Evening Star Newspaper, June 8, 1924, Page 24

THE _SUNDAY STAR, WASHINGTON, D. C. JUNE 8. 1924—PART 'L i Tivestone LEADERSHIP 1 3 § " Firestone Leads on Speedway With Five Record Breakers When the race driver selects his tires he does so realizing that his life and chances for success depend upon them. It is significant that all of the ten money winners in the Indianapolis race were Firestone shod. Firestone, using gum-dipping and other special processes, has developed tires to such a high degree of efficiency that at Indianapolis, May 30, the following drivers broke the world’s record for 500 miles lo;ver this brick track, making many rounds at over 100 miles per our, Never before were tires put to such gruelling service, where it was necessary for every ounce of rubber-and every fibre of fabric to work in perfect unison with every other part. . Driver Time Miles per hour :06:47:18. ... ..97.99 408:25239..........92.27 Hartz :10:44:29. ... - Bennett Hill ............ 5213:07200. . ... ..coino - Leadership in Every Day Service Millions of motorists are profiting by the lengthened séervice of Firestone tires. res of unsolicited testimonials, from every part of the ‘country, lay emphasis on the long mileage Firestone Gum- Dipped Cords are delivering — which builds leadership in service, . safety and economy. Cab and Bus Line Leadership Taxicab and bus line operators must of necessity select the tire that will give them the best and most economical service. The larg- est taxicab.companies in the five largest cities in the United States use Firestone Gum-Dipped Cords exclusively, building for us leader- ship in taxicab service. One fleet alone, the Yellow Cab Co. of Chicago, uses over one half million tire miles per day. This affords Firestone tire experts a great, practical laboratory for rapid and thor- ough tests of every refinement they develop. Pioneering Built Leadership - in Truck Tires Firestone for years has been first to develop tires and rims com- plete which would meet the heavy trucking loads, great strains and demand for traction. By originating and carrying forward the Ship by Truck movement, and establishing Ship by Truck bureaus in all laelége :itiest,&Fh'cstone helped to speed up highway transportation and reduce cos Balloon Tire Leadership Firestone’s latest and major contribution to motoring is the low air pressure or Balloon tire, This, the original full-size Balloon, was made practical by the special Firestone Gum-Dipping process, insulating every fibre of each cord, adding great strength and stamina. The Balloon Gum-Dipped Cord was tested for millions of miles before being offered to the public., Firestone has also simplified the application of full-size Balloon tires to your car now equipped with high pressure tires by designing a special unit consisting of tires, tubes, rims and spokes. This provides a comple assembly, designed for your car, and applied by any dealer at a very low cost. Stockholder Employees and Specialized Tire Plants Every Firestone employe is a common stockholder whose entire cfforts are concentrated on one thing—the building of better tires, giving the greatest service and economy to the car owner. Such cancentration makes every man an expert in his work, developing the best chemists and engineers, who have the backing of unlimited resources and who are actuated by a spirit of pioneering and a de- termination to continue to add to Firestone leadership. Leadership Against British Rubber Restrction Act Attacking the unsound and uneconomic character of the British Rubber Restriction Act limiting' the exportation of rubber from the great plantations of the Far East, Firestone was the one large tire manufacturer to take up the cause for the car owner. Soon after the agitation was started for America to produce rubber under its own control, the cost of this important raw material was reduced and the prices of tires were brought back to a normal level. Firestone’s actitvity led the government to investigate the prac- * ticability of growing rubber under American protection. Today there is every indication that American capital will soon begin an independent and unrestricted production of crude rubber. Dealer Leadership Through Tire Quality and Service The dealers listed below offer Firestone tires and service to their customers backed by their own service. Through these dealers you can obtain the best service and the soundest values on the market whether you need a 30x3%” Fabric Tire, a set of 7:30 Balloon Gum-Dipped Cords with the special equipment to apply them economically or a 10-inch truck tire. FIRESTONE TIRE AND RUBBER CO. CONTRACT DEALERS Buchanan Auto Supply Co. 4601 14th Street N.W. Monarch Auto Supply Co. 1801 L Street N.W. bsher’s e 1311 E Street S.E. American Accessories Co. 4140 Georgia Avenue N.W. i Washington Accessories Co. M Auto Accessory Co. White Tire Shop d};‘fllrd{korgiu Avenue N.W. 1230 14th Street N.W. Automotive Accessories Co. 10th and E Streets N.W. Automotive Supply Co. 2Ist and Pa. Avenue N.W. .. Plaza Auto Supply Co. 401 Massachusetts Avenue N.W. Highway Auto Supply Co. ‘2106 Rhode Island Avenue N.E. Mobile Auto Supply Co. 1012 H Street N.E. Akron Auto Supply Co. 522 7th Street S.W. Cord Tire Sales Co. 14th and V Streets N.W. Crosstown Auto Supply Co. 1801 14th Street N.W. Duke’s Tire House 1207 9th Street N.W. Motor Service Co. 1503 Rhode Island Avenue Herbert’s Tire Repair Shop 1230 Pa. Avenue N.W. Meyer Herson 62 H Street N.E. Bennings Service Station 3300 Bennings Road N.E. Johnson Bros. 2101 K Street N.W. 41; St. Auto Supply Co. 522 4Y; Street S.W. Harry B. Kerr 3320 M Street N.W. Southeast Auto Supply 629 Pa. Avenue S.E. Hartford Battery Co. 9th and Pa. Avenue S.E. L Street Garage 1705 L Street N.W. Dupont Tire Shop 2002 M Street N.W. J. B. Mazillo 2203 Nichols Avenue S.E. Mt. Pleasant Garage 2424 18th Street N.W. Northwest Garag Rear 1213 13th N.W. Modern Auto Supply Co. 917 H Street N.Ey Schultze Garage 1496 H Street N.E. Smith Service Garage 216 Warren Street N.E. Capitol Radiator Co. 215 Pa. Avenue N.W. Speedway Auto Supply Co. 14th and D Streets S.W. Truck Tire Service Co., Inc. Rear 1610 14th Street N.W. United Tire Stores 2601 Pa. Avenue N.W. . 219 John Marshall Place N.W. Rhode Island Ave. Garage 9th and Rhode Island Avenue N.E. John S. Reese 710 O Street N.W. Economy Auto Supply Co. Capitol Heights, Md. Shepherd & Bro. Clsrendon, Va. Lee Highway Service Rosslyn, Va. Brosius Bros. & Gormley Rockville, Md. Makely Motor Co, Falls Church, Va. Mt. Rainier Garage & Sales Co. Mt. Rainier, Md. \ MOST MILES PER DOLLAR