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Consumption of Dairy Products In United States Shows Big Increase DECREASE IN USE OF CEREAL FOODS 1S CORRESPONDING Dairy Industry Has Been Least Affected by Recent Busi- ness Depression HAS .ADVERTISED WIDELY Modern Methods of Preparing Milk and Dairy Products Insures Cleanliness By FREDERIC J. HASKIN Washington, D. C., Feb. 9—A change in the taste of the American people witch, in the last 30 years has caused them to turn from bread to dairy products is largely responsi- ble for the fact that the dairy indus- try has been least affected by the de- pression and presents a sharp con- trast to other groups of farmers seek- ing relief. During this period Americans have reduced their annual per capita con- suinption of grain products by the equivalent of 50 loaves of bread. Con- currently, they have increased their annual per capita consumption of dairy products by 150 pounds in terms of milk, ‘This wouid appear to indicate that consumption is the key to farm pros- | perity and eloquently recalls the or- | ganized efforts which dairymen have made to popularize their produets. The broad economic results which hhave accrued, affecting the entire structure of agriculture, would ap- Pear to suggest that it pays to ad- vertise. Three billion dollars a year or one- fourth of the total annual income of the entire farm industry, including the growers of the grain staples, the livestock producers, the fruit and vegetable men, and all other branches of the agricultural industry is realized by the dairymen of the United States. ‘This is, by way ct’ illustration, con- siderably more than twice what is realized annually by cotton planters, While agriculture generally is recognized to have suffered more sharply than any other great divi- ston of American productive effort from the depressed period, the dairy industry not only stands out conspic- uously from the farm class but makes a far better showing than most other industries. In fact it seems to have resisted, better than almost any oth- er industry, the forces of business re- coil. It is axiomatic that a man thinks more of his health, once it is threat- ened, than of any other possession he has. Everyone is familiar with the oft-taught lesson of the middle- | aged millionaire who is willing to trade his millions back if, by doing so, he may recover his vigor. And, too, every normal American parent is extremely solicitous for the health of | growing children, especially infants. Good Publicity Pays Recognizing these basic social facts, | the dairymen of the United States have widely publicized the generous vitamin content of milk and its} health-giving qualities. Moreover, they have emphasized the measures they have taken to insure the purity of their product. It must not, however, be overlooked, that the public itself pushed the dairymen into their advantageous Position and swung open for them the gateway io their present coign of business stability, Before the days of the modern dairy, the people of the cities were served by small, independent milk-} men. These men were conspicuous for their early rising and, it was claimed, careless and dirty methods of handling their product. Only the younger generation will have forgot- ten the milkman who came to the door with his large metal can and dipper. The milk was dipped out | from the can reservoir in the quan- tity the housewife bespoke. The can went in and out of both clean and upkempt kitchens indiscriminately while the dipper came into contact with home receptacles of varying de- grees of cleanliness. Physicians began to trace all man- ner of illnesses to milk. Scientists began finding innumerable germs ig themselves in the fluid. Individuals and societies com- menced investigations. They found the most appalling conditions in the barns of the milkmen. The milkmen in general had never heard of sani- tation. A cow was an animal and raturally dirty and that was all there was to it. Then, too, it was not unheard of for ambitious milkmen to enlist the aid of the barnyard pump or the water tap in adding to their vendable supplies. Publicity resulted and public health officials became interested. The re- sult was one of the most sweeping reforms in public service which has ever taken place in the history of the country. Inspection systems were set up by city governments and dair- ies which did not maintain a high Gegree of sanitation on their premises and in their equipment were refused Permits to sell. Also, dealers were re- quired to submit their product to public chemists for analysis for a aetermination of the purity and Proper eld content. SYNOPSIS: Jack Stonc, an air mail pilot who made good in the movies, is in love with Pearl Dare. Her father disapproves of the match and sends Pearl around the world in a Zeppelin. Jack follows, and after many adventu-<s mects Bert Hill, another pilot, who joins forces with him. comieer at make plans to rescue irr but each time they are defeater unknown. enemy, the Silent Menace. ‘They suspect, at first, that ry may be Thornton, whom Pearl's father wants her to marry, or Mrs. Richards, Pesfl's chaperon. Homer Dare joins the cruise in Japan, and they continue to Alaska. There mect the Walrus—a half man, half beast, who elers. They trail the Zeppelin to Nome. only to find Se the si will travel over the North Pole. The old log they are using pieces, but through the kindness of a man chat at Nome, they are given a polar plane, fully ig hip (Copyright, 1929.’ by New York Graphic.) had begun its polar flight hours before. Three things greatly puzzled me. and waiting?” conically. “Either or. both,: one and the same. stocked. So did the Silent Menace.” “But why would they hand us a plane?” I persisted, sluggishly. “Why dia Dare send you that challenge? He thinks he’s leading us straight into a noose. He never | expects us to reach the Pole, or, if we do, to get back. He'd spend more than the cost of the Polar Star | on a scheme like this, especially if he is the raeat Menace. “He couldn't be,” I said, peevish- for, ne, the hundredth time. “I'm thinking, now, abcut the message of the Silent Menace found on the corpse of Horn-Faced Harry. Why did the Silent Menace order Pearl to be taken to the Frozen Shin in the great ice pack on the coast of the Lost Continent?” “We'll keep our eyes peeled for the Frozen Ship,” I said. “Some- how, I've got the notion that the Waltus knows something about it. And there’s another thing, Bert! Why did the Walrus take off with Pearl, Mrs. Richards and Thornton? Did he fly on with them to the Zep, and he is on the Zeppelin now?” “He's either on the Queen of the Skies or else they dumped him at Nome or he dumped himsclf there for his own mysterious reasons. I'm dead sorry we didn't learn some- thing about this Walrus. He knows more than a thing or two about what's going on against you and Pearl, though he might not really know why.” The Walrus Decides To Stow Away! “I'm just as sorry about that as you are,” I said, thoughtfully. “I'm convinced the Walrus is a link in the Silent Menace’s chain, although this doesn’t sound exactly logical since he saved my life down in the Aleutian Islands.’ Our stabilizer had twitched queer- | ly and for a few dizzy seconds we went lopsided. “What's that?” from Bert, Narre “Darned if I know j felt a change in the bey! “It must be those dogs moving around.” i I had forgotten to mention the dogs. In fact, I haven't described the plane or detailed our outfit. In addition to radio instruments, camera equipment and instruments for polar observations, we carried a sled, skiis and four highly trained | Arctic dogs. AB our cruising tanks: | were under our wings, with only one large gasoline tank in the fuselage Pro ‘ao piles, ine eme © The closed off in a sort of peo directly behind Bert and e radio. \y, emergenc: Vhen door, the sight which was ‘staggering. Squatt: the ae from the might arise. and ity een and stared from ting his usual nerve-tingling snarl. dogs growled in unison. checked them. “You're hot ezncliy Heal Jo: "re not exactly stealing » ride In a elrcus cage. Your unwelcome, but as lo a you'll be safe ani y ee anion questioning. t w Tools ou and you can bet I’ do it. De. you understand?” think you are going?” He maintained his flabbet to_one of human cunning. and said: There's the Great Ice all this about a Frozen Ship?” As I spoke, I studied + glimmners of normal understandii before something incredible. Then, suddenly, unexpectedly, placed a hairy, ciaw-! like fo fore! on a certain spot. I Tong lege, “Steer for the Frozen Shi on the Polar Star and where do you asting silence, but his expression changed On an inspiration 1 ordered him to follow me. He came willingly. I took him to the chart table, spread the charts open, turned on the lights “There's the whole Arctic oe ck. What’ face closely. It underwent another alter-" ation. The crafty look gave way to ‘The sight of the charts electrified him. He had seen charts before. Every outline was familiar. For a° few seconds, he stood dazed, as if iat made a note of the latitude and ‘Bert!” I sang out, jmnpulaively, les the two trav- | E were in the marvelous mystery plane, the Polar Star, bound for the North Pole. I had accepted Homer T. Dare’s challenge to follow the Queen of the Skies, which “Bert,” I said, “how come the Polar Star was all ready “Homer T. Dare or the Silent Menace,” said. Bert, la- Old Dare knew we had to have a special plane, all equipped and » we had room for an espe- e and varied stock of sup- on aad oxygen suits for ex- dogs were in the far rear. general stock were unfamiliar with the use of dogs, but we were glad enough to have them for whatever opened the stock-room reeted me ing among Md distinguishable having over them an uncanny control, the oa er brows, his fishy eyes bal- crunched his jaws and uttercd ‘The But he 1 said, bluntly. 2, rambunctious, I'll hare g fave him the directions. “I intend to run this thing down while we have the chance. We won't have to fly a hundred miles off the strat aS course and we'll still beat the to the Pole.” fas he some lost explorer of a bygone day? Was his the Frozen Ship in the Great Ice Pack? y golly, Bert. I telteve T've hit iti” Pane I poured this as a theory. into Bert’s ears. “If he is, the Lyi d him ‘as ‘a tool. 4 “We'll ptetee soon know,” aid Bert, watching his board. From time to time the Qu the Skies gave its location. Its @rift was precisely the same as ours pnd we were gaining on it definitely. ‘Thus far it had not encountered squalls or fog. Nor had we. “We May Land on the © Great Ice Pack” “Jack Stone! Jack Stone!” some one a began to call. “Are you in the ive your locatioi ma are r_y SDA I, Bert?” rho is it?” “I have an idea it’s the Zep.” “Don't answer,” said Bert, after of; foment, “We'll be in sight of the work. mg Laas shortly.” took his suggestion but his shortly" turned out to be a matter of hours. Meanwhile we had gotten down to a grim business. We had struck fog, which concealed the vast polar basin above which we had pene- trated. Now and then, the fog- banks broke, when again we glimpsed below and discovered we had soared into the region of the Great Ice Pack. Occasionally op- tical delusions beset us—once we thought we were heading straight into @ mountain or iceberg, which turned out to be a typical “Cape our cyclone and our two =a whirlwind motors m withstand the ig our motor spect the od es work ant gondolns, guys had turned of bare of of ce ‘The canvas over the whole outer struc- crs ing coated with rime and rime- We saw at once Med bel situa- ey of the Zeppelin was ye growing worse, As tl and am ae the skyships motion, pleces un ip’s motion, of ice broke off and crashed down, sometimes striking the a ofttimes slung with the force jectiles thi th the outer Skin, Aim- Periling the balloonets. Large rents were torn in the can- ned fog = of ees — bot Nowhere, as yet, had we seen any evidence of a ship frozen in the ice 1 got busy with the wireless and 20, contacted Charley Downs. “Are you in trouble?” “Yes. Our solar emer has frozen to a solid block and it won't We ma; — to land on the Great Ice ‘to make repairs and patch our holes. Will you stand by to help us?” I couldn't resist a dig. Homer T. Dare want me to do ri Jack. We're up “O. K., Charley. Tell Pear! not to worry, I'll stand by. Follow us!” I said. 5 I swung about to the Walrus, who was now manifesting a lively interest in the whole proceeding. “How near are we to that Frozen Ship?” He indicated the distance. 1 turned to Bert, “Landi” ‘We landed, as our log afterward Sheciaggin “somewhere near the an impenetrable stretch ibe Great, Ice Pack. Skies tossed out tow ooorine device ‘which lectria “current gritened off and the Grapple free Gluteh “Pearl!” I. called, catching sight of her dear face among others on ay gg ’s bridge, and motion- to join us, f° twinkling ‘she disa from the wind father could interfere the imirepid gtrl was on the or ‘Th: Walrus Tries Elope with reat I oe Bite to Bert; “We're it the Lori Ship while ikies makes her there. e’ . but not in the company he ex- pected!” Pearl didn't eee stn ad of the fh howls ra eg her father’s wild mal my heat she leaped into the sledge. follo ‘The Walrus tucned ture heavily ‘around us and, Bits isa up a stones cracked it e I'knew that Homer Dare wo fa not oceed without Pearl. And I also Cte I could bank to the full limit Bert. “Jacki” murmured Pearl, clasp- ing my hand tightly. “Are we at bg! ie fine ft Drenthed, Chokingly, all ny one nt love for her surg- ing in my vel ‘Then, with a gaint, Ad she e most seri- 80 often disy ais The sinlled ot gp 3 think we haye’come all the: we, Ae the North Pole in our This brought me back to ong facts, Nowhere, as yet, had pean any evidence of @ ship Yroren in ice. I looked over my shoulder at the Walrus. “How far must we go?” He merely hy soos his whip and sped the dogs ff Somet! = S hing in his Manner was I watched him more I been tal sta taunt ben nd tte Wi at it at in Horn- Faced eae etfects a = & decoy to His eyes were now fastened on Pearl, and no one could have ‘mis- taken their expression, It was lust, —— po ogg brute lust! , except for a be felt. the hilt and el # Ce As I . this Bet gave utery. The next moment re ign pees ie eed Leics i La Poder he floes ef pitt? ie The weight of aa sledge one us lower. The became tangled in the jee and ‘could eee ted ree ba the Walrus oueny in the heavy Aloe PLUNGED into the ICY GRIP of the as eers re '? Where is the ZEPPELIN? Car ithe eee eae ae. a e MORROW’S installment of this Aa SES serial Tae LOVE and Wings seas LEGISLATIVE CALENDAR House Bills Introduced: { H, B. 194—Fitch of Cass and Inder- H. B, 187—Baseflug of Stark: Pre-{gaard of Foster: Prohibits the posses- \vents deception in marketing of manu-jsion, sale and use of machine guns, j|factured products containing wool or }sub-machine guns or automatic, rifles, | purporting to contain wool. ‘with exceptions. H. B. 188—Jardine of Cass: Amends H. B. 195—Cox of Burleigh: Amends compensation act to include injury or law relating to duty of county auditor death of police officials acting in line|in transfer of real property as to {of duty outside of state. taxes, deed and other instruments of H. B. 189—Jardine of Cass: Provides | conveyance. procedure for limiting time within) H. B. 196—Olson of Burleigh, by which claims of sub-contractors may|request: Provides for construction |be made or enforced. |boulevards or other public grounds H. B. 190—Muus, Burns, Mostad and | within any city and for maintenance Halvorson of Ward: Establishes North | of such property. Show at Minot and makes appropria- La Moure. Niewoehner of McHenry, tion. and Hanson of Barnes: Provides for H. B. 191—Halvorson of Ward, by | assessment and taxation of money and Dakota State Seed Grain and Potato) H. B. 197—Kadell and Opdahl of: request: Requires mortgagee to file|credits. an authenticated copy of mortgage on H. B. 198—Lynch of Richland: Lim- property removed from one county its assessment to pay deficiencies for to another, within 30 days. special improvements to 10 mills up: | and Eddy of Siutsman—Provides for examination and annual licensing of dental hygienists by Boar Examiners. eae: 8. B. 167—Gronvold of Pierce: Ap- propriates $25,000 for purchase of site Yor state hospital for insane at or near Rugby. 8: B, 168—Unruh of Sheridan: | Changes dates for payment of real} estate taxes to Dec. 1, and decreases | Penalty. | 8, B. 169—Eddy of Stutsman—Re- | quires mother to be resident of coun- } ty for three years previous to making | application for mothers’ pension. 8. B. 110—Patterson of Renville: | Provides for establishment and opera- | tion of branch banks of Bank of | North Dakota. |" 8. B. 171—Patterson of Renville: Provides for assessment and taxation of lands owned by the state. i Bills Passed by Senate: 8. B. 110—Board of directors of co- H. B. 192—Halvorson of Ward, by on all taxable property. request: Changes date for delinquent license of automobiles from March 15 request: H. B, 199—Halcrow of Pembina, by | Provides for exemption of; | cars exempt from licensing, except well digging machinery has been per- to May 15 and provides that used license tax of motor vehicles on which! when sold, until Sept. 1. H, B. 193—Halvorson of Ward and| Hamilton of Behson: Permits use of} guide cards at elections. retire or, if the size of their busi- ness warranted, were able to sell out to companies which sprang up. In this way the modern dairy came into being. Once forced to this higher stan- dard, the dairies coneluded to take advantage of the situation. Instead of cringing from the inspector as gan to boast of the unsurpassable People, being so susceptible to adver- ising, took notice and at that point milk consumption began to increase, j the campaign. Not only was the. cleanliness of the distributing estab- lishments. bragged. about but publicity ity of the cows from which the came. Model dairy farms captivated the public mind. Pedigreed bossies received publicity almost equal to opera singers. The furore which had arisen in connection with the discov- ery of tuberculosis-infected cows re- | sulted in the execution of some $40, £00,000 worth of cattie. Foot and mouth disease quaran- rigorously «luded in the reform wave—pasteuri- zation and the introduction of the milk bottle. And so, because a public demand partly -by voluntary action—the dairy ri fi finds it- self ‘weathering the storm of business depression far better than most in- dustries. : . some did in the early days, they be-/ fineness of their milk. The American | Once started there was no end to| was given to the breeding and gentil-. milk |manently installed. | _H. B. 200—Flannigan of Stutsm: Exception of certain societies (insur- j ance). H. B. 201—Crockett of Cavalier: Amends law relating to filing of mort- | gages. H, B, 202—Jardine of Cass: Raises ‘automobile dealers’ license fees from | £12 to $26 and motorcycle dealers | from $5 to $10 for each set of dealers’ tags. H, B. 203—Halvorson of Ward: Sec- retary of State replaces governor as joint commissioner of university and school lands in mortgage foreclosure | actions. Tages. Bills Killed by House Committees: H. B, 158—Would require en way, department to place markers where fatal accidents had occurred on state highways. H. B. 124—Provided for enforcement 01 county health board orders with reference: to schools. H, B, 122—-Provided’for nomination of not less than five days before elec- tion of any candidate at any election in common school district. H. B, 120—Raised limit of construc- | tion costs of schools organized by peti- tion from $1,200 to $1,500. H. B. 143—Would permit peddlers | to pay license fee in two installments. | H. B. 168—Permitted single persons |to claim exemption of $100 -clothing iA $100 other property in bankrupt- vy proceedings. ‘H; B, 88—Would create fund for benefit of persons unemployed. Bills Introduced in ‘Senate: 8.'B. 165—Jones of Mercer-Oliver- Dunn: Imposes tax on income of non- resident individuals, fiduciaries and corporations doing business in state. H. B. 204—Morgan of Richland: | Permits licensed ministers serving as pastors of churches to solemnize mar- |- | operative associations may invest re- serve, not to exceed 25 per cent, in capital stock of any other co-opera- , tive association, if by-laws authorize to do so. |S, B. 139—Eliminates necessity of School board treasurer to publish an- nual report in newspaper; provides | report to be made to Bank of North | ‘Dakota. 8. B. 114—Prohibits persons who are | candidates for office to act as elec- | tion officer at annual election of di- | rectors of school district. 8. B. 143—Requires register of deeds to include in fee book record of all fees received by him, and also for compiling abstracts to real or person- Put That Cold to Flight! “Send it on Its Way In 6 Hours! At the first sign of a cold, get Me- Kesson’s Darol on the job. Its a new-type treatment that acts doubly fast and effectively—and without any bad effects on heart or stomach. Checks a cold in 6 hours—drives it out of your system in 12! Leaves you with no helf-cured cold and old-fashioned remedies. Changes the system from ve see pois alkaline condi- ion, in wl cold and grippe germs do not thrive. Equally effective iced headaches, pains - of- neuralgia and ‘neuritis, etc. World’s fastest relief! Safe for all. Bother no more with \half-way measures. Adopt: Science's 'S. B. 166—Hamilton of McHenry, fat property and copies of records in| his office. of Dental |~ Darol on guarantee of satisfaction or money back. A McKeason & Robbins’ porate Aer ertisemént, © | coke were shipped to the Dulut Nearly 10,000,000 tons of coal and | Great ta harbor at the head of the ith- | Great Lakes in 1930. ESTABLISHMENT OF BRANCH BANKS [i ASKED INMEASURE Patterson Wants to Extend Fa- cilities of Bank of North Dakota to Counties Establishment of branch banks by North Patterson of Renville county. The measure states that ‘on ac- count of the inefficient and rea banking facilities now provided in various counties of the state and for commission, when i ttioned therefor by 25 per cent of the electors of any county,” to establish, maintain and conduct @ branch bank of the Bank of North Dakota at the county seat, within 90 days after the receipt of the petition. The bank, acting under the super- vision and control of the industrial commission, would conduct its busi- ness “in like manner, and to the same eae: as the Bank of North Da- col Examination and annual licensing of dental hygienists by board of dental examiners is in @ measure introduced by Senator D. H. Hamilton of McHenry county, and P. W. Eddy of Stutsman county. Requirements for @ license are that @ woman be @ high school graduate and of an approved training school for dental hygienists requiring a course of not Jess than one’academic ° year, or a graduate of an approved training school for nurses, with three months clinical training in dental hygiene. Licenses would be foe by the board of dental exam- ers, Senator E. W, Jones of the Dunn- Mercer-Oliver district introduced a measure to impose @ tax on income of non-resident individuals, fiduciaries and corporations doing business in the state. Real estate taxes would become due on the first day of December, instead of the 3lst day of December of the year for which taxes are levied under & measure introduced by Senater B. Unruh of Sheridan county. Pen- alty of three per cent would be im- posed if the first installment of the tax is not paid by March 1, and an additional two per cent would be im- posed on November 1 for delinquency. The present penalty is five per cent stead of October 15. An appropriation of $25,000 for the purchase of a site for « state hospital for the insane at or near Rugby, is sought by Senator F. T. Gronvold county. A bill to permit the board of di- rectors of cooperative: associations to invest their reserve, not to exceed 25 {per cent, in the capital stock of any ‘other cooperative association, if the by-laws authorize this, was passed in the senate. In four years cars White have Winter Overcoats and Win- ter Underwear at % price, Ber: geson’s, “Where will the two slanting lines meet if the shorter one is continued? Good eyes are needed for this one. MILDER...AND BETTER TASTE YOUR EYES MAY FOOL YOU BUT Your TASTE fells the Truth!