Evening Star Newspaper, August 4, 1927, Page 27

__THE EVENING STAR, WASHINGTON, “4 thousand-and-onc things to do at home—have to put my shopping off again.” Not at all—just call Betty Lane, Main 5100—she’ll be pleased to shop for you. 0 The First Showing of THE HECHT CO-F STREET Satin Frocks for Autumn $16.75 and $25 Wool Surf Suits Reduced $2.95 Elastic rib-stitched wool suits, dry quickly and fit well. Solid colors or with contrasting striped top or border. Pur- ple, peacock, jockey, orange and Kelly. Sizes 36 to 42. (Fifth Floor. The Hecht Co.) Your _vacation shop- ping accomplished easily, and conveniently—uwhen you have a charge ac- count at The Hecht Co. Black Velvet Vies with Colored Felt in New Fall Hats . Black Velvet with softly rippiing brim, close-fitting Velvet and Satin combina- tions. Colored Felts with self flower for brim and shoulder or smart new tur- ban shapes (Third Floor, The Hecht Co.) Satins dominate in our advance showing of the L qe h C Come in and see the new COO].le BeaC OatS To don before or after your swim, colorful beach coats at two special prices. Knee-length Crepe Coolie Coats, figured on back a.nd sleeves. Copen, orange, pink $l.88 and orchid All-wool, light-weight Challie, border, sleeve and back de- $4.88 BIPIBL . oo st sineniase anoisvinn (Fitth Floor, The Hecht Co.) = silk Neglig i egligees $1.50 to $3 Pearl Our Own $1.50 So Soft and Cool and Novelty £ TS . Of Lightweight Crepe : Jewelry R ; - \ ey & 1 . 1 OS¢ de Chine, Satin and Figured Brocades Including 60-Inch and 72-Inch Mfg. Pearl $5.95 Pearl ropes with the knot fMBfli hflfeh samples between each pearl, jet and of much higher-priced Is. Choice of pearl, crystal and pearl com- mode! > binations. Also sterling breakfast'lcoa(ti, ne;lzh- silver compacts, rhinestone %\e]gfl:):(_nl ore st)'tgs. pins, chokers, brooches and ith kimono or set-in bracelets, etc. sleeves. (Main Floor, The Hecht Co.) Porto Rican Hand- made Lingerie 69c Handmade and hand-embroidered nain- sook gowns, chemise and step-ins, piped or appliqued with contrasting colors, white, flesh or honey. Sizes 36 to 42. (Fifth Floor, The Hecht Co.) new Autumn modes! shades, the new treatments—they're engagingly different—and so smart! Lace vests and lace collars. Side drapes from shoulder to waistline, from waistline to hem; also vests, flounces and tiers of georgette in delicate shades. You'll like the crepes de chine, too, silk stitched or metal braid trimmed. In black, maroon, henna and liquer green. (Third Fioor.) SRS, 1,200 Pairs of Full-Fashioned, Medium-Weight Silk Stockings 19 Offering you perfect-fitting, long- wearing Silk Hose in our own well liked line; made of pure silk with mercerized garter welts and soles. Qualities that will decide you to “treat yourself” liber- ally. In the smart shades to enhance your Summer frocks—as follows: Woven Sandals from Abroad $3.35 Imported Sandals—the Summer shoe craze, the same kind that are selling everywhere for $5 and $7.50. Strips of leather cleverly woven, leather soles and Cuban heels. Much-in-demand colors and com- binations. Beige, beige and white, beige and green, all brown, beige and wine. Sizes 3 to 7. Fifth Floor—The Hecht Co. ¢ The New Handbags In Leather, Antelope and Velvet $2.95 Smart new handbags in pouch and envelope styles. Fall shades to match your new Fall hat or shoes. Brown, navy and black. 10 (Main Floor, The Hecht Co.) (13 ” Humid days are especially unbecoming to Shaggy h/Iur“s the straight-haired woman. Permanent Wav- $ ing precludes that bedraggled appearance, re- gardless of heat or moisture. Expert operators assure a becoming, soft n wave—an airy private booth assures comfort die. Pastel shades to comple- while the wave is being given. 4 ment your dress, whatever the (The Powder Box, Fifth Floor, The Hecht Co) %* color. Cool Toiletries—Reduced Squibb’s Scented and Un- scented Talcum Powder...16¢c Coty's Talcum Powder, in a variety of assorted odors, BDHER “hicea s it et 85¢ Ronael's Body Powder, Nar- clssus odor; 1-1b. can ......39¢ $1.50 16-0; ing Powder . L A Effective colors — black, coral, honey, turquoise. Daintily trimmed with laces or contrasting bands of $595 color. Men’s 6-Jewel Strap Watch 37.95 Men's or Boye sturdy strap watches. in_many styles. In jewel lever move- ments: nickel cases. Guaranteed timekeep: .z. (Matn Fioor, The Hecht Co.) (Fifth Floor.) Silk or Rayon Costume Slips, Special, *1:® Of radium, rayon, baronet satin and bettina cloth. Beautifully flounced, tailored or with hip hems of self material. In white and good colors. (Fifth Floor.) The Sport Sweater In Lovely Styles and Colors for Vacation Days $1.79 Solid shades or con- trasting rayon - mixed stripes. Long sleeves, vee or square necklines. In flesh, white, maize, orchid and tan. (Fitth Floor.) Permanent Waving Nestle and Circuline Method A year-round comfort at a special Summer price. Nude Peach Pink Sunset Flesh French Nude Grain Moonlight W hite Aloma Atmosphere Cameo Champagne Haze The so-popular large Chrys- anthemum in chiffon or organ- (Main Floor, The Hecht Co.) S L S O TS S T O s Lotay Combination, bottle of Bath Salts and 1-b. can Dust- ing Powder f Tre-Jour Dusting Powder, 45¢ Usually $1, the well known Dusting Powder in the gray Bath Salt Vial sn'-, 5 aifter- box, | very Sapsdtaily \priced, ent colored Bath Salts in sepa- Limit, two to a customer. rate vials .... Sale of Boys’ Wool Surf Suits, $1-29 California one-piece style, in many gay colors—some plain, some fancy trimmed. Regularly $2.00. Sizes 6 to 15 years. (Second Floor.) Save 20% to 33Y; on Fur Coats In the Summer Sale » Lotay Bath Salts (¥irst Floor, The Hecht Co.) The Semi-Annual Sale of Menihan’s Arch-Aid Shoes The very same smart footwear for which you reg- $7.95 ularly pay $10, $11 and $12.50; only twice a year can these finely made shoes be obtained at this greatly low- Patent 1-Strap Patent Oxfords the coat you prefer, the style that’s most be- coming—at the price you've decided to pay. § Fur Coats Featured at $125 to $150 Varieties, including Bea- verettes (dyed rabbit), sealines (dyed rabbit), black caraculs, natural opos- sums and gray caraculs. $250 and $300 Fur Coats, American Opossums, muskrats, nat- ural and black pony, marmot, sealine (dyed rabbit); many with contrasting trimmings. $325 to $425 Fur Coats, Raccoons, leopard calf, natural brown pony. gray krimmer, silver muskrat, castor caracul paw, marmot, sealine (dyed” rabbit). Al Coats Handsomely Crepe Lined 600 Boys’ Summer Pajamas 79c¢ $1 and $1.25 Qualities in Genuine Broadcloth and High-Count Percales. Cool and comfortable one and two piece styles —in plain white, blue, tan, pink and other favored shades. Finished with rayon frogs and pearl buttons. Generously cut through body and sleeves. - Sizes 4 to 18 years. (8econd Floor.) ered price. All sizes 37 to 9; widths AAAA to E. Black Kid 4-Strap Patent 2-Strap Blonde Kid Oxfords Black Kid 2-Strap Black Suede 4-Strap (Fifth Floor.)