Evening Star Newspaper, August 12, 1926, Page 37

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SPORTS. ADMITS HIS COMING FOE ISDANGEROUS CONTENDER! By N. Y. Boxing Commission | However, Jack Has No Doubts That He Will Conquer Gene and Later Take on Colored Rival. Contrasts Two Scrappers. BY JACI WANTED a match with eithe: They are the only contenders for my title who are apt to draw | any considerable amount of m an eve 1o the commercial pha Now that | am at_last match thing Why ? Because. in the first place. heing younger more ambitio Tunney's future is before hi Wills” is behind him sore old man, t Brown of New Crleans. as they tired from years of pugilistic servi He is a tracl Panther call him, K DEMPSEY. r Harry Wills or Gene Tunney. poney with me. Oh, yes. | admit I have se of the thing—a couple of ey hed with Tunney, let me tell Tunney is younger than Wills, and, s m, k- ce He has known defeat and disappoint- ment and all the vicissitudes of t game. Tunney sees hlazing hope what the sports will to win, and will smother his time, | <ce man But aside will make ahead of him on call t think a sha writers while flame I in from this him more difficult than Wills. [ know that hecause I' <een hoth Tunney and Wills tion a number of times Wills fikes to grab an and pull him close to his own brow hody. He snags a man with his lo Ieit and drags him in so he can har rer him with his right hand. He opponent he nly He has the spirit— he 1 ort m him a very dangerous unney’s style for me ve in ac- WIDE WORLD ¥ wn ng m- 1- JACK DEMPSEY. ways fights that way. and he is too old to change his style. Now, any man who lets me me, 1 think. . Most of them try very hest punches is a left hook seen me in action must testify. 1 think 1 damage any Uving with that punch if he let get wud shot at his sides or stol h. and 1 positively couldnt m Wills with him pulling me in He doesn't take a_ punch well, especially on the chin, record of his fights will show, even allowing that he kept ont of harm's way, 1 think | bend the Brown Panther over body punches in a jiffy m: n m ny wou Tunney Great Boxer her hand ange boxer. He is vou call a counterer. That is walts on the other fellow’s leads counter-punch against them rarely takes the aggres ean’t help doing it. That happens be my stvle. and 1 can't change any more than Wills can change h A counter-fighter wants nothi better than an opponent him, and I'll guarantee T'll going to Tunney all the time. think I'll be going to him so and hard that his countering avall him nothing, but, even so, will get every chance at me he cou possibly hope fo Tunney is a 1 know few men who can better pt tect themselves. Ile blocks well moves around rapidly. He is a migh hard fellow to catch. He has a bot ering left jab and a4 good hard rig cross. From a scientific standpoi he Is much superior to Wil idea of boxing is mainly stamping 1 feet furiously and making faces as luinges around Better Than think Tunney would by just outhoxing him. He fast and too shrewd for Harry, a T think he punches just as hard was sorry Wills wouldn't accept T hallenge & few months the fizht would have prived me of one opponent. As it now. 1 fig Tunney nney on the great long Tunney w Wills. 1 Wi whip takes punch well. doubt that he has ever been off k feet more than a couple of in his ring career, some mighty good men if he had fouzht only fighters, his record would stand o He has been defeated in a decisi hattle since he left the marines on once, if memory ves, and then Harry Greb, one of the greatest the modern day boxers. Tunney what vou call a winning fighter, a that kind, accustomed to always fi tshing in front, is doubly dangerous. T think T will have the distineti of beinzg the first man to knock o Tunney. Wills has heen dumped se: 1 times in his career, and wh he was a far hetter man than he now The fighter that has nev heen knocked over and therefore h the <lightest conception of f of that eveninality is hound 10 he Vald, confident fellow Has Right Mental Another thing himself up mentally himself that he can beat other man in the world. 1 think proved (hat when he offered to fig wil 1 douht that Wills ever vinced himself that he could beat n and was a little dubious about ahility 1o heat several other chaj 1 think he proved that when he r sed to meet Tunney at refusal was & inney in the matter his contidenc He probal 1o himself. “Well, if Wills £ me. I must be pretty gooc that this was his ment 1 couple of years ago. Ti of a match for the heav title was probably far fre But _ev, Att Tunney has bhu He convine me or a wde. biz help of sht min enced to take out of the ligh and commenced and ining in_confidenc uthfully when heat me. he was e he speaks he thinks he | know his mental 1 went through en 1 was comir \n T kept confidens each victory until was positive 1 could whip Willard im Seriously. respect for Tunney opponent—perhaps more I've cver had for an opponer 1 never hold any opponent lightly, b some them strike me as easi than others, v v how with Regards 1 have great an than of e or ith_Bill_Br twice nan_aft Wallacflo_tor Co. means NASH Sales and Service 1709 L Street N.W. Just East of Conn. Ave. Main 7612 hix chin with who comes fast | good defensive hoxe and | s, whose ago, re 1 have two—Wills aft times and he has fought mediocre h building pres respect get close to him is made to order for to keep me away, because one of my | to the body, as any one who has ever | an | winning the title when I disregarded me | my training routine and had a tough | time catching old Bill, and again in my battle with s Angel Firpo, when 1 came clc ng my title. 1 trained h; Firpo, but even so I confess to a bit of contempt for the big clumsy fellow, and walked out 1t him with the intention of knocking him bow-egged in a couple of punches. T quickly discovered my se rious ervor. I will take no chances of with Gene Tunney. 1 am v him in every way 'AHEARN IS SIGNED TO FIGHT FOREMAN * The much-talked-of 12-round feather- weight bhout between Goldie Ahearn and Al Foreman headlines the card arranged for Kenilworth hoxing arena | Tuesday night. Thix ‘match, which has been in the | making for a year or more and prob- ably will ve to be the high spot | of the s backed up by three -star rounders and a four- round he ut, 1 Kind ¢ for ny to 0 [ is. | ng be 1 ill he ald san Francisco makes debut with Tex Stovall Mohawk Club. Jack Turner and Willie Curry step eight rounds, while P’hil Ravmond of Baltimore goes | in with Ha roves for the third battle of elght ons. “The curtain-r: hows Pepeo Bar ty h- ht nt his he e ry ing it worth Referees and judges for the main event will be announced at the ring- side, with Paul Healy of the Lin- s nd [ m TUNNEY NOT TO BOX 1 his By the Assoriated Press SPECULATOR, N. Y., August 12. jene Tunney, challenger of Jack Dempsey for the world's heavyweight en | DELANEY IN BUFFALO s, in fact. | vou some- | In my opinion, Tunney is the tougher opponent of the two for me. | sion against Mee | | about the Stanton Athletic Club mix- | Ut | championship, today denied a report | mmy De- vweight, in n Buffalo in training 0T | that he had signed to box NIV [ laney. St. Paul light hea bY | an exhibition contest of | August 23. Tunney is is | here. nd | Tunney will not appear in any ex- n- | pibitions outside of his regular train- ing prior to his | Jimmy Delaney Ut | here tomorrow as V- | ney's group of spar en | Jack Delaney, i | weight mpion or as on heduled to n addition to ng partners world’s light heavy- d recent victor week to n Tunney is a defense in-fighting hammer “ rking hard to perfect rinst Dempsey’s famous tics and short steam blows. He also is endeavor- ing to develop a powerful knockout blow. a punch that he hopes will be better than that with which Firpo sent the champion sprawling. JACK STOPS ONE MAN il n he ht n- ne is | b NEW YORK, August 12 (®).—Jack Dempsey got rough with his sparring partners vesterday in the workout at a gymnasium, knocking out one. floor. ing another and administering con- siderable punishment to two others Alfredo Porzio, Argentine of the South American heavy-weight championship, gave Dempsey aggres sive opposition until a right-hand chop {to the jaw sent him sprawling late in on | the first round and put an end to the NSETRTIN to by | is 1 al e v- m Insurance returns on sports policies show the greatest number of acc dents ocenr to those who pla e he | ve | ask ‘n the best mechanic ' you know why he uses as it ut or ~first o Autoline 0il Wm. C. Robinson & Son Ce, The oldest oil company in America claimant | 1| happen to be Where it is plaved. h tle with Dempsey. | and | fust agreed to fight Dempsey before over Panl Berlenbach. will come next |sees that emain until Tunney breaks |lenger and it's on. AND FLOORS ANOTHER <014 tvpe | | | | | th Tunney Tougher Than Wills, Says Dempsey : Will Stop Champion, Gene Declares WOULD NOT HAVE SIGNED DEMPSEY ADMITS FIRPO License for Dempsey Urged By the A NEW YORK, August 12—The State Athletic Commission, in special session today, reccommended that Jack Dempsey be granted a license to meet Gene Tunney in a contest for the world heavy- weight championship at the Yankee Stadium, September 16. The commission voted two to one in favor of the recommenda: tion, James A. Farley, the chairman, casting the opposing vote. Far- ley has held out for a match between Dempsey and Harry Wills, the negro challenger. The action of the commission paves the way for the license com- _vlv_liltede to reconsider its action in denying a license to Dempsey last uesday. T'here can be no disposition of Dempsey’s application, however, until next Monday, as Col. John J. Phelan, chairman of the license committee, declined to meet with the commission today. . Dempsey, with Promoter Tex Rickard, appeared before the com- missioners and displayed the contract, signed by Tunney, for the match. The commission recognized Tunney as a suitable challenger and approved the contest, ruling that Dempsey had complied with the commission’s regulations compelling a champion to enter into articles of agreement for a bout to a decision in defense of his title. Promoter Rickard said Dempsey was ready to sign the articles the moment the license committee granted a license to him. Billy Gibson, Tunney’s manager, represented the challenger at the session. THE FIGHT GAME FROM THE INSIDE ARTICLE XXV. BY JACK KEARNS. WAS burning up when Jess Willard refused to shake hands with me in Denver, My first impulse was to let a haymaker go for his chin. that I'd have to leap up to hit him and at least the moral effect would be there. Fally T decided to “con” him, which was safer and got much better results. He was a big, good natured guy when you got to him right and 1 decided that conning was hetter than ¢louting. Look here Jess,” 1 began. “There's no reason for you to act this I've the next champion of the world with me. He's a good fighter. At least good enough to challenge you and lick you, too.” “Well. I don’t know about that.” drawled Willard. “You see, Kearns, I've been reading the papers a bit and it does scem to me that if | was looking around for challengers, I'd pick out that fellow Meehan in San Francisco. Let me see? He whipped vour man Dempsey the other night, didn't he? Tooks like Mechan is the bird for me. You're not trying to knock him down are you “Well, you know how it cisions, Jess,” I came back. fought' Gunboat Smith, didn't vou licked him ciated Press I knew | with_de “You vou, | pretty. | We the train on our The Mechan thing | in the deluge of | ballyhoo. | When we arrived in Chicago 1| looked over my list of hothering con- | | tenders. One by one Dempsey was weeding them out. Miske came next. ife was a biz, tough, clever light heavyweight with great possibilities. 1 figured him a real tough one for Dempsey, a_test out of the ordinary. So T sent for Spider Kelly, my life- long friend and adviser whenever it came to puzzling fight situations. No man is better qualified to talk on fights and fighters than Spider. He came along and was with me in | the corner when Dempsey and Miske 'went 10 of the hottest rounds of fighting I've ever seen. It was a corker We grabbed a show here and there for pick-up money and Kept as busy as possible. Dempsey was getting better all the time and laughing about it. He insisted that he was getting worse and couldn’t fight a lick. He harped on it continually, claiming that 1 was conning him through. My answer for that always was, “Boy, you're the next champion of the world.” Stops Flynn Again. We landed in Philadelphia. | Dougherty ~was promoting g my man?"’ there. He wanted Dempsey had cooled out and was | Flynn. We had knocked Porky | in a thinking mood. He didn’t have a | out, but that didn't disturb Jimmy. He | lot of fellows to meet and busine: d that Flynn had convinced his was business, no matter how sore he | friends that he ran into one by -accl- < at me dent and there was some demand for Well. Il tell sald Jess. [a return match. So it was arranged There's no use gettin’ excited ahout [ Flynn came down from Boston with: any mateh for the title just now. This |out a manager. He was trying to run war is on and there’s some work to [out on Joe Woodman, the man who be done in that direction. 1 suppose.” }had found him. Flynn had made the i i match without Joe's knowledge. Willard Finally Agrees. Joe came in to see us at our hotel. | ‘Let’s forget about it Let's drop “There’s some talk of my wanting this fighting matter until after the |you to let this fellow stay,” sald Joe. war. If vour fellow is still up there |“Now you'll be doing me no favor if when the war has blown over, I'l|you let Flynn stick. Finish him take him on for my title.” quicker than you did before. That Just at this moment the door of the | was a minute or so more.” room opened and Gene Fowler popped | “Rump him eff as quick as you can his head in. He saw Willard and 1| _quicker than the last time, huh?" in such a friendly attitude that he |we kept our promise. Porky went howled for .lhl' camera man, who |out in 56 seconds, and T don't suppose came a running. anything that ever happened in his “That's a go now career ever pleased Woodman more. ise to fight Dem and without| In the meantime they brought finishing with reference to “after the | Miske on to Philadelphia to fight Jack I ducked into the composing |six rounds. Tt went the limit, and m with Fowler Billy was as tough as of yore. at’s it a = Takes on Levinski. Then there came that fight with Levinskl. I want to say a few things purse, |about that fight. There has always He | been a lot of talk of Dempsey “double- Levinski in that fight in got them on way to Chicago. was forgotten But vou Bet life they and you the way vou, | didn’t won all Didn't that. decision, vour decit Rotten Was han _a h i “That what_I'm driving at. Jées. Yol know the old Army game. Why. ad a referee pick up the wrong 1 hand and he ad- mitted it. You know that gag, Jess. “Sure do, Kearns, T got it good in e Gunner fight.” " “Well, us, too, Ji Got it_fine and dandy. But we win a mile. Now, I want you to fight this fellow for me. He's a fighter, Jess. They're going - abolit him all over the country That Meehan thing hasn't set us back one bit. Blow over in a night's time, espec when everynody ont there | knows win. What do you say 1 JACK KEARNS, ally we. fight w e Jimmy | bouts | to_meet Jess. You prom- about, Jack?" he this, Gene. That fellow has the club offering the large Wae're going to sign right away. 0 Dempsey is the real chal- |crossing” You saw us shake | Philly. . hands on it. didn’t you? Nothing of the kind. We made no Gene rushed off fo write a beat | promises and “‘crossed” only the right Fowler Diasted it all over the front | to the Jaw. We made no bargain, and | ze of his paper in short order, |Proke no promise The match was on. \Willard had | [ wasn't keen about fighting Levin- agreed. So the story sald. 1 knew |kl He was clever and had a knack what Willard would say when he saw | 9f beating the big fellows that was all it so 1 rushed to the station with |8 own. But when Morgan came to Dempwey ‘for ‘the Arst train out. |IeL&nd polnted out, thet Bai wis o Aldn't want to he around when Wii. [ Pilladelphlan and trat weld draw) lard_hegan to rumble. Fowler had | P oVilcki was up in Bridgeport Conn., | my side of it and that was going into | &\ith Tommy Walsh and Morgan I ot ‘}h"{""}““"’l"{ i lfl"d went up there to talk over the match eny as much as he pleased g0 long | Aorgan gave Bat a line of talk about S e being clever and that he would have | “H'”:‘fi_:‘";:; v‘(‘,’m‘n»”"'-r':‘. lhl';; ;‘.1‘;‘22 no trouble outpointing this_fellow of | ine. The papers were full of it.| ™ An lxcellent Cigar for & (Copyright. 1926.) A CLEAN, cool smoke is always yours— if you stick to KING EDWARDS. From month to month and year to year, !hequlllkty'_uv- varies — always & sa stool Daniel Loughran Co.,eInc. Distributors 1347 Penn. Ave. N.W Phone Main 391 [ . [ ‘“I 1t sontesrmebr il sl gk R | fl‘ | G il il y |‘| i s npiladiaunii M I ] R 1 " i | 4l | | Only Recently Came to Decision That He Could Win | SPORTS. Heavyweight Crown—Feels That He Has Gained All Experience He Needs. BY GEN F course, T think I'll knock out T never would have accepted had a fight with Dempsey he insistence : “When I feel that I'm ready for Dempsey I'll go after a match— and not before.” Not until these last few months have I come to con to whip Dempsey. In earlier times I GENE TUNNEY. knowledge. And so, in these days I of my career. Certainly, T I easy to hit; he's a mark for a right-h take a lot of them. I know he’s a goo self insists that “no man lives who car still then Dempsey is going down in that on that button. This battle is not going to be tame. | I think it'll be one. that will be entir Iy pleasing to the crowd that likes ac tion. Dempsey is a rushing, tearing type of fighter—and that's exactly my delight. I've specialized in coun tering, in letting the other fellow lead and beating him to it. I want a man who will lead to me, and the entire history of my career shows that I've whipped every man who has. Wants Jack to Rush ¥ T want Dempsey to come into me and he can come in with all those wild swinging punches that he cares to throw. Ill not be worrying about them. For five years I've been learn- ing how to get out of the way of such punches. If Dempsey isn't hit ting me, he can’t be hurting me, can he? T don't care if he has the fistic power to knock down a 20-story building. It's of no value to him if he can't land those punches. But Dempsey haser't any real de- fense—and never had. He's never boasted of one; rather, his bigg seems to be in the attitude that ** offense. is better than a real defense They have all hit Dempsey. I'll hit him, too. The others didn't hit Dempsey hard enough the first time —or often enough when they had him &IORRY. | Three. men had DDempsey within one | punch of defeat. If Carpentler could have driven through with one more | crasher in the second round of them | fight, Demp: would have gone down—and stayed there. Rill Bren- | nan staggered Dempsey in the second round of their battle, and if he could have driven through another power ful punch to the same spot within a few seconds later, he could have dropped and perhaps put away the champlon. Firpo Loses Chance. | And then there was Firpo. He had about three chances to land that final blow, onl; to fail. His first punch of the fight nearly paralyzed Dempsey. 1f he had followed with just one more Dempsey was through then and there. Later he nearly dropped Dempsey again. One more punch at the time would have stopped Jack. But Firpo couldn’t do it. When Dempsey came back into the ring after being bumped out of it Firpo only needed to walk in, hit Jack just | once—and the championship would have gone to South America. | 0 man 18 a. “peerless—superb fight- vho is in a bad way in almost | n_ baast | Conveniently Located | on Fourteenth Street | 1333-37 14th St. Main 5780 | MOTOR CO. She who would re- tain her youth should realize that there ‘s abounding health in a daily bottle or two of DISTRIBUTING €O, 624 L §t. S.E. Washington, D. C. Phone Lin. 5410 'm thinking of knocking Dempsey flat. Why not? and up.” Tf Dempsey is right—and no | right © | clals and employes of the Coney Island he | TUNNEY. Jack Dempsey. If I didn’t think so | the match with him. T could have fore now, but I always clung to the ider myself able was lacking in experience, lackirig in | height and lacking in_poundage. 1| never felt that [ could “spot™ the champion a lot of bulk, let him have | whip him. a big edge on me in seasoning and ring development and still He’s too tough for that. If I felt T wasn't ready for Demp- sey now, I'd just back away from that fight until I was read For I realize that any man who goes against a champion and is beaten rarely gets a second shot. If I weren't all primed to knock a world | titlcholder into a state of coma, I'd hold off for another year, get a little | more experience, pick up a little | more weight—and then take my shot | at_him then. But 1 am the experience I've needed in bat- | tling men like Gibbons, Madden. Carpentier and a dozen of the others. ready e sle ing away any of my speed. Constant training, constant striving has equipped me With vital fighting, am positive that I am at the peak | W o g He's | and punch. “When he meets me he'll | d shock absorber, but Dempsey him- | 1 take one solidly on the button and one is inclined to dispute him- fight, for 1 am going to smack him | about “ability to take it” whose jaw gets unhinged about every time a good right-hander crashes into it. And no man—not even Dempsey—can be lucky all the time. The law of av- erages—If nothing else—is due to get him. And I think I'm this law of average. I don't think Dempsey solidly. th fly can hit me If_he can't do that he can't | hurt me. If I'm not hurt I can fight | at top speed. I can drive home that hand_of mine—and I'm going to do it. When it connects Dempsey isn't going to feel so full of contl dence as he is now. And the very second 1 drive one through and shake him up I'm going to let loose with everything 1 have—never give him a chance to recover—and I'm going to knock him out in the very same round in which T land the first solid right-hand smash. (Copyright, 1926.) CINCINNATI, August 12 (®).—The jury which heard the case of 11 offi- fol afl sa a Fii | m race track on gambling charges dis- agreed and was dismissed yester The defendants were charged with promoting gambling in conection with the sale of pari-mutual certificates. 1 By the with lasted kn fini he firs crack. ber. Asenciated Press EW YORK, August 11.—Jack Dempsey would rather fight than make arrangements for a ring encounter, now that he has assumed his own man tent. he told a representative of the Associated Press while he waited for three hours trying to get himself licensed for a it with LUIS FIRPO. . ing to help. Y. I've gained all| |'(e always had a habit of keeping up my exercise and getting plenty of I'm not far from my best fighting weight now and won't have any trouble getting down to about 188 or 190 for Tunney.” 1 X The champion scaled 20215 1 Nature has given me added h(‘lgl”’z.&l)‘pvl clothes at the boxing commis- | and increased poundage without tak- | sion offices on Tuesday. | fow do you size up Tunney as g ‘Don’t wake any mistake he's the best of the ot ‘Look at_his record. cep. sked Gibbor me, a m What wa Firpo Since T rpo e start ed me. ving ont round. I never Dbattle iene. The champion said th I get a fight with Harry Wills, and all he had obtained was condemnation s, nd 5 rounds with cked out Janded-—not companied by the shove, that sent me of rea Although and put him on the floor several times | | T was still dizzy, Firpo's When T got back into the ring after | being knocked out of it I was even| worse off. Dell that ended the round. Consequent- Iy T didn’t know T had hit him after |* it had sounded. 1 never C vour toughest fight ™ Had Him have been champion was the toughest. clipped me on the side of the with a That was the best blow | again I'll have it fixed, ti when wnney in New York. t he had honestly tried for nearly five years to summons and headaches. Jack said his only dodging had been of process servers in recent months, and that he preferred sparring with an an- tagonist in the ring if he could only succeed in arranging a fight. “Coming back here to the big town always reminds me of the day I first broke in here,” Dempsey said. *1 was flat broke and couldn’t get a fight anywhere when [ first hit New York in 1916. 1 finally got a shot that paid me §15, then a couple mor. that paid me $25 and $40. all pre liminaries.” & But Dempsey has passed_from the give-and-take days of 10 years ago when he was an obscure plugger, seeking fights, to a position where a match with Tunney probably would mean a return of close to $300,000 “Isn't your three-vear lay-off go ing to be a hig handicap in meeting Tunney?” Dempsey was asked. “It hasn't helped me any. that's a cinch, but the fact that 1 always keep myself in good condition is go ou know I never smoke or drink—I don’t like the stuff. and in of —Joe Sudenbeix. We fought two draws one at Goldfield and the 2" he | other at Tonopah, Nev. Wa were | both on the floor at intervals from start to finish of the first bout, and they had to carry me home in a wheel barrow. In the second fight 1 knocked him down seven or eight times In the first few rounds, but tired and he came back to paste me all over the | ring in the later rounds. “My new nose? Say that's a_joke Its been busted so many times there's not much left of it. I had it fixed for the pictures and got a lot of publicity out of it as a result, but ihe truth is 1've had this remodeling operation done a_dozen times. If it geis busted ts all sock at ft, if you K. now. his | never heard middleweight. back in 1915 hout him he answered. | He knocked out | ed the limit | Madden, who | Wills. He also arpentler. who sta Rartley Groggy. the He ‘ace at lop that nearly Feel it, or take # don't think it's ¢ FIGHTS LAST NIGHT. | By the Associated Pr & Hmes | rOLEDO.—Don Boyer, Toledo wel 1 could se three or | . .coipht, knacked out Johnny Carey | Erie. Pa. . SAN FRANCISCO. nta Rosa heavy nical _knockout an Francisco (7). | WATERLOO, the righthand ac the ring later in the 1y got over that first I whaled into him he went down. die Sullivar. ight, won a tech heard the Willle Meehar even sk Towa.—Jack Corrode: was_panned for that, you remem- | Omaha middleweight, won newspaj terward id, ‘Sure, big_stor rpo, e. Two Toughest Fights. was a tough fight, but toughest of all were a ps “That had with A newspaper man came to me and as had heard the admit T w: decision over Young Sharkey, Dav: ked _me whether 1[port, Towa (6) s too groggy to hear it, 1| 1 heard it.” The came out that I had ad-| mitted hearing the bell afterward. a foul, which should have disqualified | a next day | and socked | thus committing | TROUSERS To Match Your Odd Coat- v of seinpe| EISEMAN'S, 7th & F fellow you probably Extra Pleasure from an Extra Process Even without the toasting pro- cess, LUCKY STRIKES would rank as very fine cigarettes. It would be a fine cigarette because it is made of the world’s finest Turkish and domestic to- baccos, perfectly aged and blended. But the costly extra process of toasting lifts LUCKY STRIKES out of the ordinary, gives LUCKY STRIKES three distinc- tive features. Toasting at high heat for 45 minutes (1) removes all ““bite”” and harshness and (2) develops the hidden flavors of the world’s finest Turkish and domestic to- baccos. Then (3) sudden chilling seals in these flavors and the proper degree of moisture which keeps them always fresh. “IT'S TOASTED” represents a costly extra process that adds the finishing touch to a wonder- fully fine cigarette. BECAUSE IT’S TOASTED " That’s Why Luckies Taste So Good

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