Evening Star Newspaper, October 14, 1924, Page 16

THE EVENING STAR, WASHINGTON, D. C, TUESDAY, OCTOBER >14, 1924. " ' :‘-__ Send for a “Skyscraper” man— When Hard Times hes trained! called we were “out” ||~ - , HEY wagged their heads and rolled a weather eye. “Bad year for business,” they sighed. “Presjdential election, muss in Europe, trade curves slanting down. Guess we'd better go slow.” Shaw-Walker went ahead. ’ That was the spring of 1924. Business slacked, no doubt of that. But Shaw-Walker reasoned like this: If business men have less money coming in, they have less money to spend. Therefore, if we are to get more business, we must show them how to make their smaller income go further.We must show them how two clerks can do the work of three. It took hard effort to prove this saving to hard- headed merchants, bankers and manufacturers. But we tackled the job—did it—and Shaw- Woalker had a good spring business. “But summer is dead,” they said. “Vacations, the heat—nobody buys office equipment in : summer.” =q== = o Shaw -Walker went ahead. We proved that 1 A Built leea workerscanalwayssellaline thatis worthbuying. : : g M Skyscrape So Shaw-Walker had a strapping summer 3 business — the best in the history of the Com- pany, with one exception—a war year. With this one exception, Shaw-Walker busi- ness in 1924, so far, beats every other year since the firm was founded 25 years ago. Why? Because Shaw-Walker office equipment is " built and bought, not by the season and not for ayear. Itis “Built Like a Skyscraper”, sold and serviced for life. < , Because we did not rest 0;1 this Shaw-Walker CAgglsD-gg.lé[-}%Rs reputation. When all signs pointed to bad busi- ness, we went out and fought for good business. - When Hard Times called, we were ' - “out”—out in the field working— dig- . .. ging out of a dull year one of the great- Shaw-Walker : o '“W' = est years in Shaw-Walker’s history. Lines of ¥ Shaw-Walker sells 2700 items of Office Equipment office equipment. You need Shaw- il Walker equipment for the better hand- 1. Filing Cabinets ¢ ling of the business you are going to : s B i do. You and other business men prefer H - to deal with a growing, fighting Com- e 3. Safes pany. Send for a “Skyscraper” man—he’s 5. Cards,Folders,Guides,etc. | trained. : 4. Desks 605 13th Street N.W. WARNING: The ONLY “Built Like a Skyscraper” products . ; : Phone Main 8688 bear the name Shaw-Walker. Let nobody sell you a substitute! Branches and Agencies Elv\eryWhere, Consult Your Phone Book