Evening Star Newspaper, November 26, 1928, Page 33

{ 0 .. Moses & Sons ‘_ § AGf fomNissenMeans Mo Santa Claus’ Toy Shop, on the Third Floor, is a perfect won- derland for the chil- dren. Aisles are wide, ventilation perfect, making shopping a pleasure. Only bright, new toys will be found here, as this is the first year we have had a Toy Shop. At the Service Desk, on the First Floor, gifts will be wrapped for mail or express. Parcels may be checked without charge here. Postage stamps are sold and postage infor- mation furnished. - When a Big Store THE EVENING STAR, WASHINGTON, D. C.- MONDAY, NOVEMBER 26, ‘1928, F Street at Eleventh . Moses & Sons T\\'O years ago Washington’s oldest furniture store became Washington’s newest department store. Itwas a big step from the ways of a furniture store to the hustling, bustling methods of a modern department store. A great number of additional ‘throughout the store was necessary. employes had to be engaged, trained and fitted into the organization. Re-arrangement of floor space Innumerable other essential changes were made. Naturally, dur- ing this period, mistakes occured. But, so far as is F Street at Eleventh : -/[ gfi.fi"”!‘;mm{/”k&@‘ and vicinity? The question is bést answered by a few figures. From January 1 to October 31 of this year thousands more people have visited the store and, during this period, 59,534 more people made purchases than during the corresponding period the previous year. LAST MONTH OUR BUSINESS INCREASED 21% OVER OCTOBER, 1927, These cold figures surely are proof that the big step some one tells us: store. It akes a Big ‘N TAS the advent of this store as a department store welcomed by the public of Washington is so friendly. The Gift Shop, on the First Floor (direct entrance from Eleventh Street), abounds in quaint and unusual gifts of innate charm. Gifts for the bridge player. Colorful lamps in hosts of styles. And a thousand other va- ried, delightful gifts. Miss Ruth West will shop for you if you phone her, Main 3770, Branch 7. She will find out what gifts your friends desire, and let you know. She will shop with or advise men who are seeking gifts for women. Step ETTER than a carload of statistics, however, are the kindly remarks we hear. Most every day “I like the atmosphere of your Your sales people are so ~ courteous, so alert, so desirous of being genuinely helpful. Everybody in your store seems to be always smiling.” We like to have you tell us such things. We especially like to have you notice the smiling faces of our co-workers. For their genuine smiles are the manifestation of the kindly, sincere interest in we took was welcomed by the public and that you like to shop here, your needs that is the live, vital principle of this store. humanly, possible, they are not being made today. We Cordially Invite You to Open a Charge Account of a quality that will give the satisfaction you rightfully expect and that will, if purchased for Christmas giving, certainly cause the recipient to agree that—"“A Gift from Yoses Means More.” During the past few months several new departments have been added to those already serving you. More will be opened in the future. Throughout this store you will find only merchandise .'_We Suggest That You Keep This List to Help You Shop Here Scarfs, Table Screens, Decorative Tapestries Shades, Window Toilet Articles Shawls Toys Sheets Tires, Automobile Shoes, Women’s Umbrellas Smocks Underwear, Silk Stamps Underwear, Rayon Stationery, Christmas Women’s Apparel Radios Sweaters Refrigerators Rest Room Robes, Steamer Robes, Women’s Rose Room Beauty Salon Rugs Scarfs, Women’s Oriental Rugs Pajamas Parcel Checking Perfumes Piano Bench Pads Pillows, Fancy Postal Information and Post Cards Linens Linoleum Luggage Mattresses Millinery Misses’ Apparel Neckwear Negligees Office Furniture Clocks Curtains Draperies Fireplace Sets Flowers Furniture Garters Girls’ Apparel Gloves Handbags Handkerchiefs Hoover Sweepers Hosiery House Dresses Jewelry Juniors’ Apparel Lamps and Gifts Leather Goods Accounts Adjustments Atomizers, Perfume Blankets Blouses Brassieres Bridge Accessories Candy Carpets