Evening Star Newspaper, January 4, 1928, Page 6

THE EVENING BTAR, WASHINGTON, D. 0, WEDNESDAY, JANUARY 4, 1928 . Cn Important Announcement. by GENERAL MOTORS concerning the By following a policy of progressinthe development of low-priced transpor- gation, General Motors has given the public an ever-increasing measure of— Modern features— General Motors, through its Chevrolet division, was s pioneer in giving the public those modern features of design which y are the basisof luxurious low-priced transportation. Prom- inent among these are: * Selective 3.speed transmission; semi- elliptic springs parallel to the frame; electric starting, lighting and ignition; Duco finishes in color; water pump cooling system, pressure pump lubrication, and the vacuum fuel system. .~ Modern performance-‘ General Motors has slways belicved that the public is entifled to the advantages inherent in sdvanced engineering practice, This policy, carried out by the Chevrolet division, has enabled owm;yeven low-priced cars to enjoy, year sfter yesr, the fatest developments affecting power, acceleration, smoothaess, bandling ease, stamina and economy. Riding comfort— Realizing that the public’s enjoyment of individual transports- tion is Inggely dcpcl:lem on mrt. General Motors has de- woted years of research fo the basic comfort factors. Numerous discoveries have been made in chassis springs, spring sions, spring stecls, sest cushioning, weight distribution, and body . And through Chevrolet these have been given without delay to the purchasers of low-priced sutomobiles. Distinctive style— Early in the development of motor cars, sppearsnce and tie pride of poumionbl;'et:-me important factors in ownier satisfao- tion. Through its long connection with the Fisher Body Cor porstion, General Motors has consistently introduced finer and more beautiful automobiles. And all the basic advancements 1 styling have been svailable to Chevrolet as rapidly s they were crested. As a result of its policy of progress, General Motors through its automobile divisions, has always given the public with- ous delay the benefits of advanced engineering development. GENERAL MOTORS A car for every purse and purpose” In the short time tirat has passed sincc its presenta- t' 0, the new Chevrolet has become a subject of comment and discussion in homes all over the land. One of the expressions most frequently heard is: «How can Chevrolet build so fine an automobile and sell it at such low prices?” To this perfectly natural question there is a perfect- ly simple answer. The new Chevrolet was produced to sell at its present prices only because the Chev- rolet Motor Company used with telling effect the many distinct advantages it cnjoys as a division of General Motors. The style, comfort, performance and quality of the new Chevrolet represent more than the efforts of a single organization engaged in building a single type of car. It embodies in full measure the ex- perience gained by a// General Motors divisions in the development of 4/ General Motors cars. Its prices are based on the many economies of General Motors’ tremendous purchasing power and diversified automotive manufacture. And its modern design reflects the General Motors policy of constant progress—by which the beefits of engineering 2dvancement are given to the pub- Iic at the carliest possible opportunity. General Motors acquires its basic materials in tre- mendous volume—steel by the hundreds of thou- sands of tons — wire by the tens of thousands of miles—upholsteries by the acre—nuts, bolts and washers by the millions. This makes it possible to command the most favorable prices from sources of supply whose specialized experience enables them to produce the finest materials for a given purpose. Millions ‘of dollats are saved each year; and millions are passed on tothe public in the form of finer, more modern, more desirable automobiles at lower prices. Through its Fisher Body division, General Motors is the world'’s largest builder of automobile bodies, with 44 body plants in various parts of the country. It operates its own lumber mills and owns thou- sands ofacresof hardwood forests. It makes its own glass in the world’s largest plate glass factory. It manufactures all of its own body hardware. Its craftsmanship is internationally renowned, and its style influence is fele throughout the industry. New CHEVROLET As a result, General Motors carsin every price class have Fisher bodics of acknowledged distinction and sound construction. And aowhere is this more vividly revealed than in the new Chevrolet. General Motors manufactures, both for itself and the industry at large, an almost limitless number of specialized automotive products. Starting, lighting and ignition equipment—ball bearings—steering wheels—roller bearings—warning horns—wheels —rims—spark plugs—air cleaners—oil filters— radiators—all call for specialized engincering and production skill. General Motors makes them all—and purchasers of motor cars the world over benefit accordingly. The engincering staffs responsible for all General Motors cars are continually striving for the new and better thing. At their disposal are the General Motors Rescarch Laboratories and the General Motors Proving Ground. Every engineering ad- vancement and scientific discovery resulting from this combined effort is immediately available for use on all General Motors automobiles from Cadillac to Chevrolet. This is an advantage of untold value. Years ago it enabled Chevrolet to pioncer into the low-priced field those quality features on which the present conception of a low-priced quality car is based. Today, it makes possible numerous new improve- ments in the Bigger and Better Chevrolet. In developing the Chevrolet cars of the past, Gen- eral Motors has made a vital contribution to the happiness and welfare of the nation. It created an entirely new idea of what the buyer of a low-priced automobile could expect. It made Iuxurious transportation the pleasure of the many, rather than the privilege of the few. It has made progress an automotive watchword. Now, in the new Chevrolet, that policy of progress finds still further expression. More modern features bave been provided. More distinguished style has been created. Finer performance has been atrained. Greater comfort has been provided. Aod wider public service has beea rendered. CHEVROLET + PONTIAC + OLDSMOBILE - OAKLAND - BUICK « LaSALLE + CADILLAC All with Body by Fisher GENERAL MOTORS TRUCKS + YELLOW CABS and COACHES FRIGIDAIRE—The Electric Refrigerator oM A C~The Payment Plan for General Motors Producte DELCO-LIGHT Electric Plants =]1CI= f