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'"THE_EVENTNG STAR. WASHINGTON. D. C. MONDAY., NOVEMBER VOVF'\I’BER 7 1927. "Hecht Month is Locally Known-—-but These Things are Nationally Known We bring to vour attention these--some of our Nationallv-known lines—the things which have built the > phenominal success of The Hecht Co. in our new store. It is this success which makes possible the N values of “Hecht Month in Washington"—a series of selling events which the papers tell vou of daily. ments for Charge Purchases See and Hear Paul Poiret tomor- Made in November May be De- row afternoon at 4:30, National ferred until January 10. Theater. Tickets at the theater or ”/J 2 at The Hecht Co. i 3 3 Nationally Known Apparel FOR MEN Featured at The Hecht Co. Nationally Known Apparel FOR WOMEN Featured at The Hecht Co. Clothing Coats from the “House of Printz” have more than smart- ness—they are famous for the superiority of their fabrics, tai- loring and the genuine furs used in trimming them. Ex- Literally millions of men from coast to coast have found o that they get better fabrics §1.95 $7.95 $10 Strap Sport Watches for $17.50 Elgin or Waltham and better tailoring in Society and ).nl= Whi men and boys. ]xmm f:{\: Watches for men or boys; 7 % S o ong shap Brand clothing than in any plate; 6-jewel, cu : T jewel; green or white rolled 'I);}c‘:’]:t CFE:‘]“:W(‘]'V S (,z::‘qn"»:;:‘nvfx $4 95 = $6 95 ;A:Eexmca;icm$12 95 clusively at The Hecht Co. c $25 to $150 $45t08%0 A n n u a 1 Vfi.%jr a t C h S a 1 e Clothing 25 % Savings During this pre-holiday event! The shces that have proven all women can have beautiful feet. In their own shop on Fifth Avenue, New York, and in their own little shop on our Fifth Floor. In exquisite com- binations of leathers and fabrics for day and evening wear. Ex- clusively at The Hecht Co. $12.50 to $22.50 University clothing, with lots of zip in cut and fabric. Found in The Frat Shop, a clubby place place for good fellows to meet on the Second Floor Braeburn clothes exclusively at The Hecht Co. $35 to $45 (BsoRahBIEoEY : 2 o 9 % (Fifth Floor.) Shirts You buy your Dobbs Hat “Change your Manhattan, like a man—by head size—but George, the collar is mussed” —such common conversation as this proves that Manhattan has become synonymous with shirts. For dress and busi- ness—a complete line at The Hecht Co. $2.15 to $6 (Main Floor.) Cravats “The tie of a thousand knots” —in the new broader width, in brilliant cricket stripes. Plain colors and figured natterns. It ties and shapes in a smart knot more easily than the ordinary knit tie. $2.50 to $3.50 (Mamn Floor.) Exclusively at The Hecht Co. Worn from coast to coast by America’s best dressed men. Not particularly by men who believe in extravagant prices— for Hanan Shoes in a complete style range cost hut $12.50 to $15 (Second Floor.) $20 Waltham or Watches for men or boy jewel. White or green gold plate or nickel cases; 3/0 size; luminous 15 00 numerals. ... $35 Waltham Strap Watches for men; 14kt. gold filled; rec tangular or cushion shape; 15- jewel; strap $25 Swiss Watches for wo- men; 1tkt. white gold case; rectangular style; 13-jewel; with strap 50 Strap Watches for men 14-kt. white gold filled ctangular, cushion or re lu o o - SRS $30 Elgin Watches for wo- $32.50 Elgin Wrist Watch men; 14-kt. white gold-filled for women; 14-kt. white 'gold: with minute hand; tonneau or om, sirss. SRA o - A definite reduction on natlonall\' known watches, such as Elgin and Waltham, taken directly from regular stock. Men’s, Women’s, Boys’ and Girls’ styles—small and large—gold or silv er—plain or jewel-set cases— hundreds to select from now—while the stock is Christmas-ready. A Small Deposit will hold any Watch untzl December 15th $15 Diamond Wrist Watch for women; 18kt. white gold with platinum trim. Set with 2 dia- monds and 4 synthetic sapphires ... (Main_Flo barrel shape; ra- $35.75 dlotie oe et S350 Nationally Known Apparel for Children Featured at The Hecht Co. NI Gappy pPLEXHIERE 5 $30 Elgin or Waltham Strap Watches for men; 14kt. green or white gold; rectangular or you wear it like a woman, creased in the most becoming shape. Leisure, light felts and sports velours by Dobbs in all the new models and colors, now in the Dobbs Shop. Third Floor. Exclusively at The Hecht Co. $1S to $32.50 (Third Floor.) Underthings “Because you love nice things"—you will love the luxury of Van Raalte glove silk underthings — especially the new “Singlettes” which take the place of four other under- garments, and fit without a wrinkle beneath the gown. Ex- clusively at The Hecht Co. $2.50 to $10.95 (Main Fldor.) Corselettes Well named—these clever foundation garments, which mould the fioure so gently and fit so perfectlv that one is un- aware of wearing them. Bras- sieres, hande:\ux, corselettes, girdles—in beautiful brocaded fabrics and silks. For slender and full figures. 1 to $12.50 (Fifth Floor.) ‘( 'nilh for tots and girls, by the maker From the first faltering step to the of the famous Printzess coats for racing romp of childhood, Flexies keep erwear . mous g | A Underwear women. Little sports coats, and lovely little fect iree from all the aches and pains so common to ill-fitting shoes. In soft leathers—white, tan or patent, low or high. Exclusively at The Hecht $2.50 to $4 (Second Floor.) Menihan’s Arch-Aid Shoes, which in addition to their com- bination lasts which fit the nar- rowest of heels, come in the , smartest of leathers and ~tvlc< to fit your every costume. - coats of Germania Chinchilla. In sizes 2 to 6 vears for ,and 7 to 14 years SOSienss o rieilas T for girls. Exclusively at The Hecht Co. vou wear a Superior Union $]S and $I7.50 Co. Suit. They’re knit to fit, and (Sscond. Floor.) are snug, comfortable and fash- X jonable. Lxclusively at The clusively at The Hecht Co. Hecht Co ’ o 5 e P ; $1.50 10 $12 31 Years in Washington But Just 2 Years in Qur New Store $10 to $12.50 AP ) T Hpcrr CocF STREET [ It’s easy to be an athlete—