Evening Star Newspaper, July 25, 1929, Page 30

30 EX-KAISER CHANGES BUSINESS MANAGER Baron von Sejl, Formerly “Publicity Man,” to Direct Financial Affairs. DOORN, Holland, July 25.—Ex-Em- peror Willlam II once again has chang- ed managers, Baron Ulrich von Sell, untll now responsible for all publicity emanating from Doorn Castle, has been put in charge of the ex-Kaiser’s finan- clal affairs. “The appointment comes after a series of disconcerting experiences which the former Emperor suffered. His first gen- eral manager, Excellency von Berg, who in 1917 and 1918 had been the chief of his civil cabinet, quit shortly after the final settlement between the state of Prussia and the former ruling house was perfected and adopted. 2 One version is that the Hohenzol- learns were dissatisfled that von Berg did not succeed in obtaining even bet- ter terms than he secured with unusual skill. Another version is that he de- clined to invest 1,000,000 marks each of the 30,000,000 cash paid out by the state of , to the credit of the cx- Kaiser's four step-children—the chil- dren of Hermine. Shortly before this conflict with von Berg, Adjt. Gen. Hans von Gontard, marshal to his majesty’s household, also had quit because of differsnces with Hermine. “Kaiserin” Hermine then persuaded ‘her imperial spouse to let her assume the running of the Doorn estate. As her only two assistants, she chose a pri- vate secretary and the custodian of the crown properties, Herr Nitz. Things seemed to run smoothly un- 1, quite recently, it was discovered tnat Nitz had been victimized by a swindler from Vienna, who proposed to harness certain_elementary forces of the uni- verse. Nitz had given him about 200,000 marks for his fraudulent scheme. ‘The ex-Kaiser put his foot down on the mismanagement of his affairs. Nitz ‘was dismissed, and Hermine’s sphere of influence was greatly reduced. For Wil- liam II decided to call in a man after his own heart and having his full con- fidence. Martin_Codel, radio correspondent for North American Newspaper Alliance, is of progress in 'th development of rotect. facilitate and speed up air travel. He has covered vir- tually all of the iarger air lines from coast to coast gatiering material for the series. BY MARTIN CODEL. A day spent with Herbert Hoover, jr., going over the plant and operations | of Western Air Express, is a day filled with enthusiasms — the enthusiam of youth directed along constructive paths. The son of the President is a radio engineer and assistant to the president of the company, one of the largest passenger and air-mail carriers, At the age of 25, sheer ability already has won him distinction in the work of his choice. Quiet and unassuming, young Hoover | likes least of all to be treated as the |son of an illustrious father. To com- | pany officials and his co-workers he is simply “Herb,” a bright chap of great promise, who has started out with them | at a modest, salary. The company offi- cials have literally had to beg the Los | Angeles newspaper reporters to avoid | the “personal publicity” angle in their | storles. | If they must have stories about the | son of the President, wouldn't they | please write about the work he is do- | ing? flying.” | Fights Personal “Puffery.” ! ‘Hoover himself will consent to be in- terviewed only if & maximum of radio | and aviation and a minimum of per- sonal puffery appear in the account. It is easy to agree to such a proviso, for the way he is tackling his task 1S the best expression of the man. Right | now his job is to install a complete | radio system for Western Air Express, |a task that is well under way and will | be_completed before the year is out. | It was radio and its application to the fiying problems of Western Air Ex- | press that we discussed chiefly. Some | of the father's methods, when himself | a young engineer, can be discerned in | the son’s endeavors—but that, under For he is one of the pioneers in | | the development of so-called ‘“radio | 1 THE, EVENING. STAR, WASHINGTON, D. C., THURSDAY, JULY 25 1929. HERBERT HOOVER, JR., FILLS DAY " AND WORK WITH ENTHUSIASM | True Pioneer in Radio-Aviation Field, He Scorns Consideration as Son of President and Wins Own Way. promote air transportation. There has never been an accident or even a forced landing on this run. It covers in three hours a journey over mountains and valleys taking nearly a full day by train. “ Visions for Future Routes. The company also holds the contract for the Los Angeles-to-Salt Lake City branch of the air mail. Then it operates a daily service to Kansas City—a pas- senger line that one day soon will be extended to provide a through airplane journey from Los Angeles to New York City in something like 27 hours. Flying as they do over all kinds of terrain, including high mountains and vast stretches of desert, the planes. of Western Air Express encounter varying conditions of operation. Radio was deemed a prime necessity for continued successful operation. When Hoover ap- plied for a job with the company—and he was not sought out, but sought & place—Harris Hanshue, the president, noted that he was qualified as a grad- uate electrical engineer of Leland Stan- ford University and as a radio amateur of long experience. The whole task of establishing the company's radio system was turned over to him.” He has the able assistance of Erwin R. Russell as chief operating en- gineer. On his staff he h: former comrade of Palo Alto “ham’ C. Franklin. Like himself, a Stanford graduate and only 25 years of age. He also attended a post-grad- | uate business course at Harvard, as did | Hoover. The Los Angeles headquarters staff also includes Don C. McRae and Elden Smith, two California boys of 22. Do Wark Themselves. They, along with a score of other radio men stationed at strategic points along the flying route of the company, are establishing the land stations and mstalling the planes with radio for communication and beacon services. They are doing practically all of the job ~ themselves, assembling and in- slllllnf the equipment and sometimes designing and building their own sets and parts. When the undertaking began, Hoover - Baron von Sell, the new manager, is | the agreement, must be merely an in-|and his men first had to determine 45 years old. He was formerly an offi- | cer of the Imperial Guards. His wife, nee von Brauchitsch, is a social leader at Potsdam. Von Sell is said to be an excellent business man, also .possessing ‘winnin 1a ces. cidental part of this story. Western Air Express operates a Los | Angeles-to-San Francisco passenger service, which it started with three tri- motored planes obtained under the Guggenheim trust fund established to For Your Pleasure TheClicquot ClubEskimos " every Tuesday evening at 10 p.m., New York Time, from WEAF, New York and 4o associated radio stations. | what wave lengths were suitable under [ the peculiar conditions of flying over the “country their planes traversed. | Altitude fiying over the mountains | presents certain problems. the desert. is terrific. There are many Static_over | radio “dead spots.” Fading occurs all too frequently on some of the channels. Into the mountains, valleys and des- erts, these youths went with portable ground and e wen& Trial and experiment taught which were the channels of most consistent transmis- sion and reception for their . ‘Then Hoover went East to nm- censes from the Federal Radio Com- mission for the desired wave lengths and to purchase the full equipment needed. Equipment Hard to Get. He got the licenses to use the chan- nels, but equipment capable of working those frequencies was not so easy to obtain, One large radio company was willing to sell him equipment, but not for such short wave channels. More- over, it actually demanded that he em- ploy its radio operators rither than men of his own choosing. A huge price was quoted for the land stations; and | here is where the father's astuteness could not help cropping out in the son. It will be that much of the elder Hoover's reputation as a great engineer rested on his capacity for tak- ing over run-down mines and making them pay. Young Hoover went to another con- cern and obtained a promise of de- livery of the necessary equipment at & substantially smaller cost. Not only that, but the company’s research cffi- cials became so impressed with the importance of radio in aviation, as he outlined it, that it volunteered to set aside the sum of $1,000,000 for special aircraft radio development. Meanwhile, Hoover went into the market and purchased the parts for a system of temporary land stations. He and his men built and installed the stations themselves. Each station cost something like one-tenth the amount quoted by the first commercial concern. | One Plane Is “Laboratory.” Hoover's own men are operating and maintaining the system today, most of them former ateurs or ex-Navy radio | men. There are 12 stations in the sys- tem at present, all handling weather and traffic reports and company com- munication between fields. One of the company's 15 Fokkers is equipped with a transmitter and re- | ceiver used in experimentation. It is a duplicate of the one that served so well on the transpacific flight of the South- ern Cross. An order has been placed for special long and short wave receivers and the plane short wave transmitters. ‘These will be received shortly, and all the installations will be made by Hoover and his staff. All of the company's planes ultimately will be radio equipped. The radio installations, incidentally, weigh less than 100 pounds each, so that they do not greatly affect a plane’s load. ‘The equipment not only.includes the two-way radiotelephone and the beacon receivers, but also an interphone system that permits pilots to talk to each other readily over the roar of the motors. Hoover is watching aircraft radio devel- opments closely, and says he expects soon to be able to obtain a radio alti- meter and a ground speed indicator that Expert Tells Importance of Ageing “I was greatlyimpressed when I visited the plant at Millis, Mass., by the extreme care and cleanliness with which Clicquot Club Ginger Ales are made. And I was com- pletely convinced that Time plays an important part in the perfection of the flavor. The rich mellowness is certainly due to the ageing.” AUCE BRADLEY, Principal, Miss Farmer's School of Cookery, Boston Child won’t eat? maybe he’s too tived t0 eat. .. try Clicquot Club Golden | at Eleven will work by radio. These the crying needs of aviation. Traffic Problems ‘Are Next. ‘When the radio installation is com- are two of In fact, he devotes part of is time now at his Los Angeles office to traffic matters. He is a serious inde- fatigable worker. So found time to qualify for a tion and for a career—at that is his present intention. (Copyright, 1929, by North American News- paper Alliance.) LIQUOR ADS BARRED. British Government Will ILose $100,000 in Advertising Revenue. LONDON (#).—Liquor advertisements have been barred from Englanl's tele- phone books. They will be absent hence- forth also from post office bulldings and the covers of books of stamps, all of which will result in an annual loss to the government of about $100,000 in ad- vertising revenue. ‘The postmaster general explained that the new policy is based on the general rule that advertisements capable of giving offense to large sections of public opinion ought not to be pd. ‘The t office controls not only the Ilrull.s. ut all telephone and telegraph nes. me. 3 And he is Eln! to remain with ‘n‘v‘l:t-‘ SUBURBANITES beyond the gas lines and CAMPERS we call your attention to our FULL LINE pf Coleman Pressure Stoves, Lamps— Lanterns All Accessories W. S. JENKS & SON 723 7th St. N.W. Main 2092 ¥ Is your child listless at mealtime? Don’t let him get so tired. Restore his energy between meals with Clicquot Club, the golden ginger ale with the gingery golden flavor. LICQUOT CLUB Golden gives new vitality in five minutes with its quickly absorbed “invert” sugat. It keeps elimination regular with carbon- ation, fruit juices and needed liquid. It’s splendid between meals because it gives new energy almost instantly — yet doesn’t interfere with mealtime appetites. The best ginger ale in the right sized bottle . The mellow flavor of Clicquot Club comes from patient ageing. Famous food authorities agree that Clicquot Club’s ageing proc- ess makes a ginger ale of finer ‘quality. Yet this finer quality costs you no more, ounce for ounce, than you pay for ordinary . ginger ales. And Clicquot Club Golden comes in full pint 16-ounce bot- tles, the perfect size for daily use. . Ginger ales of ordinary quality come in '“family size” bottles: These near-quarts are wasteful, for the last half “goes flat” before you can use it up. That's why it is actually cheaper to buy this finer, more delicious ginger ale, which comes only in clean new bottles. Buy Clicquot Club Golden in twos, half dozens or the 12-bottle cartons—for health, for economy. 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