The evening world. Newspaper, May 3, 1922, Page 13

THRILLING RESCUES |Vstors were out of service during the |ment and put out the blaze. The dam- time it took to call the Fire Depart-|nge was slight AT TENEMENT FRE| ————————————————————— Police and Firemen, Cheered by Crowds, Save Women Suit Sale! h and Children. Nearly 1.000 snectators had thrills &plenty when fire swept a four-story Over 33 Percent tenement at No, 1997 Third Avenuo | |@ Red - ; last night. While smoke and flames eductions! burst from windows, Lieut. Wiltlam Py ‘ J. McDonough and firemen of Hook 250 Tricotine Say Ben-Gay at any sore and Ladder Company No: 43 ran up will get atube of che origin ‘rench Baume Bengué (Analgé- sique), first apply hot cloth to the head, back of neck or other pain- ful area, dry and then rub in the Baume until the pain is relieved. Keep a tube handy for Neuritis. THOS. LEEMING & CO., NEW YORK and Poiret Twill Suits Formerly $30—$35 and $40 ecaling ladders and rescued a family of four trapped on the second floor, ‘Those rescued were Mr. and Mrs, Lou! Gunther and their children, © eight. and Helen, five Meanwhile Patrolman James Curry @f the East 104th Street Station was a, gulding other frightened occupants through the smoke in the hallway. N 22, 95 = = seth Hae eee Some fied to the roof and others to ow je the rear fire esca Curry also found Mrs. Jenn! fifty, ‘ ried her to the street, t nearly All Sizes! overcome himself. G A R D E N The fire for a time menaced ad- New Straightline and Joining tenements, and a second alarm Knee Length Models was sent. The blaze was fought for i Silk Lined! - more than a half hour, during which RESTS rite taed 4! time traffic on the Third Avenue sur- | face car line was tied up. i > FIRE IN HUDSON TERMINAL, » | 1 Hudson Terminal Building this morr 307 Fifth Avenue, Near 3lst Street Ve Again packed in ing cause among the hurry in| attractive Tin Canisters Poin in ¢ ~ as before the war pedestrian FOURTEENTH STREET Founded 1827 __ WEST OF FIFTH AVE THURSDAY FRIDAY SATURDAY Anniversary Spectal MEN’S SUITS Q75 Regular Value $39.75 Exceptionally fine All Wool Serge, one of the best num- bers of the American Woolen Co. Hand Tailored, Silk Sewn throughout. Well cut. Suits are made in five desirable models 1 Button . . . . Young Men’s 2 Button Men’s and Young Men’s 3 Button . . Men’s Conservative Double Breasted Sport Models 6,25 No Charge for Alterations > Extra Trousers to Match Direct Entrance 32 West 14th St. See Page 27 for Other Hearn Advertising THE EVENING WORLD, WEDNESDAY, MAY 3, 1922. CLARENCE SAUNDERS Originator of the Piggly Wiggly System JAMES W. ELLIOTT President The Business Builders THE BUSINESS OF BIG BUSINESS is to SERVE the buying public by LOWER prices and by giving finer goods and greater convenience. The luxuries of the classes yesterday are the necessities of the masses today because Big Business has made it possible. HAIN STORES, based on the prin- ciple of a big volume of sales with rapid turnover on a small margin of profit, have for the past 15 years been demon- strating their popularity, efficiency and econ- omy with the buying public. Tens of thousands of cigar chain stores, drug stores, five-and-ten-cent and grocery chain stores have been established throughout the United States with great success. Grocery chain stores are probably the most flourishing of chain store systems. Chain Grocery Stores Have Prospered for a very vital economic reason—LOWER PRICES. The main factors in making lower Prices possible have been: large quantity pur- chasing, the elimination of bad debts and deliveries by the cash-and-carry plan, and central financial and management control. The largest chain of retail groceries in the country recently advertised in the New York newspapers that they had saved their cus- tomers in 1921 $36,000,000, or 18 cents of every dollar over the average grocery Prices. It is easy to understand from this why the public gives its support to chain grocery stores. Perhaps the Most Individual and Distinctive System of grocery stores is the Piggly Wiggly system, originated by Clarence Saunders of Memphis, Tennessee. Beginning with one store in Mem- phis five and one-half years ago there are now over 600 Piggly Wiggly stores in 200 different cities in the South and Middle West, doing a yearly business of approximately $60,000,000. Piggly Wiggly stores have all the economies of regular chain store methods of operation—plus self-service. 'HIS unique self-service plan of mer- chandising has enabled Piggly-Wiggly stores to double their volume of sales and re- duce operating expense in comparison wi. 1 the regular chain grocery store. Piggly-Wiggly carries only the highest grade of goods, well-known nationally advertised brands—no private brands. Piggly Wiggly has been a tremendous success everywhere the stores have~been established. And now— Piggly Wiggly has come to New York IGGLY WIGGLY is probably better suited to metropolitan habits than any other section of the country. New York people are interested not only in saving money but also time and annoyance. It's always YOUR turn at Piggly Wiggly because you help yourself. It is very simple. Every article has a price tag in plain sight. You help yourself and pay as you leave. . The Manhattan Piggly Wiggly Corporation, with its associated companies, is opening a minimum of 800 stores in the Eastern territory, comprising over 13,000,000 urban population. It is expected that the territory will require in due time at least 2,000 stores. James W. Elliott's Business Builders, Inc., Knicker- bocker Building, 42nd Street and Broadway, is financing the enterprise and in addition securing and traini the executive and merchandising organization which will operate the stores. These Piggly Wiggly stores will be conducted undes exactly the same principles and methods of manage- ment which have made over 600 Piggly Wiggly stores successful and popular. 18 Step in one of the following stores now in operation and see how Piggly Wiggly SAVES— time and annoyance as well as money. Well known, advertised brands at less than usual prices. Quality goods always (Manhattan Corporation stores) New York City 724 Ninth Avenue (N.E. Corner 49th St.) 24 Greenwich Avenue (Near Tenth St.), 2849 Broadway (Between 110th & 111th Sts.) 356 East 149th St. (People’s Big Market) Brooklyn, N, Y.—7801 Fifth Avenue. . New Rochelle, N. ¥.—Cor. Huguenot & Division Sts. Peekskill, N, ¥Y.—27 Division St. (Pidaty Widdly Eastern stores) Newark, N. J.—Lehigh & Bergen Sts. Passaic, N. J.—Lexington Ave. & Monroe St. Passaic, N. J.—Main & Van Houten, Passaic, N. J.—-24 Bloomfield Ave. West Orange, N. J,—16 Main St. Maplewood, N. J. Nutley, N. J. New Openings Announced Monthly PRICE is a big inducement QUALITY is what you want CLEANLINESS appeals to you YOUR TIME is valuable So, PIGGLY WIGGLY is here to serve you MANHATTAN PIGGLY WIGGLY CORPORATION Ee ee EE irae ee