Evening Star Newspaper, January 4, 1928, Page 13

THE FVENING STAR, WASHINGTON, 0. 0. WEDNESDAY, JANTARY 4. 197% General Motors Presents the Reward of a Great Year’s Business . . . Beautiful New La Salle Family Sedan with the wonderful Cadillac- La Salle heavy-duty eight- cylinder engine 2350 S-Passenger Sedan, 125-inch wheelbase 207> T-Passenger Scdan, 134-inch wheelbase LA SALLE follows CADILLAC In Lower Prices on the Entire LaSalle Line By marketing more than 15,000 cars in nine months LaSalle has reached the goal set for it as a full year’s achieve- ment when Cadillac created this beauti- ful companion car. The Cadillac company planned, by giving beauty and value in excessof all previous standards, to win for the eight-cylinder La Salle a market larger than so fineacar had ever been able to command before. The purpose in this was precisely the same as the policy which has always governed Cadillac and recently resulted in new and lower Cadillac prices—tocom- mand by lavishvalue-giving a demand so great for the La Salle Eight that econ- omies and efficiencies would automatic- ally ensue which would make it possible to lower prices on the entire La Salle line. Enjoy the Prestige and Satisfaction of a La Salle Now _ Only a small outlay is required. Appraisal value olm; present car acceptable as cash. The balance payabl terms to suit your convenience. Fifteen thousand loyal and completely contented La Salle owners make that possible today and Cadillac presents La Salle for 1928 as a quality offering so remarkable that it is not even remotely approached by any other car in the world today. Coincident with this, La Salle offers new types which constitute it outstandingly - the American family car of its class— superbly powered by the great Cadillac- La Salle heavy-duty engine and able to out-perform any car in its class or any car now before the public except Cadillac. A Lower Price on Every Model of La Salle’s Complete Line All prices J. 0. b. Detrolt - much of which is usually obtainable on other cars only at extra cost, and including at the new lower prices, Winter Front, Lovejoy Shock Absorbers, Exclusively De- signed La Salle Bumpers, Cowl Lamps, Cowl Band, Ven- tilators, Windshield Wiper, Cigar Lighter, Rear Vision Mirror, etc. New Additions to La Salle Line Two-Passenger " Business Coupe . . . . %2350 Flve-Passenger Family Sedan Also Available In Special Fleetwood Custom Built Models LA SALLE Companion Car to Cadillac THE WASHINGTON-CADILLAC CO. 1136-1140 Connecticut Avenue RUDOLPH JOSE, President Franklin 3900, 3901, 3902