Evening Star Newspaper, April 6, 1926, Page 33

THE EVENING STAR, WASHINGTON, D. . TUESDAY, APRIL 6. 1926. RECORD OF TOTAL ADVERTISING - New York Evening Newspapers Nine Months Ending March 31, 1926 GROWTH IN CIRCULATION The New York Sun Six Months Ending March 31,1926, Compared with March 31, 1925 Chert based em Publishers’ Cireulation Statement to U. 8. Goot. i Leadership and Growth e e A P S S e e ——— MONG those New Yorkers who consti- tute the best market for advertised prod- ucts—the prosperous, intelligent, responsive New Yorkers—The Sun has a greater appeal than any other New York evening newspaper. It is for this reason that manufacturers and mer- chants have found it so profitable to advertise their products in The Sun. It is for this reason that advertisers use more space in The Sun than ia any other New York evening newspaper. Leadership E Advertising In March, for the ninth consecutive month, The Sun led all New York evening newspapers in total volume of advertising. The Sun’s gain in advertising in March, 1926 (compared with March. 1925), was 341,022 lines —a greater gain than that of any other New York newspaper, morn- ing, evening or Sunday—a greater gain also than that of all other New York evening newspaperscombined. During the first quarter of 1926 advertisers placed 4,194,926 lines of total advertising in The Sun— which exceeded by 360,036 lines the volume of advertising placed in the second New York evening newspaper. National Advertisers as well as Man- hattan Department Stores have for years used more space in The Sun than in any other New \York even- Growth in Circulation The Sun’s net paid daily average circulation for the six months period ending March 31, 1926, was 259,351. . This represents an increase of 11,981 over the corresponding six months of 1925. What is most significant about this circulation increase is that it is a natural, steady, sound increase, won purely on the merits of The Sun as a newspaper. It is in no way a forced increase. It was not secured through contests or prizes, or through any series of special articles or through any other similar. form of promotion designed to swell circulation. The Sun’s circulation increase is the kind that is most valuable to advertisers, for it represents new readers who, like the older ones, be- lieve in The Sun and have confi- dence in the advertisements as well - na ing newspaper. as in the news it publishes. A Very Rigid Censorship on All Advertising Is Maintained. ~ 280 BROADWAY NEW YORK : ou %?-sc;rggm WASEESE?&MD‘ P 208 So. La Salle St. Fuihlgdo?;l}‘ Sfilifn%,, v".".su‘.‘f Bullding nm 40-43 n-r:c < [ ; n‘