The evening world. Newspaper, February 1, 1922, Page 10

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a eee 10° a JS USE OF PAINT AND- POWDER BY GIRLS A DISHONEST DEVICE? _ EVANGELINE BOOTH SAYS IT IS “Cheaters,” How far ought a woman to go in nuaking herself look pretty? Is it dishonest for her to use paint and powder? The Evening World would like to| Print the answers of its readers to these questions. They are ralsed-by the recently published condemnation of cosmetics uttered by Evangeline Booth, National Commander of the Salvation Army. | The rouge-pot, the lipstick, even the harmless, necessary powder puff, have no excuse for being, in the eyes | of Miss Booth. She says that women | who powder their noses, touch up their hair with a bit of golden glint, or add | the bloom of youth to their cheeks | are positively dishonest. | “A woman has no right to fool the | World,” she maintains, “The woman She Calls Girls Using Artificial . Beautifiers—Opens Up a New Discussion of "°'*! »'"' Good Taste and Morals—Letters on the Subject Are Invited From Women and Men. Marguerite Mooers Marshall.|‘rovs of rouge, may be used to-day |1 look pretty past seems to have her own ans er in won with blazing cheeks, indigo eyos and carroty hair is a cheat. | ‘Man wants women as nature in- tended they should be. The enormous sule of cosmotics in the United States is a disgrace to the country. Too} many women destroy their true wom: | unliness by immodest dressing, and | they have only themselves to bi when their characters are questioned.” Miss Booth believes, at many divorces are caused by t t that women have attempted to deceive their husbands regarding pearance. NOW WHAT DOES MODERN GIRL THINK ABOUT IT? What are the ideas of the modern girl on the use of paint and powder, and other first aids to beauty? How | far does she think she ought to go?! What do her young friends | think about it? Do thoy ing “cheated” by artificial beautitiers? ARE they cheated? (The pretty | stenographer who sits near me ob- | serves, scornfully: “As if men ‘didn’t KNOW we use powder and rouge!"! Does the modern young man want| the modern girl to look exactly the | way nature made her? | T should like to have both girls and young men write me their views | on these questions, Both the mas- culine and jfeminine point of vie ought to be represented in the columns of ;The Evening World, Also, I shall be glad to receive letters from the mothers of girls, aud trom other members of the older gencra- tion, on whether a girl should use makeup, false hair, and other artiti- cial devices for increasing her natural attractiveness, It is ten years since the paint-and- powder question first definitely enter- ed the lives of large numbers of “nice? young women. In 1912 Eve ning World readers called attention to the then new and widespread popu- larity of cosmetics, and both young men and young women displayed in- tense interest in reading and contrib- uting to the discussion of the sub- ject in the columns of this paper. The conclusions, at that time, may | be summarized as follows: Young men said they didn’t think nice girls ought to use paint and powder, Girls said that unless they utilized these first aids to beauty young men would | seek the company of other girls who | did employ makeup. Young mer. publicly exprossed their yeurning for | the sweet, old-fashioned maiden with | the naturul complexion. Girls scoff. | ingly stated that the young men’ actions did not agree with their pious | sentiment: that the old-fashiono! girl, wherever she existed, was left ty grow into the old-fashioned old maid. final fa thet men yesent be- while the ‘‘painted Indian'’ had the good times and made the good matches. ‘The use of cosmetics certainly hus not decreased. ‘Teachers tell little school-girlx to wash off the rouge they probably have purloined from mother's chiffonier. After a girl gets out of school, nobody—of course—tells her anything! So she keeps a powder- puff and a rouge-pad the to} Sh um machine mirrors in the sub Or, if she belongs to another social grou she touches up her lips in the mos! fashionable restauran\, with the aid of the lip-stick and the little mirro a“ in drawer of her desk at the office _ powders her nose in front of the set inside the cover of her vunity- bag. There realiy doesn't seem to mo much “dishonesty” in the modern girl's use of makeup. Some people might say she was shamelessly frank! Miss Booth declares she has no right to ‘fool the world.” Does she foo! any appreciable portion of it? HORRORS! WHAT IF THIS SHOULD COME ABOUT? The head of the Salvation Army also asserts that man wants women as nature intended they should be. Perhaps he Woes—in that case, it is literally a Jong-felt want. In whit stage of civilization or savagery have women ever appeared exactly as na- ture intended they should be? ‘We read of the frightful sufferings and facial distortions practised by ‘the daughters of savage tribes; of the mutilations of the cartilage of ear and Nose so that shells, glittering strips of tin, brabs rings and other primitive jewelry may be worn. Aristocratic Chine feet bound from babyhood so that as crtppled “golden lilies they might conform to an artificial ideal of beauty. The Chinese bridegroom may have wanted “‘woman as nature in- tended she should be," but he didn't get her! More little grains of powder. litle girls had their | make the SUPERVISION OVER day bus will be converted into a truck | THEATRE BUILBIN Governor Acts, Following t Washington Disaster, for Better Protection. (Continicl From First Page) Cre in the, other companies Company t Hue At and near thelr terminal at Edge- water eight railroad trunk lines con- buses Will be so built removed and truck, verge. body can de used as the a asst eee termini over the Hudson River It idge to all parts of the city | From the operation of buses they expect to makga net profit of he| si6 50 per bus a day, They claim that ‘they can do this on a five cent fare, By owning their own oil supply and doing their refining, they say, they can produce gasoline at a alone own le Development Preston MeGoodwin, former American Minister to Venezuela, Is President of the © Development Company. ival S. Hil, President of the than ever befo ‘Dut consider the | American Tobacco Company, and “alana de; lore women have em=| jonny 4, Peake are other members. | ploy for making themsely eu ‘is aa tiful. (atleast, in their own opinion) | Bla New York banking institutions during the comparatively recent past! | are sald t tively interested in There was the tight corset which | the project created’ an absolutely unnatural and | pye promoters have alpeady bought impossible waist line. There was the 900 ) the Hackensack River. bustle of horrid memory and the hip- 90° 5 , pads of pre-hit hero’ + They tld there tanks for oll pounds and pounds of faise hair in- | store and warehouses stead of a mere nuff, as at pre They an on on a large plot of jent. There were the rats, over which i ‘ad water, near the prospec- the four-foot pompadour used to be | nd at F a . i J erected. To the question of how far | tive Jers ihe aM dd Ce a woman should go in making herself | itiver Bridge. Within a month they ex- t work there building a big! » es jock, 700 feet long; oll tank storage a St sa ht aiawer? Is it the | ft about 150,000 barrels and a line answer of t of ‘toed Is jt /of Warehouses, repair plants and ma- the answer of the modern young man? | chine shops. ‘The eentract has been And what about this matter of make- | jet to the FS. Person Engincering up? h : "Write and tell me what you think, | Corporation of No. 16 Broadway. The —_—_———— cost of the whole development in New \ Jersey will be, uecording to the pro- MILLER PROPOSES moters, about $40,000,000. The at night to hau! freight from the rail-| ost of ALBANY, Keb. 1.—A bill will jess than four oon ry gallon. They 31 hhoua expect to have 2, puses in oper pushed through oth houses on the] expect, to have 1,000 buses tn oper recommendation of Gov. Miller to in-} man, with passengers entering in ‘hg sure better protection for the theatre-] pont, going public and insure effective su But—and this is to be nulod—the pervision cyer all kinds of theatres,!topms of thelr {ranchise do not hold it was learned to-day. them to a five cent fare, Th re The Governor has been looking into! empowered to charge a great deal the situation following the Washing~| more and can, if they want to. ton disaster and said to-day he had| +o most New Yorkers <he fact t consulted with Industrial Commi: vo is a comprehensive franchise fc sion s Henry D. Say vised to find that only the Sta Later in the an Lou Cuvillier introduced wilt whi would provide for a quarterly inspe tioh of all theatre buildings in t State by the Industrial Commission Theatre owners would have to obt licenses at a cost of $: nd pay additional $10 eve ire mont thereatter, Plans f swe have to be submitted to the Indy trial Commissioner. The Governor said in respo question as to whether Commission etoald reve- private bus system will b lation, How did it originate? A quarter of was much outer 18 in New Yor eh by aab and carriage driv: he gis number of men applied to the Ta Jature for an act incorporating »' company which promised his {vehicle fare, T elf the General Carriage Compan Among its incorporators were Hen nin 18- rederick Kernochan. April, 1899, the ner] In Legislature century ago there|the bus coming in. a moderate 8 company called It- | B. Livingston, Reginald W. Rives and ; Sayre deemed the matter a serious |passed an act giving this company a one, that no one knows how serious| franchise. Theodore Roosevelt, as a situation may exist. Governor, signed the act. “Many of these theatres, t inmag-] This franchise was remarkable. It ine,’ he said, ave been put. up| save the company power to purchase, , 0 h nt | construc d operate a system of in mushroom’ fashion and withont| construct and opera ten RUSK RAGATVInION: johObo cnn hacks, coaches or vehiclese drawn or much, if any, supervision where there | Propelled by horse or other power, are no building requirements to live | through any public road, street or hipite, highway in any city of the first ciass “T think there ought to be some Tey Nigar rirtier hs veaa iis approval by public authorities of plans| con pany to establish a time and a for bulldings,, such buiklings particn-| fone gystem, charging certain spect. larly, Merely Heensing the builders) gieq sums for each mile or portion of wouldn't do it, There should be somo | 64 UMS Or cee aay or part of method so that at least certain mini-| on hour. mum standards would be set WITH: “Would this proposed lerisiation| PERPETUAL FRANCHIS Industrial Commission sponsible in any way for supervision the Governor was asked. “Well, we are simply working the plan. { cannot say in advan So far as a te body is concerned, the Industrial Commission —_— Kelly St the Bronx, died this moi ing from burns she fved lost ning When she fell into a bathtub hot water. The apartment house is of th where hot ris not provided 4 lock at night. and the p tenants who want late baths is to dr a tubfut very hot while it ix availal Soon after the tubful hud been dra last night the little glrt fell i as+suit- BABY SCALDED TO DEATH | BY HOT WATER IN TUB | \feo to the elty In which it operated Make Your Windows HOLOPHANE ILLUMINATION SERVICE 342 Madison Avenue OUT RESTRICTIONS, was a remarkable franchis: It other respects, on gin. the franchise should be forfeited lapse or revert after a certain tin It was a perpetual franchise. Purthe ce. | ar | part of their profits to city treasuries. ‘The only requirement called for in the franchise was a nominal that the company should pay a le rn- |from having to get a permit from the ~j|eity for the running of any vehicle of! and forbade cities from charg’ more than the usual license. ose | Thus the usual small vehicle licen i | fee ,| were all that the company was calle w upon to pay in return for their enor ous valuable franchise, The holders were given tl wn Sell More Goods Atanse part of your total rent is for your show windows, They are high-priced salemen, Doyougive themachancetodotheir best? Are they properly lighted? Holophane reflectors will make your windows more profitable, because they make the display more attrac- tive by throwing all the light on the goods and keeping it out of the eyes of the observer. Ask your electrical contracto, Murray Hill 7507 nl It did not specify any | time by which operation should be- It contained no provision chat able as any other agency, because it] a uiready has a staff of inspectors) more, it was virtually a free gift, who inspectsmercantile and factory | There was not a word compelling the buildings.”" operators of the franchise to pay eny provision Member of Family ad Drawn|equal to the ordinary licensing for Hath for Use Later, |for hacks and coaches. Still furth Three-year-old Nettic Rubin, No, 1079 | the franchise exempted the company nd the business corporation tax 1 sbick- e right to issue (10 FRANCHISES REVIVED TOGROIRON ENTIRETY WITH STRET BUS LINES | any amount of stock that they wanted | to, from Ume to time, Apparently, the aim was to estab- lish a cheap cab and carriage service, such as Was operated in London and Paris, But was that where the scheme began’ and ended? By no means, Only a few months after the franchise was granted, Frederick B. Esler, a director of the General Car- riage Company, annonnced that wuter the company would put into operation “a complete system of automobile stages on every thoroughfare where there is business enough to warrant |it" He explained that the company had not yet done so because it had not been able to find a light automo- bile that could be run economically with the one man on the box. Mr. Esler declared that the company intended to operate an automobile ex- press in every part of the city, OPPOSITION FROM TAMMANY | AND TRACTION COMPANIES, | The next year, when Cyrus Feld Judson was elected President of the General Carriage Company, he an- pounced that the company had de- cided upon the extensive use of gaso- line and steam omnibuses. Powerful opposition was encounter- ed by the General Carriage Company. ‘Tammany Hall and the street ratlway megnates were a strong working com- bination, These magnates had no® finished with their process of looting the street railways, and they wanted no iden they foresaw that street railways were becoming obsolete. They had enormous amounts of street railway stock to unload upon the public and they needed time in which to do It. They succeeded. When William C. | Whitney died, a few years later, it was disclosed that he did not own a dollar of street railway stock. His | asociates unloaded, and so did the | chques controlling street railways in Philadelphia and other cities, ‘The public was not yet receptive to the street bus ideg. It still thought the street railways the only means| of surface transporation and the sub- | ways to use for underground travel, The General Carriage Company could not get itself properly financed | and was forced into the hands of a| | receiver, « It was revealed. in court proceedings in 1901 that its charter | hed been hypothecated for $210,000 in ihe effort to obtain working capttyi, BRITISH NOBLEMEN BECAME DIRECTORS, THEN GOT OUT. . A new promoter came in, carly in 1902, He was Joseph H. Hoadley, who heen engaged in floating the In-| ternational Power Company. Hoad- ley was one of tho first to see that the street railway was going out and His project was | to have compressed air vehicies made | Jinst the extortionate fares charged| by the International Power Company.| the Longacre Using this public feeling as an argument.a | su A new company was organized to eed the General Be y. It was the Manhattan 7 ‘ompany, incorporated in 190°, ‘The | ienerai Carriage Company conveyed! m- | le | men to permeate the public that | |trie Illuminating Company. . . “THE EVENING WORLD, WEDNESDAY, FEBRUARY 1, 1922. to the Manhattan Transit Company its franchise rights and an assortment of 150 vehicles of various kinds, mostly electric. A certificate of merger was filed with the Secretary of State. Thinking that the success M@ the London buses could be duplicated in New York a number of British noble- became directors in the Man. hattan ‘Transit Company. Lord Kintore, equerry to the King of Eng- land, was one, Lord Grey, executor under Cecl] Rhodes's will, was an- other, Sir Charles Rivers Wilson, Chairman of the Grand Trunk Rail- way Company, and C. S. Drummond, of the London Traction Company, were other British directors, York City politicians w@ge also on the directorate. Senator Patrick H, Mc- Carren, W. J, Arkell, James B. Brady and others were included. After a disagreement with the pro- moters they resigned In September, 1903, Hoadley was elected President of the Manhattan Transit Company. Big Tammany influences now come in. Hoadlay had close relations with Tammany leaders and financiers. It was {n 1902 that Hoadley engineered @ pool in International Power stock, following day lost 19 points. time Hoadley denied manipulati stock, But many years later—in 1916 —when examined in supplementary proceedings, he disclosed the of Richard oker, Andrew Freed- man, William C. Whitney, H. H. Vreeland, P, A. B. Widener, Thomas Dolan, William 1%. Elkins and others as composing the pool for whom he |had been acting. In 1906 it was announced that Hoadley had sold his interests in the | Manhattan Transit Company to John . Sheehan, associate leader of Tam- many Hall, and associates. Sheehan saw that it was only a question of time when street railways would be- |come defunct. He believed too that the Manhattan Transit Company had big future possibilities, and he must have impressed this conviction upon hig wife, who inherited his interest and held on to it. By this time the Manhattan ‘Transit Company owned much more t the franchise of the General Carriage Company. It has acquired the entire capital stock of the Longacre Etectric Light and Power Company «nd 51 per cent. of the stock of New York and Brooklyn Railroad. COMPANIES DOVETAILING IN| SCHEME ACQUIRED. The Longacre Electric Light and Power Company was an outgrowth of the American Electric Manufactur- |ing Company, which obtainned the franchise on May 31, 1887. ‘This company bécame the American Elec- then thought of so little value that at was sold at public auction fer $100 in 1897, Its promoters despaired of breaking in upon the-electric light and conduit monopoly. But in 1903 it was reorganized as Electric Light and Power Company, which acquired from for $500,000 of bonds. The Manhat- tan Transit Company received a large New | But ‘the British peers and capital-| ists did not stay long in the company. | running its price from par to nearly|erty owner on the streets to be tra- 200. The pool collapsed and the stock | versed by any vehicle company. The in one day dropped to 120 and the|only competition that it says it has At that) in New York Git sz the| Avenue bus line, | names|called the Manhattan Transit Securi- it Owen a holding company called the|son Engineering Corporation and a di- ansit | Intercity Power Company in exchange | rector of the Manhattan Transit Com- i block of stock for nogotiating the sale. The New York and Brooklyn Rail- road Company was incorporated on April 80, 1901, to build an under- ground cable or other power railroad from a point in lower New York to @ point near Fulton Street, Brooklyn. Its corporate life was to be 99 years, It obtained its charter from the Board of Aldermen of the old New York City on Aug. 6, 1896, It never was able to ‘secure a franchise from the Brooklyn Board of Aldermen. But tt did obtain a certificate of convenience and necessity from the Railroad Com- mission allowing it to carry its route to Rrooklyn. CLAIMS THAT FRANCHISES ARE UNASSAILABLE. : re all of these gid franchises still valid? If they aré they are worth| incalculable sums. ’ ‘The Manhattan ‘Transit, Company has always insisted that it not only has a perpetual franchise to run on oxery street in every: first class city in the State, but that it has in the case of néarty all the streets a virtual | monopoly, It has repeatedly empha- sized the fact that its monopoly re- sults from another law which in ef-| fect prevents competition by requir- ing the written consent of every prop- it that of the Fifth and 6n Fifth Avenue it claims equal ris In 1921 a new holdinng company ties Corpotation was organized to take over the Manhattan Transit Company. The incorporators were Edward D. Brown, Charles Hollender and Palmer W. Everts. Mr. Brown is the attor- new of the law firm of Wilson & Colby, of which Bainbridge Colby, for- mer Secretary of State of the United States, is the active member. Mr. | Hollender and Mr. Everts are at- tached to the same firms. At tho same time the same incorporators | formed the Long Acre Securities Com- | pan: The promoters of these allied pro- jects say that various. lawyers who) have passed upon the franchises have declared them valid, and declare that if the city attempts to start a muni- cipal bus stystem or attempts to in- terfere with the company, injunction proceedings can be brought, Former Judge Edward E, McCall is attorney | for the Manhattan Tyansit Company and Wilson & Colby” are attorneys for the Long Acre Company and the Creole Development Company. The franchise of the Long Acre] ectric Light and Power Company} has been repeatedly ‘contested in the/ courts, and the company won on va- for the general operation of motor buses in cities here,’ he replied “People were accustomed tb old meth- ods of travel. They are now educated up to the value and convenience of buses. There are no longer any big traction interests to oppose and frus- trate us. The express and electric light monopolies also fought us. query as to whether the Generail} riage Company, later identified the Manhattyt ‘gqnsit Companyfl a valld franchise, replied that ‘i not appear that the General Cai Company haw ever commenced ¢ tied on any operation in this 1 other city of the State.” Ment! The}made of a company ompany trying to investing public has now begun to] stock of a o rporation pire as look with favor on motor bus oper-| yfan! Transit Company, ating companies. A further fact that makes the time right for bus opera- tion is the general prevalence of as- phalted streets and good roads."’ BUS FRANCHISES — LONG SINCE DEAD, M’COLLUM AVERS that in this statement the perpel franchise is boasted of, but no ini ‘mation is given in the cireular, Nichols adds, as to how the Manhi tan Transit Company acquired right of the General Carriage pany. Mr, Nicholas next quoted ‘trom tion 86 of the General Corporati Laws of this State, which provide th if 2 corporation, except a railroad aj a few other types, doesn't enfage business within two y: porate powers shall cease. * Mr, | ols concluded that this law applied the law which created the Gengiw Carriage Company's franchise. This fore, he declared, the company ce to exist and could not have been Estimate Board Record: That City in 1913 Reganled Them. “The bus franchise of the Manhat- tan Transit Company and the tunnel franchise of the New York and Show sorbed by the Manhattan Trai Brooklyn Railroad Company are dead, | Company. according to the legal opinions and} ERM oS if other records of this. office,” said SECRETARY DAVIS ILL IN Ay } John A. McCollum, engineer at the fShmd aD BATTLE ORPEK, Mich., Feb. head of the Bureau of Franchise of secretary of Labor Davis is 2 pat the Board of Estimate. xt A108 san , On Juno 6, 1918, Harry P. Nichols. | terday from Washington quite then head of the Franchise Bureau, | what is described as nearly a ph in reply to the Board of Estimate's | breakdown. gicteeeuncnssececnesseeeesenass i rH Final Clearance of Up-To-*100 ’COATS FE Among Them Many Smart # §Kuppenheimers of rious points at issue. And if the charter of the New York and Brook-| lyn Railroad Company was subject to| forfeiture by reason of time elapse, no| forfeiture steps have ever been taken | It wastagainst It. WHY THREATENED MONOPOLY CAME AS A SURPRISE. Why was the Manhattan ‘Transit Company so long dormant? And w does it suddenly come forward now This question was put to George E. President @f the F. 8. Pea pany. “Until now the time was not ripe! Heretofore Heretofore Best &C Fifth Ave. at 35th St—N. Heretofore up to $100.00 NOW IN PROGRESS up to $45.00 up to $60.00 0. A Final Clearance of Men’s & Young Men’s Winter: Overcoats 26.50 37.50 67.50 HIS includes our entire stock of imported and domestic Winter overcoats; regardless of former prices no garment has been withheld. ‘There are ulster and ulsterette models, Ches- terfields, and box coats, single and double-breasted. In brown, gray, ox- ford, tan, black, and heather mixtures. NO CHARGE FOR ALTERATIONS Imported Fabrics Compare These Finely-Tailored, All-Wool Garments. With Any Overcoats. Anywhere! Regular $100, $90, $75, $65 Models... If You don’t say They’re the Greatest All-Value Style Leaders You’ve Ever Seen in this Town, We'll Abide by Your Judgment! ... Storm Coats. Big, Warm Ulsters. Motor Coats. Every Much-Wanted Pattern. Every Shade. Beautiful Fabrics. ; . 5 Sale Starts Tomorrow Morning at 8:30! Our 34th Year in Business 279 Broadway, neav Chambers Broadway, at 49th Street 47 Cortlandt Street NOW ON SALE 1922 WORLD ALMANAC 35c COMPLETE IN EVERY DETAIL Sold Everywhere BY .JAIL 50c ADDRESS NEW YORK WORLD, NEW YORK CITY

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