The Daily Alaska empire Newspaper, April 5, 1935, Page 14

Spri knitwear for sportewear and street runs the gamut from weater dresses o frilly bouck imple In the Spring a Girl’s Best Pal Is Her Knitted Costume After Eighteen Holes of Golf It Ts Still Unruffled for Shopping one of the wonder- bout ring knitted ideal for golf—and go right on doing the other dozen things that come i a busy woman's day, and still look perfectly groomed. We've never seen a womah yet who was wearing a good looking knit who out of place. Of course, ; were intended for sports-wear, they have invaded the best 21s for luncheon, gone to mati- nee and even won fir: prize at fome very sm informal bri Machine Made nicest to have 1C and-made. There’'s some- hir ever so much finer about them when every stitch is done by hand. If you can knit yourself, fine! You can } very nicest kind meney. But must be pu That's only then you can Man Made or course it’s e hand knits which hased at the shops penny. They are y are marked, and > of us, their prices are is where the machine- me to the rescue. You may » able to have a real hand- t you certainly r have one that looks a great deal like it. M turers have succeeded in aking suits and dresses in simu- lated hand knits that are the very | [ ce of chic. They are soft and fine to the touch. They fit divine~ 1y, and they keep their shape which i we have had You can have them cleaned despairing of them. They hrough the ordeal nicely— s how gre; the strides have in the knitware field Spring Knits of the niee things about is that you can seldom go y on their styles. You could almost k blind-folded, and be sure to pick a prize. For some- how, the people who manufacture them seem to have unerring taste. To be sure they cling to the clas- si swear by simplicity—and thal is their secret of success. Knit- hould be smart, but never tricky. That's why one good knit will be the best pal you ever had, and will stick by you season after season One and two piece dresses, two and three piece suits, are being Simplicity Is Keynote for the Chic Woman Fit for a princess,” think of frills and fur-b and fol-de-rol—but this season's most interesting princess would have none of thaf, and her taste has struck the gong of a new fash- ion era The former Princess chose her entire trow 1 from Molyneu The garments were planned especially for her, yet in the well-known Molyneux creed Fine line, beautiful fabrics site workmanship—that is the note of this house. There ciousness in every line of the Mol neux ostume, which has long been recognized by the woman of rue chic. Now that Marina larity is unending preference for clothes of t type, the fashion for simplicity is ‘ex- pected to become popular. Not th women are going to allow them- Marina whose popu- 1 her of knitt for very little| - Cotor Scored High n Sporth NAME IT AND | |initialed or monogrammed handker- | chiefs that was abeut as far as it or Luncheon in great numbers, made in knits, and voucies. Their are right in line with suit and coat colors. It is noted that in knits there is a prominence of beige which has not been featured in many other lines. It looks re- freshingly new, for it has not been seen for several seasons to any ex- tent. They are usually trimmed with browns, or with unexpect- ed bright shades. Cotton Knits for Summer It won't be necessary to give up| wearing knitted when it is to warm for wools, for fashion has given | )tton knits and these are as! omfortable as you would expect | them to be in hot weather. These | spring costumes have been gain-| ing favor steadily in the past few | promise to be one of | fashions of the sum- season. Of these fashions| which predominated the winter re- cture this past season, the ng knit was unmistakably up in front. These string knits are rms in the is classically simple. Tt is| o seen in boucle weaves, andj sheer, lacy effects. One of the ve young and very popular string knits | is the two-piece suit with front buttoned skirt and short sleeved | jacket with patch pockets. In the string boucles, heavy, open laces are often used for ja- bets on blouses of three-piece suits. > Paris influence for capes is| very strongly felt in the summer knits, for there are sevéeral models | which feature detachable little| lacy capes for wearing over the| knitted suit, or dress. String knits take to dyes beauti fully, and the line-up of colors for | the coming season is irresistible. | Fiattering to Al | The knitted costume is just as| tering to size 12 as it is to 44. Again it is the simplicity of line that makes them so. The‘ knitted suit will certainly be a| ummer favorite for every smart| an because of its practicability well as its beauty. For summer vacations, it can be packed into no space at all, and come out as fresh as a daisy, with nary a wrinkle. A great many of them are wash- able, too, and that's another won- derful point in their favor. | es to be dressed in uniforms or| in dresses of too great severity. Not at alll But it s the dress of | lines, the dress which allows your personality to dominate over it and} which is the gracious background | for feminine charm, that is to be- come the dress of the future. Once you have worn these beautiful sim- ple clothes you will find yourself | loving them. 1 - SEWARD PLACER CORPORATION | FILES ARTICLES The Seward Placer Corporafidn has filed articles of incorporation with the Territorial -Auditor. The: principal place of business will be at Seward and incorporators are Carl Almy, H. S. Balderston and H. 8. Kawabe, all of that city. Capitalization of the company is given as $50,000 and the purpose| s general placer operation. wear may be initialed and at abso- initialed | | s1oves, sca | hroperly | <hould certainly be the kind of! IT1S YOURS .22 at 1cast tnidsl 1t uch ‘move exclust Even the ycung fa have, will lese her she discovers are smartly dec- your initials. But this the prima reason 1o do it. because the smart thing Initia’s Everywhere Once upon a time, and that time not so long ago, if one had wer, unless one went to a g leal of effort. But today prac- ally every item you own and no effort, and net a very t cost. There is almost no end to the mwer of fashions that are beiny today. It 5 with handkerchiefs and runs through handbags, gloves, jewelry, campacts, fs and even ling Monogrammed Jewelry Many metal pins and bracelets wre to be had with two or three initials. They are scen in both gold and silver finishes. In square, round or cb.ong shapes, they are quite arge and look very chic when worn to the throat. New Developments The metal initials which are seen n everything have become , the jcod staples which are going to be part of everyday life. But there are new developments that lcok aspecially fresh, Suede igitials are a new de- parture. They are being made as tall as three inches without a metal rim to be placed upon handbags. Enamel initials also look new. {t is shown in very striking colors ‘hat look well on white or dark bags. So look for bright red, blue, jreen and even orange initials on sour baz. When summer comes, lon't be surprised if initials of :namel in plaid and gingham ef- cts spring up. They are gay and young and sure to get about. There is talk of a new novelty to be exploited . a cellophane nd metal initial which is expected o bring new beauty to spring and ummer handbags where they will se most used ! - Hostess Gowns Come Into Their Own This Year There's more to entertaining than the caviar and coffee. The clever| hostess sces that first of all, she is| gowned. The new ‘1035 hostess gowns are a class unto rcmselves and should be thorough- understood. First of all, a hostess gown sets you apart from your guests and 3ives you the kind of glamorous, comfortable feeling that should be felt in a harmonious home, Your perfect feeling of grooming and content in a fine looking gown radiates to the guests, and gives them a.truly happy evening. Many Styles One may encounter danger in :hoosing a hostess gown. If must be| gracious above all other things. It can be quite gay and amusing. It may even be a little theatrical. It gown in which you could mnot step one inch away from. your front door 4n. The skirt may bel split all the way to the knee. Tt should .even have all the comforts and free feeling of your favorite| negligee. But no. matter how loose and flowing, how wonderfully com-| fortable, ‘ft./must never really ap-] proach the negligee class, It must certainly have * enough . dress-like; feeling to keep it. smart and in good taste. Many of the:gowns are cut with; high neck in front, low back decol-| letege, and long sleeves, or flaw-) ing sleeves. i House Coats Are New H If you are not the kind of lady!' to wear flowing lines, you still do| not have to get into an average dress when you have pecple in. The house coat has appeared to tdke care of you. It is seen as a very tailored member of the wardrobe. Usually it is seen in velvet, or some | stiff fabric. This past winter there were some very ravishing ones done | in lame. { As far as colors are concerned in this group of gowns, the sky is| the limit. Golors and combinations| which you would never think of ‘wearing are going to be seen, and while they might appear gaudy| and overdone in the brilliance of the outer world, in your home they are the essence of beauty. Many women prefer the dignity of black, and this is considered very | smart. But the greys, rose shades,| even purples and gdlds amd Yeds are seen to a degree and are in perfect taste. D The OCumberland River in Ten- nessee is regarded -by engineers as e —— DAILY EMPIRE WANT ADS PAY!; one of the straightest streams -in the United States, THE DAILY ALASKA EMPIRL FRIDAY, APRIL 5, 1935. 'The Story of New Brassieres Uplifting You can thank the vogue of the picture - frock for this newest innovation in the founda- tion world. These dresses, which played the game of drop the shoul- der line, made the usual brassiere impossible. It created a real prob- s lem and at first only the women who could go to their own corse- t.ere for a specially made garment could wear one of these gowns. But that's all over now, thanks to these new barrieres that cost no more than your usual ones. The best ones are carefully boned, and give the proper support to the bust, and stay on the figure with no difficulty at all. Where these strap- less brassieres are not boned, they are not so certain to pe entirely | satisfactory. Please do not think fashion is trying to get you back |into the days of lacing and bon- Iing—hut if you do want to wear | theze mew-fashioned, old-fashioned dresses, we're afraid you'll have to " put up with a bit of careful boning | A Welcome Addition | | There are a great many women who will welcome these new gar- {ments with cpen arms. With the advent of summer, and the many short sleeved and sleeveless dresses, ! shoulder straps have a most annoy- "inu way of slipping down and ex- | posing themselves. If one pair of | them may be entirely done away with, a great many women will be a great deal happier. Rounded Brassieres During the past season, there | were more rounded brassieres being |sold than the pointed ones. This | proves that women want their fig- ures to look natural again. “Gay Ninety” Garment A garment which was seen dur- ing the past social season, and which is expected to continue as long as off-shoulder gowns are good, is that which does not con- {ceal the entire bust. The bras- | siere section is carefully wired to keep it up on the figure, but is cut away leaving the upper part of the bust exposed, conforming with the new daring decolleteges. Lactex Laces One of the most interesting de- velopments in corsetry for spring is the use of stretchable laces and net. These are being used as side sections of garments in gitdles and all-in-ones, and are particularly suited to spring and summer. Garterless Girdles The vogue which made such a hit with the younger generatipn last summer is scheduled to get around even more this coming summer. They are being made longer than formerly, and so will be more confining and do their Job in a better fashion. Since hosi- gry makers have fashioned stock- ings which serve as their own garters, there will be no problem at all when you want to wear one of these garments. ¥ - Pigskin Ts New Leather Fashion The smartness of this leather has steadily been growing. So many new ‘things have been done with it, that .every woman will want a lit- tle: pig . ensemble in the wardrobe! Pirst. of all, there are pigskin shoes, and there is nothing that wears any better than this fashion, or looks any finer with sports clothes. It has been dyed to black, brown, navy--any color which you may desire, It is even excellent in summer. white, shoes. The pigskin handbag is certain- ly & smart accessory. It holds its shape exceptionally well, and its grain is such that it doesn't show the .markings which often mar the appearance 'of smooth leathers, Pigskin : gloves are the perfec- tion .of the: sports world. In nat- ural, white, brown, navy and black, they ean be found to accompany any tweed, and do it in the grand manner, Pigskin belts are the newest iword, and they are as smart as thiey Sound.. An extremely fine looking black suit has boasted nat- {|ural pigskin belt. It hac been a long time .since we have seen anything smarter than this costume! | Husky Rattler Shin ORHESTVIEW: Fla—A rattlesnake measuring 7 feet, 10 inches, with 17 mattles, was killed near here re- cently by W. J. Edge Boasts Cigar Smoking " VIENNA—THe Austrian (:r\\'(-rn.l ment's tobacco monopoly has or- ganized @& &pecial, corps of cigar! experts to.hand out frec smokes and give beégimners sound advice on | how, ‘best to consume the weed. | The object is to.inerease Govern- | ment .revenue. : Wars_on Noises WARSKWSAUSur¥ey Having es- tablished that some sections gf Warsaw are the noisiest in Europe, authorities nvited inhabitanis to submit suggestions for combatting the nuisance and to define which noises are most unpleasant v Capes Again The rubber raincape which has proved a hoon to women who are out a great deal, continues to be as big as it has been in the past few made of a rubber whicn may be sold for weu under "ashiona g /3 ber in true silver sheen, it makes ;.lfil]“)“d]'!?h Wlll. you a streak of light in an other- Pray for Rain wite dreary day. These are being When' They See shown in either single or double bre d styles, made in the classic New Rain Togs manner. Sometimes they are en- o sembled with a clever little brim- Let it rain .. . let it pour . . . med hat and an unbrella to match. youll know just what it's raining Rain Checks the one doilar mark, and is of for if you buy one of the new & When you shop for a raincoat, suchsize that it may be rolled up ng. outfits. We've never seen n't neglect lookinz the rain ‘and tucked away into an office ing weather clothes look o in- cks—they're as gay as can be. drawer ready for an emergency. viting before. TheyTre a perfect lation coats made of checked They 'go on over any garment— rainbow of beauty. ibberized material hiey come in evem a winter coat—not that you'll Silver Lining black and white, brown and white, ba wearing one for some time to There's cne especially clever cds- plue and white, and other novelty wome! They just slip over your tume mada to ve that every colors. These are also being en- shoulders in the easiest way, clasp cloud has its si lining. That's with hat and umbrella under your chin, and give you silver rain co e of rub- ample protection. They come in seasons. It is e ——— USeour® black, white, and a myriad of col- ors. The tailored coat is also being made in this same light weight, in- expensive rubber. It is made usual- ly in razlan style, and clasps down the front. It is a bit more of pro- tection than the cape .and may be had in the same colors. Umbrellas remain unchanged. The most popular size is that which may casily be tucked into a suit- case. With womon leac’ng such active lives, and fliiting hither and yon, this is an important note. - Green apnics, the sseond crop of | re found growing in hard of Jim Beard near Dickson, Tenn., in Decen i o S A S S A NN JUNEAL SAMPLE SHOP BARGAINS IN LATEST SPRING SHOWINGS BLOUSES . . . Just received. All colors, stripes, plaids, and plain colors . . . $1.50 to $3.25. One group, sizes 16 to 44, $1.00. One group for $1.95. SILK PRINT DRESSES . . . Beautiful line ar- rived this week. Specially priced from $5.75 to $8.95. | TWO-PIECE SHORTCOAT SUITS i t ... Allwool . .. $10.75 to $14.50 CLOSING OUT ON A GROUP OF _ POLO COATS at a very low figure BEAUTIFUL ALL-WOOL SKIRTS in all colors .. Sizes 26 to 32 .. Now $2.95 D e e ] SLACKS . . . Just Arrived! All-wool flannel . . . $3.50. | PIGSKIN COATS . . . . Beautiful i : i . | | Spring creations . . . with the new | ! ! perspiration-proof lining. See Our SPRING HATS lew Line of