Evening Star Newspaper, February 13, 1927, Page 33

THE SUNDAY STAR, WASHINGTON, D. C., FEBRUARY 13, 1927—PART 1. pza the Outstndmgly greatest tire Goodyear ever made Coming from a company the size and character of Goodyear, the statement which heads this advertisement is doubly significant. It is issued only after testing its complete truth and weighing its full meaning in terms of the highest public interest. This is the greatest tire Goodyear has ever made! By the resources and skill devoted to its manufacture, by the experience, research and authority represented in its advanced design, we believe we may properly say also it is the greatest tire the world has so far seen. This is the new Goodyear balloon tire with the new-type All-Weather Tread! The first big advantage of this great tire is traction. Safe, surefooted, skidless, the sharp-edged diamond-shaped blocks in the tread’s center seize, grip and hang-on. The second big advantage is long slow even tread wear,.as opposed to the “cupping” and “pot holes”” until now characteristic of wear in balloons. OO Goodyear The third big advantage is freedom from structural failure and similartroubles,such as casing rupture and shoulder breaks. These major benefits proceed from the new-type semi-flat tread with its heavily ribbed All-Weather pattern, and from the "amazingly durable and elastic SupErTWIST - cords of which the casing is made. Not only is the tread on this new tire the survivor from eighty separate and indi- vidual designs tested under harshest serv- ice, but the tire as a whole is heir to all the lessons learned in operating the Go6d- year tire-testing fleet last year a total of 5,400,000 tire-miles. In every particular, therefore, this new-type All-Weather Tread Goodyear is the true exemplar of the most progressive tire com- pany in the world: —the company which has never been halted inits onward sweep to leadership and which inrecent years has steadily increased its pace —awhich has made and placed into service nearly 100,000,000 tires, millions more than any other maker . Means Good Wear —awhich alone uses nearly one-seventh of all the crude rubber produced annually on the earth, almost 50% more than any other manufacturer — which every year for the last ten years has made and sold more tires than any other company in the world —awhich since the post-war deflation period has stepped up the productivity of its man- power something more than 100% —awhich focuses on development, chemical research and service work the largest engineering body of its kind —which operates its own cotton plantation, textile mills, rubber plantation, coal mines, factories and branches, to the end of de- livering the tire-user the greatest possible value for his dollar. These facts and others like them explam why it is supremely meaningful to say the new All-Weather Tread Goodyear Balloon is the greatest tire Goodyear has ever made. It is outstandingly the newest, tested rea- son why more people ride on Goodyear Tires than on any other kind!