor, as t.he principal ve an address on ":rm Visual A Advertising.” Charles C. Younggreen, president of the federation, is chairman of the din- ner, which will be attended by more than 1,000 delegates affiliated with the various advertising groups, their wives and gueésts. Senator Pat Harrison of ippl also will speak, his topic “I Seen Your Advertisement.” Others on the banquet program in- pes | clude Walter A. Strong, chairman of the board of the .federation, who will preside; Francis H. , vice presi- dent of the Guaranty Trust Co., New York, whose topic is, “A Banker "Looks at Advertising,” and Louis Wiley, busi- ness manager of the New York Times, who will speak on “The Most Popular Literature—the Daily Newspaper.” At 10 o'clock an entertainment pro- ‘gram will be presented by talent from loul theaters and the banquet will con- clude with a dance. Advertising as a means of clearing -vny misapprehension on public utilities vanced today before the Public Utlllues Advertising tion, one of g '3 | the sections of the Federation, by B. J Mullaney, president of the American Gas Association. Mullaney, Who s also vice president of the Peoples’ Gas & Coke Co. of Chi- " | cago, suggested advertising as a means of dissipa that “white-whiskered old t extortionate rates 1o produce dividends on He said that it would rd | wa Fe also help to do away with the “monopoly oads i0 and from myth” and the assumption of “break. down in State Commission regulation. ‘The utmuu official said the Public Utllities Association had helped to betu! the situation. L. A. Hawkins, executive engineer of the General Electric , addressed the up on the relation of ‘his industry to mes, and Dr. Louise Stanley of the Bureau of Home Economics spoke on the use of electricity by housewives. Talks on National Parks. “The National Park Service has a very keen appreciation of the impor- tance and real value of advertising in our national life,” Isabel F. Story, edi- tor of the National Park Service, told the American community advertising section. “One has only to study the development of the national park and monument system during the past 15 years,” she said, “to get a correct slant on the sbsolute necessity of well direct- {uhllelly to bring worthwhile places and objects to the attention of the peo- Besuking eroup sbout the pablicity and v group al publictty and terial being used the 3. | promotional maf to promote the national mummx -dx’mlx; jusf on possession vani it can be marketed :t and with a Dl'oflt." Don E. Mowry said at_the. same session. !mm:dluw Te- INING STAR, WASHINGTON, D. C. Delegates to the twenty-sixth annual convention of the Advertising Federation d being held Washington, were received by President Hoover at the White House yesterday. In the lm kfl to right: Buuuw Capper, Walter A. Strong, Chicago Daily News; President Hoover, Charles C. Younggreen, president of the federation, and Ernest S. Johnston, president of the Advertising Club of Washington. —Harris-Ewing Photo. advertising executives | maintaini = U. . TRIP PLANNED BY GEN. TRUILLO Dominican President - Elect Will Cut Own Salary. Election Foe Jailed. By the Associated Press. SANTO DOMINGO, Dominican Re- public, May 20.—Gen. Rafael Trujillo, President-elect, today made known that he plans to visit the United States be- fore his inauguration. The object of his visit would be to “see some good friends in the Marine Corps who helped to make me a second lleutenant.” he said. While his coalition opponent Federico Velasquez, was in jail today, Trujillo issued a statement setting forth that he would not be a dictator, but a builder on economic policies. He said one of the first things he would do after in- auguration would be to reduce his own salary, $12,000 a year, and seek a re- duction also of the salaries of congress- m are poor,” said, "tharelore all ‘'must live the same.” Gen. Trupillo said he would make in e “for domestic order.” He said ‘would disarmed er he is my friend or Velas- que He also indicated that a na- tional military academy would be- es: tablished undfl‘ United States Army !n- structors if pnnme. ashington : CROSBY TO WELCOME CHURCH DELEGATES Commissioner Crosby will formally welcome the seventh annual convention of the National Federation of Men's Bible Classes, scheduled to convene here June 7 under the mplcu of the Or- ganized Bible Classes of Washington. Advance reports indicate that dele- gates, national in representation, will attend the wnvennon ‘The Washington Auditorium has been chosen as the con- vention site. A parade from the Capitol to the Wmte House ellipse will feature the pro- ;flm of the opening day. Rev. George ‘Taubman, D. D, of Long Beach, Calif,, will deliver the inaugural con- vention address at the evening session. On the concludjng day, Sunday, June thelg “a sunrise Pentecostal anniversary service, with communion administra- t.\on will be held at Temple Heights. The adjournment session will convene Sunday afternoon. ‘The federation, with an enrollment of 250,000 members, embraces more than 25,000 organized Bible ciasses in the United States. vice president of the National Chain Store Association, told the Newspaper Advertising Executives in session at the United States Chamber of Commerce Building. He pol.nhd out that the datly press of the country, through its advertising columns, is the chief spokesman of the chain stores to the public and gives Y.hem lmmedhh: contact with their cus- "No ‘retail merchant who wants to be sure ot his profit on perishable or style items can afford to ignore the ad- vertising columns of the daily press, Mr. Lyons said. With an industry reaching a yearly sales total of $7,000,000,000, he pointed out, the matter of ldvemnnl in local newspapers is of national importance. The place of advertising interna- tional trade was discussed at ¥he Inter- national Trade Conference by Dr. von Prittwitz, Ambassador of Germany, and Senor Don Carlos G. Davila, Chilean Ambassador to the United States. Dr. Julius Klein, Assistant Secretary of Commerce, and Hebert S. Houston of New York also were on the program. Ewald Presides. William R. Ewald, vice president of the Advertising Federation, pl’uld!d at the club presidents’ luncheon at the Willard, at which one-minute reports from various advertising clubs were presented. Other conference meetings during the morning and early afternoon were devoted to deliberations of the Coun- try Newspaper Department, the Direct Mail Advermlnl Association, the Finan- cial Adevrtisers’ Association, General Advertising and _conferences dealing with magazine advertising. ‘Tomorrow morning the Pedenuon of orld, an a group, its sessions at the Willard, beginning with an 8 o'clock breakfast. Florence M. Dart of Philadelphia, will preside. Mary G. Jewby, secretary of the e:‘tfi greaves Advertising, Was e extend greetings. known ndvemnng dresses by nlfinmuy, e by :::'3’3{ the afternoon. James J. Davis o e 1 session of the Il deg.:ul th will ac e gent yelock luncheon Poderation at the lfnl“ Wilare S nwr cu ol Kansas wil g, TE W discuss “!'M lation of ubor to Advenm;f“h Hanna M sults are not expected. communit must come to undzmnnd that it forced to stand up under the fire of competition, year in and year out.” Chain stores and their allied ‘interests nt $200,000,000 in newspaper adver- tising last year, R. W. executive Rep! mlck of !lunoll who is l candidate “’r the Senate, ~The Oon- sumer Dcmminu the ‘Volume.” Other the luncheon will be Dr. oy ‘The convention Plans Visit to U. S. GEN. RAFAEL TRUJILLO, President-clect of the Dominican Re- public. DONATIONS MADE 10 HOSPITAL FUND Civic Clubs to Be Called Upon to Aid in Equipping Institution. Numerous contributions were received today by workers in the campaign to raise $50,000 as a building and equip- ment fund for Casualty Hos) lt.ll. TM first reports of donations w. tonight at & meeting in the umplun hmfgnmn in the former offices of the Continental Trust Co., Fourteenth and H streets. ‘The meeting also’ will be marked by selection of a chairman of the commit- tee of 30 solicitors which launched the drive yesterday. Campaign plans will be outlined at a special meeting of women workers late today. Mrs. M. Vlll(hln, chairman of the board of managers, will be the principal spenker Support will be asked of the various civic clubs in the city by the special | irre gifts committee, headed by Arthur Carr. Members of the committee will visit the Rotary, Wiwanis, Lion, Optimist, Cos- mopolitan and Italian-American Clul ARMY FLYERS UNHURT Capt. Hill and Lieut. Phillips Forced Down Near Uniontown, Pa. UNIONTOWN, Pa, May 20 (P)— Motor trouble forced an Army airplane | zzoc0 to earth in a heavily wooded section of the Allegheny Mountains near here to- day, but the three occupants of the cn(t suffered no serious hurts, though the plane was badly damaged. ‘The ship, flying from Washington to Wright Fleld, Dayton, Ohio, was oc- cupled by Capt. J. A. Hill, the pilot; Ticut. Prank hillips and & third man, whose name was not learmed. The; were brought to Burgess Field, field here, to continue to plane later in the day. Will Rogers Says: BEVERLY HILLS, Calif, May 20. —President is reviewing our whole American fleet. It looks awful un- necessary to see all those ships, and not a war booked, but to taxpayers they are our spare tire. ‘The . countries that have mno navies are stand- ing by the road- dide fixing a flat, England without her navy would be another Czecho- slovakia. America has a unique record. We never lost a boat in a battle, but we have had many a one shot from un- der us at a conference. Did you ever figure it out? Had we never con- ferred, we wouldn't have to be con- ferring now to try and get parity. HASTINGS RUEFUL FOLLOWING TALK Delaware Senator Sticks By Remarks Before Friends From “Back Home.” Senator Daniel O. Hastings of Dela- ware, last night told a small group of personal friends from “back home” in Delaware what he though of some of his colleagues in the Senate, and ex- pressed his opinion rather freely, for & standpat Republican, upon President Hoover and his attentions to those col- | leagues, and today was admitting to fim& qunl.ms about showing his face e Senate. Unminded that his remarks m!aht appear in print, the Delaware Senator last night accused some of his Repub- lwnnmeollelmes of bomx;l tz‘t‘ten p:;z for express purpose of getting print. He added that the President entertains these bolters to get them back into the fold, and generally makes e in Wuhlnmn and service in the semu a merry time for the bolters. By contrast, Senator Hastings pointed out to the Deleware State Society, the standpat, conservative’ Republican Sen- ators content themselves with voting regular, never getting entertained at the White Hoyse and amusing them- selves with such small-time entertain- ments as getting together with State societies. Must Siand by Statement. ‘Today Senator Hastings was rather rueful v.hn his remarks had gotten into print, but had dec! that “thm is 50 much truth in what I said rather jestingly and not for publication that I feel I must stick by my statements.” In his talk last night Senator Hast- ings placed a lot of the blame for the bolting of Republicans upon the news- papers, which, he said, are always seeking the out-of-the-ordinary. “I regret to say,” he declared, “that nowadays a man, to be distinctive has to stand against the will of the major- ity. This is particularly true on Capi- tol Hill. For instance, the President entertains the irregulars in the White House to get them to thinking his way, while conservative Republicans like my colleague and myself have to seek enter- tainment with our State socleties.” ‘The party bolters, senwm- Hufln‘l said, refuse to keep within the lines because “they want big hea in the newspapers. The newspcpen are guilty of the same things as these rs. They are after the unusual. I am not sure but that they are respon- sible or this whole business of making heroes out of the men who stand in the bs. | minority.”. Prefers to Be Regular. ‘The Senator hastened to put forth his opinion on_ his own entertainment at wish to be a guest at the Executive Mansion 6n any such basis as the ir- regulars are entertained. He made it clear he would rather vote regular and never be entertained at the White Delaware, the Senator said, is con- servative, still made up of “honest, re- uflmu and law-abiding. citizens, and 1 thank God she is conservative.” President Hoover, he declared, “isn’t nearly as popular as he was a year ago because nf mflmlhl.lc attitude to criticize all public before lhey hnve an e et b be. given a Srod ol “He ough given a old American chance before he is con- the White House, declaring he did not | of The center of attraction wherever smart folk gather ife Rock TUESDAY, MAY 20, 1830. CITES RADIO FORUM BEFORE AD GROUP =2 Columbia Official Broadcast Up as Great Edugational Program. ‘Washington is second only to New York City as & point of origin for national radio playing im- portant parts in uml and ad- today in addressing vertising group of the Advertising eration of America. Amnnl the nut educational pro- over the Columbla m in lhe Clpfl-ll City, Mr. Butcher stressed the Thursday evenings devoted to m Natlonal Radio Forum, arra: by The Eve Star, during which hour, Me said, “current national prob- lems of public interest are discussed by cabinet ers, Senators, Representa- leut and other officials of the Govern- menf “The forum has been kept on a high plane of statesmanship,” he said. . “The whole-hearted response of listeners throughout the country to this type of radio program proves to us that a large part of cur audience apprecidtes seri- ous, thought-provoking matter, especial- 1y of it is sandwiched between appro- priate music.” Cites Washington’s Tmportance. ‘Washington’s importance as & broad- casting center, Mr. Butcher indicated, is emphasized by its international char- acter. Of the 18 Ambassadors -and Ministers of foreign countries thus far presented to American audiences through the Columbia’s “Conclave of Nations” on Sunday afternoons, he said, at least 10 had never spoken over the radio bdfl'e of national murw. advertising men, are. the tdh nn "Tha World's' Busi- ness” by Dr. Julius Klein, Assistant Secretary of Commerce and one of the foremost economists of the country. For those interested in an analysis of the week's news in the political world, Frederic William Wile, the Columbia’s political analyst, gives a 15-minute talk on Thursday evenings. Mr. Butcher recited the events of a single day's broadcasting from the ‘Washington office in stressing the grow- ing importance of the National Capital in the radio world. “Last Thursday,” he said, “seven im- portant pick-ups were made by the Columbia System in Washington, in- cluding the Army and Navy service bands; a memorial service in the chamber of the House of Representa- tives; an educational program for school children, known as the Ameri- can School of the Air, which originated in the diplomatic reception room of the State Department and in which were heard the Secretary of State, Mr. Stim- son; the Secretary of the Interior, Dr. Wilbur; the Chinese Minister, Dr, Chao- Chu Wu; the director general of the Pan-American Union, Dr. Leo S. Rowe, and a 15-year-old Junior Red Cross boy. as well as the United States Ma- rine Band Orchestra. “In addition, Washington on that day contributed the regular weekly political talk by Frederic Willlam Wile, a talk by Col. Theodore Roosevelt in the Na- tional Radio Forum and a talk by Ogden L. Mills, Undersecretary of the Treasury, | before the annual meeting of the American Association of Advertising Agencles.” Tells of Achievement. Starting from scratch in September, 1927, the Columbia System has become in two years and eight months an im- portant factor in the daily life of the Nation, Mr. Butcher said. Its inter- hational coast-to-coast systém now in- el 74 stations in 68 cities, providing & cot e that embraces virtually every radio set in the United States and in the Toronto and Montreal areas to be tuned in on a program transmitted over its comx:lleu (hcumel. i A study of the programs presen by the Columbia Ssystem during a typical week, he said, shows that 78 per cent of the 16 hours a day for the seven days was devoted to “sustaining” or non-advertising programs. The 78 per cent devoted to “sustaining” programs, he said, was made up as follows: Twen- | ty-five per cent was utilized for pres- sntations of symphony, opera and cham- ber music; 2 per cent for civic pro- grams; 4 per cent for religious broad- casting; 14 per cent for instructive or educational matter; 3 per cent for dramatic presentations, and 29 per cent for popular music. Business Increases. In the 19 months from July, 1928, when the present ownership and man- agement became effective, he said, April of this year, contracted-for time on Columbia increased practically 900 per cent. “Business continues to in- crease,” he added. Mr. Butcher declared that “name emphasis” is one of the chief functions roadcasting advertising. “In fact,” he said, “It is about the only way in which the advertiser can be credited with his sponsorship of the program, for direct selling, lengthy dissertations on products, etc., are banned from the air. At the luncheon meeting yesterday, Senator Henry J. Allen of Kansas, breaking) away from a prepared speech, declared that judicious advertising would end prohibition evils and make enforcement of the Volstead act un- necessary. Such use of advertising media, he added, would even bring; about adoption of the London naval “‘l{fie isn't anything that modern ldvll".lnng. having standardized itself rding to the great indards of Beca Holds pon tific presentation not only of the duty of obeying the law, but of the daily tardious effect of that alcohol, we would almost have cured the Volstead people by this time. “I am not here to deliver a prohibi- tion speech, although for those that ISWIS MINlST ERS RECALL f5 URGED Senator Shortridge Objects to Speech on Tariff Over Radio Sunday. During the tariff debate in the Sen- ate yesterday, Senator Shortridge, Re- publican of California, suggested that Marc Peter, Swiss Minister to the United States, “ought to be recalled” because of his discussion of the effect inged | the bubbling merriment of the metro- (UL T DT O T O T UG T RN e are listening in from Kansas—I am !lndtheyueonthnllr-cmumo- Tent: Twit,4f ‘wheo' the of the American tariff bill on foreign Issues | trade during a radio speech Sundsy. Senator Harrison, Democrat of Mis- sissippi, was calling attention to the stand taken by a number of econo- the tariff bill. In b his remarks Senator Har- “Some of those in the chamber may have heard the broadcasting of the lveech g: the Minister of svm.urhnd tising bureau to take proper'charge of politan newspaper, allowing t.hlt public newspaper to realize the advertising appropriation that rested behind the serious purpose, some of us have been talking sense about thfis ll' and we would have done this because there is a great field !or IL ‘and 1t is not too late for you gentlemen to or- ganize along this line now. There are still these ne-t appropriations.” et o The - were Presi- dent of the Unlted 1 would have him recalled. Senator Harrison replied nut while hnvln; some rorel;n representatives re- called from the United States, “why not have recalled some of our own am- bassadors in foreign countries” who helped to formuate the tariff bill. An oyster of nven.e size wlll drink for about 20 hours a ot fhe mintie' m"‘a““p."x‘l&m from °the Lot, 22x95, at 906 Tenth St. N.W. 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You'll find it a canvenience THE ABOVE 8IGN 18 DISPLAYED BY AUTHORIZED STAR BRANCH u ic “Around a Star The Star prints such an over- whelmm.ly greater volume of Classified ~ Advertising every day than any other Washing- ton paper that there can be no question as to which will give you the best results. Corner” is h Office