Evening Star Newspaper, February 3, 1928, Page 16

TIIE EVENING STAR. WASHINGTON. D. €, FRIDAY, FEBRUARY 3 1f Tune in every Thursday Weekly Kadio Prugram teatring noted ni-;n. wnstrumentalists, urchestras trom WJZ New York,WBAL Balumore, WRV A Richmood. WB1 Lharlotte, N C., WSB Adaata, WJAX Jacksooville, W HAS Louss- ville, WSM Nashville. WM(. Memphis, WHAM Hochester. KDKA Piusburgh, WHZ sprio d, WBZA Boston, WLW Ciacianat, WIR Detroit, W'IM) Milwau- kee, KYW Chlnc,:. WOC Davenport, WHO Des Moines, WOW Omaha, WRHM Mhn-g:ru?ml‘xaby.hmnwufl KaosasCity. K VOO Oklahoma City | ulsa, ‘WBAP Fonn Worth Dallas. K PRC Hous- t0n. (une in every Thursday from 4 w0 10 P. M., Eastero q’!me. for the Maxwell House Coftee program A southerner of the old South .. born with a genius for flavor Years ago he created a blend which bas now taken the country by storm “Good to the last drop” NTIL recently it was known only to the South —that special touch of richness in the blend which Joel Cheek perfected years ago. Today it has come as a new luxury to critical men and women throughout the entire United States. He wasa southerner of the old South, who had grown to manhood in that land noted for good living. Down in Tennessee, he set out to create a coffce flavor which no one had ever tasted. Hundreds of coffees from many lands t0 choose from! Countless natural fla vors! But each one lacking in some one thing. Coffee added to coffce For months Joel Cheek worked at his task of blending. Combining and re combining, testing and rejecting. Finally he perfected it - that shade of difference = that exquisite minghng ot many coffees which has now taken rank as one of the tew grear achieve ments of all time in the art of blending Long ago the mellow richness of Maxwell House Coffee made it the favorité of the cities of the South. Now it is the-first coffee ever to win real nation-wide fame. From New York to Los Angeles, Joel Cheek’s blend is pleasing more people than any other coffee ever offered for sale. Thar touch of extra richness in Maxwell House has made it by far the most popular of all coffees in a long list ot America’s leading cities. A new experience in the are of living well, awaits vou in the rare flavor ot this blend—in this rich mingling of favors from the old South. Your first taste of its mellow liquor, your first breath of its aroma will tell you why Maxwell House Coffee has become so tamous. Here is a new pleasure for vour tamily ar breakfast and dinner! Your grocer has Maxwell House Coffee in sealed blue tins. Cheek-Neal Coffee Company, Nashville, Houston, Jack- sonville, Richmond, New York, Los Angeles, Chicago. MaxwerLr House CorrFEeE It is /)/msing more people than any other coffee ever offered far sale