The Daily Alaska empire Newspaper, April 5, 1935, Page 10

Shirring, high-tied necklaces, and pleasantly peasant sleeves are among the fashiens nresent in new dresses. Color Strikes the First | in the Spring Theme Song Prints Are Gay and Riotous: Solid Tones Are Subtly, “Back to Blouses” IsSloga of the Well Dressed Woman jThv More Blouses the If you have been buying one or two blouses and calling it a season, make up your mind right now that |things are goinz to be different | this spring. There are dozens of | reasons for your new decision. First | of all, you're bound to have a suit | —or maybe more than one, and it | Will be fun to see the new effects that different blouses bring about. Then youll find that a couple | of blouses, slightly dressy in ap- | pearance, and a good skirt are quite {the thing for bridge and all after- {noon oecasiops. There are even | blouses that can be worn with a | loose, ankle-length skirt for eve- | ning., Reason, twol | Furthermore, just one browse among the ‘new blouses, and you won't be . able to withstand the temptation of buying more than | you have ever had in your entire life before. And that's about the very best reason of all three! | More Overblouses | More and more women are find-| jing how smart it is to have the blouse worn outside the skirt, When ju is properly fitted, it gives an| | | | | | | lerrier a Wardrobe Looks‘ This Spring |rather long, and point away from the very new and very smart ways of finishing a blouse. It gives a trim ook that. .is, certain to be popular, Next comes the peplum, there are blouses. with belts. jnsert there. are blouses. wit hbelts insert at the sides, which may be drawn to make the waistline {it absolutely perigctly. Ext;e_xpely Smart is the biouse which has & molded line at ' the front,; and belt only at the back. The helt, gives. the front its | exquisite fitted .appearance. The | young -and siim will want. to buy | up . this type by twos and threes!| Ny e News { ‘Something pew. about the neck- line, please,”; ;;that's . what youre going. to ask for when you shop Ior‘L your blouses this, spring, and let | us tell you, thats what, you're 80- | ing to. find, Lower necklines that | have. been almost, impossible = to | find, are here a-plenty, And they | are, ever so flattering. | If you're weary of very tailored| lines, youwil adore, the rather big-l gish collars that are a decided de-| Nine chances out of ten all the in-| terest of your dress lies vight in| parture, and yet still come under| the family of the popular shirt- The Newest Dresses Have designers, Schiaparelli, starts some- thing, look out for a blazing fash- | lon, for she is the pioneer of some | modes of the fashion story. And Something lZI) ”‘lunir ‘s‘l()()v()slof the most popular and successful Fashion’s Latest Bag of Tricks Centers Its Interest in the Sleeves of You What are your sleeves up to? those two sleeves. Skirts are sim- waist type. These are seen in the ple, necklines taming down, so it's o : “thel leeves that fashion gives vent collars that bhave grown from the!On sleev! at | g vogue of the sailor, and jn the lit-|t0 all her frivolity. tle boy collars. Collars which are the neckline, in the Lord Byron manner, are very much in Shirring Important Shirring is one of the details that marks a dress as decidedly sloping shoulder. The graduation jon coats and suits as well. It is | flattering to the slender and the | larger woman, alike Deep Armholes The more deeply cut the sleeve, the smarter the dress. There is | almost mo such thing @ simply !cul eeve in this spring's fashion | picture. On even the mos nple {and unassuming le shirtmaker | frock, you will find armholes gone | deep, giving a decidedly softening and more feminine line. This is a fashion that will prove espec- ially fine for summer weather, as |it gives great freedom and com- { d fort and will be ever so much cool- The loose sleeve, as sponsored | ~30 the regulation cut sleeve. by Melyneaux, is a leader for 1935, Fuller Sleeves g o iait - Peasant sleeves have not had ring starts at the shoulder line|their entire fling. They are still {and doesn't stop until it is half|in the fashion picture, and ex- way to the elbow. tremely inportant. Sometimes they Sloping Shoulders are full . .. but these are a bit When that most popular of all hard to wear, and should be chos- {now the lady has introduced the | makes one think of a cone. It has| | been seen not only on dresses, but | |ton Iron Works of , will be |en only by a tall woman. A num- ber of the fashions from Par {have had sleeves so full that they | have met each other in the back! | Three Quarter Sleeves | When sleeves start doing things, look for many lengths. The sleeve of three-quarter length promises to be the very smartest. 1t is most often of moderate 11 caught in tig with a bit of When is a not a sleeve? When it's a pe! You will this fashion ma many times g pring and s seasons. - - NEW DRE! AT NOME New dredge equipment will arrive in Nome on the fir 2 rding t now being made by g moved to the C as quick- as possible ir . the ge may condition this season. -~ No quarantinable disease gained entry to the United States or its dependencies during the fiscal year ending in June, 1934, $0000000000000000000000090030000000000000000000000000000000060000005000006 | | fashion picture 1uew, Shirring at neckline, up and down sleeves, an entire shirred Kerchiefs are still. v much | 4 | sith s, hut. this meckline seems o JOKe 8¢ times, if you_please. But { A the shirred sleeves are the most | have so much competition, it may| . Y, & pot rise to, firat rank. ‘mberesung of all the shirred ef. fects. Sometimes it is only a little | make this year's blouses look renliyl lr:ealf i?s z{:?i”g;;i?;:s ff':’f‘:;‘?; { ] i o 5 1?;::";: L m?eco:;slm:fimcz:; greater area. Very often the shir- singhams in plaids that make you! — | think of a lovely South, Sea island- | jer, There are piques in the giddi- |est checks and stripes you ever | | did see, There are linens, gay and| Sophisticated at the Outset of the Season —_— | One of these mornings not very backbone of any smart \n'm‘dmhe.l long from now, you are going to| It gives a bright touch to an of- | ke up, see the sun streaming|fice scene, is perfectly at home at ; p ¥ i ough your window, and decide smnart bridge tables, and goes shop- ., \ . \ | that it's spring! From that mo- ping in the sprightliest manner.' £ . ! ment on, those good little dresses| There is no place in the American that have served you so well scene where the print frock does through the long, cold wi r, will | not belong become has-beens. E: J nater- ial for Cousin M not for the smart young woman of fashion, Choose New Designs Fashion-wise eyes know that there is true distinction in the Color Is Keynote | new prints which dates any other Do you wonder what it is that|design decidedly pre-1935. If you in your prints, the new scribbled print. makes the new colors look so ab- solutely different? Let us let you look for 1 on the secret the It will make you think of ovals you Taffeta with a% hat every- | nade in your Palmer method days.! s a good recipe for y and | It 1 ame good old colors spring y becoming to the slen- |alive for. the new season. excellent line. But makers are wise. in such colors as olive green shad- Changeable Taffeta { It's new . fashioned to wear old fashioned changeable taffeta with| your dressier suits, You'll see them | ing to a prune. These are almost| It gives them a sophistication that, der young figure or the mature ppey know that the slim 33's and hever {rimmed, as the fabric in| clear, tra#*shades can never have. Woman. Another print which IS 145j0ve to wear them tucked in, itself is 50 decorative as to re- They are far more flattering to Smart and new is the flower Print g4 i the better blouses the lower gquire no other embellishment. Be- most complexions and are very eas- in sprays. This print shows several gotion is finished so that it may sides the changeable taffeta, there ily combined with contrasting or blooms on stems, all caught togeth- po wom-as you like it. |are taffetas of every description,| led colors er with a s of bow. It is young New Finishes all looking very crisp. and being Match Your Mood and colorful, and bound to be @ rhere has to be something akout gladly . welcomed _into the spring: If you are weaty of choosing col- great favorite | the bottom. for you o be sure that picture, ors to match yo! es, try match- Slim Lines Centinue }iL's new. You won't have to puz- = Washable = crinkled velvet is a ing your mood. Think of the pow- There has been scarcely any news . blouse if it has any of these fi novelty which is being introduced. er a brilliant color can have—the apout silhouettes for daytime in a blouse if it has any o fthese fin- It lepds an air of unusual distinc- way it can enliven your spirif. jong time. The slimmer you appear, |ishes! Waistcoat hems are one..of tion and richness, k of the effect that a soft the better. And fashion resorts to —— - - shade can have on the man of any number of tricks to keep me‘A W ld f N F h 4 your K d choose the color' sijhouette slimmed down. Pleats Or 0 ew 4 m l()nb i with the most melting look about aye widely used, but they are al-! §1 e { 2 3 o i it! If it's plaid that buoys YoU ways flat, stitched down, GF al- f For Alm nd I‘adles thar 8 up, then choose a plaid in the mer- yays very carefully pressed, Many t maddest coloring that you ggirts are absolutely straight down 7 !’l g ate ‘ i (nd and go out and face the the front, with the pleats which Gerting Ready to Love, Honor antf Share the Same| rld knowing that you are as necessary walking . freedom, S smart as Paris. placed at the sides, This preserves Bank Account Is fi'_‘?l Fun This Year Prints Are Perennial the straight front line, and yet| BB e S e a " - i i i S The print frock is the one fash- makes the dress comfortable. Slits| “1f you hake been plannihg .“"wt :fit'l; ;{Pfisfr '?h;:r:rf:irl ion flower that seems to come UP continue in the fashion picture. and ' dash down to the city hall, or l}‘ SING. . Drelarence 'among 8 every spring, It’s one of the hardi-| ofien take the place Of. PIEAts en-|run to the . nearest out—ol-mwn”;f B B aming Brides NEW BEAUTY A new ‘season, especially one that abounds in new clothes, requires an accompanying beauty. We're always happy presenting a group of "' NEW SPRING SHEERS e to suggest treatments for . their weddings resulted in the smartest of the season. ] | Traditional Brides | The greater number of brides,| however, still cling . to, white for, their own gown, and dress the| bridesmaids in soft pastels. The/ resulting picture is exquisitely the hair and skin, and our operators skillfully carry out the better type of beauty treatments. Call today, and let your own well-groomed Puasteurized J‘&m&m Specml! appearance rival the charm of the newest spring cos- ‘*M' Wwindy' weather ahead! tumes! " ——Danger to your skin!— el TR B e 1 ed than ever for Silver is greater than ever |, Perhaps sou are going to be ser-| R Sipsteins Paciens 'timental and wear mother's wed- ized Eacy Cream Special! This ding gown. We can't think of AII 1nig 9’ beauty cream nourish- more charming idea, but just in|§ a7 Mizes, cleanses and case mother's is not quite all it; & dry skin. It builds a should be, let us tell you .that m young loveliness in you're a lucky bride to be marry- . U There’s nothing smarter or more practical than sheers for spring and summer wear ... and in this group you'll find every var- iety you could wish . . . and every frock distinguished by details which will do your heart good! Prints with either light or dark backgrounds . . . navys with lingerie or taffeta accents . . . cunning capes or jackets in the new costume ensemble mood . . . and the price is really gratifying! B. M. Behrends Co., Inc. “Juneau’s Leading Department Store” est of the perennials, but please Daytime slits are, in. most | parson, ibetter stay away thom | 1% BRaES Yhich, Talls oyer the that one belongs in every ward- {Jength, veil which has been chos- | blossoms apd white tulle. | A good print can become the L R Did Marina’s wedding make you | robe? Fashion can't offer you created such international inter-- FOR ness fayored have been skillfully of - the smartest brides of last tirely. 1 do not think that it can be dis- c;ces about four inches Jong, and|the stores. that are showing the | Yew note is the finger dress | break down to the tune of grapge | robe, for prints are far more im- B R Shlr “boarts i AU FIRST! | s royalty. .~ but you can wear a est that . many of the (ashlnnal copied. ? All White Wedding - The all white wedding has been | year planhed their maids’ costumes set with Marecasite in Sterling missed with the simple statement ysually ocour at . the sides of the newest bridal finery, or you win | Aother len . several cases in preference - > portant than that ) 5 : SHOP IN J Fif-Fog 8 Princess | and yards of tulle. ~—— sigh for the pretties of her ward- - =1 gown that is almost a twin of the silvery and - white that Marina ~d 4 wore. That particular wedding which that eharming young prin- steadily . growing in favor. Many| DIAMOND in white, just as their own, and L= Choice of Fabrics A Necessity for Spring is a new PERMA See our assortment which has just arrived jackets! capes! ma . gkin. Use it, before lines ° ing in 1935. Wear satin if you ntg wrinkles!—before like, and certainly it is as bead-|{ & mulkiply! A powder . tiful as anything you can find, base, too. $1.00, $2.50. THE anywhere. But if you want to de- § ~ i part from tradition, you may e Nugget Shop e umon i | R T FLORENCE ’ There appears to be no ryle Harry R(l(‘e |about veils, and that is the way! {1t should be. The veil should be| Jumwmual, and made in the fash-| i 900000000000 0000000000 ion most becoming to the bride.| 4