The evening world. Newspaper, November 21, 1922, Page 13

THE E Sa ba. Willd a wee VENING WORLD, TUESDAY, NOVEMBER 21, 1922. ni us Mr Ty me! Here’s the Evidence of Our Faith in Vitovim Bread! We have spent more than $1,500,000 to make this loaf a reality The Discovery of VITAMINS ILEY, Atwater and their co-workers established the chemical composition and energy or caloric value of foods, Folk g the pioneer lead of the Dutch phy Eijkman, Hopkins of England is » the credit by his scientific ciates for, in the lan; e of Dr. Sherman of Columbia Universi aving first made clear that natural food contains and normal nutrition requires some other substance or substances besides proteins, fats, carbohy- drates and mineral matter.” He was the first to produce an extract of the substances in food required for growth. Following hi worl almost simultaneously, Osborn Mendel, McCollum and Davi announced similar discover ed these growth-promot ants nd health- mer* stations and scientific itutions here and abroad, the United States Public Health Service and Bureau of Chemistry, already doing pioneer work in the field of food nutri- tion—organized thorough plans for research. Among the foremost of those whose unselfish work has added to the newer knowledge of nutrition, in addition to the pioneers men- Hale Hart Hes: Howe Johns fones Kastle Voegtlin Zilva Goldberger Independent researches have been con- ducted in many laboratories. Great numbers of feeding tests have been made, under standards for scientific technique accepted as correct. Animal feeding tests have been followed by human feeding tests. The re- sults show that the food substances called “Vitamins” are necessary for health, growth and vigor and must be contained in the make-up of a dependable diet. VITOVIM BREAD Contains: 1~-Proteins of superior food value for growth and strength, 2~—A well-balanced variety of body building salts for bones and teeth, 3~—Liberal amounts of Vitamins A and B 4—Food’ elements needed by the nursing mother and growing child. Abundant energy at low cost. i—Compelling flavor. All competitive breads, including home- made bread, are challenged to equal its nutritional value by public tests! HE cost (of ereciing and equipping this great new Vitamin Extraction Plant represents only a portion of the vast amount of money expended by the Ward Baking Com- pany in their successful effort to pro- duce a delicious, creamy white wheat Joaf that would be an all-around food. Before you were asked to buy a, single loaf of WArn’s Virovim Breap, the Ward Baking Company had spent more than $1,500,000 in scientific re- search and in building and equipping this great plant—the first of its kind in the world. We have established also a new process evaporation plant providing our own source of supply for the rich whole milk solids used in this bread. Literally nothing has been left yndone to insure delivery to the public of a product uniform in all of the high qualities which have been developed in this new loaf. Why This Creanry White Super-Bread Was Created The development of Virovim Breap has a close connection with vitamins which you have been hearing so much about. ® Vitamins, you may know, are recently discovered elements of food which hundreds of feeding: tests conducted in our own and many other laboratories have proved to be an in- dispensable part of our diet. Vitamins have always existed in certain foods. Foods are the natural source of vitamins. We have always eaten them—a well-balanced diet sup plies a sufficiency of vitamins. But oftentimes we do not eat a well balanced diet. In that case we fail to get our share of these essential sub- stances and in consequence our vitality is lessened, we lack energy and vigor. Up to this time white bread, includ- ing home-made bread, has been decided- ly deficient in vitamins. It was the idea of introducing them together with the valuable proteins and the natural mineral nutrients from the germ or heart of the wheat--a part of the wheat berry which is discarded from white flour in milling—that led to the perfection of this marvelous loaf. It was an effort to produce in a white bread a truly all-around food. In making Warp’s Virovim Breap all the treasures of the wheat berry are restored to the white flour— not only vitamins but other important parts of the wheat, and these nutritious wheat foods are reinforced by the valuable vitamins and proteins of rich, whole milk. Feeding Tests Prove Our Claims Long continued animal feeding tests by scientists of our leading universities have proved the great nutritional value of this super loaf, and pronounce it the first perfect white bread. You will be interested to know that in these feed- ing tests, with nothing more than Virovim Breap and water, various experimental animals were raised to full growth and maturity, to breed and reproduce even to the third and fourth generation. There never was a home- made loaf or any other loaf that could accomplish the same result. In this bread—one of the most remarkable food products ever developed — are the essential factors of a well-balanced diet. You owe it to your fainily and to yourself to provide such food. Warpv’s Vitovim BRreAp saves vou most of the trouble of figuring out for yourself just what constitutes a well-balanced Ask your neighborhood dealer today for a ‘loaf of WARD’S VITOVIM BREAD Every statement made in this advertisement was first submitted to the critical review of several of the world's experts in nutrition diet.. It has been perfected by food experts for that very purpose. ‘A "100% Plus’? Milk-Loaf—Nutritious and of Appetizing Tastiness Warp's Virovim Bread is a loaf richer in milk than any bread heretofore made-—richer even than the finest home-made bread. It insures you a normal supply of the most im- portant vitamins and aids you in guarding against the effects of a badly balanced diet. It supplies the needful food elements to keep you in health and to nourish the growing young bodies of children. If you could see the startling results of our feeding tests you would be as enthusiastic as we are about the nour- ishing qualities of Vrrovim Breap. You would start using it today and stick to it for life. But remember that Virovim is not simply a bread that is good for you, it is a bread that is ve good to cat. It has the most capti- vating flavor imaginable. A creamy white delight to the eye—an appetiz- ing, satisfying food. Sign up to eat it daily for at least three months. Send your order to your neighborhood dealer. Make Vi- Tovim the basis of your daily diet. It will pay you both in health and pocket. REG. _U.S. PAT. OFF. Tey iM WARD BAKING COMPANY a. Cie CS Cy ror net md ELIDA SS DER : ee OT