Evening Star Newspaper, January 29, 1928, Page 10

The Policy Behind This Sale NLY two sales a year and both worthwhile. That’s the policy that makes Mayer & Co. Sales of Lifetime Furniture famous. We be- lieve this policy enables us to quote the lowest possible prices on good furniture. And this February Sale is true to tradition. The values now prove the ability of Mayer & Co. to place worthy furniture in every home without financial strain. The People Who Purchase During Tl FEBRUARY SALFE 9 LIFETIME FURNITURE Are People Who Realize That Low Price Is Only Sweet. When Associated With Dependable Quality EPENDABLE Lifetime Quality! Remarkably Low Prices! Those are the notable features that accomplish fame for The February Sale of Lifetime Furniture. It’s the easiest thing in the world to hold a sale and seemingly cut prices ridic- ulously, but unless the quality is there, such a sale is of no advantage to you. Mayer & Co. measure quality according to a standard which has been the Store’s guide and mentor for many long years. Lifetime Furniture endures both in fact and in the affections of its possessors. - Mayer & Co. look upon every piece of furniture as a permanent record in the home of the Store’s ideals of integrity and character. A Symbol of Satisfaction HE Lifetime Trade Mark on every piece is your assurance of satisfactory service. No matter how low a sale price may seem now, the quality is the usual “Lifetime” which means that apologies are never in order, regardless of what standard of comparison may be used. Seventh Street Selecting with critical and experienced eyes, demanding quality in materials and workmanship, Mayer & Co. still keep prices within sensible bounds. And, in this Sale, prices are substantially lower than usual. We take pride in combining in this Sale “the sweetness of low price and the loveliness of good quality.” Genuine Lifetime Furniture at substantial savings! Comprehensive assortments simplify your selection. Savings now are worthy of your immediate participation in this Sale. Why not arrange to be here first thing in the morning for some of the best of the values that this Great Event affords. Surely your visit will be worthwhile. MAYER & CO. Between D and E A 2 e e e