The Bismarck Tribune Newspaper, August 29, 1919, Page 19

MOTORS:EXTEND MARKET ZONES The following is quoted from a very interesting article captioned, “Enlarg- ing Markets by Motors,” by Alson Se- cor, appearing in a recent, issue of “Successful Farming:” “The government had gross earn- ings of $292,024.95 from hilieteen mo- tor truck routes ‘between July 1st and October 1st last year. One route be- tween’ Philadelphia’ and Washington operates at a cost of $800 a month and the gross earnings are $16,000 a month. It pays like ‘a gold brick scheme: Fourth Assistant Postmaster General Blakeslee *is so entilusiastic over the» prospects: of marketing by parcel post over..motor truck roads that he wants congress to appropriate enormous ‘sums and start road ‘build: ing everywhere at once, letting the roads he paid for-out of the profits of the postal service over them.” But why wait for congress to. act? The matter of farm transportation at this time’ is vital. “and requires im: mediate attention. And ‘besides, when one stops. to consider that there are 2,199,000: miles of highways in the United ‘States is it likely that. a suf- ficient appropriation will be forthcom- ing. for motor truck parecer post ‘to make it a really worth while national proposition? “A motor truck hauling rufal express or: parcel post could not ibe expected to cover more than 100 miles a day at the most. There- fore, in order to effectively cover the United States and benefit the farmers of every. community alike, something like 22,000 motor trucks would be re- auited, allowing otlvy one truck for every 100 miles—and some sections of the country would. require several dozen trucks for that distance, in or- der to make rural motor transporta- tion effective. This appears to’be a matter: where the different communities can help themnseives:- If Uncle Sam can make $16,000 gross profits’per month at an operating cost of $800, why shouldn't it be posstble for the: farmers to oper- ate trucks: on similar routes at $800 per month. ahd save theniselves and the consumer. the trifling item: of $15,- 200 per month on a route hauling an equivalent: amount of tonnage? Why: not-give Uncle Sam 4 lift on the big job: ahead of them and: help ourselves. at the samte time? The motor ‘truck will greatly reduce the present high cost of living—with the farmer's co-operation. It tnakes poss- ible the immediate. and: shortestshaul transportation of farm prodice from the place it 1s produced to the place where it is needed’ most, thus: saving Rreat quantities of perishable produce that at present never reach the mar- ket. It enables the farmer to spend more time on the farm and Jess. on the road, thereby increasitig produc- tion capacity, . Lacking amplé trans- portation facilities... the. farmer hesi- tates to produce to capacity for fear he will be unable to market his ¢rops. GODDESS IN THE MACHINE TO DICTATE 1920 CAR MODES—AUTOES BUILT FOR THE LADIES BY FREDERICK M. KERBY ing qualities, better braking, and sim- VE PRD Oe changes. The designing of new things N. BE. A. Staff ‘Correspondent, New| plification of handling of the new! going on during the war will not show York Women are going to be behind the steering «wheels of the 1920 autos. Men must drive cars “built for wom- en.” ‘Man’s pretense that a motor car is en intricate piece of machinery that a mere woman’s untechnical mind can’t understand, is gone for- ever. Befcre the war, husband or brother was chary about letting wife; sult the new or sister take out the family car. “Driving was a man’s job.” When the men went into the atmy or on war work, women tcok the wheel. The ranks of women motor drivers have been swelled by thousands. Now designers of new pleasure cars are thinking more about women than men drivers. The new cars are smaller, and more comfortable than ever be- fore. “The auto manufacturers have been giving a lot of attention to easier rid- models for, 1920,” said Alfred Reeves of the National Automobile Chamber of Commerce to me today, discussing the influence of war and women on the new cars. “During the past year from 150,000 to 200,000 women under- took to drive cars who had never driven before, due to the fact that the men folks were away. As a re- cars are going to be jmuch lighter than our present ones; they will use more aluminum and pressed steel parts; they will have better bodies. he more comfortable, more economical, and show refine- ment in detail all through. “These new women drivers mean a greater potential demand for cars, too. “The models to be shown at the euto show this winter at Chicago January 25 and New York February 1, will not have a great number of so much for another year, You know the. whole automobile industry was prepared to go upon a 100 percent war basis and stop absolutely the pro- duction of pleasure cars, when the armistice came. The. industry was 300,000 cars short last year against the previous year’s production. “We can expect lowet prices only after big production gets under way. The question of high. cost of: mater- ials and labor enters into price. Ford is selling for $550 his car that used to sell for, $860. But,the tremendous competition that is to follow will in- evitably have a tendency. to bring prices down, “The tendency in the new cars is toward lightness with about the same power. Here again, the influence of the woman: drivér is apparent. The size of motors’ will be smaller, al- though developing the same power! that ‘te, mndtors are becoming more effictenit. This is partly due to lés- Sons learned, froin building pirplane engines, «.< “The motor Industry, as a nesult of war experience, got a better knowl- edge of: making. parts guicker and more acaurately. It has. learned how to’ produce good units in quantity. En- ines are going to be-better lubricat- ed. They. will run hotter and more control. And ev ing batteries. teous;treatment and prompt intelligent service. Ignition “will certainly” be improved, bearing trouble will, be a thiong, of the past because of what the war has taught about making bearings, and oiling them. The knowledge of met- als gained in war work will be re- flected in the cars of the near future. Engine ahd chassis Iwbrication will be much improved wnd the fuel urob- lem will be much reduced in import- ance,’ | Peter Steenstrup, manager of the thinks that Ameics will supply the world with autdmoblied. *'te Brro- penn hiarkets will bé‘deibanding mno- tor cars in quantities ‘because auto- mobiles are essential in the yagt-work of reconstruction which must fofiow the final settlement, of peace, For more, than four years no automobiles: for civilian use have heen Santee: tured in Europe.” BATTERY | SERVICE mame STATION Why Not Obtain Expert Battery Service? E operate a thoroughly equipped service station for “testing and repairing automobile starting and light- We guarantee cour- Bring us your troubles. We recharge and inspect any make of battery. battery requires ‘fepairs, we will make them and guaranteé our work for 8 months on an adjustment basis. “The. longer we make your present battery last the , Surer we are of eventually selling you a new one.” We sell only the USL—the battery. with the exclusive mathine-pasted plates. Sold only on a 15 months’ guaran. teed adjustment plan. ery USL comes to us ee Starting and Lighting Batteries » R. GRAHM G. & W. Battery Company ‘Expert Repairing of Batteries, Magnetos, Generators and Starters. PHONE 811 “Dry-Charged,”” which means you, obtain a brand new, factory-perfect battery. If yout’ Most Miles per Dollar ome) Better Tires on the Market Try a Firestone Gray Sidewall OTORISTS have gained a new conception of tire satisfaction from the Gray Side- wall Firestone Tires that are — producing such remarkable mileage. If you have never tried one, do so at once. Good.dealers are handling these tires everywhere. DISTRIBUTORS Maynard Tire & Auto Co. In the North West Hotel Building Bismarck, N. D. OME day, some user is going to convince you of the true economy. of using Firestone Gray Sidewall Tires, But why wait? Ask some Firestone users, Bet- ter still, ask any tire ,repair shop. The vulcanizer knows that the Firestone Gray Side- wall is the best tire built;—sq good that he gets fewer to. Lee pair than any other tire of large output. " sto TIRES Most Miles Let your next tired be per, Borer Dollar Firestone 7 mae? ateg rae eI } ; 4