Evening Star Newspaper, May 19, 1930, Page 6

THE EVENING STAR, WASHINGTON, D. C, MONDAY, MAY 19, 1930. GREAT FIGURE "IN WASHINGTON O matter how you figure it out, THE STAR is outstanding J in Washington newspaperdom. In circulation with an average in April, 1930, of 114,806 copies daily and 117,710 copies Sunday THE STAR is by far the most widely read paper. In advertising lineage THE STAR carries practically as much as all of the other newspapers combined, another "proof of it dominance. The Advertising Situation in Washington Jan. 1st to Apr. 30 Lineage (Media Records) POST HERALD NEWS Automobile v 149265 78878 Department Store: . 2177827 395959 148,353 127,888 Drugdists ...ope00veeeess 138,668 31,037 19,130 - 20,245 Financial .. cesssss 143,168 134,380 66,121 - 10,356 Florists .... cevnves 14,637 1,061 5921 2,061 234 Footwear .. ~ 52506 15941 10812 3371 308 Furniture 599,131 - 151,747 - 158,324 97,748 = 19,314 p Furriers ... 19,631 3,624 4,789 5,4}2 461 ; ‘General Clothin 165128 50,109 59,203 19,340 13,795 Gtocers ........ cesevere 283519 138,799 62,398 5083 13,750 Jewelers .....cecoveees. 58857 10,526 19,969 6.431 1,864 Laundries . aveves 17447 6,114 1,141 Leather Goods.... 8912 4,175 7,862 Men’s Apparel.. oo 97231 54,211 72,502 Miscellaneous (includ,’ Amusements) 187,379 243,737 163,387 155281 137,187 Musical Instruments 40,345 10,908 7,791 13943 5,691 RO Slciiacicacivesse | 35503 6,812 1,663 27216 4,194 Real Estate............. 212221 14,127 127,161 16,225 594 ‘Women's Apparel 35397 112,687 52325 20,128 COMPARISON OF TOTAL ADVERTISING STAR TIMES POST HERALD ml Local Display. . 4848489 1431241 1,336,993 724,132 394908 National Display. . .. 1,074,679 524,746 = 488,340 514,534 /185,345 Classified 1145884 293,007 . 282,941 - 374,117 248,658 Auto, Financial, Legal... 744252 287,540 394972 323,380 94,290 Total ...uveuuenn.. 7,813,304 2,536,534 2503246 1,936,163 923,198 And in news THE STAR is foremost in presenting all worth- while news truthfully and accurately. The advertising is as carefully censored as is the news. Every afternoon thousands of people in Washington and near- by Maryland and Virginia depend upon THE STAR to bring into their homes the happenings of the world. L1 3 LS If you would have your advertising message reach the re- sponsive greater Washington market, plan now to schedule your copy in THE STAR, the one newspaper that covers all of Washington—maximum coverage at minimum cost. he Star, . LLEbii)