The Bismarck Tribune Newspaper, April 11, 1931, Page 6

es soot SOS e ss REERA TIPE ESSPR EES EL _ the products they seek to imitate. But how can any shopper ever with YOUR EYE Many of the products that greet you from shelf and counter today bear familiar names. Names you know by their advertising. By their reputation. Or by personal experience. They seem like old friends. Other products are strangers. What do you know about them? Often their appeal is a “bargain price.” But are they always bargains? Their labels are attractive. More inviting, sometimes, than those of know what these labels conceal? ‘Ask yourself .. THE ANSWER TO SUBSTITUTION IS ALWAYS... NO’ e THE HE BISMARCK TRIBUNE. Remember this every time you buy— Before there can be an imitation, there must be something worth imitating. Have you ever seen an imitation as good as the original? Clerks who try slyly to sell you something “just as good” are looking only to today. By tomorrow the same product may not be on the shelf. Perhaps even today the clerk does not know who made it. .“Why does he offer me this substitute? Why does he urge me of the one I want?” There are many reasons. Most of them selfish. Certainly, none of to buy this or that product instead * Buying... S OPEN! them springs from the desire to serve you better. These facts are published by this newspaper to tell you of your danger. To protect you against substitution. To watn you to buy . with your eyes open. No deserving product ever aie the claim, “just as good.” When you hear those words, you may know there is something better. And that package which “holds a little more” often holds little more than disappointment. There is only one sure way by which you can avoid substitution. Ask for recognized brands. Ask for them by name. Accept no questionable imitations. ‘ VERTISING DEPARTMENT