Evening Star Newspaper, September 19, 1925, Page 9

‘KLAN LIGHTS CLOSE OF FAIRINFAIRFAX Burns Fiery Cross—Horse Show and Races Also Fea- ture “Ku Klux Day.” The twelfth annual Fairfax falr came to a close last night in a blaze of lendor, the pyrotechnics being 1 by a host of whiterobed from points nearby in Vir- the District of Columbia. ceremonies of the In le performed in full view of the thou: #ands of spectators The final day of the fair was mark- ed by a fast card of races and com- letion of the horse show, begun the lay before. Virginia Girl Wins. The opening dash, over a five-fur- bng course, went to 8. T. Wilev's owned bv H. cond and H night third. The mile event cate, of the J. (. T 3. W. Adams' Bo H. F. Kinc The final race, a1so was awarded to the Everhart entry, Jack Pryor. Zena, owned by S. T. Wiley, was next, and J. W. Hawkins’ America. third. The final part of the horse show was featured by the performance of horses owned by Capt. V. L. Padgett of Fort Myer. They won all three places in the class for officers’ chargers, and won blue ribbons in two other events. The winning chargers, in_the order Judged, were Gertis, Tango Dance and Groucho. Tango Dance was first in the touching out jump and in the han- dicap jumping class. In the former jump Groucho was second, and Melvin Hazen's Margaret H. was third. In ithe latter class Margaret H. was sec- ond and A. H. Allen’s Gloria third Show Is Success. * Margaret H. won a blue ribbon in the class for cavalry s, or | horses suitable therefor. R. H. Nori| second best | lass for Arlington " m County horses was won by Summer Hili. Gloria was second and E. M Palmer’s 3 "attendance, & ation NEW ENGLAND POWER CONCERNS ARE MERGED | 850.000.000 Company, ileaded by| Insull, to Take Over Plants in Three States. By the Associated Press Maine, Samuel Ins ¢ of the « Wyman « for many v State Ga: business Vermont. service h transferred to the new cory HOLDS $18, COO ENOUGH. Court Refuses to Increase Mrs. NEW YORFK Mrs. Ida May of $18,000 a ¥ month for rent should not be ir Court Justice Isador ruled vesterday. He hei present allowance is sufiicie needs. She had applied for § year. The justice granted coun $3,500 to Max D . Mr. Steuer had % for his service: which Thoma: husband. has ta of a fury In favor « in his recent s grounds of infid WIFE BOBS HAIR, SHOT. Husband Then Turns Gun on Self. | Latter Will Die. As EBONITE “Stings" toaStick, Around the Gears MR. MOTORIST Get away from the old ides of buying greases snd poor gear olls as a lubricant for the gears in your car. Automobile Enginesrs will they have learmed made as the correct lubri-- cant for the transmissfon - FORTRANSMISSIONS AND REAR AXLES BAYERSON OfCWORKS - COLiMBIA 5225 | RREIE i -';mmz;:a:mflm:mnmmmmtmnmm&mmnmmfim* x AL A RS ) T R R e g E S R O R ! DI THE EVENING STAR, DCEDnCEnCEnOcE DEnODD DUD DoE oD Son ooE ConornoEn DD EE UND DRl B CnG DED WASHINGTON, D. C, [ ' SATURDAY, SEPTEMBER 1925, MR. KRESGE'S PLANS with particular reference to THE PALAIS ROYAL, WASHINGTON IN March, 1923, the Palais Royal, well known in Washington for 46 years, became one of the units of a great organization which marked Mr. Kresge's entrance into the Department Store field. Since 1877, when the Palais Royal occupied one small room on Pennsylvania Avenue, until the pres- ent time, it has succesfully catered to the needs of the people of Washington and vicinity, and it is Mr. Kresge's desire not only to keep the thousands of cus- tomers who have been its patrons for many years, but to make the Palais Royal a store of greater bene- fit to the community—a store in which the people of Washington may feel a real pride—a store in which they themselves have a real interest, in the knowl- edge that it is being run for their best interests. 000060000000 BEAR in mind the following facts: The world has known Mr. Kresge «; a man possessing more than ordinary business ability. It has recognized in him a man who has accurately interpreted the needs of the American people, and who has satisfied their needs with his present highly efficient chain of b, 10, 25¢ and $1 Stores. This knowledge of what people want has made Mr. Kresge a very successful merchant. If we analyze the underlying reasons for the suc- cess of his stores we will find that they are conceived on the premise that people desire economy in pur- chasing. And if we reason further along these lines we will realize that people spend but a small proportion of their money in the 5 and 10c Stores and many mil- lions of dollars in the great Department Stores. Does not economy in operation, in selling and in buying play its part here, too? Of course! 2900090000000 RECENTLY a great merchant said to Mr. Kresge: “What kind of a store are you going to run in Washington?” He replied: “I am going to try to make it one of the country’s best stores.” i There you have the only answer that in all sincer- ity it was possible for Mr. Kresge to make. He is going to try to make the Palais Royal one of the country’s best stores. Mr. Kresge has always kept himself very much in the background. His ideals, his business princi- ples, his fundamental operating policies are reflect- ed only in the results he has obtained through a very successful business career. Mr. Kresge’s principles of doing business are not cheap. He has no patience with anything that smacks of tawdriness. He will not tolerate the pur- chase of any merchandise that is of poor quality no matter what its price. He does believe and has reiterated again and again that people are entitled to the best merchan- dise at the fairest prices. But he frowns upon the overloading of a business with nonproductive overhead which adds to the cost of merchandise and eventually comes out of the con- sumer’s pocket. Mr. Kresge, taking a leaf from his vast experi- ence in the operation of chain stores, believes that a Department Store chain can be operated more eco- nomically—and that many of the frills and furbelows can be eliminated—thus cutting the cost of doing business, and passing on to the customer the net re- sult in still lower prices. That is a commendable policy. 090000000000 s B UT more than this—Mr. Kresge believes that the very foundation of a successful business must be built around the happiness, the good will, and the well being -of the workers in that business—the people who are associated with him in this big undertaking. And nothing will be left undone to attain this end. Comfortable rest rooms, a social center—and other plans are under way, and the payment to salespeople of a percentage of their sales has already been estab- lished. Perhaps a better understanding of Mr. Kresge’s ideas of the duty of the Palais Royal to its customers and the people of Washington may be gleaned from a recent enclosure sent to each of its employes, as follows: “The A B C’s of Selling The A B C of selling is—Always Be Courteous. Whether we represent our store behind the counter, at cashier’s window, in the offices, the elevators, on the delwefy wagons or in any other capacity, we are meet- ing customers and prospective buyers who are influ- enced by our actions. A customer at your counter should be treated with the same courtesy as a caller at the door of your home. Would you allow the caller to stand and ring your door bell several times before you answer? Would you meet the caller with a “What do you want”’ air, or a cheerful “How do you do” greeting. Would you greet the visitor with a forced grin or a “right from the heart” smile? Would you show a kindly interest in what the visitor had to say? To be sure you would. Customers in the store are visitors in the ztore. They should be plea:antly greeted, shown sympathetic inter- est, their questions cheerfully answered, their desires willingly auppllzd—and a helpful, kindly spirit shown them if we are going to Always Be Courteous How do you make your personal friends? By being attentive and showing interest in their problems, being helpful in any way you can, willing to sacrifice time and energy to accommodate, showing a genuine desire to do whatever will make them happier and more comfortable. This same treatment to our store visitors will make them friends of our store. Every transaction is a contract to render service. The merchandise must be dependable and good value. The salesperson is duty bound to show kindly interest and a willingness to suggest and assist the purchaser. The inspector must see that the check is properly issued, the goods in good order. The packer is careful that merchandise is prepared for delivery, and the delivery man carries it safe to the customer’s door in courteous manner; thus, through co-operation with co-workers, completing the transaction or contract, and falfilling the first essential in selling to Always Be Courteous Just imagine yourself in the customer’s place. Ask yourself how you would like to be treated as if you were on the other side of the counter—how you would appreciate kindly, friendly interest and help in solvi; your problems. There’s not one in the store but will agree that the first thing to learn and follow in sell- ing is— ; Always Be Courteous P The Kresge’ Stores Must Glow With Sunshine and Service to the Customer. S. S. KRESGE.” 400000600000 OURTESY, helpfulness and real service to cus- mers, coupled with good quality and reasona prices, is the foundation upon which Mr. Kresge building the business of the Palais Royal and his other Department Stores. It is a policy which can not fail to be appreciated, and which can not fail. Mr. Kresge has already purchased two other stores—The Fair, in Chicago, and L. S. Plaut & Co., in Newark. Combined buying offices have been established in New York, and the resources of the present three stores, and others to be added, will be employed in the selection and purchase of merchandise to be of- fered the public at prices that will actually mean economy. The joint operating forces of all the stores will use their experience in regard to policies and standards of business practice, and the net result will unques- tionably mean stores operated upon a most efficient basis—both as regards service and merchandising. And if you knew Mr. Kresge as we, who have worked with him know him, you would know that nothing will sway him from his purpose. And if high ideals, correct merchandising methods, fair dealing, and courteous service count for any- thing at all, the Palais Royal will continue to merit your good will, your confidence and your patrenage. THE PALAIS ROYAL, INC. foke ! 2o ket o Ll gl P R I e