The evening world. Newspaper, December 6, 1922, Page 7

‘ Tw LOO Ne OME rts rem i Ror ; Serve Five Times as Many People per as in the Morning THE MORAL IS OBVIOUS: Shop.as Early in the Morning as You Possibly Can We are doing everything we know to make this store a more comfortable place in which to shop for Christmas gifts. We have moved depart- ments about, cleared aisles, even transferred Santa to a new headquarters on the eighth floor during afternoons. ~But there is one thing that our thousands of customers can do that would help more than we can possibly help to increase E the comfort of Christmas shopping; that is: [ Dainty and Practical Gifts ' Shop Early in the Morning. f Embroidered and Lace Trimmed | tiss27st0ci atts Gistones Serine. aie Philippine Lingerie day. We found that our salespeople waited on: Night Gowns 3,769 purchasers per hour betwen $279" becoming square neck style, this $3.49-4 sleeveless gown is hand-embroidered TUM U MUU Un aN 4 RUE our 1 Afternoon—_ ie ee Women’s Smart Dresses of Poiret Twill Four Unusually Clever Versions of the Mode $19.74 9:00 A. M. and noon, 19,036 purchasers per hour between gown is beautitully hand-embroidered, on front and shoulders, and finished both back and front, with inset of openwork em- with an edging of real iilet. Square neck. noon and 4:00 P. M. In other words, our staff of more than 3,000 sales- broidery and tine Valenciennes insertion. Not illustrated. pienere: 0: $3.79 —Eisvorate hand-embroidery ina variety clerks (our selling and non-selling staffs together ‘e 1 ; i rt $3 —Fine Valenciennes is combined with of designs, combined with inset’ of Hea CM EG Laat Ua 8s aah EN, he FeS.:4 embroidery in a number of dainty de- openwork of real fie’ medallions, trims gean mt times as ee, purchasers per hour in the after- Frocks that are different at a price that is mod- i J signs in strate . be init i i i + H Sooniviuiece ine illustrat In either V or cee pice ie Neen or noon as in the morning. erate; practical, too, but not too practical to a —For Your Own Comfort —For the Salesclerks’ Sake —To Choose Thoughtfully —For a Wide Assortment § 4 49-2 fine nainsook with V or square neck, finished with resi filet be exceptionally smart. D4.4S insertion and edging. The elaborate embroidery is com- ‘ : is : bined with insets ot openwork or real tilet medallions. Illustrated E. C—Gay Russian embroidery in bright peasant colors enlivens a frock of other- A—An unusually graceful rendition of the coat-dress has an interesting lattice- Envelope Envelope Extra Size Gowns work trimming of braid and a sash that wise demure intentions, which has : "s Please! Shop Early in the Morning, ties on one side. invented a new wa: 7 4 . y y of wearing the Chemises . Chemises $2.24 to $3.79 | ! side-draped panel. $2 9° attractively em - ys broidered in both openwork and solid patterns. Edged at the top with Valencien- SOA Pedic top che- mises, trimmed front and back with hand em- broidery, have an inset ol open- res lace, and at the bottom with | work and are edged with fine hand-scailoping. Illustrated A. Valenciennes Illustrated B. B—Between the many good-looking rows of pin-tucking there’s a fetching gleam of tinsel embroidery, and the wide sleeves and bateau neck are both charmingly in fashion, A number of hand-embroidered styles in a full range of extra D—Here braid carries off the honors with an unusual design and edges which give the fringed effect so much in fashion. In Navy and Black. Sizes 36 to 46. sizes, in V, round or square neck Riecgrs —Thira Floor, Center, Rear Swing Photograph Frames Wool Jersey Dresses Three Good Looking hiodels 7 CUE EO Tle ER RRR RT TET FN SR TTL FR TDI, DDT TE GA AK FE ON TR RR TE I RE TD Silver Plated Tea Sets, $12.89 Heavily silver plated on sturdy nickel silver body, in plain Colonial design. The sugar bowl and cream pitcher are gold lined and may be used separate-y for serving fruit or cereal. Silver Plated Crumb Collectors - $4.19 Each Aminiature of a carpet sweeper, with a revolving brush. Collects the crumbs thoroughly and does not in any way injure the table linen. “Pyrex” Pie Plates, $2.49 Each In frames heavily silver plated on nickel silver, and pierced in attrac- tive pattern. Magra —Malo Floor, Broadway. $1.59 To harmonuze gracefully with cither desk or dressing table, these wooden frames are tin ished in tints of sepia, gray and green, with @ bowknot decoration at the top. Complete with glass and removable back in the popu lar sizes. 5x7, 6x8, 7x9, 7x10, and 8x10. fhows —Maln Floor, Browdway Two escalators pro- vide a convenient way to reach the Second and Third Floors. Tool Chests Are Practical Christmas Gifts For the man or boy who likes to “make things,” for the mechanically wmclined, and for the householder, a tool chest fills a need and brings @ deal of pleasure. To make little repairs about the home—to put a shook ina closet, to open a packing box, to fix a loose hinge—for these and many more odd jobs that must be done a fitted tool chest is ideally suited, New “Pinafore” Aprons For Christmas Gifts ~* Made with straps that cross in back to prevent slipping from the shoulder. 69e—Of percale in a pretty black and white cross-bar pattern with trimming of colored rickrack braid. (IHustrated A.) 94¢—One style is of polka dotted percale, the scalloped edge bound with blue or red. Another is of gingham in plain rose, blue, brown or lavender, gaily trimmed with cretonne and bound with black. (IHustrated D.) $1.39—At this price one may choose among a number of attractive styles. Several are of cotton pongee and cretonne with Japanese fan pockets. A black sateen has vase pockets of cretonne, and a tan crash apron is enlivened by fancy scarlet braid and fringe. (Iustrated B.) $1.79—Cotton pongee, in blue, rose or lavender com- $19.74 Featuring the hip blouse, the embroidered monogram, side-pleating, novelty braiding, and other popular style tendencies of the season, these dresses should not bé ignored by any woman who is looking for a practical and attractive dress for everyday wear. Developed in navy, black, gray, rust, reindeer, and brown. Silk Dresses $19.74 In navy and black, sizes 36 to 46, but not every Sizes 36 to 46. size in every style. * R\neprg —Third Floor, 34th Street, Hear, Imported Wicker Motor Restaurants $8.74 to $54.75 Our own importations—out- fitted for two, four, or six people. All the necessary fittings, such as knives, forks, spoons, and plates, for an enjoyable outing. Light colored wicker. An unusually attractive ent Bile, Prive Chest with: fos Ss : . List Our bined with cretonne in Dresden colors fashions Christmas gift for the man ae sat re nti 310. A io meaniar tants i Hy ae bie - ne igi fee a fetching slip-over. The sides gathered on elastic make who owns a car. master tools, . . 26. if master tools, 12.00 ™ cig A cae a astic:m noe ab 17 master tools, 18.00 18.88 17 master tools, 30.00 25.75 as cresincstola ) n00N dee the waistline adjustable. It has a butterfly for a pocket Blnrpr —Fitth Moor EXrepra — Basement, 35th Street, Front. ' A Sale of 6,500 Imported “White Broadcloth Shirts Including Mercerized Poplin Weaves A special purchase of carefully tailored shirts. Every pattern has been carefully selected and the shirts are boxed in 44 dozens. All with soft Uustrated C.) \repns Third Floor, Center, 166 Women’s Winter Suits At Marked Reductions $24.74 Especially noteworthy are the many styles in this group suitable for the larger woman. All jackets are warmly interlined. Sizes 36 to 46, Street, Special Purchase ! Sterling Silver Lorgnettes $6.44 Our Usual Prices Would be $8.94 to $13.89 These were obtained at @ shop carly! They present un excellent gift suggestion, Jeal Depart. Special Offering of Imported Handkerchiefs Box of 14 dozen, 69c Fine Swiss hemstitched cotton handkerchiefs embroidered in three pretty designs, and attractively arranged in a Christmas picture box. At this unusually low price, these choice handkerchiefs will instantly interest the careful shopper. says Main Poor, Center, Imported Rubber Toys At Low Prices That Bespeak Santa’s Generosity things—like these rubber toys—at quite the lowest prices yet. | i i ‘i i . Main Fluor Balcony, Roosters, 59c = Charlie Chaplin, $1.29 7 double cuffs and are in negligee style. Sizes 14 to 17. Faas ert (seria gues hes Male exon olen? ey Bc Rabbits, ms H = = Ducks, pe Polar Bears, 1.29 Lizards, ic Brown Bears, 1.29 a Cravats of Imported Silks Beetles, 59% ~~ Larger Bears, 1.79 Swans, 7% ~~ Elephants, 2.74 $ 1 .09 Alligators, 79% = Dogs, 2.74 RRND RN TI I RE ETE A large assortment included of Swiss, Italian and French weaves in attractive brocades and satins. All made over our open end shape. Slawre —Mala Floor, 35th Strect, Herald Square Fro. a || en ’ Oc: New York Store Hours: 9 to 5:30—Store Open All Day Saturdays These cute little playthings are especially suit- able for the stocking, because they take up little space when deflated. When inflated they make a splendid amusement for the bath. ome — Filth Floor, 34th Street 4 = . . ‘ Formerly $39.75 to $48.75 large price ¢ pe sBl es ANTA here in Wonderland is really just too These suits have all been taken from our regular stock sterling silver, nice for words—not only does he give endless e Fi 5 ehaia and-pierced in delight to his many little friends by holding of better garments, The season’s most wanted colors 8 P , cohen i and fabrics are represented, and many are fur trimmed. Attractive parcemns, session in his Royal Court, but he gives endless assist- ~ The quantity i timited ance to Mother and Dad by offering wonderfully clever