The Bismarck Tribune Newspaper, March 15, 1928, Page 13

THURSDAY, MARCH 15, 1928 The Pontiac Six, which in 1926 established a “sales acceleration” mark eclipsing the first year sales totals of any new automobile, fur- ther consolidated its position during 1927 with a net gain of more than 80 per cent over the record of the F previous year. j we the Oakland - Mots compan aay gave the + ir “something to t at” in 527, Eyen during the first three months following the introduction of the Pontiac Six to the 1926 New York Automobile Show, the sales mount- ed to a new 90-day record of ‘10,000 cars. Two months later the sales months of 1926 it was 50,000 and the year ended with aggregate sales of 76,149 units. Early in 1927, however, the Pon- tiac Six, pee, built in the Oakland Six plant, was transferred to its own $12,000,000 group of, model factories which had been rushed to completion in only seven months when the 1926 demand in- dicated that the car soon would out- grow its limited manufacturing ac- commodations. _ Ford Is Complete Car at Low Price Millions of people have seen the new. Ford. since it. was first an- nounced and have been delighted with its smart low lines, its sturdy Ps ot atrength, and its beautiful colors, The art of the master designer is evident not. only in the graceful contour of radiator, body and fend- ers, but fn. the harmonious rela- tion of all the features so that the car as a whole is.extremely: pleas- ing to the eye. In every least little detail, your impression ‘of the new Ford is one of substential’ simplicity and rich- i ness—a car that, is ehtirely new and modern, yet with a quiet ‘style that is always in good taste. Motor ear beauty ofa new and unusual Lf indeed. revealed. in the néw Ford. : Yet this beauty, striking though it is, 4 the many features of this new car. Your greatest thrill will come when you can sit behind the wheel of the new Ford and know the thrill wt driving it. ‘Then. you will hav» i, a full appreciation of what this car a can do, Then you will know that it ; is not just a new automobile—not just a new model—but the advanced expression of a wholly new idea in modern, economical transportation. For here is the complete car. Here, at a low price, is everything you want or in a modern auto- mobile. . . speed of 55 to 65 miles an hour. . . 40-horsepower engine. + «acceleration from 5 to 25 miles an hour in 8 1-2 seconds in tests with a Tudor Sedan body and two passengers and even quicker accel- eration in the Roadster, Coupe and Sport Coupe. . . exceptional hill- climbing qualities. . . 20 to 30 miles per gallon of gasoline depend- ing on your speed. . . mechanical four-wheel..-brakes. . >. Houdaille hydraulic shock absorbers. . . % easy-riding transverse scmi-clliptic x springs. . . typical Ford reliabil+ ity and low upkeep cost. Even a Lintner shatterproof glass windshield is given you in the new Ford without extra cost. The outstanding performance of the new Ford is the direct result ne ~ quality that has been, built ti 0 it. i Its beauty is not: confined to ex- Into every bar of ine careven to into ; ie car-even to the hidden, covered parts which you may never see, Throughout, the new Ford is an example of fine automobile engine- ering. Its:inside-mechanical beauty delights the engineer and technical man, even as its unusual beauty of line and color delights the artist. Dodge Dealers Will Show Senior Sedan . At the Bismarck-Mandan auto show, M. B, Gilman company will depey a Senior Sedan,.a car- spe- cially ordered for this exhibit. , It as job throughout and will tely attract any visitor ‘at space. This car is upholstered in a very venga Silver Grey Velvet shel, and painted Calgary en, ; Three of the new Victory Six types will also be eiicine in, the Coupe and a_ special ceeoeree, te vant 0 - hex line is its low over-all height, 7 See ze s inside, low center of gravity found in the Dodge Victory gives to the i right to the road ai any speed. a rounding corners there is si the ground.—removing the danger ‘The car steers’ better because of! balance, and the f heel Bakes” take shold’ very smoothly, any neater t or gi 4 brakes famous ° The are en heed Internal ul — acd VE a4 bo driven throug! snow sl with- ot. affecting, the. actiort as all workin parts are grey ly 4 road 0 ON MOTOR ROW total was 25,000; in the first eight| cing is but one of| nize this as been almost unbeliev- able performance. Dodge Brothers steel bodies have always been favorably known, but the Victory goes even further in as muc’. as it has the double steel body, or what is known as “battle- ship” construction. There is an in- ner steel wall and also an outer steel wall. This makes for added gg ON ede and also permits the ly to be @ unit with the rame, which eliminates all body sounds and squeaks, and makes a much stronger, endurable body. This also saves much weight, and by doing awhy with the customary body sills, lowers the center of grav- ity several inches without sacrifi- any head room, Hudson-Essex Line Has Advanced Style Advanced style is the outstanding change in the new Hudson-Essex line of cars introduced by the Hud- son-Essex dealers. Motorists here are viewing the new car simultan- eously with the throngs who a tended the national Automobile Show in New York City, where the Hudson-Essex line made its bow to the public. But though these new cars, are strikingly improved in style and beauty, Hudson-Essex has kept a traditionally keen eye on fundamen- tals of value, in fact the price on a highly important model—the Essex 4-door sedan—is reduced $40. Hud- son-Essex presents this as the only 6-cylinder, 4-door sedan with a list price below the $800 level. On other cars, some prices remain with no change; others are advanced. Essex is. now equipped with Ben- dix 4-wheel brakes and a heavier anti-friction steering gear, Hudson frames have two tubular eross mem- bers, Essex, as well as Hudson, now has the Electro-lock anti-theft device. Both cars continue their high-compression, high - efficiency motors. These are said to operate smoothly on any type of gasoline, and through intensive develop- ment to agsure even smoother and more erful performance. eries of Cars Complete The new line offers a variety of models—10 closed cars immediately, while additional open and sport type cars will be ready for the spring and summer season. All cars are jow-hung, modern in style, and de- signed with a unity of line to as- sure them a distinctive character of their own, Beginning at the very front, both Hudson and Essex cars have higher and more slender radiators. This ef- fect is heightened by the shutters, which are cleatily patterned and ver- tical in design. On all cars the shutters are finished in lacquer to match the lower body color, Surmounting the radiators, on both Hudson and Essex cars, are the new, sculptured radiator ornaments of classic design, representing fleet- ness. Motometers have been re- moved to the dash. Both cars are fitted with head lamps of Colonial ‘design, mounted on the cowl. In the Hudson cars all these lamps are nickel; in the Essex the rims are nickeled while the main lamp-bodies are in brilliant black. All cars have wide sweeping fenders, extra-nar- row front body pillars and distinc- tively shaped visors. Windows are set off by recessed reveals and striping. The running boards are lower to the ground, covered with a rubber matting in pattern, and bound with aluminum stri Body Construction Rigid Not only in their smart new lines are the new bodies ‘interesting; their strength and rigidity as well are exceptional. Construction is along the exclusive Hudson-Essex design of recent seasons, but is now even more rigid. At vital points in the structure re-enforcing _ plates and brackets have been added. One large steel stamping now forms the entire rear structure of the cars, extending from one rear window around to the other. Riding Qualities of Car Measured Score another point for the auto- motive research engineer who has developed an instrument which will measure the riding qualities of a motor car. ‘One of the chief difficulities engi- neers have encountered in their study of riding qualities was the lack of an accurate stan measurement. Thus it is of consider- able interest to the motorist to learn that cog inees at Studebaker’s mil- lion dollar proving ground use a “human accelerometer” which rec- ords a variation in the riding qual- ities of a. motor car over all sorts and conditions of road, and at any speed. . The machine may be mounted on the front or rear seat of a car, and has approximately the same weight as the average passenger. As the car passes over the various types of road surface encountered on. the proving ground the vibration that & passenger would receive is re- i the peo. a strip of tape. By noting road surhace, the speed of the car, and the other factors, Studebaker engi- neers are able to makc decisions which are based on the actual facts. Use of this new type of accelero- ometer, plus: proving ground meth- ods of determining the center of eaviy, of every rg Cee rate of spring recoil from given spting designs enables Studebaker engineers to achieve remarkably th . ri elites in Stude- various factors accurately measured,” says W. 8, James, Stude- baker Research Engineer. “The urd wi pig how hs de- THE BISMARCK TRIBUNE New Series Pontiac Six Sport Landau Sedan Oakland All-American Six Four-door Sedat Willys-Knight Standard: Six Five-passenger Sedan PAGE ELEVEN Hudson Super-Six Landau Sedan Studebaker President Eight Sedan Buick Four-passenger Country Club Coupe Chevrolet Sport Cabriolet Ford Model A Coupe a