The Daily Alaska empire Newspaper, April 5, 1935, Page 11

THE DAILY ALASKA EMPIRE, FRIDAY, APRIL 5, 1935 Fashion Remains True to the Navy During This Spring The fleet's in! Pass through any fashion-wise shop, look into the windows. On all sides youll see evidence that navy is in again. For, no matter how fashion may stray at other times of the year, in the springtime she always returns to navy. Easy to Wear Navy is as nearly perfect as any color could be. People, who find black difficult to wear, find that y does the right thing to their s. The young and the mature alike can wear it with assurance that they are suitably garbed. Navy Gets Along The fun of a navy costume is the fact that you can use any num- ber of different sets of accessor- ies with it. With the exception of brown and black, practically every other color on the chart can get along with navy blue. Of course you'll want to have navy shoes and a bag, but you can change off to your clay colored accessorics any time you feel the urge. When you weary of a white blouse, try a pink—or a lighter blue, try beige, or red, or even rust. There are endless possibili- Lead Out with the “}’vsl Suit Of Your Lau les You'll H(‘.n Falk That the Smartest Millinery Seas 0" . r This Spring m in Years » Sols O o*” we bow to the men. They know how to make them. If it's a truly tailored suit that your heart is set on, set your head and eyes in rch of one that has been turned cut by one of the men’s tailors who This [s the have entered the field of women's suits, and are applying to them the came care and precision that marks your hushand’s suits. Look for stitched linen canvas inside the fronts of the jackets, look for pads at the shoulders, look for sleek linings that can be very easily slipped into when you may be wearing a rather wooly sweater. It is these litfle points that keep a ilored suit in shape from the n's beginning to its very end. The Norfolk Goes On Last spring, the suit with Nor- folk jacket 'made its appearance (in some. of the very best of the tailored smits.. It w called bi-| |swing, or sports back, but what-| ever you choose to call yours, do |bave one. They are young and de-| ! cidedly smarl. This scason they are| i being made both double and single | breasted. The smart woman will| prefer the single breasted in this| model, as it has a more decided air of mannishne:s about it. There | is almost no end to the materials in which this suit is made- X Mannish Suits While the Norfolk comes under this classification and is expected deek hips will have a great deall St T o e i Ladiess »Can. to do with making this particular type of suit as smart as it should be. With these suits, the shirtwaist is the best looking blouse, and o be at its best must be snugly encir- | cled within the skirt. If your shirt- | waist does not have a. tie attached that is to be made into a.little tailored bow, wear one of the rath- er massive pins or clips right at’ the throat. This looks decidedly smari. One of the new pins featur- ing your own monogram would be extremely smart. Suite With Coats If you are looking for a suit to you twice, as long, and twice as well as the average, buy one of the topcoat suits. They.are being shown to a great extent. The coats nange frem three-quarter length to full length. And besides mateh- ing your suit, they are a fine com- panion for any of the sparts or cas- ual costumes in your wardrobe. A purchase of one of, these suits may | save you the price of the extra coat you have been needing. Reef- ars, swagger and balmacaans are| | the three most important coats which are being attached to suits this season. There ‘are @ number of novelty suits ‘o be had which stress great versatility, They usually show two g, ot 3 <0 & Not Glass, Heu This is one lof { those. flflb | will even have Mister Ripley ing. But, believe it or Moty of the Paris dr’es m.:“ glass. \ [ § sow Plorioesd Schiaparelli is a brave | She delves. inta fields-shat no er designer would dare:to Anl She has brought 'many mnew partures, not enly in fashion but in fabrios and in ways: ‘ us~ ing them. | And her latest eom:xbutlnl to the fashion world is GLASS! There isn't that something 40.idet the | world a-talking? To be suré the | glass is mot. the ordinary sort that | window panes. are;amade saf: It 5 a kind of unbreakable compositiod, and of course, itis transperens. Schiapareili .w several ix els whioch used this mew. me to . attain gheir chic. -One.! Was blue $atin dress with tunic of glass, Another was| fashioned.-of: | 'blue tatfeta with mn apron effest in rose glass—and those who have seen it say it 'was unbeliew beautiful. ad e | Whether this. vogue mnnnb | these shores is questionable at this n(‘lassl?tqmlsg-. skirts, @, Jacket and topcoat. In| writing. But._ it is: something ta to be by far the most popular of | this way you mhy wear a mateh- | think .about, be; amused . \at—sand 4 the trio, there are still the unbelt- |ing skirt and jacket, or a contrast- | you are one of ‘the. lucky ladies “ ed double and single breasted tail-|ing skirt and a long coat, or with the world, trek to Paris after it © (leurs to be considered. You will|short packet. This gives the ward- | find your walstline when you try|robe a great many switches which | these on, for even though there is|is an important note with many K Records kept by breeders of Hi no belt to definitely define it, you | women who are forced to put limi- | mountain canaries show some ties ‘to carry out the chick of the navy costume. Separate capes of fur or fabric double the chic of any new Navy runs the gamut of the codt for coving. < Thére are nmmy vefsions. entire wardrobe. From the top of your head to the tips of your feet, Iv’s the Cape that Counts s S in smaller doses. Your navy suit or EYOCC M soeietete st ute SO GOOHTO0 <y 5 e¥ "0 0"s s e 3% 0 e When Y ou Bu y Spring Coat i weda v o m Capes Run to All Lengths Seen in Many The cape on your coat is going to mean that this is one buy that will take the place of three. First of all, is there anything smarter than a good looking woolen, top- per with a clever little cape, pref- erably of galyak? It's a fashion that is young, gay, easy to wear by miss and matron alike. Now then, if you were smart when you bought your coat, you saw to it that the cape came off as easy as one, two, three. All right—take it off! What have we? | A trim, untrimmed coat—(that is, if you had your shrewdness all intact when you went shopping! —perfect, alike for dress or sports frogks. Now for the third cos- tume. Put the little fur eapc over your favorite printed dress. dt's all the wrap you'll need on balmy days, and it's the smartest you could possibly buy. Many Lengthe There are several lengths for the cape as shown in fur on spring coats. Probably the most popular 'is that that ends just about at the elbow. There is an- other that comes to wrist length. Then, of course, there are little short ‘ones which are hardly more than collars, and yet love to be called capes in a season when they are so important. Sclf Material Capes Not all the capes are fur. Many of them are made of the same material as the coat. In many instances, .these . are also detach- able and may be ensembled with other costumes very successfully. Simulated Capes There arc some capes that are only part capes. There are coats with sleeves which may have two tiers, or only one over them giv- ing. the cape effect. There are models with two tiers stitched over the sleeves and extending across ihe back to create the cape illus- ion. Coats Look Young ‘There is a definitely youngz look about most of the coats. The Peter Pan collar which belongs exclusively to youth is one of the nicest collars of the season. It is done in self material or in flat furs, such as kidskin. Very often a taffeta further emphasizes the gaiety of these coats. Face-Framing Collars One of the fost flattering col- lars is seen in that which stands| up a bit at the back, and then ripples about the face in a most engaging manner. This is seen in any number of smart models. Sports Coats ' You're going to be overwhelmed with the number of. grand leok- ing sports ‘coats that are getting about in ‘the 'world. The darling of the mode appears to be the veefer with half belt, just in back. Generally | there are eight buttons . . . and sometimes in the very distinctively -youthful models there are even mare. These are seen in soft pastels and in high shades. Breezy Balmacaans The good old balmacaan has seen a great deal of action for the past few seasons, and it is sched-‘ uled to carry on its busy life for spring. Casual though they are, they play an important part in the life of the woman who drives a car, who hurries to business, to the girl on the campus. Swagger Coats Nothing daunts the classic swagger. Fashions may come and Smart Mode T'his Season and They Are place of the cont which may be thrown on over practically every- thing—to which nothing ever hap- pens and which you can reason- ably be sure will be just as good next year and next. It's to be had with scarfts or without, with im- portant looking buttons, or smart little clips. there is almost no end to the good things abeut swagger coats, and there is .cer- tainly no end to their chic! Coat Materials Tweeds areé the ranking materials in sports coats. Bright tweeds, as bright as the grass is green’ You can't get them too giddy. Joseph's coat of many colors finds its mate 1in this year's fashions. Woolens of a homespun, or bas- ket-weave feeling are also very much in the limelight for sports. Diagonals are holding their own in coats of a more dressy nature. This type of woolen looks well in both light and high shades. Wonlens with weave interets, as mau , are also extremely popular. They lend richness in a coat and make up very beautifully. For that extra little coat to en- semble with various dresses, the velveteen is perfect. oo - DYED LACE IS NEW PARIS WHIM With all the show of soft fem- inity in fashion, it is quite natur- al that lace should come strongly into the foreground. Many of the very smartest dresses which are making their way around in the best circles are trimmed generous- ly at the neckhne with .crisp, pure white lace. 'It looks fresh and smart. But if you want to look unusual see that the lace on your dress is dyed the same color as the frock. That is the way Pgris is doing it this spring. In many blue costumes this fashion is especially noteworthy. The lace is seen in rcvers, in scarfs that tie into soft. bows, in jabots, and in cuffs. One dress from Paris in navy chowed lace at the. neckline, and going down the enure length of the skirt. | Extremely sofe erlenba are !ean ,z in pleated lace edgings, tucked net and shirred and suffled ‘col- lars. These are flattering to .the face and in the figure. If's an excellent. way to ‘give new life 40 last year’s -dresses. If you .don't find lace in your color, don't for-/ get the magic of the sanps What unw Surely, There Shiring Right on | flany New‘.Frocks; Shirring is not the newest thing in the world, for much of it was| seen during the past fall and win- | ter season, but it is surely one of |the most interesting of -the neww spring treatments. Needles are flying all over Paris‘ to give the shirring effect on some | of the very smartest dresses. It| gives the fabric a stiffness that| makes it able to be manipulated | in diverse ways, which make for| individuality. One of the grandest ways it has been used is in prints. Many of the new prints are in widely spaced | patterns, which when shirred bring | the pattern much closer, creating - But some- time, just as a tonic, try it with green. - -ee - THE JUNOESQUE FIND SLENDERNESS IN SIMPLE LINES Women of avoirdupois will be wise to avoid the too girlish or coy in their selection of spring ward- robes. The soft semi-tailored cos- tume is the perfect one, and may be found in so many charming ver- sions that every taste may be smartly satisfied. Choose Prints Carefully There are many pitfalls for the larger women in the spring of the year. The most attractive pattern, widely spaced, which may look rav- ishing on her slender sister, can do nothing but. work havoc with her. Prints of small proportions, or of blurred nature, are best, and decidedly flattering. Watch Colors lors with great clarity and brightness -should be avoided. But in a year when the dusty shades are the smartest, this should pre- sent no problem. Material Matters Of just as great importance as color or pattern, is the fabric from which the arger woman’s dress is fashioned. Taffeta is smart, but those stiffer fabrics: are best left for the very young and slender. Soft materials, such as heavy sheers, are very flattering and equally fashionable. Jacket Dresses Ideal There are mmny smart dresses to be had that boast a separate box jacket. These are ideal for the larger figure. The loose lines and simplicity of the jacket are ideal for the Junoesque. > DAILY EMPIRE WAV ADS PAY! FAVORITE ALmeG thrilling, mag netic—the perfume of Jas- ne flowers is ‘the fayorite of fiihmn today! No wonder that women -are seeking the perfume @s. a4 part of their personality. See the complete Jasmine line at wr store. Jafmlne of Southern France TOILETRIES Butler Mauro Drug Co. SAVE v SAF[Tv Action back suits ‘aze the darlings cf the tafloréd woian. In the spring of the year, a suit is a girl's best pal. Nothing will >ver take its place. The suit and the American girl belong together like Romeo and Juliet. No well- dressed woman would think of be- ing without at one good suit in her wardrobe. And we have kncwn women who have built their entire wardrobes of suits, except of course for the dres: they must have for those occasions when nothing else would do. Invariably one thinks of the suit as being associated chiefly with the English women, yet you will find that the chic Parisienne is as loyal to the tailored suit as any English or American woman. Even a French woman, who is by far the most meticulous in the worid in her dress, will feel perfectly at home at the smartest hotel in Paris at tea or cocktail time in her tailored suit, after she has @ " ing affair afte been trotting about town all day in it. No other costume would give her this assurance. A famous French designer has ¢ been quoted as saying that a sim- R e . HOLLYWOOD Style Shop Spring SUITS $22.50 AT’S all you need to pay, you'll have as smart a suit as fashien has to offer! SIZES 14 to 20! uit with a cape will make 1 extremely gay. foundation of llent fabric, & cquip a woman to tated further final fine flavoring, nion in the salad, e can stand it, if you couldn't was a sad look- its first trip to the 1's, But thanks to some ex- When it comes to tailored suits, i 1 LARGEST SHIPME I For 1935 Is the 'IN JUNEAU! will find that a slim wmst and\ vauons upon their spring shopplng m,. birds live to be 17 yun ‘ol T EVER TO ARRWE A i Qir.orders are 1o large to display & gn our store or windows, And it all fresh! There’s something “different” in every one of the .attractive assortments and special candies we offer for Easter. We've made sure that you can make a choice exactly to your liking and the price you want to pay. i e e e e SPECIAL LOW PRICES S A . For Parties and Organizations Planning for Easter Juneau Ice Cream Parlors PERCY REYNOLDS PHONE 94 '1\ ol DRUG STORE go, but essentially it goes on for- a kind of companion effect for the| \ ever. - Nothing can quite take the'trimming of the dress. | | & PO S SUSSRRE a4 44 4 i