The Bismarck Tribune Newspaper, February 4, 1929, Page 3

- MONDAY, FEBRUARY 4,192) Sarery, comfort, reliability, economy, speed, acceleration, beauty—these are the features that make the new Ford such a good value. Of all, there is none more im- portant than SAFETY. The safety of the new Ford comes not only from its efficient brakes, but from many other factors. Among these are ease of steering and control, the Triplex shatter-proof glass wind- shield, and the sturdy, balanced construction of the car. This includes the enduring quality of mechanical parts as well as the structural , strength of the body. A particularly interesting feature of the Ford car is the manner in which electric weld- ing has been cartied forward to new useful- ness through the creation and development of hundreds of special machines. Electric welding gives simplicity and strength ‘This very important and increasingly valu- able tool of modern manufacturing makes it possible to use one-piece units instead of several parts riveted or bolted together, with resulting gain in strength and simplicity. Electric welding also permits the use of — steel forgings instead of castings or stamp- ings, without increase in weight or gréatly ’ Seeel forgings are used not only in the front axle, steering gear, transmission, clutch, drive shaft and rear axle housing of the new Ford, but in the shock absorber parts, the emergency res 2 brake lever, the torque tube flange and everywhere else where great strength is re- quired. The strength of forgings makes for unusual safety. Another safety factor worth noting is the manner in which the new Ford holds the road at all speeds. This is due to the low center of gravity, the carefully planned Mechanical, FEATURES OF THE NEW FORD internal-expandin, : with braking surfaces of all six brakes fully enclosed. ~ \ Seat gennhn & onnher hos : Be bay ad sa 4 fen toy bay pe ie haaliens ortels a “iter ns ern moe np _THE BISMARCK * TRIBUNE Beauty and utility ave combined in unusual degree in the wew Ford. Shown bere is the Ford Coupe—an especially good car for the woman driver because it is'so safe and reliable and easy to control. balance or distribution Of structural and | mechanical weight, and the low ratio of unsprung weight to sprung weight. The co- ordinated action of the transverse springs and Houdaille hydraulic shock absorbers con- All six brakes are fully enclosed One of the outstanding features of the new - Ford, of course, is its mechanical, internal- expanding six-brake system. This is unusually reliable and effective because the surfaces of all six brakes are fully enclosed. There is no possibility of water, dirt or oi! interfering _With brake action under any condition. a ‘The silence of these brakes is another thing shoe in uniform contact with the drum the instant you press your foot on the pedal, The value of the protection afforded by the Triplex shatter-proof glass windshield of the new Ford is shown by a recent survey indicating that 65% of injuries in automobile accidents are due to flying glass. The wind- shield in the new Ford is so made that it will not shatter under the hardest impact. Par- ticularly where there are women and chil- dren, it is an-important safety factor. Ease of steering and control ate additional factors in the safety of the new. Ford. The steering gear is what is known technically as the bumps and jolts of the road are fully ab- sorbed by the wheels and steering mechanism of the car and are not transmitted to the hands of the driver. A slight touch is sufi- cient to -_ the car. Yet you elenge Ne