Evening Star Newspaper, April 14, 1926, Page 16

\ 50,000 Square Feet of Fashion-Selling Space. In Washington’s Finest Shop of Style and Value ‘THE EVENING STAR, WASHINGTON, Newly Enlarged Store, Fronting 75 Feet on I Street The New Grey Shops APRIT 14, 16%8. 1 FASHION INSTITUTION CONTINUING AN ALL-WEEK FESTIVAL OF Fasuions THAT ARE NEw & SMART Celebrating Our 28th Anniversary in Business and the Opening of Our Newly Enlarged Store of Service D. C, WEDNESDAY, 50,000 Square Feet of Fashion-Selling Space In Washington’s Finest Shop of Style and Value HE new store continues to &elight all who have come to see and marvel at the great collection of new Spring fashions, now assembled. New groups are added daily and all are specially priced by way of celebrating this important dual event —our 28th Anniversary in business, and the opening of our newly enlarged store of Style, Satisfaction and Service. To those who have not as yet had an opportunity to visit us we extend a cordial welcome. Come and be our guests. Frank R. Jelleff, Inc. C (§) atS—New Arrivals! With a Wealth of Beautiful Underthings and Boudoir Apparel Lovely As Such Things Only Can Be. L] $3.95 Ch e mises an Step-Ins, ynu; dium Silk, tai- lored or fluffy e mbroidered e hem- sllh;hed Tomorrow—- 5285 The lovely pastel shades of Nile green, maize, orchid, peach, flesh and white offer vou chance for selection. 53 95 Crcne Step lns en ter the Anni- versary sur- prise list for tomorrow at curved sides from which the bands of insertion ascend to the waist. $285 Nile green, maize, orchid, peach, flesh_and white. The Delight of Every Woman! @ The Dainty ‘¥ Negligee @ 1f you really want a lovely Negligee, you should choose g § r o m ‘among these $2950 to $3500 mogels. N Tomorrow, be- cause of our An- niversary Sale, they are all to be priced— $25,00 Radium Silk, in, or Printed (,rr.pe, de Ch\m' Coats or side~ draped styles. | | { | S Gowns $4.85 The $5.90 to $7.50 kinds, of Crepe de Chine trimmed with Val-like and Crochet laces, and with pretty groups of tucks. Chemises $3.85 Too, of the same quality and quite as attractive. Pastel Shades ~ And Lastly YAmid surroundings aptly suited to the display of intimate appatel, the choicest of silk, including hand- made Underthings are shown. Our Anniversary Prices making it pos- sible for every woman to possess the dainty Underwear for which her heart longs. “Glove Silk garments are here, too, associated with the fluffy lace-trim- med or tailored Underwear of Crepe de Chine, Georgette and Radium Silk, and at prices alluring as the garments themselves, because of our Anniversary Sale Plans. fiThe assortment mentioned here is large; the choice has been so carefully made that it isn’t possible for you to be disappointed. Some- where in the groups is the Under- wear. you prefer. “We ask you to see the Grey Shops —for your own pleasure, and dis- tinctly for your benefit and profit. The Second Floor. Come, See Them All! —An entirely different group. —Stunning Spring Styles. —Regularly $32.50 to $45.00 Both twills and sport fabrics. —At one marvelously low Anniversary price. ,i. This is the day of Bloom- ers, and so in $25.00 Yes, These ARE Remarkable Values - Straightline Coats, lined with printed silk, with extra scarf to match lin- ing. Tailored Twills, Lorcheen Flares, Twilleens with fur-edged collars and Poiretsheens with puffed and braided sleeves. Navy blue and Spring shades. 5 And then Sports Coats! Of Imported Mixtures, Tweeds and the plain- color Pandrones and Candia Cloths, We really can’t say enough to make it clear how extraordinary they are! Sizes 34 to 44, and every wanted color! Tomorrow, $25.00 Third Floor Couat Shop By the way, these Bloomers * have elastic at knee and waist, and are of far greater worth than the price indicates, Milanese! More Milanese Silk Rust Twill Coat with Cape-Back h un;i:, in the Anni- v tmbrazdnnl and braided w-lhp cream il versary Sale groups and rust. $25.00. for tomorrow. Here 7B are Vests, the $2.95 | quality, full length, il with tailored tops and straps Picoted. Reinforced under the arm and all! $195 Dresses Another New Group And you can select flesh gzlzfp::w ‘peach, maize or One of the outstanding features of our Inexpensive Dress i . Shop is the variety of its showing, and the excellence of the Fashions, Workmanship and Fabrics. A Special Purchase $2 5 .00 —and a purchase that would be difficult indeed to duplicate. The group in- cludes Georgettes, tailored, if You please, or fancy for formal wear, Flat Crepes, Crepe-back Satins, Veiled Prints and Printed Silks; oh, yes, Failles, too! There are tuckings and shirrings galore for trims, and many a pleating and godet to give the fullness of skirt that is now so popular. The Call of Today The Costume Slip « Ho, for a Cos- tume’ Slip—Radi- Crepe de Chine, the kind lh:t usu- As for colors—Bois de Rose, Palmetto, Char- treuse and Meadow Green, Poudre and Delft Blue, nlng light o r Navy and Pearl Gray, Snuff, Mist and Black. street frocks. $4.95 : Better See Them Quickly At this price For They Will Prove Popular one may have several, in flesh, Inexpensive Dress Shop—Second Floor Other 8lips specially priced y : fawn, white, navy, silver or peach. from $2.95 to $6.95 Rust Flat Crepe Dress with tm:kcd inserts and jabot revere. $25.00,