The evening world. Newspaper, November 21, 1922, Page 16

| I Lingerie From France—Hand embroi- dered Night Gowns, entirely hand made, of finest ieee GIMBELS—Second Floor From Czecho - Slovakia — Finest, softest blankets, in lar; block plaids, satin bound. 60x90 inches $45.00 GIMBELS—Second Floor Boudoir Slippers From France — Boudoir slip- es in satin, brocade and eather, glory colors. $4.50 to $10 SHOE SHOP—Second Floor Metal Brocade Ribbon From France—fashions this turban. In gold and silver on black and colored grounds: 1134 inches wide - - $4.50 yard GIMBELS—Street Floor Table Cloth From __ Ireland—Fleur-de-lis linens, double satin damask, of. finest grade, 72x108 inches. $10.95 to $20.50 Napkins to match: 22x22 ins., $12.50 doz. 24x240ins. - - + 5 doz. a GIMBELS—Second Floor From France — Strap-pumps, Women’s Wool Hose From England— ‘Women's fine wool sport hose, made on Jacquard hand looms. - - $5.95 GIMBELS— Street Floor Cloths 72x72 to)" ‘ Stationery From Austria—In club and letter sizes; white and tints. Envelopes tissue lined in con- trasting colors; 24 sheets; 24 en- velopes, 39c Box. GIMBELS—Street Floor Baby Dresses Fr m France —Baby Dress- es, hand made and exquisite- ly hand em- broidered, $8. GIMBELS—Second Floor Chinese Rugs From China—Small Chinese Rugs of exceeding beauty—deep piled. Approximately 2x4 feet, $24.50 GIMBELS—Sixth Floor Guest Towels From Ireland—Fine Irish linen hemstitched Huck GuestTowels, damask bordered. 18x36 inches. Dozen - - $15.00 GIMBELS—Second Floor Tots’ Frocks From England—2 to 6 Year Frocks of molecord or dimity, hand smocked in color. And hand stitched - - - $6.95 GIMBELS—Second Floor Bedspreads From India—Colored printed | bedspreads of bizarre pattern. 72x108 to 108x108 inches, $5.50 to $10.50 GIMBELS—Second Floor Novelty Sweater From France — a slip - over sweater of finest yarn for women and misses. White with stripes of colors, V" neck - - $19.75 GIMBELS—Third Floor New Oxfords Colonials and the new Oxfords with cut-outs. All leathers. | $9.90 GIMBELS—Second Floor Boudoir Slippers From Japan—Women's Bou- doir Slippers, hand embroidered Japanese silk : rose, Copen, navy, pink and light blue, Sizes 4tot 85c Pair NEGLIGEE SHOP—Second Floor Men's Wool Golf Socks Alte England — en's Brushed Wool Golf Hose, with conservative novelty tops. $2.95 GIMBELS—Street Floor Mah-Jongg From China — The genuine Chinese game, Mah-Jongg, with 144 tiles hand made, hand carved and painted, of bone and bamboo, 16 to $75 GIMBELS-—Fourth Floor Wool Scarfs From England—Soft, curly (ah striped and plaid effects; ovely colors - - $5.95 each GIMBELS—Street Floor Boys’ Suits From j- England i —All wool Jersey Oliver Twist and Middy Suits for boys 2 to | 7 4 yeu BABY SHOP—Second Floor From France — Nosegays of fruit or orchids, or violets, THE EVENING WORLD, TUESDAY, NOVEMBER 21, 1923. GIMBEL-BROTHERS 32ND STREET — BROADWAY — 33RD _ REET — NEWYORK CITY Whether, as is somtimes said, the imports of the G'mbel Stores exceed in volume the importsof any other American retailer, is not what we must con- sider here. It is not of primary importance. Not how much we import, but how advantageously, is what makes this a better store; is what makes for your profit—and ours. For, mark you ‘well, the import branch of a great retail business is in no sense a gesture. Qur promo- tion of jt at this time is neither in the nature of a flurry nor of a flourish. Its existence is due, not to whim, nor to caprice, nor to temperamentalism. The Gimbel Department of Imports is a vital and in- dispensable factor in the successful merchandising of this world store. Romance there is in it, to be sure. Romance and glamour, if you will. These things are by the way. They are as the lone candle lighting dimly the eathe- dral’s transept. But the brilliant and glorious halo that the store’s imports bring to the store are to be measured chiefly in terms of the great and important savings that they bring to you. Made-in-America goods are the backbone of the Gim- bel business. The Sales of the Gimbel Stores will aggregate well over seventy millions of dollars this year. Our direct imports from foreign countries will hardly exceed ten millions, so that approximately six-sevenths of the goods we sell are American made. But ten millions, at retail, is not an inconsiderable sum. Ten million dollars’ worth of new and desirable foreign merchandise, falling somewhat naturally into. the following classifications:— —Goods not to be had of American manu- facture. 4 —-Goods in the manufacture of which, either as to quality or style, America has nol yet caught up to her competitors abroad, ‘ : —Goods of recognized worth fo be @btained at lower prices abroad—and they are legion. —Millinery and articles of women's dress orig- inating in Paris. len million dollars’ worth of these goods we import this year direct from the countries of origin. From! England, France, Ireland, Belgium; Spain and Italy and Russia; from Germany and Austria; from Czecho-Slovakia; from China end Japan and the Philippines. Direct importations to you. Direct importations. That is important. No profit for you to pay except the usual profit we mark on any merchandise we buy. Eliding entirely the profit that the retailer, without extensive foreign connec- tions, must pay to the importer from whom he buys. The Gimbel organization in foreign countries is sec- ond to none in the world, Weare not better known in New York City than in Paris. Our headquarters there is under the leadership 6f perhaps the most bril- liant business ambassador bearing credentials from America to that Capital of Style. Radiating from thence, and in daily communication with him, are the Gimbel Headquarters and Outposts in every quarter of the Old. Worlds, most of them captained by trained merchants who have been a part of the Gimbel organization for years. ‘These are the men and women who scour the markets of the world constantly in quest of the things you want and need. Day in and day out throughout the year, either on their own or accompanied by our uyers resident here, on the occasion of their fre- quent visits abroad, they are gathering the world’s best for you. At a recemt convocation here in New York of the foreign representatives of the Gimbel Stores, the point was made that we had perhaps failed in making known to the public the great advantages accruing to this store and to its patrons from the supremacy of the Gimbel foreign connections. In consequence of which we shall tell you, from time to time, as well as we may, the story of the store’s importations. Of which story this page is but the first chapter. Mama Dolls Atomizer From Germany —24 inches high. | From France—Ato- Bisque head. | mizer,hand decorated Curly wig, Pt in vivid color. $2.25 Pinieet Ee _ Others up to $10 Fourth Floor GIMBELS— Street Floor | Smoke Consumer 1$3.95 to $9.75 | ot FromFrance—This smoke con- GIMBELS—Third Floor sumer and vaporizer of porcelain, Cord attachment for electric Bridge Pads fixture. Perfumes room, $5.00 GIMBELS—Street Floor Trish Laces From Ireland — Real Irish lace, from County Donegal. 4 § inches From Germany — 50 sheet Bridge Score Pad; with rules and pencil. 19¢ each Extra re-fill pads, 5e each. GIMBELS—Street Floor GIMBELS—Street Floor Women’s Wool Hose From England Women's fine wool hose, with novelty embroidered boot, knee high - $3.95 GIMBELS— el Correspondence Cards 3; - finish. In box 24 deckle edge Street Floor | cards; 24 gray tissue lined cr | velopes - - - - 50c¢ Box. 10; 2 we | GIMBELS-—-Street Floor ‘i { Men’s Wool Socks i Hn | From England (ama) | Men's novelty socks 5 of fine, light wool, Earrings hand clocked or From France Pendant ear with fancy woven rings of Renaissance designs. - - $2 Coral with bead drops. she | Patterns - - $2.50 pair, . $4.95 | = qimpeis— (7 GIMBELS—Street Floor Street Floor a From Austria—Club size, kid Violins From Czecho-Slovak ia—Vio- lins—quality far beyond the price. Attractively finished, $7.50 GIMBELS—Fighth Floor Gauntlet Gloves From France Kid Gaunt- lets, quite long, with two-ine suede _ fringe. In mode and brown $4.95 GIMBELS— Street Floor Bandeaux From France—Bandeaux of Thinestones: Si i sath and tinselled velvet and others, + $4.95 to $15 GIMBELS—Third Floor Faience Vases From = Italy—- Faience vases with roses and other flowers in relief - $25 GIMBELS— Fifth Floor Fountain Pens From France—Sterling Silver midget fountain pen. eral dainty patterns. With case and filler. Complete - $3.50 JEWELRY SHOP-—Street Floor AUK Mandolins From Czecho - Slovakia — Mandolins with bow! shaped backs, inset in strips - - $8.30 GIMBELS—Eighth Floor Gauntlet Gloves From France | —Novelty gauntlet gloves, glace kid or suede, rosette trimmed, $4.25 GIMBELS—Street Floor Powder Boxes From Italy — Hand-painted marble pomade, powder boxes and jewel caskets. $1.50 to $6.95 CHINA SHOP—Fifth Floor Dress Garnitures From France —Dress_garni- tures of fruit or flowers in tinsel and pas- tel hue. $4.95 to $35 MILLINERY SHOP— Third Floor Boudoir Lamps ' From Italy— Polychrome base, From France” Georgette a shade = - 69.78 GIMBELS— Fifth Floor Umbrellas From Japan — Hand-ca: inlaid bien hunted "it Ameri ilk. and colors. : $6.50 to $12:00 GIMBELS—Street Floor Bronze -Lamp From France—The bronze fig- ure of a boy with colored glass bonfire concealing the light. $24.50 GIMBELS—Fifth Floor Crystal Basket From _ Czecho - Slovakia— Crystal basket with gold decor- ation $5.00 GIMBELS—Fifth Floor From Austria—Table decora- Hons ean np bol obe a Placque for fruit or flowers. - $10.00 GIMBELS—Fifth Floor Vanity From France—A jewel set and ena! inlay French gilt powder vanit; To carry in your bag, $7.95 , GIMBELS—Street Floor Qe Earrings From France—Of cut steel with rivited points. | Large hoops in threes - - - - $27.95 GIMBELS—Street Floor ae rae S Pear’ Sautoir France—-Pear] tassel With marcasite and tion of cut jet mount- $59.50 From Vanity Case From | German, — Calfskin, with six polished ilt fittings, oe. $8.98 Brown or Gray - - - GIMBELS—Street Floor Cotton Eponge From France—Beautiful plain colorings and two-tone effects. Less than to-day’s cost of im- portation Yard 75c¢ GIMBELS—Street Floor Cigarette Container From Vienna Leather, Cone ter decoration of petit, point. Holds 48 cigarettes = $12.00 GIMBELS—Street Floor ‘ brown; muffin; bead \ Overblouses From France—Crepe de Chine Overblouses in black bed) stee! confetti colorings. - - $18.95 GIMBELS—Third Floor Sewing Baskets From Bavaria—Beautifully lined in tufted satin in variety of colors; with fittings. Hides ce sera $2.00 GIMBELS—Street Floor Venetian Glassware From HE Eee Uae omport in characteristic, color and decoration.- - - - - $15.00 GIMBELS—Fifth Floor Dress Bags From Germany—Black Mo- rocco leather, with pannier han- dle, Fitted with enamel, to vanities. - - 9.98 GIMBELS—Street Floor Perfume . unjent From Franee- (i French gilt. Enameled in lovely Paisley colors, - + ------ + $9.95 GIMBELS—Street Floor Pearl Bracelets From France — Exquisitely mounted with iisgtoegs | and i 57.50 calibre jet. GIMBELS—Street Floor Dressing Bags From Germany—O! highly polished Berase leather. 10 in. rench gilt and glass fittings. Golden brcwn and French blue. $37.50 GIMBELS—Street Floor Tweeds From Scotland. In -now- flake, herringbone and plaid effects. For suits, skirts and coats, = - - +e ee eee 3.95, GIMBELS—Second Floor Metal Brocades From France—An_ intricate flower and fruit design. Gor- geo scolorings. Yard $12.75 GIMBELS—Second Floor Vanity Case From Czecho-Slovaki— Dainty enamel on silver finish. 3 compartmente, and ring. GIMBELS—Street Floor CIM IK Gi CD TK a MoM OM OKO SMM oii «Till m) ° We Have Served the Public Faith/ully tor Eighty Years