Evening Star Newspaper, May 14, 1926, Page 49

THE EVENING STAR, WASHINGTON, D. €, FRIDAY, MAY 14, 1926, The Most Thrilling Story in Gohne History THE fall of 1925 found New York City flooded with “bootleg gasoline.” This was cheap, third-rate stuff which dishonest distributors unloaded on the public through pumps which bore the trade-marks of well- known, high quality gasolines. Car owners never knew —until too late— whether or not they actually got the gasoline they paid for at the pump. Honest dealers were hard bitten by this malicious competition. Motorists became cynical about all gas- olines and doubted the merits of any. The situation was intolerabte. Then Tide W ater decided on a drastic step, a step that took infinite courage in the face of the circumstances. How bootleg gasoline wwas defeated It was decided, with the co- operation of the Tydol dealers to seal all Tydol pumps in Met- ropofitan New York-—seal them in such a way that Tydol and Tydol alonecould be run through the pumps. Then the sealed Tydol pump and the reasons for it were advertised to the public. Contents— 1. Bootleg gasoline in New York 2. Conquered by sealed pump 3. Far-reaching effects of victory 4. The sealed pump now here 5. What it means to you The resutt was electric. Car owmners flocked to the Tydol pumps. Newspapers commended the move edi- toriafty. The Tydol advertising won a coveted adver- tising prize. The gasoline bootleggers were first resent- ful, then dismayed, finally defeated. Today, New York City gets clean, genuine high qual- ity Tydol and knows it. Dedlers demand sealed pumps The effects of the sealed pump campaign were far reaching. From other cities where there was not even a suspicion of gasoline sub- stitution, came the demand of dealers and car owners for the sealed pump. They wanted Tydol quality given the additional protection of the sealed pump. They wanted to be sure that substitution never could affect Tydol The sealed pump now introduced in this section And so the sealed Tydol pump is being in- troduced in this locality. It is, we believe, the most effective step ever taken to protect the motorist by safeguarding. the high quality of a gasoline. The Tydol dealers in this vicinity have united in sealing every single Tydol pump. They want to protect the high quality of the Tydol they sell you. They want to give you visible proof that they are selling you genuine Tydol and Tydol alone. These dealers are doing their share in this great step to improve the marketing of quality gasoline. They deserve your patronage. Stop at any Tydol pump and ask to see the seal. You will see upon the intake pipe of the underground tank that feeds the Tydol pump that a seal has been placed. Immediately after the dealer’s tank has been filled with Tydol, the intake pipe is sealed. And it remains sealed until the next time the tank needs to be refilled with Tydol. Nothing but Tydol can go into the tank. Nothing but Tydol can flow from the pump. The seal is the seal of protection that safeguards Tydol quality. What the sealed pump means to you The sealed pump is proof that the Tydol dealer is a progressive and a conscientious business man who wants to supply you with gasoline of the highest quality and wants that quality protected. And the sealed pump is proof that you are getting genuine Tydol. If you believe that the Tydol deaters of this city have made.a real step to improve the marketing of gasoline, please show your.approval by patronizing the Tydol dealer nearest your home. Fill up with Tydol Stop, today, at any Tydol pump. You'll find it sealed. Fill up with Tydol. Then, as you drive away, you'll quickly discover why car-owners demand that Tydol quality be given extra protection. You’'ll notice the split- second start, the rushing pick-up, the wealth of sustained power. And later you’ll learn through increased mile- age and decreased carbon why Tydol is called “the economy gasoline.” TAYLOR-KORMAN OIL CO. Wholesale Distributors West 3045 Rosslyn, Va. FOR TIDE WATER OIL SALES CORPORATION