The Bismarck Tribune Newspaper, March 5, 1931, Page 10

WE have been in the tobacco business a long time down here at Winston-Salem and we take a lot of pride in the quality of the cigarettes we make. While we have spent a good many million dollars advertis- ing Camels, we've always held to the old fashioned idea that the thing that really counts is what we put into our cigarette and not what we say about it. © If we know anything about tobacco, and we think we do, Camels contain the choicest Turkish and the mellowest, —_ domestic leaves that money can buy. In fact we have every reason to be proud of the quality of Camels as they come from the factory, but the remark of an old friend of ours from Denver some time ago emphasized a point that has been the problem of the cigarette industry for years. As he inhaled the emoke from a Camel we gave him in our offices one morning, he sighed with very evident enjoyment and then asked jokingly, “What is this, a special blend reserved for Camel executives?” “Certainly not,” we told him. “This package of Camels was bought at the corner store this morning.” Well,” he said, I’ve been a dyed in the wool Camel smoker for a good many years, but upon mf soul I never got a cigarette as good as this in Denver. If you would give the rest of the world the kind of Camels you sell here in Winston-Salem, you ought to have all the cigarette business there is.” "THAT statement simply emphasized | again the cigarette industry’s moet important problem. The more we thought about it, the surer we were that he was dead right, and that some- how, something must be done. __ Denver wasn’t getting a fair break. Neither in fact was any other town. ‘The only people who really knew how good Camels could be, were the folks right here in Winston-Salem. That was due to a factor no cigarette manufacturer had ever been able to control. . s hy we spend 82,000,000 to put CAMEL cigarettes _— in the new Humipor Pack Naturally there is no difference whatever in the quality of the tobacco in Camels, whether you buy them in Winston-Salem, Denver or Timbuctoo. But up to now there has been a very real difference in the condition of the cigarettes by the time they reached the smoker. The flavor and mildness of fine tobacco depend upon the retention of its natural, not added, moisture content which is prime at about ten per cent. In epite of our great pains always to make eure Camels left the factory with just the right amount of natural moisture, no cigarette package had ever yet been designed that could: prevent that precious moisture from drying out. Tuere are three things about a cigarette that can sting the tongue and unkindly burn the throat. (1) Cheap tobaccos. (2) Particles of peppery dust left in the tobacce because of inefficient cleaning methods. — ' (3) A parched dry condition of the tobacco due to loss of natural moisture by overheating or evaporation. Always certain of the quality of our tobaccos we had on made Camel a “dustless” cigarette by the use of a specially de- signed vacuum cleaning apparatus exclusive with our factory. Now, if we could perfect « package that would actually aet as a humidor and retain the natural moisture content, then Yuma, Arizona, could enjoy Camels as much ‘as we do here at Winston-Salem. We knew what we wanted. We tried many side Noggin Matnneh Teninniei ratory to help us. the detailed report of which this is the ‘nets those wrapped in glassine paper or ordinary cellophane, gives anything like adequate pro- tection against evaporation. the factory. (C) Only a nner, material witha ’ ‘ smMOKE A FRESH CIGARETTE TS | BISMARCK TRIBUNE, THURSDAY. MARCH 5, 5, 1981 covering all methods of packing cigarettescame . (A) No existing cigarette package, including (B) All cigarettes v0 packed tend to dry out set ee RE PEI cee Paro A MN ENE TE ETA AN RO RE specially depised air-tight seal could give the desired protection. (D) This measure, while costly, could be relied on to keep Camelia in prime condition for at least three months in any climate. — If you have a technical bent, the graph below made by the Pittsburgh Testing Laboratory will show you the exact results of their exhaustive study. ' 25 DAY CHART OF Pittsburgh ‘Testing Laboratory Report N@50473-Jan 12.1931 Pittsburgh Testing Laboratory chart above graphically shows. yon tives ana the Camel Humidor Pack delivers cigarettes to you in prime condi You may be sure we gave this report a lot of careful study. Wechecked itand re-checked it and then we went ahead. Wetried this device and that. At last we met success. The air-tight wrap- ping involved the designing of special processes, special machines. "That costs a lot of money, more than $2,000,000 the first year, but after you have tried Camels packed this modern new way we are eure you will agree it is a fine investment. For some time now every Camel that has left our factory has gone out in this new Humidor Pack. ! We have said nothing about it until now, to make sure your dealer would he able to supply you when the good news cameout. Camel smokers of course have already discovered that their favorite cigarette is better and milder now than ever before. If you aren’t a Camel smoker, try them just to see what a difference there really is between harsh, dried out tobacco and a properly conditioned cigarette. You can feel the difference, you can hear the diforence and you certainly can taste the difference. Of course we're prejudiced. We always have believed that Camel is the world’s best Now we know it. \ Just treat yourself to Camels in the new Husiidor Pack and see if you don’t agree. R. J. REYNOLDS’ TOBACCO COMPANY Winston-Salem, N.C, aad | i as BY % 1 Y ‘ { 4 v * ’ » mY 6