Evening Star Newspaper, January 23, 1927, Page 64

MOTORING BY WILLIA The next lhinf in air cleaners w atmosphere at the intersection where NOTHER struggle rages throughout the automotive industry, with large and small manufacturers coming grips with rivals the sharpest competition for public favor that ever has flamed in the arena of the Nation's greatest industry Fvents 1026 more than ever have manufacturers, re gardless of financial stature, that the buying public simply wants the best car it can get at the fairest price. and that the maker wha can supply this demand is the one whose treas ury will be enriched the greatest when the current draws to a close. Name plates, the industry has learned, are substantial only the car they grace is substantial Accordingly. no one in the indus- try from the least to the greatest is willing to concede that any riva is so intrenched that futile to attempt to wrest, busir from him. It can be done hy ducing an automobile that iz than his rival’s finest And so the battle rages * % % % The public is as pro- fner ot sitting back idly waiting. It has learned lesson from past wars. In ecvery similar instance in the history of motordom it is fully aware the greatest spoils g0 to the man who buys any of the care that spring into being under an atra of intense competition The public preparing again to reap another harvest. If it bought a good car last year or the year he fore, it knows that it can buy a still better one in 1927, Competition in no other of its man- ifestations is more truly the life of trade. Price tags. in one way, are not criterions of the locale of the strug- gle. If it is a bit more undignified in the lower-price tiers, it is not less intense. Competitors in the $3.000 class may he pushing each other more gracefully, but at the same its time, they are pushing just as hard. | In no other way is the keenness of the conflict so obvious as in the| addition of new lines by many of the | most prominent of the manufactur- ers. As the maker of the four steps forward with' a light six, the manu- facturer of an eight steps back to meet him part way with a light eight. | It's a fight and the idea has caught | the imagination of the whole indus- try. No manufacturer wants to bhe out of it. None can afford to be. * x ok % One of the big advantages which the buyer will reap from this upward | and downward surge in the industry | is that gained always from a strong dealer organization in his commun- ity. An automobile may be a fine| product mechanically, but, in the final analysis, it is no stronger than retail organization. 1f the dealer, then, is given an opportunity to in- vade other price territory, by the acquisition of a more costly, or less costly line than the older car he represents, he is given an excellent start on the road to greater financial strength. With two or more fields open to | him where but one was available be- fore, it is relatively up to him to strengthen himself.” If he proceeds with aggressiveness and wisdom, he will fortify his position and intrench himself more solidly than ever be- fore. The profit the buyer will get here is obvious. A dealer who acts with aggressiveness and wisdom is not | content merely to get business. He | is as anxious to hold his clientcle as tg acquire it. Accordingly. he will ge guided by the principle that a pleased customer is likely to be a permanent customer. A pleased customer, every dealer knows, is one that is convinced he gets his money's worth in automo- | bile and in service for that automo- bile. The dealer has been given no in- considerable lift in improving the standard of his individual service by the manufacturer. Here again is a result of competition. If the manu- facturer is forced to turn out a bet- ter car to meet his rival's best offer- ing it stands to reason that he must turn out a product that wili require iess in the way of service. Obvious- Iy, then, the dealer will have fewer actual service needs to meet because of the mechanical improvement in the product he represents. As a re- sult, he can give better, more satis- factory and less expensive service to the relatively fewer cars that will need minor or major improvements and adjustments after they have left the salesroom fioor. Here, again, to the buyer belongs the spoils. There are other aspects to the sit- uation, of course. If the buyer is enriched by being given a better au- tomobile and better service on that automobile he, in turn, must enrich the manufacturer of the car and the dealer who retails it. x x % % If the buyer is to continue to reap harvests of this kind, he has a re- sponsibility to meet. If the automo- bile industry is to give him a better product at a lower price, he must buy in a volume that will warrant continuance of this industrial policy. The manufacturer who has reduced his per-unit profit is out to make it up in volume profit. He has no doubt that he will do so. of course He docsn't worry any longer about a saturation point if he can continue to make automobiles better and het- ter. The overcoat maker never is worried by the fact that there may be a saturation point. The satura. tion point in shoes, for instance, was veached years ago, and no one is go- §ng barefoot because this condition sirove the shoe manufacturer out of business. The situations are not exactly 2rallel. the motor car maker AUTO REPAIRING ALL MAKES Gardner, Flint and Hudson SERVICE A SPECIALTY T. J. CAMFIELD 1615 O St. N.W. North 9767 Tires and Accessories | the law of inclined planes. | tion will | M ULLMAN vell might be one that will purify the two truck drivers nearly collide. cient rela- to provide | concerning ladmit. but there is suffi tionship between them |the basis for prophecy [the automobile industry. This rela- tionship is becoming more clear yearly to America’s car makers. | e ] | The fittest alwayse have survived| industrially. The odds are largely in | favor of their coatinuing to do <o. | So the race on in motardom Every manufacturer is out to estab-| lish himself as the fittest in bis field. | The public will collect the purse | that goes with victory It knows this and, as a result, the automotive industry is counting on the greatest vear in its history with full knowl- edge, too, that some of the past years will be hard to heat o oxox is Steps should be taken to curb the inordinately reckless driving which continually is taking place on | Macomb street from Wisconsin to Connecticut avenues. an important east and west thoroughiare connect- | mg two great arteries of traffic, both of which are carrying an increasing- Iy heavy volume of passenger auto- mobiles and commercial vehicles. | Macomb street is a long, stecp in- cline, and must he driven with ex- treme care if it is to be driven in safety. There is no excuse for rush- ing the hill, hecause it can be made with ease by most cars of anywhere near recent design: or, if it cannot | he made in high, there always are lower gears to resort to, so that the speed limit never need he violated | However, the greatest offenders are not those who go up the street | too fast, but those who. for some |idiotic reason, feel impelled to ac- celerate viciously for the two blocks between Wisconsin avenue and | where Macomb street takes an |abrupt drop. These drivers—many {of them are constant offenders—then | ind themselves hurtling down at be- i tween 40 and 45 miles an hour under conditions absolutely and completely unsafe. Traffic authorities have done as much as they can toward helping the situation by placing “Stop” signs at the streets which run into Macomb. What now should be done is for the Tenleytown police offi-| cials to station themselves at the top of the hill, ready to intercept the wild flight of the irresponsible motorist who cannot sec a long down grade without jamming his foot down on the accelerator to assist Ak Premature starting on the yvellow light on the streets where the elec- tric traffic control system is in opera- still is practiced by enough motorists to cause annoyance to other drivers and the continuation of a practice that has concerned traffic _authorities since the lights were fitst turned on. It is @ dangerous habit, and these motorists who have formed it would do well to break themselves of it before its serious possibilities ma- terialize for them. The danger is apparent, as traffic officials point out, and its imminence may be ob- served at almost any time The hazard to which drivers ex- pose themselves is created by cross- traffic. So long as the yellow, which immediately follows the green, is showing, cars in the moving traffic stream still have a right to continue across the intersection. If they are so far back of the cross strdet that they cannot clear the intersection hefore the red shows then, of course, they <hould stop. With the yellow light that imme- diately follows the red, the condi- tions are different and the ruling of the authorities also is quite opposito. he red signal means “Stop.” On that motorists | agree. The yel- low signal that immediately follows also means “Stop,” because the cross- traffic has the right to keep moving. It is evident that premature starting often results in a collision. * X x 8 Specifications on all the latest models produced by the automotive industry now are available in all parts of the country. To the per- son who reads specifications literally they seem rather drab and uninter- esting descriptions of a product that is too vivid for such listless phrase- ology. _The obsecver who reads the speci- fications with a knowledge of what they really mean. however, is con- scious of the fact that the latest ones tell an amazingly interesting story of automotive progress. This is how the technical language and mathe- matical formulae are translated into a description of the 1927 automobile : The most economical car ever built, Unparalleled safety, due to better four-wheel brakes, and much more efficient brakes generally. Greater powe: Greater flexibilit Better acceleration, Lowered maintenance cost. Comfort that transcends anything hitherto created in all cars, from the lowest to the highest priced. Driving ease that will astonish even the driver of the 1926 automo- hile Clutch Drag Tests. If the ammeter continues to show charge when the car is coasting, it is an almost certain indication that the clutch I8 dragging, A clattering under the floor hoards when starting off in low s another indication of this malady, o . Winter Fire Hazard Greater. Winter brings the greatest fire haz. ard to motordom. Misfiring, carbu- retor flooding and ““shorting” are more »mmon at this season than any oth he motorist who realizes the greater ANger exercises greater care, particu- larly when starting the car. —_— e e e Ay MOTOR CO. Conveniently Located on Fourteenth Street 1133337 14th St. DOWN THE ROAD—Life’s Little Tragedies. STUCK. GN: HHE ONLY IN ICE, AND THE SCUTTLE OF ASHES THE WHOLE NEIGHBORHOQD, AUTOMOBILE BODY HITS RADICAL LAWS A. A. A. Opposes Compulsory Insurance Legis- lation. Adoption of a uniform law regu- lating the issuance of driver's licenses throughout the country was one of the outstanding subjects ad- | vocated at the recent Midwinter meeting of the board of directors of the American Automobile Associa- tion. Executives representing 85 clubs affiliated with the A. A. A. also discussed ' at length various other toples, most of which related to auto- mobile legislation. The board went on record as favor- ing a driver's license which should be easy to obtain, easy to lose and hard to recover, pointind out that if a motorist realizes he cannot get his operator's permit back once it has been suspended, he will be care- ful in his driving. The board also volced 1ts opposi- tion to rash and radical compulsory insurance laws. A committee of five was appointed to conduct a' nation- wide campalgn to educate the public that compulsory automobile insur- ance will not insure safe and careful driving or result in a reduction of accidents. The committee also will S Mk Joiy wSareny SRt ot trafic mishaps will be protected without the imposition of compulsory insurance legislation on the motorist. The hoard urged all A. A. A. clubs to work for the early completion of the Federal and State numbering systems and stressed particularly the importance of carrying these numbers through incorporated com- munities. Under the same resolu- tion a demand was made for immediate action for the sign-post- ing of cities and congested areas where the motor tourists in 1926 en- countered so much trouble. A. A. A. clubs, it was unanimously agreed, should take the leadership in this slgn-posting movement. Dangerous, unsightly and mislead- ing signs on the highway brought a strong statement of denunciation from the members of the board, all of whom were agreed that the hap- hazard, uncontrolled practice of set- ting up sign posts for commercial purposes, many of these imitating warning and direction signs, con- stitutes a standing danger to mil- lions of wayfarers. The view was expressed that there is a crylng need for a more de- termined effort looking to the adop- tion of uniform motor vehicle code, and with this in view, Thomas P. Henry, president of the A. A. A., who presided at the meeting, was author- ized to appoint five nationally-known safety experts on the A. A. A. board on trafic safety and cf planning. Steps were taken to assure that the A. A. A. board, which will be a con- tinuous body, will not conflict with the special committee of the Hoover conference, but will work in co- operation with this committee and centralize in a permanent committee the safety activities conducted by the 850 clubs affiliated with the na- tional motoring organization. All legislatures were urged to take steps to clarify the law relative to the confiscation of cars in such a way that innocent owners of auto- mobiles will not be penalized when their vehicles are used for illegal purposes without their knowledge or their consent. Many other subjects of serious im- port were on the agenda of the con= ference, but owing to the limited time set aside for the Midwinter meeting many of these will hold over until the annual convention of the A. A. A. The board decided that the annual convention will be held in Philadelphia on June 16 and 17. 1927 CARS SEEM PERFECTION. BUT ENGINEER SEES ADVANCE Charles F. Kettering Believes Research Will Boost Efficiency of Automobiles for Many Years to Come. Motor lovers, glancing at the 1927 nline thereon. And the goats all automobiles, are inclined to look upon |11 and died. Of course, this was had the new models as perfection itself. They are-relatively. That is, noth- ing In the past ever has approached them in alluring design or mechanfcal efficiency. It s impossible, however, to con- vince the engineer that thev repre- sent the ultimate, if one is willing to take the word of Charies F. Kettering as that of the automotive engineer in general Mr. Kettering, one of the best known names in the engineering world, is proud of the automotive en- gineer's work, but he does not believe that work is anywhere near finished 20 long as the automobile utilizes but 3 per cent of the energy that is in the fuel it burns. That, according to his own word, is just where he stands on the matter. . Mr. Kettering should know, accord- ing to a writer in the New York Sun. Ability Is Varied. President of the (Ganfral Motors Re- search Corporation and a vice presi- dent of General Motors itself, Mr. Ket- tering is a mixture of scientist, phil- osopher, farmer, oraicr, father, avi- ator, preacher—that s, preacher of the value and importance of research for any business or for any non-ossi- fied brain. First a school teacher, then a telephone man and next a cash register expert, he ranks today as one of the greatest contributors to the development of the American auto- mobile. “Ket" is the self-made man who in- vented the self-starter. He developed the ‘ignition system on the Liberty motor. He directed the development of the nitro-cellulose finish for motor cars—an achievement ranked in im- portance with the invention of the little machine that has saved the wrists, hacks and breath of millions. He worked on ethyl gas for motor cars, but not for goats. He was and is a moving spirit behind his com- pany’'s great proving ground for test- ing automobiles as they have never been tested before. He is the man who has this motto above his desk: ““Another advantage in telling the truth Is that it is no t-ouble to re- member what you said.’ Big physically, big mentally and big hearted, President and Vice President and Chalrman Kettering can take re-. wearch out of the test tube and labo- ratory and entertain the layman with it. He can tell you that the new Ger- man process for the liquefagtion of coal I8 going to lower the price of the gasoline you buy for moving your car or cleaning your coat. He can tell you that synthetic wood aleohol, known as methanol, will kill you just as quickly as the other kind. 97 Per Cent Lost. “This thing known as research is not a bunch of nuts stuck off in a corner,” says Kettering. “We In our research organization see what we can do with the automobile to make it serve better than ever before. We work on perfectly definite problems, “Most folks, when they're driving along the road in a car, don't realize that they are getting just 3 per cent of the energy they should get—that the other 97 per cent is lost. “Well, thinking about all this en- ergy that's wasted, we sald to our- selves years ago, ‘You got to do some- thing to increase the efficiency of fuel for gasoline engines.' It took a long while to work out something. . In tetra-ethyl lead we fcund something to help us. We knew that it was ex- tremely polsonous, hut we didn't know that one-tenth of 1 per cent put in gasoline was. Fven when the other fellows sald it was, we didn't belleve it. To prove that they were right they took a lot of goats, shaved their bellies and rubbed tetra-ethyl USED CAR Ford touring, wewly painted, late model . Ford sedan, balloon tires, painted very attractively Ford 1926 touring, thoroughly conditioned and painted Ford* roadster, 1926, wire wheels, 5 tires Each and every one of the above cars is guaranteed 16 other equally as attractive cars ready for inspection TERMS FROM $25.00 to $100.00 Down—$15.00 to $25.00 Month HILL & 301 14th Street N.W. TIBBITTS South of Penna. Ave. for the goats. and it looked kind of bad for our idea that by putting a tiny bit of tetra-ethyl lead in gasoline you can take the knock out of it and increase the efficiency of your engine. “So we took a bunch of goats, shaved their bellies, and rubbed on plain, ordinary, every-day And those goats died just the way the others had. So these martyrs proved for us that tetra ethyl lead was being slandered. Research’s Strange Paths. “But our enemies said that goats is goats. not people. Then we took 500 people—no, no, we didn't do any shav- ing or rubbing—we just exposed 250 of them to ethyl gas, and the other 250 we didn’t expose. Then we exam- ined them all and found that there wasn't any difference. “S0 you can see what strange paths research leads you into when you're trying to increase the efficiency of an internal combustion engine. Now we are Interested in getting the gasoline industry as a whole to recognize that in taking the knock out of gasoline the efficiency of the engine has been increased. “Research is for all business. It is important to conside- the probable hazards of every husiness. and re arch is the thing io do it with. We elleve that the significant thing In modern industry is nct that you are making money todav, but how long you can keep it up. We believe that it 18 just as necessary to budget the continuity of a businéss as to budget its finances. . “Just the minute you get satisfied with what 'vou've got,” continued Mr. Kettering, “‘the concrete has begun to set ip your head. Why, you can even do a little research work when you're Iying awake at nights. If | vou're sleeping seven nights a week you're below par. What you need is to keep restless, to think. in our research. laboratory we have c¢n the wall a motto which reads, ‘There's nothing in the world that siimulates thought like the poorhouse door’." So if, when gazing upon the poor- house door the next time, you get a new idea for a fool and baby proof automobile door, send to the new devices ‘committee, General Motors Building, Detroit, and if it is good enough to get by the brains with which Charles F. Kettering s sur- rounded, he will #it on it with the other six members of the committee, which considers ideas and Inventions sent in from automobile users and engineers all over the world. Lead Tetraeih—yl Tends to Make the Engine Run Cooler Its name is lead tetraethyl, not tetraethyl lead. It acts merely as a catalytic agent. That is, it stands around and assists in a slower combustion so that the gas vapor, which is un- changed otherwise, cannot de- tonate. It does not increase the tempera- ture of the cylinders. No genuine anti-knock compound does. In fact, they tend to make engines run cooler. Your Choice of 3,000 Shades —in Duco is offered by our completely modern paint shop. Here is delight for the motorist seeking distinctive- ness, beauty and durability for his car. We Paint and Service All Makes of Cars Maintenance Department ‘The Washington- Cadillac Co. 1220-28 22nd St. N.W. Tel. Franklin 3900.01.02 gasoline. | AUTO SHOW PLANS ARE COMPLETED Jose De_clares 1927 Display Will Excel Any Ever Held in Capital. Plans have heen completed for the seventh annual automobile show of the Washington Automotive Trade Association, to be held at the Audi- torium January 29 to February 5. it was stated vesterday by Rudolph Jose, chairman of tke committee in charge of arrangements. According to Mr. Jose, a veteran of the local automotive field, under whose direction previous shows have been marked successes, practically all models of all cars to be represented have arrived in Washington, and the fore part of this week will be devoted to working out details of position, and so_on. Mr. Jose, who attended the New York show for the purpose of obtain- ing new Ideas for the Washington presentation, declared that practically every inch of space in the Auditorium already has been taken by local deal- ers, and predicted that this year's show will be more complete, in every respect, than that of any previous year. Decorations about the hall will be better and more costly, while every effort has been made to arrange the cars » that the public may view them with the least expenditure of physical energy and to the very hest advantage. The cars this year form a glitter- ing display of beautiful models, and we have allowed nothing to stand in the way of giving the public the best, the easiest and the most comprehen. sive picture of them,” said Mr. Jose. According to Mr. Jose, all major preliminaries prior to the opening of the show have been taken care of, and minor details aione remain to he adjusted by the show committee of the trade association 28 . e Passenger Carrying Higher. ‘The passenger-carrying capacity of the private passenger automobiles of the country is about 30 times that of the railroads when expressed in pas- senger miles, according to Thomas H. MacDonald, chief of the United States Bureau of Public Roads. "Fcel.“ and Su BY FREDERICK €. RUSSELL. Have you ever longed for dn autoe mobile that would steer so easily you | could not “feel” tha road nor have any sensation of effort in piloting the car along the highwavs and byways? Have ta yourself “Such a car would be an overwhelm Ing success. The whole world would flock to it." 1t such an idea of the car with thorough Iy effortiess stesring, let him immedi ately banish the thought and hide it away with the thousand and one ideas that are good in imagination only | For such a car was developed hy |a fine automabila maker just a few months ago. And, it was condemned! Why? The answer is simple. The engineers who tried to drive it could not tell where they were ateering One of them started away from the experimental station and teok down |one of the doors. Another went ta pass another sar and ran into a ditch No o=# whe drove that car could ™ the road. Philosophy Interjected. you ever maid any motorist has entertained g philosopfly with so commonplace a subject @s steering 2 modern auto- mobile it may be said that the situa tion just discovered by the overen thusiastic engineers simply proves anew that there iz a little bit of good in evervthing bad. Motorista and many engineers consistently have acorned the necessity for “feeling”’ the road through the steering gear. Driv- ers complained of every severa hump and told themselves that the day waa coming when the roughest of roads could not be felt by the driver. But they failed to appreciate that the was a certain positive need for those very vibrations that are transferred to the hands of the driver through the steering mechanism. It has been discovered that motor ists steer by feel as well ax by sight. That the driver does not judge front wheel positions by the steering wheel as he sees it, but rather by the way that wheel feels to him. Assuming that a driver could take his eyes off the road without danger of running into something, it is con- ceivable that he could learn to steer by watching the position of the steer- ing wheel. Knowing its position when the wheels were pointed straight ahead and for the extreme cuts to the side, he could, by analogy, tell pretty well in what direction he was steering even if he could not “feel” a thing through the wheel. But this sort of steering never has been indulged in and prob- ably never will. One cannot escape the fact that motorists know what positions their front wheels are in chiefly by the “feel” of these wheels as transmitted through the steering assembly. Front Wheels Out of View Drivers do not even see their front wheels. If it were not for the high the fenders, it could be steered successfully by visual means, even if there were absolutely no “feel” in the steering assembly wheel. Effortless steering is achieved hy designers with considerable ease. The engineers who turned out the effort less steering car carried the prineiple of leverage to a higher degree than If it |s permissible to mix a Ifttie | instrument boards, the low seats and | is possible that cars | AUTO OF RAREST QUALITIES BANNED AFTER INITIAL TESTS Car Heralded as Perfect in Road Require-~ ments Proves "Too Easy" in Steering ffers Crashcs. assambly in such a way that vibras tions originating at t(he steering knuckles were dissipated on the gay up 1o the rim of the whesl. Thiswad largely a matter of design. Then, by the insertion of shock ahsorbing mas terials and devices, such as could bha developed by thé use of additional lubrication and springs, all trace of road “feel” was eliminated. 1t began 10 look like a wonderful idea. but every one connected with the exper ment had overlooked the fact that {f a driver cannot see what he is doing with the wheels he must at least he able to feel ff Good steering, therefore demonstrated to he not matter of extremes in prin rather of moderation in tactual sen sations. Tt is easential that tha driv be able to “fesl” just enough of the road without having road vibrations tire him. 1% hean nich a tples but Steering Gear Discussed At first it was thought that the prin ciple of leverags alons would selve the whole story. Prior to the adop tion of balloon tirés the normal stee ing gear had a ratio of approximat, nine to one. This meant that it was nine times easier to turn the front Wheels at the stéering wheel thap tn try to turn them directly. With the advent of halloon fires. the added tra tion o Increased the drag that ratiea went up to approximately 111y to | The increases in ratios, together wit better degign and improved lubrica tlon, including king-pin hearings. have made the modern b car easier to steer than the alder high pressure-tired machine There is a limit, however, tn the increase In ratio. ' As the ratin in creases, the wheel must he turned through a wider arc. Had design and ratios carried ton far partly ars to blame for the back action in the ateer ing gears of several cars A alight deflection of the front w from their normal position causes the stesr- ing wheel to move entirely tan mueh Many drivers have been complaining about this back action and have blamed balloon tires unnecessarily. Where the Trouble Lies. ‘The trouble lles in the design of the steering gear. One interesting patented steering gear provides a variable ratio. When the wheels are pointed straight ahead, the ratio fs at its lowest point. That is, a small turn of the steering wheel produces a comparatively large movement of the front wheels. Thus, if the front wheels strike an obstruction and the stearing mechanism is forced into a back action, the steering wheel itself hardly will move and the driver will not be forced to experience the annoy- ance of a shaking wheel ! When the front wheels are cut to an extreme position, the ratio is at its highest. A fairly large but extreme ly easy motion of the steering wheel is required to move the front wheels a comparatively small distance at these extremes. This is very convenien in parking and as one never strik road Inequalities when the wheels are in the extreme positions there is no danger of steering wheel wohble. | _ As a result of all this, the engineers have stopped trying for effortiess steering and have concentrated on moderation in steering design, as will be apparent to those who drive the new 1927 cars. A certain amount of road shock must come through the driver i he is to be able to feel the read. 1t you feel some of the humps, don't loon-tired usual. In addition, they laid out the It's funny, but the simpier automo- biles become the more of a mystery they seme to be to their owners. In the old days when the automobile really | was a conglomeration of funny-lookin’ | machinery owners used to come in here with a fair idea of which one of the funny-lookin' parts had gone wrong. I guess the world's goin’ too fast these days for a man to take the time to know all about his car, but more of them would know more if they knew how simple it is to gain this knowl- edge. Take my own case. I never was inclined to look upon a car as bein’ mysterious, but, honestly, I didn’t know how simple it was in prin- ciple untl a woman came in here and wanted me to tell her all about how one worked. I'm no hand to deal in technical complain. That ix the new theory. (Copsright. 1827.) The Old Mechanic Says: | short time. and in some ways it helped me almost a= much as it did her. The new devices that are bein' used on nearly all cars these days seem to | confuse “some motorists. ~Rectiflers, | cleaners and filters are being adve tised everywhere, and the owner seas so much about them that he doesn't see that between the lineg deseribin’ their virtues they're about as simple as simplicity itself. Just had a case in here that illus- trates this point. One of my custom- rs, a dairyman, by the way, dropped in to ask if an air cleaner really cleaned, and if he ought to have one on his old car. “Does your cream separator reall separate?” I asked him. ° When he told me it did. I said that air cleaners must clean, then, hecause they operate on an identical principle language, %o I just set about tellin’| y. It took only a' —that of separatin’ two substances pf different gravities by centrifugal force. Makes and holds friends because it has those elements which the car owner of today not only wants but demands, namely— Acceleration Quick Starting Big Mileage Freedom from Carbon Reasonable Cost More than sixty service stations in Washington— one near you. PENN OIL CO. Rosslyn, Va. Frank. 391