The Bismarck Tribune Newspaper, November 7, 1930, Page 2

Babson | MASS PRODUCTION | NBEDS MORE BUYING, “SAYSSTATISTICIAN Consumption Has Lost Step With Output of Goods, So | Times Are Tight | MONEY MUST CIRCULATE, Ads Are Spur Which Will Renew! Purchasing and Restore Prosperity, He Argues | New York, Nov. 7.—Roger W. Bab-! son has settled upon a remedy for the present business depression. His pre-| scription is a sure cure, he says. | Diagnosing the reason for the crash as overproduction. he points out that! this condition will be corrected as} soon as mass consumption can be | stimulated to catch up with mass pro-j duction. The necessary stimulant, the infal-| lible cure, he says, is advertising—on}| a larger scale than the world has ever known. “This is the way out from the pres- ent situation,” he asserts in a lead-| ing magazine today. “It is our hope| of making mass production our eco-| nomic salvation instead of the dyna- mite that may wreck the world. H “As one who has studied business’ depression in life rather than in li-! braries, I see in current conditions the call for advertising. There's noth- | ing wrong with the patient but poor | circulation. Money is being held in- stead of circulated. Ads Are Circulation Power “Advertising is ideally fitted and; competent to accelerate the circula- tion. It is the most effective known | force for accomplishing the speeding up of money and thereby giving us more business at times when more business is the nation’s greatest need. “There never was more money than there is today. Banks hold it, corpora- tions hold it, the people hold it. That is the trouble, the money is held in- stead of circulated. A beautiful system of piping, a plentiful supply of fluid, but the whole mechanism fails to function for want of the pumping power of publicity to tell the world of better goods, lower prices and greater service. We need a sound plan to reduce the choppy action of busi-; ness and promote smoothness and steadiness of growth. “Advertising is this sorely. needed governor of business. It requires no} novel mechanisin. All the apparatus is} available. Though capable of illimit- able improvement, the fundamental principles of advertising are clearly | established; its practice is a well known art. + “The basic cause at which the job- less should shake their fists is not that too few mills are running, but that too few advertising campaigns are cunning. “One proposed plan for reforming! bad times is to increase public works. The policy is wise. The need, however, isnot merely for works but for work- ers—and the way to make people work is to arouse wholesome desires through worthy advertising. Ads Make Bargain Day “Another proposal is to slash prices to make a national bargain day. Ad- vertising, however, should make every day a bargain day, through quantity prices resulting from the merger of Mass production and mass consump- tion. “Mass production of goods requires mass production of customers, and that is possible only through advertis- ing. To some people the apparent sim- Plicity of this solution will be a dis- appointment. It may be disheartening to hear that the best which can be Proposed is nothing more than our familiar old friends, honest goods at fair prices and advertising. “Mr. Watt, however, when he set in motion the industrial revolutiof, did it by studying a force more com- monplace than advertising—the steam from his mother’s kettle. Similarly our own times can develop the latent power of advertising into a prime mover in economics. In the light of what it might accomplish, advertis- ing power today is what steam power was in 1770. “Mere money is not the cause of the wave-like heaving of the charted course of business over a long stretch of-time. As a power in business, the| vital thing about money is not its mount but its rapidity of circulation. Single Dollar Equals Million “Theoretically a million-dollar busi-! neéss might be transacted by a single dollar bill if it changed hands with; sufficient rapidity. Just as we refer) to the speed of an engine by saying that it makes so many revolutions per | minute, we can describe the rapidity | c* circulation of money by saying that | it turns over 12 times a year. “When that rapidity is increased! ‘and money circulates faster, business | Picks up and becomes better. As the | circclation of money slows down, busi- ness falls off. Some superhuman hand! on the throttle, speeding up or cut- ting down circulation, could make or | unmake prosperity. Why cry for a/ superhuman hand, when we have it already available in advertising? \ “By advertising I do not refer to cheerio copy proclaiming a non-} existent prosperity, but advertising to er the finesse is taken and the ten THE BISMARCK ‘TRIBUNE, FRIDAY, NOVEMBER. 7, 1930 Says BRIDGE! ARTICLE NO. 45 \from dummy and the jack finessed. By WM. E. McKENNEY Deciarer is the ace of hearts, Secretary American Bridge League | West discarding a spade and the hand re-:cucen of hearts is picked up from a losing finesse. He rs to| ‘The declar force his opponents to lead that suit and thereby causes one opponent to squeeze the other. still has two losing diamonds and a losing spade. If he ract would be lost. It would be bet- NORT | gays ter to force the opponents to lead naib 32 clubs, therefore the declarer plays the —1-8-7-4 six of diamonds. 2 rder to protect his part umps in with the queen, of spades ‘ith the ace East discarding the four i which t Seat iiled \ ip dumm, S—6-3-2 | of clubs y returns the seven HA-K-1-8-5 of diamonds which East wins with Hen ada | the ten spot and returns the king of aiamonds, dummy trumping with the cight of hear The declzrer has s to get a club lead ades which West is forced to w The Bidding South, the dealer, opened the con- tracting with one heart. West ha very weak overcall of one spade. AS the hand does not contain one and one-half tricks, it would have been of clubs. West now has no choice better to pass. The spade bid, but to lead a club into declarer's te! strengthened the North hand and}! ace, or else to squeeze his partner by North goes to one no trump, East; leading the eight of spades. He leads passed and South bid two hear ight of spades and the declarer showing a five-card heart suit. North has a perfect count on the East jumped the declaration to four hear and. He is out of spades and hearts which is a rather bold stretch. 1d holds the ace of diamonds and ‘The Play wree clubs. This leaves two clubs in When the opening leader's suit is the West hand. The deuce of clubs headed by king, jack, ten, the jack is discarded from dummy. If East is the proper lead, dummy plays the ciscards the ace of diamonds, the queen, East the five and declare: the jack will be good in dummy. If he deuce. The ten of hearts is led from rds the eight of clubs, the queen dummy and when East does not cov- all on the second lead of clubs jack will be good. NEA Service, Inc.) ll been unable holds the trick. Another heart is led , (Copyright, is a novel factor that may prove of | increases in many other farm products pull through if we trust to luck. I pre- ideal for the Thanksgiving dinner to- menus—not only for flavor and food 2 wool were produced this year. The average weight per fleece was 8.2 pounds, compared with an average of . + Rather than save the small, late- Fire Does $2,000 Damage ini, jor use them for family dinners. em? in interest in a Holstein bull, Dean ome of A. B. Carley, Twenty-first | terfat in a year. The bull is a gtand- high. The percentage of the nation’s pop- placed on the structure. Carley car- | S0NS having colds can perform a great ered the flames and sent in an alarm| Joining hands with the federal farm sleeping, unconscious of the. fire in|! Cooperative marketing of agricul- Sey Somiem Guile aueetty (bit the | Seton agriculture: in North Dakota able them to save the structure. What ' munities. wood. |vitamins are saved, they should be major importance. It may well temper | quring the coming year. any easy assumption that we shall) Quatity rather than quantity is the {cv to trust to advertising.” ._———— day. Fruits and vegetables are replac- ing many other foods on the holiday In North Dakota 4,764,000 pounds 7.8 pounds in the United States as a whole. hatched turkeys for winter market, it Early Morning on Prop- is considered advisable to can them erty of A. B. Carley ‘he dairy department at North Da- okta Agricultural college has bought Fire at 3 o'clock this morning de-| Pansy Ormsby Piebe, whose six near- stroyed the big chicken house at the | est dams average 945 pounds of but- street and Avenue A. The house was'son of Triune Ormsby Piebe, well 116 feet long by 16 wide and 10 fect) known in the Holstein fraternity, » Mr, Carley estimated his loss at/Ulation constantly afflicted with colds about $2,000, the value insurance men | iS between 10 and 15 per cent. Per- ried a $1,500 fire policy, he said. |, CMmunity service by avoiding con- A neighbor, W. R. Johnson, discov-| tact with others as much as possible. to the fire department. He also rang ae sa q ip steed tee eben Se up the Carley family, which was |*tion in the principles and practices tural commodities and food products, the hennery. 4 pei -Hughes " The firemen threw a stream of: 45 Smith-Hughes departments of vo- high schools are ready to o1 flames had advanced too far to en-| conduct paras pel Poh a did not burn was so-damaged that it} To cook vegetables so that their has no value left except for kindiing | valuable food elements, minerals and The Carley place is the former | baked in their skins, if possible. Chicken Inn or “shack” on the hill-! side on the eastern edge ‘of town. MONTANA BANK ROBBED Carley had sold it but recently had to} Glasgow, Mont., Nov. 7.—(4#)—Three take the property back. Meanwhilé|men robbed the First National bank he had gone out of the chicken busi-|at Nashua in Valley county of ap- ness, so he had but a few in th@house | Proximately $4,000. . The robbers es- when it burned. caped in an automobile after locking The cause of the fire was not de-| the cashier and his assistant in the termined. vault. Severe Coug g Spells os | Farm Facts i] Quickly Ended a > Ren” you this. w egg vou oley's Honey and Tar One way North Dakota farmers can} (“\" cut their combine upkeep costs is to) cur winter-over their machines properly a Considering probable changes in| }*(h oth Prices of hogs, as well as the relation nuine 1 Zach dose carri: mic virtues of pui hh demulcent Honey, uable cour the Pine together healing in- et with the . ending the of hog prices to those of other North | @istr a Ronee. onan ve apd com: Dakota farm products, it is reason-|chicroform, mildly laxative. Depend- ably certain that some increase injable for ‘coughs. tickling throat, breeding of sows this fall will bring|t!oupy and bronchial coughs, and relatively greater returns than will | \yUy/csouy, night coughs. Sold every- sell existing products. Each business man can best promote national wel-| fare by building up the business he; knows best—his own. | Grief Without Consumption ' “Not from any high-flown altruism but with their own skins at stake the, Public ought :to. give. their most ef-/ fective support to advertising, by} patronage of the best advertisers. For advertising pays only as it pays the) public. A consuming public that would : not back up @ program along these! lines would be devoid both of social responsibility and intelligent self- terest. It has not been my experience | that the American consumer is de-| ficient on either score. ay i “Of course the country will eventu- | ally revive, as it has in the past. Let | ‘us not overlook, however, the new ele- | ment. in our Jatest depression, namely, | the grief that attends mass produe- | tion without mass consumption. Herej A MILLER was accustomed lo take, as toll, one-tenth of th: flour that he ground for his customers. How’ much did he grind for Farmer Brown, who had just one bushel after the tol! had been taken? ‘Stickler Bolytion on Faitortal Page) th the king, East discarding the six | ! i | since the war has suffered ‘ut that|meetings that will comprise a prac- the pendulum has begun to swing the |tical course in farm management this other way. The diversion from farm | winter. loans to city and industrial loans of! Part of the reason, Mr. Milloy said, investment funds, if current condi-|that a disappointingly large amount tions in business and industry con-|of land taken over by banks, insur- tinue, will find bankers in other sec-|ance companies and other agencies on tions devoting time on their programs unpaid loans remained in an unsatis- { in the near future to such subjects as!factory and unprofitable condition, is \“The Loan That Became an Apart-|that the new management ‘s not ex- G. 4 N. D. A. Believes That wit) en Building,” or “The Loan That /pert. Some of the time, it is no better Solve Some of North Dako- ta’s Economic Problems Minneapolis, Became a Furniture Factory,” he said.\than that of the men from which the Farm Management a Solution land was taken, he said. But when the loan has become a Wisdom Wins Out farm, he said, the wise bank picked a} “But there are a number of in- type of farming that competed with |stances where the loan that became Nov. 7.— Northwest | high-priced Iowa land instead of low-|a farm has been put under expert riculture is fundamentally sound|Priced wheat producing land. .This|management, where butter and beef, and the next few years will likely find! matter of picking your competitor was |pork and mutton have been produced id East the nine jan investment, James 8. Milloy, sec- retary of the Greater Nort Dakota/| farming, he indicated. association, said today in an address|bank put the farm under the man- |tinued. ithe farm loan returning to favor asithe heart of the problem whether to|and the pioneer small grain type of diversify or to continue in wheat|farming discarded, and where good Also, the wise |profits have been returned,” he con- “There is no doubt of what to bankers of Minnesota, North and| agement of a member of the staff se-|can be done with North Dakota farms South Dakota at the Nicollet hotel lected because of his training, knowl-|under expert management, and loans here. He was speaking to the topic/edge and genuine qualifications. He}on these farms are the soundest of! total crop last year and hes plenty of assigned to him, “The Loan That Be-|declared this management of farms a|investments. Our new land cwning came a Farm,” before the tri-state|Service banks should render to scat-|agencies gradually are becoming bet- conference on Better Bank Manage- | tered investors and estates. To the/ter and better farm operators. In ment. He d ‘that Northwest agri- vaining of bank officials in farm the end the question of the future of management, the Greater North Da- the loan that became a farm like culture in the shift of conditions {kota association will start a series of| everything else in the world comes down to a question of individual management. The soil,’ the climate and in most years the prices are there, It.is up to the operator.” In elaboration of this. thought, Mr. Milloy. sgi@ he discounted the talk about corporation farming. Despite the airy prophecies of many who pre- sumed to know that present individ- ual type of farming was to be super- seded, he said he noted little if any actual change to corporation farming in North Dakota. He doubted that large scale farming had much or any- thing to offer because the type of farming required for success in North Dakota was based on livestock and diversification and this did not lend itself to big scale management. Excess Rented Land Declines “The excess rented.land in North Dakota has declined by half in North since 1925,” Mr. Milloy continued. “Despite the greatest drouth in 50) years, North Dakota raised a large feed for its livestock. “More than anything elsé, North Dakota, despite its extensive shifts the last 10 years to diversified and livestock farming, needs still greater Wuy are Camels welcomed with cheers in any company—a twosome or a crowd? Because they’re mild—not flat or tasteless but naturally mild. They have the marvelous aroma that only choice tobaccos, mel-. lowed by golden sunshine, then expertly cured and superbly blended, can give a cigarette. There’s nothing artificial about this delightful fragrance. No doctoring, no‘over-processing can produce it. Camel’s refreshing mildness is there from the start. : Swing with the crowd to Camels. Learn. the happy. 7 between true mildness. and insipid flatness. Smoke without fear of . throat-discomfort or after-taste—just for pleasure! CAMELS Depression Can Be Remedied by Correct Advertising BANKERS TO RECEIVE “~ + COURSES IN BETTER making over into this type of agricul- ture. The low price of wheat will be @ great force to this end. The capac- ity of our farmers to meet changing and modern demands in farming is constantly on the increase. Alto- gether the factors for progress are operating just as surely as the fac- tors for retardation. The man with courage and knowledge need have no fears of the loan that became a farm.” Turkey Every day from now until Thanksgiving will be Turkey Day on the Wee Putt Putt Golf .Links. Come in or phone 488 for contest rules. A turkey a day will be given away. © 1990, B. 5. Romelds ‘Tobacco Co, Wiaeron.faleg, N. SLOWS SERRE ark 3 RSs a> Kamces