Evening Star Newspaper, February 16, 1927, Page 30

THE._EVENING STAR. WASHINGTON, D. C, WEDNESDAY, FEBRUARY 16, 192T. ([ iabse fihit i ! f \ --"-‘- \ TR R ) E The Clever Bu Reads The A&lsyer g o "\ ¢ l’h—.fifilullz ¥ ) | S D ST AN TN "“ | 7 4. There was a time, perhaps, when financial news and financial advertising was of direct interest only to _ Bankers, Stock Exchange members and other men whose business interests were of a strictly financial nature . . . but TODAY “the butcher, the baker, the candlestick maker” are making investments, buying real estate, making loans, and otherwise entering the world of finance and they too, are intently interested in the condition of today’s market. Their investments may be comparatively small, but their interest in financial affairs is in no way lessened for that reason. They do not have their own stock tickers and other direct market connections . . . But they do have this news delivered to their homes every day. By reading the complete news reports on the financial pages of this newspaper, Mr. Average Citizen may learn of the day’s happenings in financial circles . . . By reading the financial ads he may learn of the various investment offerings, the money-making opportunities of the day . . . By reading both he becomes thor- oughly familiar with the varied and sometimes complicated transactions “in the world of finance.” And through his knowledge of financial mat- ters he makes more profitable investments, which in turn increases his earning power and his bank account . . . It will pay YOU to read the financial news and advertising in this news- paper EVERY DAY. Here is a statement of the financial advertis- ing published by the three leading newspapers of Washington during the year 1926. 709,126 The STAR Second Paper Third Paper 594.0. 171,604 The STAR carried 42% of all the financial ad- vertising published by the #ive newspapers of Washington during the year 8926,