Evening Star Newspaper, February 1, 1928, Page 33

THE BVENTNG STAR, WASAINGTON, 1. ¢. WEDNESDAY, FEBRUARY 1, 1928) * u?notk er | GENERAL MOTORS Achievement e Successiul PONTIAC SIX Less than four weeks have passed since the New Series Pontiac Six was presented to the public. And in that brief time it has shown conclusively that it is destined to surpass even the success of its predecessors. To General Motors this was not unexpected. For the New Series Pontiac Six represents a further working out of certain basic policies whose soundness has found repeated proot over 2 period of years. Briefly, these policies are. .. to apply diver- sified engineering skill in the creation and de- velopment of all its cars . . . to give the public the benefits of engineering progress at the carliest possible date . . . to protect owners in advance bystrictest testing...and to passonto the buyer the economies of tremendous pur. chasing power and large volume production. Finding its field in the public’s need for a low-priced six combining beauty,comfortand unquestioned stamina, the Pontiac Six has established a notable record of success since its introduction two years ago. From the day of its presentation, it has won an ever-increasing number of owners by vir- tue of splendid six-cylinder performance, staunch dependability, satisfying comfort and distinctive beauty. At no time has its popularity diminished. At no time has there been pressing need for making changes in Pontiac design. Yet as rapidly as General Motors engineers have achieved advancement in any field per- taining to motor car design, those advance- ments have been incorporated in the Pontiac Six and passed on to the public— —not because of necessity, not because of public insistence—but because General Mo- tors believes that the public is entitled to all the advantages of engineering progress as rapidly as they are available. This has been responsible for the steady en- richment of Pontiac Sixdollarvalue in the past. And it stands even more vividlyrevealedtoday in the New Series Pontiac Six which offers even smoother and moredelightfulsix-cylinder per- formance, even more vivid style and beauty, even more definite assurance of enduring owner satisfaction. Study the chassis of the New Series Pontiac Six and you will see repeated instances of the combined engineering skill and experience of General Motors engineers working on cars in every price class—unmistakable evidence of remorseless testing reeled off by the tens of " “thousands of miles on the hills and criss-cross roads of the General Motors Proving Ground. Examine its bodies and you will recognize another result of General Motors resources, the mastery of the Fisher Body Corporation in design and construction... ...for this great General Motors division, with its 44 plants and its internationally famous craftsmen, has lavished upon the new Pontiac Six the full measure of its creative skill and manufacturing ability. Consider the prices at which the Pontiac Six is offered—and you will instantly sense that they reflect the advantages of General Motors vast resources and the economies of General Motors tremendous purchasing power with its annual savings of millions. In the development of the New Series Pontiac Six, General Motors has enriched its history by another noteworthy achievement—again exemplifying its policy of constant progress— again rendering an increasing measure of ser- vice to the public. "GENERAL MOT “A car for every purse and purpose” In keeping with General Mo- tors’ policy of progress, the Pontiac was introduced in 1926 thus adding to the Gen- eral Motors’ line a low-priced quality six. The fact that it established a world’s produc- tion record during its first year reveals the soundness of the policy—which now finds further expression in a new Pontiac Six, vitally improved in appearance, performance and comfort. fi ORS CHEVROLET - PONTIAC ¢+ OLDSMOBILE + OAKLAND - BUICK + LASALLE + CADILLAC All with Body by Fisher GENERAL MOTORS TRUCKS * YELLOW CABS and COACHES FRIGIDAIRE— The Electric Refrigerator DELCO-LIGHT Electric Plants G. M. A. C.—The payment plan for General Motors Products