Evening Star Newspaper, February 9, 1926, Page 12

: THE EVENING STAR, WASHINGTON, D. C, TUESDAY, FEBRUARY 9, 1926. Starting ‘Ohe Year- 7 Months Leadership 00 Total Advertising J'ANUARY 1926: a3 | ,463,698 2d Evemng Paper... 1, 224 100 Sun’s Lead.. . 229,498 | — (D =9 DECEI\{BER, 1925 The Sun 571,906 2d Evening Paper. . 1 489 250 | 132 656 | NOVEMBER 1925: The 1,541,154 1,482,490 } 600,824 41,278 SEPTEMBER, 1923 The Sun. ,258,428 | 1 181 606 763 820 s | JULY, 1925: ! The Sun 2d Evening Paper Sur’s Lead. . pee oo VD0 National Advertising 837,390 21,260 - JANUARY, 1926: tuz | | 'he 852,420 229,630 DECEMBER, 1925: The 8 368,266 220,956 . 147,310 NOVEMBER, 1925: The Sun 414,694 i . 272,402 414,120 288,306 ¢ 130,814 SEPTEMBER, 1925: The Sun 275,154 217,136 58,018 2d Evening Paper. . Sun's Lead... .;mee The 8i 191 922 2d Evenlng mpcr.. 160, 788 Sun’s Lead. .o oee 31134 2386, 198,470 43,082 The Sun 2d Eveninz Paper.. Sun’s Lead. cune ove THE continued leadership of The Sun in advertising among New York -evening newspapers was more pro- nounced in January than ever before. In January The Sun led the second New York evening newspaper by 229,498 lines. The Sun’s lead during this month was nearly a hundred thousand lines greater than in any preceding month. The Sun’s gain in total advertising in January of this year compared with January of last year was 206,894 lines. This was 72,204 lines more than the combined gains of all the other New York evening newspapers. National . Advertisers have found through experience that The Sun is an extremely effective medium through which to sell their products in New York and for this reason, month after month, and year after year, they use more space in The Sun than in any other New York evening newspaper. Advertisers prefer The Sun to all other New York evening newspapers because of its demonstrated superior selling power —a selling power that is due to an unusually responsive circulation. The Sun is read by people who have the means as well as the desire to buy what they need and want— people who have confidence in The Sun as a newspaper and who respond readily to the advertisements which it publishes. A very rigid censorship on all advertising is maintained. Suan 280 BROADWAY 'NEwW YORK BOSTON ©ld South Baildiag CHICAGO WASHINGTON, D. G Munesy Buildiag 08 Sou Lo falls By, hmlflkufil l& ANGBLBS PARIS i LONDON ul-,u‘nl’fi-u 40-43 Flees 8t