The evening world. Newspaper, January 11, 1922, Page 19

7 TH “OTT i 4 é t “8 gy wee wnEretey CAR ANNOUNCED BY LEXINGTON New Model Is Displayed for the First Time at the Auto Show. e ‘The Lexington Motor Company, of Connersville, Indiana, announces for the first time its newest and greatest offering+the Ultimate Model, a five- Passenger touring car equipped with the Ansted engine. It is a car possible only through a 00-ordinaticn of factories such as ex~ ists in the United States Automotive Corporation of which the Lexington Motor Company is the chief subsidi- ary. Every major unit {s built ih a factory all.ed with, or close to, Lex- ington, Tho new five-passenger model is Teally the result of a public expres- sion of What is most desirable In a motor car. A questionnaire, sent to 20,000 car «wners, reveated 12 quall- fications which, in the public mind, &@ car should have. These include endurance, comfort, price, appearance, economy, service, flexibility hill-climbing, endorse- ments, specifications, speed, and ap- pointments. The prime quality of endurance te ‘ullarly evident in the new car Sn jm specifications and in record bs performance. It is equipped wth e powerful Ansted engine. It has full force-feed lubrication for the motor, spring bolts one inch in di- ameter where the duty 13 most se- vere, frame sills with seven and three-quarcer inch sections, with new- ly invented double triangle frame cross members, giving great strength ‘nd rigid‘ty and thereby preventing distortion 6nd making for long car entifically designed springs, 38 ‘ches long in front and 69 inches long fm the reas, are designed to produce @ minimum wf rebound and a maxi- mum cushion against shocks. This quality of comfort 1s enlarged by ‘ample body room and luxuriously up- Rolstered seats. In appearance the Ultimate Model fs refined and in good taste. The freakish ond the bizarre has been voided. Yet its lines are fresh and attractive. The new Ultimate Model is com- pletely equipped—power tire pump, @n effective windshield wiper, spe- clally designed spring bumpers, front RICKENBACKE CAR MAKES DEBUT AP ARO SHOW Many New Features Embodied in Famous Aviator’s Latest Creation. ‘The Rickenbacker car has no period of vibration, ‘That, in one sentence, tells the story of the remarkable new motor car named.in honor of Capt. Eddie Rick- enbacker, noted for his bravery in the war, his daring on the speedway and his seventeen years of achievement tn manufacturing and selling motor cars. All the other details of this car are important, but in the final analysis they collectively have made possible an unprecedented achievement—the total elimination of vibration. At any speed, from two miles per hour to over sixty, not a particle of vibration develops. All this ts possible hrough a new mehod of balance when is readily understood by consideration of the unusual specifications of thu car. Regarding the motor; cylinder block casting consisting of six cylinders of 8%-Inch bore, cast integral with the upper part of the crank case, which is very deep section affording unusual rigidity. This block casting is so de- signed that the chain case and the fly- wheel housing 1s bolted on, thus sim plifying the casting and the machin- ing process. The crankshaft 1s unusually large at the bearing diameters and is dynamically majanved) (0. Iakare smoothness of operation. The crank- shaft is drilled with oll leads and a high pressure oll system is used, sup- plying oil to all main bearings and connecting rods, The bearings are of unusually large proportions, and an extra bearing is provided at the e: treme front end of the shaft to sup- port a small balancing flywheel which eliminates all vibration and smoothes the motor out at any speed. ‘The connecting rods are made of a very light section drop forging with a heavy babbitt liner at the large end, ‘and a special process of grinding the| small end is used to insure absolute alignment of the connecting rods. The process was never used In engine building until it was developed by several manufacturers in grinding connecting rods of aeroplane engines. The perfect alignment which Is ob- tained by this process means the elimination of side friction of the pis- ton, which in turn insures an easier jand smoother running motor, and will - THE EVENING WORLD, WEDNESDAY, Se a TEE Lr made by @ patented moulding pro- cess and have an unusually long skirt and are extromely Nght in weight The front end drive is by silent chain running over three sprockets; one on the crankshaft, one on the camshaft, and the other on the gen~ erator and water pump shaft, The ignition distributor |s placed on top of the cylinder head, and is driven by the same gear which drives the oll pump, placing the ignition device away from oll and water. A Rickenbacker inverted cone clutch with a Raybestos facing run- ning in a bath of oil is used. The possibilities of burning the cluteh are eliminated and smooth action is in- sured. The clutch will not grab un- der jany condition. Al transmission brake is used at the rear end of the transmission for emergency purposes and is very ef- fective. Aluminum is used in t transmission case as well as the fly wheel housing, to eliminate weight. Another remarkable feature of the car is the extremely deep and wide section of the frame channels which insurea absolute rigidity and prac- tically eliminates all weaving. ‘The front and rear springs are un- usually long for 2 car of this size and weight. A special shackling arrange- ment upon the rear springs insures comfort in riding that has never be- fore been experienced in any car under 120-in, wheelbase. One can negotiate the roughest roads at a speed of forty to fifty miles per hour with no discomfort to the passengers. pasadena lt Te COLE DEMONSTRATING POLICY ‘S$ UNIQUE “The Cole system of demonstration is fundamentally different,” says J. H. MoDuffee, Assistant General Manager of the Cole Motor Car Company. “We assume that practically every mgn or woman interested in learning -nore about Cole motor cars has had ex- perience in handling cars and knows how to drive. “Furthermore, we credit the ex- perienced user with knowing the feel and the character.stics of a motor car the moment he gets his hands on the wheel. “That being the case, we regard our sales problem as being very simple. We say to the prospect— Drive the car—put it through its paces—take {t where the nature of the road will bring out its true worth in compari with other cars you have known. ooo LIVING UP TO A GUARANTEE IS EASY. ‘All guarantees are easy for the com- pany giving the guarantec to live up to, but some companies’ fuarantees are mighty hard on the consumer,” {s the Gaim of Thos Lavier jr, President of the Ray Battery Company of Ypsilanti, Michigan, This company gives an absolutely honafide guarantee with no adjustment so Mr, p to and back enough and rear theft lock, boots for the|have a great deal to do with the|<iauses and covering @ two-year period. protection of springs, Moore multiple (elimination of scoring, which ‘s 80|fuvjer sistos, is ease to hive t exhaust system, Lex!-gasifier, two-| frequently caused by the popr align-|tis company does not ¢! my head Ismps, cable service brake, |ment of the connecting rods. batteries for repairs to keep (ie repair and “one-finger” emergency brake. The pistons are of special cast iron\department busy. ; Ba Dealers Bigeye 5 Year Unconditional Sales 1926 Ev Visits the S TEESECERE Y Guarantee of the on RayBattery Co. ~ YPSILANTI-MICH. BatteryDealerWho how Should See 100-HORSE POWER CAR GIVES TWELVE MOLES 0 GALLON Lafayette Owners Report Uni- formly Low Consump- tion of Gas. ““*Kow many miles per gallon?’ Is ® question that is seldom asked by the prospective purchaser whose ex- perience includes the ownership of large, high-powered automobiles,’ says E. C, Howard, Vico President of the La Wayette Motors Company of Indianapolis. “Im the first place, the answer to this question is not of prime import to the man who can afford to demand maximum comfort and superior performance; secondly, motorists of this class have learned that true economy in motor car oper- ton does not begin at the gasoline tank. “Gasoline mileage depends so much on operating conditions and the habits of the individual driver that we make no definite claims. More- over, we are afraid that if we stated that the La Fayette, an eight- cylinder car of 100-horso power and 182-inch wheelbase, is giving from ten to twelve miles per gallon, car owners would be inclined to discount our statements for enthusiasm. But that is the average experience of our owners, most of whom claim to get ten miles per gallon in city driving | and twelve or more In the country. “Ponular opinion takes into reckon- | ing little except the carburetor In any consideration of fuel economy, | 1a- Fayotto engineera, howover, havo pointed out several other factors which vitally affect gusoline consump- tion. La Mayette’s excellent gasoline mileage records uro gained not only by aclentific carburetion, mantfolding and distribution of gas, but by high eMiciency of power transmission and the unusual lightness of the entire car, “All In all, it Is our belief that the records etsablished by La Fayette owners prove conclusively that econ- omy in gasoline can be attained by careful engineering of power trans- mission as well as the engine. —ipinianinens MANY OWNERS BACK CLAIMS OF ECONOMY Chalmers Officials Surprised at Owners’ Readiness to Co-operate. R. C. Refohel, Service Manager for the Maxweli-Chaimers Companies, declares that the low maintenance cost of the Chalmers had been the principal factor in bullding up the remarkably enthual- astic good will of Chalmers owners. “Recently we conducted a ci ign uring the slogan ‘Get the ruth out the Chalmers,’ We claimed that npalmera owners were practically unanimous saying !t was the best performing the lowest cost operat- tng car they had ever driven. "We urged prospective buyers to got In touch with Chalmers owners, as be- Cai the surest way of learning the r valu je of the car. ‘le_we were confident that our owners would back us up in the cam- palgn, we were totally unprepared for the shower of letters that came in, of- fering anaintance. “Some owners even offered to give part of thelr spare time in demonstrating their cars to prospects, “This is perhaps the best posaible proof, that our claims are not extrava- gant.” J JANUARY 11, e pri ike 7” It 3" D 1922. PRICE CUT IN WILLYS- OVERLAND PARTS ANNOUNCED | Better Discount to Garage artd | Repair Stations. A inaterial reduction in the prices of parts of current models of the Willys-Knight and Overland cara is announced by the Willys-Overland Company. This goes into effect at once. These new low prices ate in the prices that Were made last fall. List prices of the parts have been reduced an average of 20 per cent. A” have been rediwed 93 per cent, and ,|Pome show reductions as great as 60 per Equally important is the announce- ment that the discount on these parts to Independent garages and repair ftations. not regul roprenenting the Willys-Overland line, has been Increased from the usual 16 per cent, to 26 per cent These reductions come as a logica. development of the new plan of dis. tribution which “Willys-Overland put Into effect on the Ist of last Novem Ler, Distributors were for the most Tart eliminated and arrangements rade whe the country would be y ered by branches, giv- e deniers direct contact with the Wiliys-Overland organization, \?eduction Averages 20 Per Cent.— line with the sweeping reductions in| substantial number of important parts | A motor car of medium price, the appearance end ap- pointments of the higher priced cars, and that excellence of mechanical design which insures lasting pride in ownership, MORROW MOTORS MOTOR CAR SALES CO. | 1624 Bedford Ave., B’klyn, N. Y. SEAMAN BROTHERS Newburgh, N. Yy Naturally! TOURING CAR $1185 See the 1922 Earl at Grand Central Palace | Space B-25, Second Floor EARL MOTORS, nc. JACKSON, MICHIGAN CORPORATION 1761 BROADWAY TELEPHONE CIRCLE 4163 MOORE BROTHERS Mount Vernon, N. Y A. MINUSKIN & SONS 87 River Street, Paterson, N. J. ce is *1485! Fairly takes your breath away? Seems incredible? Of the thousands who have looked this remarkable new car over most every one guessed the price would be far in excess of this. But stop to consider what makes the astonishing price possible. It’s the manner in which this organiza- tion is manned. That’s the secret of this exceptionally low price. For associated with the company is not just one well known man but a whole string of them. To begin with our executive staff includes Capt. E. V. Rickenbacker. his singular distinction. Probably no other man has attained Then there is B. F. Everitt, formerly President and General Manager of the famous old E. M. F. Company, also formerly President of the Metzger Motor Car Company. Then comes W. E. Flanders, who was formerly Presi- dent and General Manager of the Maxwell Motor Car Company; before that Vice President and General Manager of the Automobile Division of the Studebaker- Corporation, and before that Production Manager of the Ford Motor Car Company. Such men know cars. They know how to produce real values. . Nor is that all. For in addition we have with us R. M. Hood—C. M. Tichenor—H. L. Cunningham--W. J. Drumpelmann—E. R. Evane~<&. L. Miller—all men prominent in the industry. It is the combined experience of this great staff of men that makes possible this high quality car at such a very attractive figure. 4 To you who have had a lot of experience with motor cars; to you who have owned the highest priced Ameri- can and imported automobiles, we just want to say— one ride in this new car will just fairly take you off your feet. For never before in your life have you felt a really sweet running motor until you have sat behind the wheel of a Rickenbacker. It’s the smartest thing on wheels—it’s the smoothest thing on wheels—it’s the snappiest thing on wheels. And on top of that—it’s the highest quality car at the very lowest price that has ever been offered the Ameri- can public. Come to the Show and see for yourself, Touring-Phaoton $1485 Coupe $1883 Sedan $1985 Hunt Motor Car Company Fisk Building, Broadway at 57th Street Rickenbacker Motor Company, Detroit, Michigan WS ( > ——— cg cker QUIS KRATRIE VP MAKES LATTLY DIFFERENCE WHAT YUU SEED—A WORLD "WANT" AD. WILL FiIAW ry