Evening Star Newspaper, December 10, 1922, Page 74

THE SUNDAY' BTAR, WABHINGTON, D. T, DECEMBER 10, 1922—PART 3. Black canton— nel of brilliant ulgarian wool embroidery with side drapery. $16. Lilac taffeta, trimmed with crushed self-color goses. Navy Poiret twill— bead and silk embroid- ery—Chinese tassels, orange, green and pea- «coc! Spanish lace over black salin—silye‘;l ribbgn twisted in satin girdle—red grapes at side. Slg.‘ Leaf brown velvet, com- bined with autumn reds and yel- lows. Now comes the surprise! The Hecht Co. announces i;‘SWEET SIXTEEN—Sweetest Dress Story Ever Told! Batik, in \ R Fer ~ e AR { Navy Poiret twill, trimmed with braid, silk stitching and beads—loose panel. $16. Midnight blue kit~ ten’s ear satin. Side drapery gives uneven hemline—oxidized sil- ver buckles. $16. / = Worth *25 to ’50 Selling Monday at 915 a.m. " You are fully aware that, as a rule, we do not quote comparative prices in our advertising. It is an estab- lished custom at The Hecht Co. Today we break a rule and smash a custom. e These dresses are worth from $25 to $50—worth it by any and all standards. They will be sold on Mon- day at $16. The bargains, being breath-taking, justify this reversal of policy. There is the further justification in the fact that women who never buy $16 dresses will be glad to know, clearly and definitely, that these are the kind of dresses they usually buy at $25 to $50! They will want to know —they ought to know There are 800 dresses and the whole second floor has been cleared for the sale, as the track is cleared for the Twentieth Century 800 Wonderful NEW DRESSES “ The Hecht Ca % Black velvet ’ with silk em- Navy eor- broidered jac- gette, steel bead- o hia quette blouse— ed, draped skirt, nt ecru georgette slashed sleeve. $16. vestee. $16. § =300 Dresses. All in a special pur- chase. Sizes for misses and women. Party and dance frocks in exquisite col- orings, in lovely fragile flower-like styles. Street styles in abun- dance, long side drapes; flowing panels; circular skirts. Straight lines; new and entirely dif- ferent collars; pleated tunics, shirred panels; - bouffants and over- skirts. From among scores of styles we picture nine— mostly exclusive models. See the battery of windows for others. And scores more on our floors. Girls and young women who dance and go to parties will be delighted with the exquisite confections of laces and silks at $16! Business women who must, perforce, keep a practical and weather eye on the weather and practicality, will find Poiret twill dresses, plain or combined with silk and smartly turned out in panels, at $16. The dark beauty of velvet is here also at $16, its richness simply treated, as the mode decrees. Indeed, no matter what your needs there is a dress here for it—it is a dress sale that is all things to all women who want dresses. Panel skirt models, jacquette affairs, duvetyne, with wool embroid- ery; Persian silks, sparkling beads and a miscellany of samples for | misses (68 in number) that we should not mention at all because every one will want them. Naturally, we did not pluck such astonishing val- - ues out of thin air. Makers, anxious to clear decks for the New Year, sold at a loss. However, that circum- stance alone would not account for such extraordi- nary bargains. As a matter of simple fact, our buyer * stumbled into a pocket of pure good luck. At this sale price we cannot make alterations. There Is Another Page of The Hecht Co. Christmas News