Evening Star Newspaper, May 16, 1921, Page 19

THE EVENING STAR. WASHINGTON. D. (. MONDAY. MAY 16, 1921. 19 B THE FULCRUM SHOULDER THE MINOR FLEXURE THE MAJOR FLEXURE — THE CHANNELED GUARD THE DIAMOND KNURLING The New Improved GILLETTE SAFETY RAZOR Uses the same fine Gillette Blades as you have known for years—butnow your blades can give you all the luxury of the finest other Triumph of American Invention New Improved Gillette Safety Razor PatentEp JANUARY 137% 1920 ONF, great secret of American success is the readiness to scrap the old machine, process or device for an improvement that will do the work better in less time and with happier results. Read the history of progress, and you will find that no one inventor ever produced a machine in its final and perfected form. To John Fitch in 1787 belongs the credit of the first steamboat, plying in the Delaware River between Burlington and Trenton. It was Robert Fulton’s «Clermont” that first made steam navigation practica/by the invention of the paddle wheel. A cotton gin of the roller type had been known long before Eli Whitney ever saw a boll of raw cotton —. but it was Whitney’s genius that transformed the idea and made it practical. And it was Hodgen Holmes of Georgia wha invented the toothed wheel which has long since superseded Whitney’s original wire fingers. ™ s & The Gillette marked the first great advance in the art of shaving'in 5000 years. Up to the present time, by the world’s verdict, it has remained the most efficient shaving device known to men. It is now superseded, under world-wide patents, by the New Improved Gillette Safety Razor —an advance so positive as to increase shaving efficiency more than 7 5%, and add to the daily comfort of men in every part of the globe. How This Great Invention Came About N 1914, when the Gillette Company was called on to devote its energies to meeting the shaving needs of the Armies and Navies of A shaving edge rigid and straight—in pertect contact with the cap through its whole length! Here is that thing long sought but never before achieved—a shaving edge guarded from the face but free to the beard. All in all, it took some 45,000 calculations, metric precision impossible with the old-type Gillette, and never even dreamed of with any other shaving device ever produced. Gillette Channeled Guard LLOW the New Gillette over the face, and see shaving edge in the world. the World, it was given its first opportunity to proved out by more than 19,000 actual shav- the results of the Channeled Guard. entify the New Improved Gillette by its i;“dy at first-hand the shaving habitsof menin ing tests, to make the New Gillette an accom- T}:‘Ie skin lies flat against the tangent of cap and Ehndess . lished fact. - guard. ok 3 : 5’:’:",:"" sfi‘”‘g‘?’ A Committee then formed to collect and col- B Tt is now ready—the New Imoroved Gillette The beard springs upright against the shaving Channelod Euard late the data so obtained found literally hun- SAfet Razor . edge. : : Micrometric Precision dreds of variations in the way of shaving with 7 S o The edge comes automatically against the beard at Automatic Adjustment the Gillette. A radical improvement over the old-type the very surface of the skin. Diamond Knurled Handle Gillette, and the first shaving instrument of It cuts SQUARE across the hair—each hair slipped Diamond Trademark on Guard Finer Shave — Longer Service Open adjustment, close adjustment,”and every shade between the extremes. Tight grip, loose grip. Grip with the whole precision ever invented. CLEAN THROUGH. Caut hairs and lather go into the Channel. They cannot jam in between blade and guard and cap. They fromvousEiades hand and grip with the tips of the fingers. G‘”ette Fulcmm Shoulder cannot clog the shaving action. Your razor edge is 4% grip : 2 8 5],‘:,-" SgVE’l'lda;_d GIOLg . Grip clc:isc }jphunl;‘]crd[lhc head and grip at the and Oyerhang,ng Cap free every inch of every stroke of your shave. ing Sets a: raveler Outfits very end of the handle. . g $5 10 $75 ‘\F'yariation as much as 18 degrees in ap- AT the left _you sce a diagram (much en- 75% More Efl'ic'e"c)’ and Comfi”t proaching the razor to the face. In short— larged) of this epoch-making improve- —More Shaves fiom Your Blades iati 7 ment—the New Gillette Safety Razor. every variation of beard, skin and tempera- v ith the New Gill dvou'll WORLD-WIDE PATENTS ment reflected in a man’s use of his Gillette. You sge the Fulcrum Shoulder and Owver- ‘md]; ;;C;a‘é::;l‘;gth:recmel; llctse andyeull - hanging Cap. . e ith LA he old P U y: —e— g% omgthce over w}t any O! er l'aml'z even ti FO o g:;’;\?‘ Srates S:’VT’E’ITL’:\FD A:;’::AALYIA The First Sha"”g Instrument You see how the blade is biflexed between Eype Gillette. Adjustment is automatic. « Precise to GREAT Barram %uxmnvm rgnw Zul.,;xn Of Precision Overhanging Cap and Fulcrum Shoulder. 1/1000 mch~d I S . France OLAND 'HILIPPINE IsLANDs i - < e - Your wonderful Gillette Blades can now give you Bercium Russia Lum GROUP of Technical Experts - then It is flexed once into the inside curve of the ALL the luxury of the finest shavawg edge in the world. HoLranp CzecaoStovaxia Hoxg Kowna started out to perfect the Gillette me- cap. This is the “minor flexure”—the curve Better shave—longer service—more shaves from your DENMARK JuGo-Sravia 'IJNDM chanically—to make it finer and more accu- for easy gliding action and play of the wrist in Blades. o Usnais Sour Arnica rate, an instrument of precision. shoyme , All Over the World GERMANY RouMaNIA Cusa Thousands of measurements and calcula- It is flexed a second time—more sharply 5 the Gillette Company h g d horter radius—by the grip of the R nearly 20 years mpany has Aueria AnceNiIL Porroico tions had been worked out,when three remark- i 3.5; e leng{ihp oF ihe been serving men all over the world with Gillette EALE A ble discoveries were made. crhangingiap Safety Razors and Blades. Sean Cuint Mexico = Fulcrum Shoulder. These were the Gillette Fulcrum Shoulder, Ouverhanging Cap and Channeled Guard. This is the “major flexure”—a mighty ad- vance, make no mistake about that! It holds the blade rigid and flat the whole length of the shaving edge. It gives exactness to 1/1000 inch—a micro- A long-standing, world-wide resource almost with- out parallel—now putting this new shaving improve- ment at the service of the greatest number of men in the shortest possible time. The New Improved Gillette Safety Razor will be sold by more than 250,000 Gillette Dealers in every corner of the Civilized Globe. These three discoveries proved to be the crux of the whole problem. For the first time in any razor, here is micre- m metric control of blade position. NOTE:—The Gillette Company assumes full responsibility for the service of Gillette Blades when used in any genuine Gillette Razor — either old-type or New Improved Gillette. But with imitations of the genuine Gillette it cannot take responsibility for service of Blades.