Evening Star Newspaper, January 2, 1928, Page 16

- THE_EVENTNG STAR, WASTINGTON. D. 0. MONDAY. JANUARY 2 1928, =a R T —— l \ ONE POUND NET WEIGHT Here are the reasons why the Triple-Sealed carton is superior to every other form of Coffee conlainer— bag, tin or ordinary carton. None but the Triple- Sealed carton retains that “fresh-from-the-roaster” fragrance and aroma. HAT large portion of the public which uses , Wilkins Breakfast Coffee has discovered by this time that the new Triple-Sealed carton actually makes Wilking even more delicious than hefore. 'They have found that this packaging preserves the palate- thrilling aroma of Wilkins Coffce perfectly—as in no other Coffee sold in the East. We are glad that this is so, for it cost us many thou- sands of dollars to completely remodel our plant so that Triple-Sealing would be possible. We did it, knowing it would put our coffee in a class by itself. Our 27 years of roasting experience told us Coffi:e was at its best when just roasted, that preserving the fresh- roasted aroma would improve the consumer’s appre- ciation. We knew Triple-Sealing would be a success, and it is gratifying 10 note the public approval of the ‘Iriple-Sealed carton, Perhaps you would like 1o know just how we do wrap this wonderful Coffee, First, the Coffee warm from the roasters is placed in a glossine sack and is sealed against air or moisture, The glassine sack is slipped, for further safety, into a cardboard carton, ulso tightly sealed with 2,000 pounds pressure. Finally, a paper wrapper is shrunk on and sealed, No aroma can leave, or outside odors enter, the Coffee. Three guarantees that Wilkine Break(ust Coffee will arrive at your table as fresh as you like it. \\ NN POUND alé‘% WEIGHT —— GROUND ” OR PERCOLATORS // ) Y W VW ilkins is Used in More Homes in Washington Than Any Other Coffee VERY day a quarter of a million cups of Wilkins Breakfast Coffee are tilted to happily expectant lips. One out of every three people you see is a user of Wilkins. No other Coffee even approaches this volume—this popularity! There must be a reason for the insistence of the public on having Wilkins Coffee. There are four very good reasons. 1. Wilkins Breakfast Coffee is Triple-Sealed, preserving all of the original aroma of the coffec oils. 2. Wilkins Breakfast Coffee is alwavs fresh. Grocers receive it fre- quently just as they receive bread! When the Cofiee reaches you it is but a matter of hours from the roaster. 3.. Wilkins Breakfast Coffee is blended from high-grade, carefully inspected Coffees, and roasted, ground and packed under perfect con- ditions without. the touch of human hands. 4. Not a single bean of inferior coffee is ever used in blending Wil- kins. Do not confuse its reasonable price with lack of quality—only coffees erown where the air is rare on high altitude plateau planta- - tions could ever give such wonderful flavor. | S ==z - First inWashington