Evening Star Newspaper, February 9, 1926, Page 18

THE EVENING STAR, WASHINGTON, D. O, TUESDAY, FEBRUARY 9, 1926. —_— Big Brute A Colossus among Giants General Motors Contribution to American Industry Born of the combined engineering genius of 1,000 of the world’s foremost engineers and fostered by the gigantic General Motors Corporation, with operations covering some 144 countries, resources running in the hun- dreds of millions of dollars and sales aggre- gating One Billion Dpllars yearly, comes Big Brute—a truck such as the industrial world has never seen before. Brute in name, power, in size. Brute in terrific stamina and tremendous endurance. Big Brute is built to stand .impregnable against the most brutal requirements of man and industry. Beautiful in its brutal ugliness, Big Brute looks what it is....a Colossus among the Giants of modern trans- portation. With the operating ease of a lithe passenger vehicle, a Fisher-Built Cab to furnish driver’s comfort unknown before, and mechanical improvements years beyond the ordinary conceptions of today, it stands to change the industrial motor t-ansportation of the world. A Truck Without “Bugs’’ From its vast engineering experience, covering the production of over 4,849,485 passenger and commercial cars, during the last 25 years, General Motors Corporation has eliminated, in Big Brute, the vital weaknesses, the engineering mistakes, the structural flaws previously common among heavy duty trucks. Big Brute is a truck without “bugs.” More than 71% of all motor vehicles made and sold by General Motors are now in active service. The motor trucks of the entire world were studied by General Motors engineers in developing Big Brute. Service records, cover- ing the past ten years—actually the experimental development Yyears in truck transportation— were gathered from all possible sources, throughout the world. The strength and weaknesses of all trucks became an open book to General Motors experts. PRODUCTS OF Yellow Truck & Coach Manufacturing Company Subsidiary of General Motors GMC Big Brute, 5-ton Yellow Cabs GMC Big Brute, 3}-ton Yellow Coaches GMC 1, 11, and 2}-ton Trucks Yellow Light Delivery Trucks GMC 5 to 15-ton Tractors Hertz Drivurself Cars Distributed By ERRETT & COMP. TRANSPORTATION ENGINEERS (INCORPORATED) _ Main—7602——30 to 38 M ?t. NE It was learned why some trucks rendered but limited service. Why others surpassed them. Why some operated under nominal upkeep, while others were economic fail- ures. Some of those factors related to engineering, others to material and workmanship; some to operating sim- plicity, others to minor mistakes in design or manufacture, One by one, these factors were met, analyzed and weighed. The mistakes of these ten experimental years were corrected. A new standard in heavy transportation thus was set. Years from now another truck like Big Brute may be built. Today it cannot be fairly weighed against any other known. There is no other that's comparable . . . . In pre- senting it, General Motors Corporation feels that it is mak= ing an important outstanding contribution to American industry. Sold Under GMAC Plan Big Brute, like all other products of the General Motors Corporation, is offered under the liberal General Motors Acceptance Corporation Plan of deferred payments—the lowest cost under which any motor car or truck can be financed on time payments.