The Bismarck Tribune Newspaper, April 6, 1937, Page 7

‘Societuyyy iss Evelyn ga HG ils of Mis, Hughes nted i in Recital E Zl - Bismarck’s Style and Shopping Center ‘Success goes to your ‘head in hats like these! Everything new and exciting from wide brimmed bonnets to tiny toques. Saucy flower, veil and ribbon trims. All —_ sizes. é apne BISMARCK. TRIBUNE. _ TUESDAY, APRIL 6, 1987 _ A.W. LUCAS CO. Home of Nationally Advertised Merchandise PHOENIX PHORNIX, HOSTERY > HEN: Women of forethought and a keen sense for wise buying are plan- ning their outlay for the coming season’s supply of Hosiery, knowing that shorter skirts demand sheerness and clearness of texture, and that colors . haya assumed added importance, they are well aware of what Phoenix means to idence is justified, knowing thatthe A. W. Lucas Co, offers first it cdlors, aid a large stock with a complete assortment of colors, hoenis; ‘our 8-thread chiffons have the most acceptable and satisfactory Me Within a Heel -- Toe Within a Toe WD Fill Fashioned — Ringless Construction — Smooth, Even Seams | 1 ee eanninin, Mica, paid Greylite, eule aot Smoketone Made by. _ features of ‘well-designed Hosiery of today. HE i 5 freed THOUSANDS FROM THE TORTURE. OF FOOT TROUBLES. ®@ You know the story of Dr. M. W. Locke «us a seeming miracle of healing . . . foot sufferers flocking to his clinic at Williamsburg, Ontario, , from all parts of the world .. . hundreds of ailing feet treated every day, sometimes as many as 3,000" ~ n+ 8 vast army of suffering bumanity. ” ‘Because he coulda’t find 2 shioe to supplement ” the treatments given his patients, he designed one, With the Dr. M. W. Locke Shoe this country doctor’s profound Knowledge, experience and un- canny skill have Been translated into leather. . wand hundreds of thousands of women have learned what it means to walk again in comfort and foot health. Come in and consult one of our Registered, Certified Dr. M. W. Locke Shoe fitters. They give no medical advice, but they are qualified to deter- mine the size and last you should be fitted to—and to see that you are, There is « Dr. M. W. Locke last for every type of fook. f Da. 71,.co-KFohee HOS For Men and Women Wear Registered, Certifed-Fitted Dr. M. W. Locke Shoes— See A Competent Foot Authority Regularly “Looking pretty is ore of the easiest things a Mod- A.W. LUCAS CO. Style When Style Is Style “ Now Showing Beautiful New Spring Coats---Suits A Thrilling Quality Value re ote BI G95 Dashing swagger coats in all the gay, lighthearted pastels of spring — slim, suave princess styles, too-— dapper little mannish suits in costly men’s wear fab- rics — all made to Lucas Co.’s high quality stand- ards—all phenomenal val- ues at $16.95. Coats sizes 12 to 44— Suits 12 to 20 Sizes for 3 Misses, Women and Juniors < Redingotes and Boleros aré slated for suc- cess. Smart combinations in Prints and Plain Colors, ern Miss has to do this Spring ... especially when Pastel and dark colors. she can pick these heart-fluttering navy and Sizes 82 to 42. black sheers with a splash of print peeking out— a flagh of white mousseline perking up the neck- line or a shirred bolero giving it that million dol- lar look! $2.95 Our Showings Will Please You The One At Tt Right Is The Mother Corseledon $5.00 Girdles $5.00 Brassieres $1.00 Daughter — because it’s fithe, it’s gay, its comfortable — Mother because it firmly con- trols and flattens. | Both know that Le Gant always stays in place. : Why don’t you try Le Gant? Some Le Gants “TwoWay-One- Way” for extra back hip control — “Half- Size,” too, for shorter women. “Veil of Youth” for slim debs or average figures. Remember — Le Gant gives you the figure of youth—and ta are as young as your figure! Come and be fitted to girdles and and A’lure bras for all © » for all occa- LE GANT of YOUTHLASTIC THE CORSET THAT'S DIFFERENT sions!