The Bismarck Tribune Newspaper, October 28, 1935, Page 5

The A. W. LUCAS CO. Says “Welcome” to the Teachers of North Dakota Head Directly for the A. W. Lucas Co. for Gorgeous Fall Colorings, Coat Warmth and Evening Enchantment. We could never understand why warm clothes should not be smart. Many a fall chill is dispelled by the loveliness of our wearables. Beautiful Creations —What Is New for ee —Hit Every Fashion High Fall Spot —A Delight to Look —Our Best Offerings in at Many Years for —Selection —Color —Fabric " —A Pleasure to Wear —Types for All —Workmanship —It will be a pleasure to assist you. $ Triumphant colors, high fashion styles, in Dresses for all occasions, High shade crepe daytime Dresses, also Alpacas, Matelasses, Novelties, with important trims. Outstanding values. Women’s Misses’ and Hal Sizes. : Very Large Selection 10% School, Street, Office or Dinner Dress- es in this price range. Smart Dresses with fine detailing and workmanship for Misses and women. Novelty crepes, flattering in both color and line. 14 to 20. 38 to 44. Better Dresses or a $19® New Fall Dresses For Women and Misses, for every day- time, dinner or formal occasion, They present a picture of high fashion with the new details so desired by smart dressers. : —Soft Colorful Wools —Beautiful Sheers —Metal-Shot Crepes —Blister Crepes *—And Other Desired Materials Misses’ Sizes 12 to 20 Women’s Sizes 38 to 44 Half Sizes 1614 to 241% —— Wool and Crepe Dresses. Fine fabrics, fine styles, in dresses exceptionally priced. Woolens to blend with cold weather coats, for school, sports or street. Many are of the popular bold plaid. Crepes in lovely tones, styled for endless uses. Misses’ sizes 14 to 20. Military Airs, Russian Themes, Renais- sance Echoes, Ethiopian Influences, Black and Vivid Colors Bradley Knits, $22.50 hwo and three-piece Bradleys, so famous for styling and quality. High fashion choice of knits, chenilles, caronnes, stocking ribs, zephyrs, tweedy rabit spuns. Sizes 14 to 20. 2 $7.85--Other Knits~- $10.85 Classic and Lacy Weaves in Zephyrs, Boucles and Chenilles. Some knits with new- est velvet trims. Important high shades. —Visit Our Lunch Room—Home Cooking—26e Luncheon. —Use Our Mailing Department—No charge except postage. —See Miss Samuelson Regarding a Charge Account. Every Type Finds Her Hat Here New Felt Hats New Velvet Toupes NAVY — BROWN — BLACK — RUST — WINE Almost anything that you can think of awaits you here. These are hats that look several times their price—and will make you look extremely well. Head sizes 22, 23, 24. SHOES Here again Nationally Advertised Brands demonstrate that you are assured the utmost in satisfaction. i ° 5) ° Rice-O’Neill Brings you style and comfort. Beautiful black kid gore pump, shown above, with continental heel. High arch and $850 perfect fitting ° ° Vitality Health Shoes that give you style as well as comfort. Above is pictured an_ outstanding style in either black or brown kid. Medium hehe $650 continental heel .. °° Wilbur Coon Shoes make serviceable— Shoes for street, school or work. Cuban and low heels, brown or black Dr. M. W. Locke Shoes to aid your foot trouble. Brown or black. Your choice of four $1 1 .00 popular lasts Experienced Shoe Fitters Assure Correct Fit The Outstanding Our reputation backed by such well known manufacturers as Belle Sharmeer Leg Size — Foot Size Kayser Phoenix Fit-All Top Custom Fit Top Guarantees you the Hosiery Value you desire—and at a price you wish to pay 79¢ $1.00 $1.15 $1.35 $1.95 All Sizes. A Color for Every Costume. Write or Telephone Our Beauty Shop For Appointment. Only Experienced Operators. Attractive, Warm Winter Headed by the Celebrated ROTHMOOR The Par-Excellence of All Coats 58" Only a master can produce such luxury of Fur and Fabric, such needling, such value— one look, one try-on, and that is the story of the sale of a Rothmoor. Gorgeously Furred Cloth Coats Featuring the Smart New Colors 35° So great are these Coat Values that they are truly exceptional “buys” for you—Such a list of fine furs. Exquisite fashion fabrics. Values that will make you enthusiastic. Fur Beauty: Luxurious collars of fur manipulated in new and unexpected ways! What a list: Wolf, raccoon, squirrel, cara- cul, cro’s fox, skunk, silver kit fox, beaver. Fabric Beauty: New richly woven “sur- facy” frise woolens—patterned-suede sur- faced woolens that are seldom seen on coats at this price! They represent fine qualities from famous American mills. Silhouette Beauty: New hemlines that blossom out in discreet flares! New fuller cut, roomy armholes! New tucked and shirred sleeve fullness! New conver- tible collars! Slim, fitted hiplines! “Top Hat” Plaid Back Coats In Two Standout Selling Prices $1975 $9 4’ Each Coat individual and distinctive in its style appeal. Many different styles to choose from, in rich autumn tones of brown, rust, green, wine, also blues and grays. Coats with such finesse in tailoring that it is difficult to believe they cost ? Every Coat Tailored by Kragshire or Harrismoor The same styles as worn by Ginger Rogers, the star in “Top Hat,” are included. Fur Trimmed Coats, $18 A nice assortment to select from in blacks, browns and greens. Honeycomb crepes so much in demand now. Manchurian wolf, beaverette and catspaw—Fur Trims. We are confident that we can please you. Accessories Are Im Their correctness is assured if selected here. Let our experienced Corseteers assist you in choosing the proper Foundation Garment.