Evening Star Newspaper, May 8, 1921, Page 54

THE SUNDAY STAR, WASHINGTON, D. C. MAY 8, 1921—PART 2. Monday The Hecht Co. presents A sale of new *30 to °55 dresses at *20 Fascinating fashions in the finest of fabrics Shown tomorrow for the first time Three sketched below 'THIS is the story of the newest fash- ions that 1921 has yet brought to Washington at sale prices Stated in its simplest forms, the sale provides upward of 500 new dresses 20 Now when we say these dresses were made to sell at $30 to $55 we don’t mean, they were made to sell at those prices six months ago; four months ago; Nor even as near as two months ago. made to sell at $30 made to sell at $35 ! made to sell at $40 | made to sell at $50 made to sell at $55 and all to go at They are dresses that were' made to sell within the last month at the higher prices stated, else we would not be taking a page to rave about' their beauty And rave about their beauty we must; for the fashions are fascinating—fascin- ating with the freshness of Paris inspira- tion and as exclusive as if we had se- lected each model for its individual charm —which is practically what we did. It is just this difference in the fashions —the NEWNESS of NOW in these fresh arrivals that makes this sale so different from the ordinary. For the value of these dresses lies not . in their past, but in their present applica- tion to one’s FASHION desires. And you can consider the comparative values given in the light of this statement. Once in a while a store is able to do something se big, so eutstanding that the whole feminine community stops to dis- cuss the affair. -~ The dress sale is that something! Gs v Brings you choice of new fashions made to sell within the past month for $30 to $55 See the window displays OUR REGULAR -ADVERTISEMENT WILL BE.FQUND-ON: PAGE 12 Th@ Heceht Co. — 7 Where prices are guaranteed S .! ¥ ¥ \ WE have sketched three of the styles We could as easily have sketched thirty more and each would be as refresh- ingly different. 'Thesev differences may ap- pear in transparent insets of ~ lace, a new quirk in embroid- ery, or in simple lines as in the models sketched. Or it may show in @he restrained use of tinsel and beads; the revealing lines of a new collar; or the sweeping fullness of fringe. Here it is a fitted bodice that catches the eye; there a youthful tunic; here again plaitings and ruf-- fling in picturesque richness that baffles description. Fabrics are as fine as the fashions---consider--- canton crepe beaded dresses Roshanara fringed dresses eyelet embroidered taffetas gold embroidered mignonettes lace and Georgette combinations luxuriant kitten’s ear satin —to say nothing of the crepe de chines, charmeuse, chiffon taffetas and geor- gettes which are always standard. There are dresses here for matinee, , street and business wear, all of which may be had, of course, in black, ivory, street shades and the prevailing high colors. Dresses will be arranged on racks according to size; there will be plenty of extra salespeople, and selections may begin promptly at 9:15.- ' Misses’ sizes 14 to 20 Women's sizes 36 to 44 Stout sizes 42 to 52%