Evening Star Newspaper, May 8, 1924, Page 14

" Nothing Succeeds Like Success. The Managers dnd Buying Organization of The Palais Royal Were Successful in Securing Ex- THE EVENING STAR, WASHINGTON, D. C, THURKDAY, MAY 8, 1922 traordinary Merchandise for This Great May Sale, and the First Four Days Were Tremendous Successes. The Customers Who Attended Have S pread the Good News Among Their Friends and in Cons Because of the Splendid Values Offered. Watch the Papers. roeaaeee e aeen S — B8 8 8O0 BB 010 i H S S SN NN “Nothing Succeeds Like Success” That aptly applies to the Palais Royal Great May Underprice Sale BY ETHEL M. PARKS Geod news travels quickly. It hasn't been a whispering campaign either—our customers have talked right out loud. They have shopped—they have made comparisons—and always they come back thoroughly satisfied that no greater val- ues are to be found than those offered in this Great May Underprice Sale. All of us like to pass a good thing along to our friends—and in this case it is doing" those friends a real favor. Thinking it over, this sale reminds me of a horse race. At the start they are all off with a spurt, and for the first few miles they keep it un. Then they settle down to a slower, steadier pace, which in TR —— R PP PP TSP the end takes them under the wire in. } record time. The first dav of the sale the Palais Reval broke all records for attendance. Although extra salespeople were pro- vided, many came who could not be waited upon. But they came again the next day and the next, and the succeed- ing days settled down to steady buying. And each day brings new stock and new customers, as well as those who came the day before, and the sale is breaking its own record of a year ago. Those women who expressed disap- pointment because they had not been able to get down the day previous to secure one of the featured for a particu- lar day, will be pleased to know that a late shipment will now make it possible. : for them to secure the dress they wished to buy. The Ceats at $23.75 are values beyond all expectations, and the woman who needs an extra wrap or topcoat will profit by purchasing it at this remarkable sale price. Have you seen the brilliant Ribbon Scarfs, in Roman stripes, polka dots and other fancy stripes? The woman with a flare for making fancy things will be de- lighted with the novelties shown in rib- bons—easy to make if you have the knack. The beautiful Alpaca Brocades and Satin Spun in the Silk Department are the objects of many enthusiastic re- marks. They make' lovely dresses and blouses, and some effective capes have been fashioned of them. The price, of course, is the big feature. 40-inch Alpaca Brocades, originally $1.98, are only $1.44. The Satin Spun, which are $3.50, are $2.24. Is it any wonder the cus- tomers are enthusiastic? And Hats! What woman cannot en- thuse over hats? I'd like to tell you a secret, only I am not supposed to—yet. You know, I keep a secret just like every woman does. “Advertise it! Shout it from the house tops.” There, I have said that before some mere man gets a chance to say it. But I will just tell you this much, and don’t tell anyane I said so, but see the papers on Friday night and you will find out something about Hats that will surprise you. And then get down early Saturday morning. That is a tip that will be worth real money to you. And this is Baby Week. Of course, you oy thinee an the il oty Pl s on y pil- :’o‘:{, u:.::ty pink and blue and w‘lrite ones; long and short dresses; lovely lit- tle creepers; soft sole shoes and mocca- sins; jolly little rubber aprons with pock- ets; the loveliest bonnets of mull and swiss; and besides all these, there are white or ivory enamel them in. I never used to look for bargains my- self, because I didn’t think there were any—but I have gotten so excited over the bargains in this sale that I want to buy everything in sight, whether I need it or not, and I have a great desire to call up all my friends and tell them about some particular thing I think they might ‘want. And don’t forget that Sunday is “Mother’s Day.” to keep - PRSP S S S PP ST P S Seventy-Five Sample Coats W hich should have arrived with the first shipment. They are here now, and we are marking them as an extra Special Feature for Friday at $23.75 Twill Coats and Sport Coats—sample models of all the best of the season. Long, slender lines—at- tractive trimmings and beautiful crepe de chine lin- ings. In Navy, Black, Tan and Gray. In all the best and most fashiomable materials. 150 Glos (Fiber) Silk Skirts $7()-75 Extra heavy quality Glos Silk Skirts, shich usually selt for $13.75, are offered to-ourcustomers fortomorrow at a sub~ stantial reduction. All beautifully made, in combination box and knife pleats. Choice of combined colorings or solid colors of Black, Navy, White, Almond Green, Poudre Bleu, Cocoa, Tan and Gray. Combine these skirts with an attractive blouse and you have an ideal sport costume. i Palais Royal—Third Floor. Women’s Atlaletic Union Suits Regularly $1 and $1.25 79¢ Low neck, summer weig;ht, narrow shoulder or bodice tops. Closed suits. All perfect. White and giink. Regular and ext d | Women’s Glove Silk Vests ra large sizes. 49 Regularly $1.95 and $2.25 Lowr neck, bodice style, with dainty picot edge. In pink, fleshorchid-and peach.. Reguiar and-extra sizes. Glove Silk Bloomers orchid and peach. Riegular and extra large si1zes. Regnlarty $295 and $350. Bloomers match vests, reinforced to_tnsure wear. In pink, 52 3 5 ° Palais Royal—Main Floor. Extra Speci al! Just 100 e 7| Children’s SUMMER DRESSES W hich.Arrived Too Late for Monday’s.Sale—Special Tomorrow $2.98 Normandie Voile, Cotton Rajah or Plaid. Zephers. Attractive styles with many novel touchesof handwork and two-tone-combination skirts. Sizes 6 to 14 years. Palale Reyal—Third Floor. ~ Another Extraordinary and Timely Purchase of - 2,000 Pieces Dainty Summer Undermuslins _For Friday in _the May- Sale - Imported Glace Kid Gloves —of fine quality, fit and work= manship. In white only. Sallé-bunon, regular $6 value, May e— $3.45 Pair 12-hutton, regular $5 vatue, May "82.95 Pair Novelty Gauntlets Of best quality heavy Milanese . .Silk, many new and beautiful de- signs, French bell rufiie and frilled cuffs, in all the wanted colors. Regular $2, $2.50 and -§3 values. May Sale— $1.65 Pair 16-Button Milanese Silk Gloves Medium weight. double tipped, Paris point stitchings, in new col- orings, cocoa, Py French gray, white Regular $2 ~7$1.29 Pair Palais Royal—isin Fieor. value. 1 QOne of the Big Gowns, Envelope Chemise, Step-ins and Bloomerst. of batiste, lingette, voile, crepe, nainsook and longclogh. In pink, blue, peach, orchid and hundreds of white. : Palais Royal—Main and Third Floors. 'Values for Friday ‘All made exjuence the Store Has Made Hundreds of New Customers The Same Beautiful Dresses at _the Same Remarkable Prices '9.50—21.75 *31.75 Quite truly it is said, “’Tis ah ill wind that blows nobody good.” Hundreds of dresses which were to be included in the first three days’ sale did not arrive in time, but have been coming in each day, thus making it possible for us to offer the same wonderful values. We are specially pleased to be able to do this, because of the many customers who were disappointed in not getting them. The linen and handdrawn voiles, the lovely silks and printed crepes, the flowered chiffons, canton crepe and crepe de chine dresses are all included In all sizes for misses and women and the larger women. Many customers who purchased on the first three days of the sale came back again yesterday to buy more of these lovely summer dresses, realizing after they had taken them home what real bargains they had secured. Tlhere is still time for you to take advantage of these late arrivals, Palais Reyal—Third Floor. New Fashionable Models of H & W Semi-Elastic Non-Lacing GIRDLES $4, $5, $6.50 and higher values May Sale Price '2.95 Styles designed to fit every type of fig- ure. 10, 12, 14 and 16 inch lengths, com- bined with sections of surgical elastic and fancy brocades. Models with features for the larger figures. Palais Royal—Third Floor. Burson and Rockford Hose 84¢c . Silk and fiber mixed, full-fashioned Burson Hose |{fi] in good medium weights. Black, white, airedale, beige, tanbark, jack rabbit, fog, nude, peach, blush and sunburn. Also Rockford fashioned in novelty ribbed drop- sfi:?h. Black, white and the new spring colors. All perfect. Women’s Onyx Silk Hose, Our regular $1.75 grade $]- '39 First quality thread silk hose with mercerized garter tops. Medium weight. In black, white, gray, jack rbbit, airedale, tanbark, apricot, suede, peach, nude and sunburn. All perfect. Worth regularly $1, May Underprice Sale Palais Royal—Main Floor. 0