Evening Star Newspaper, April 23, 1930, Page 12

THE EVENIIG WaNd Lo 10N, D C., WEDSESTGL, Al kIL 23, 1930. Now You Can Wear FALSE TEETH With Real Comfort leasant powder. t.” Beodorize, Choosing Your Career gy Advertising Offers Success to Those of Broad Vision, or feeling Just gprinkle th on your 5. Get it Liggett's, Peoples Drug Sto: drug stores.—Advertisement Keen Observation, Tact, Judgment, Good Taste and Business Sense. BY FRANK PRESBREY or tical experience. If you are really to begin your career as soon as our scholastic education is completed, rd, (practical experience counts greatly in the long run. Use your spare time to study theory. You can start in the advertising de- partment of a publication, in the same division of an industrial concern, or in an agency. You may not be able to earn more than $20 or $25 a week as a beginner. In most cases that will be all you will be worth to your employer. Remember, however, that your earning power will increase in the proportion that you show you possess the stuff ot which advertising men and women are made. It doesn't make any particular differ- come masters of all the technical phases of advertising, but you will need a general knowledge of them before you decide to specialize in the work for which you are best fitted. If you have the faculty of making and keeping successful contacts with clients you will find satisfactory and highly remunerative work in the field of handling accounts for an agency. Research workers are in demand and are well paid. So also are the writers of advertisements and artists. You will not have to wait long to be earning a satisfactory salary if you have real ability. Distribution is the big problem with producers. It will become bigger with I the natural increase in production. Ad- vertising is the solution. Through this medium the luxuries of & wmwd:uv:hlz Advertising advances hand with business progress, and such a field offers great opportunities to those of you who can make good in an exacting profession. The next article in this series will appear tomorrow, being a discussion of real estate by J. C. Nichols. (Copyright, 1930. by North American News- Alliance.) s The longest-lived creatures are rep- tiles. 18Y, Hours Betweenw Washington and Florida. 1:15 p.m. Lv. Washington. 30 a.m. Ar. Jacksonville 25 p.m. Ar. Tampa 30 p.m. Ar. Sarasota . THE TAMIAMI Serving all Florida—Latest Lounge Cars, Sleeping Cars, Dining Cars and Coaches r. Miami . “Ome Night Out” HAVANA SPECIAL— All Pullman_de luze train. Through service Palm _Beach, Miami, Key West, Sarasota, Tampa and St. Peters- burg. Lv. Washington “This is the fourth of a 12:10 A.M. (Sleepers ence where you begin. Your main ob- 3:25 p.m. Ar. St. Petersburg. end to CORNS between toes Those terribly mean corns between the toes that seem todefy alltreatment—they're | N serles of 24 articles designed to help young men and women find careers which appeal to them and for which they are fitted. Each article has been prepared by a leader in some one field. Frank Presbrey is direct- ing head of an advertising organiza- tion bearing his name. He was a newspaper editor and publisher be- fore entering advertising. He is widely known as a writer and is a graduate of Princeton. | OU have to possess salesmanship Y of a high order if you are look- ing forward to a successful career in advertising. The aim and purpose of the business is to sell goods on an increasing scale. To accomplish this advertising reaches millions of prospective customers. With- out it, in the highly developed stage of | the present day, American industry would never have made the enormous | ject should be to learn the business and to gain experience. When you have | served your apprenticeship you can con- tinue your career in whatever brauch | most appeals to you. The chief thing for the beginner is to get a job and to buckle down to work. Your superiors will watch you closely. It is to their interest to advance those | who show real aptitude. They are con- | stantly seeking those who can qualify as good organizers and have the ability | to plan along logical lines. After all, the success of an advertising campaign depends upon the skill and soundness with which it is mapped out, rather than on the advertising copy alone. In these days of large scale opera- tions, when the advertising appropria- tions of big concerns run into millions of dollars every year, the survey of the field, the method of approach, the means to be employed, all come before i the actual writing of the copy. The last thing done in a campaign s the as easily removable as any | strides that have marked recent years. ‘You will need broad vision, keen ob- preparation of the advertisements, “Marie, How Do You Keep Your Skin so Lovely?” . AT'S easy. Ijust use Resinol Soap as my regular toilet soap every day, and if I have a pimple or any sug- gestion of a rash or roughness, I put on a little Resinol Ointment and it clears itright up.” Many women whose complexions you admire are using just this treatment. They find that Resinol Soap not only helps to overcome pimples, blackheads, oiliness, etc., but its daily use tends to prevent those conditions. open 10 P.M.) For Tickets, Reservations, Information, call: GEO. P.JAMES, G. P. A. 1418 “H” St. N.W., Washington, D. C. Phone National 7885. Atlantic Coast Line The Standard Railroad of the South 1888 - SEVENTY-FIFTH ANNIVERSARY - 1930 Modernize by the Crane Budget Plan You've wanted modern Crane plumbing and heat- ing for that older building. Now, you can have it. Visit the Crane Exhibit Rooms. Or write or tele- phone. Choose any materials you want. Have a other with Freezonel A few | "% T8 SC0C & dgment, good taste, Its clean tonic odor is delightful and its action is so gentle it is drops of Freezone instantly put the corn to sleep. Pain isdeadened at once, and soon the corn becomes so loose that you can actually lift it right out with your fingers. ard corns or soft corns— all yield to Freezone. Why suffer when your druggist sells Freezone? business sense and a broad knowledge of human nature to advance in this field. You should also acquire as soon as possible technical knowledge of printing and art work. The ability to meet people and to get along well with them will be a decided asset. ‘The better your education the better your chances of success, provided you have the distinct sense of salesmanship. Many colleges and universities now offer helpful courses in advertising. FRANK PRESBREY. Study of the theory of the profession | should aid you in laying a solid foun- | dation for your career. But it is by no means necessary that you take special courses at the expense Knowledge of People. ‘You should know the newspapers and periodicals of the country and the class of people they reach, for they are the medium you will employ to get your message to the consumer. You will need to study the product you are ad- vertising thoroughly. Nor can ycu over- look the goods of competitors. Learn as much about them as ab-ut the prod- uct of your own client. Few of you can be expecled to be- agreeable to the most sensitive skins. They use Resinol Ointment too because it so quickly heals thoss minor skin irritations which everyone has sometimes, and they find it :a .m dressing for burns, sore corns, chafing, blisters, ets. f 4 FREE Sample of each, Resinol sasames Dept. 97, Baltimore, Md. 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