The evening world. Newspaper, January 11, 1922, Page 17

ETRE eR RR TT * TTT Ni ae ‘ ew and Original 1 For Smart Fashion Designs | Wome Copyright (The New York Evening World) by the Press Publishing Co., 192, ’ is intéresting to ¢ - note how the long waistline is ding its own in ular favor, It was course the inevit- e result of the gthened skirt, and men of all types re no doubt be- « he aware of its be- ningness. The _ ebeeioeg woman, ance, can Urop irdie to her hip » concealing her tural waistline st effectively, while long-waisted per- can place the line mally to achieve avdish effect. If ishort-waisted wo- h be short in sta- he should Mien her skirts to ve 00d propor- » while the tall instead of her skirts 3 of pr Dg r figure, t skirts ure not may use her nt. Study in a full mirror and, kind consider le on a becoming tline. Remember any lengthening on the skirt, or hening bits of ery that drop be- he skirt edge, are ‘ul to the short nin adoptin iodish long wa showing a sma ck suitable for vss tobe made of eight serge or The main fea of it is the of plaits which id firmly down side of the skirt rly making use he full width of lal. These plaits the hips with b B buckled with novelty buckles ye color such as jad hinese | with a more or less practic of | collar of kid that matches the buckles e sleeves |in c: The bodice blouses to al- to hold the! mori ceal the narrow belt. A SMART BUSINESS FROCK OF SERGE OR JERSEY. eee e strapped ; plaits whic he modish fulness f ja Th aims tisfled hocolate Covered|| American Filled tes: "ous? 24c Confections aSpecialNoonD DayBite re) i en 12 noon ips ph aiaes 7 Mr somulse 69c goods wi a Hal xtra Special, rye 49 We Also Offer Fresh Straw- berries Milk Chocolate Covered POUND BOX Gey now 0-752 8tAve. fou 33 Corner 46% St. Easy Payment Plan Appiles Everywhere Within 150 Miles of N, ¥- Furnish Apartments and Homes on Weekly or Monthly Payments, i ames In ma- ogany finish; phoistered in genuine leath. ra) ‘ a. lustrated, at e/ $82.50 All Goods Marked In Plain Figures. Easy Payment Plan. nguage Records on Sale. omplete Line of New Home Sewing Machines on Credit Up to $110, Motor Truck Deliveries, N ANNE PERIOD BEDROOM SUITE, In Amerl- ‘alnut with Dresser, Tollet Table, Ghiftorebe, Bow sms ie $229 Open: Monday and Saturday Evenings. | 46th St. oS teart VE Sth Ave, f Featured Player in “Foolish Wives” Has No“Front” Name! THE EVENING WO LD, WEDNESDAY, JANUARY 11, Million Dollar America’s Most Beautiful Blonde Tells How She Learned the Secret of Beautiful Hair. A film star and no- “given” or Christian name! That's a unique fact about one of the “Foolish Wives” in the big Universal Film success at the Central Theatre this week. Featured. only as Miss du Pont, this charming actress has won rapid fecognition, and the lack of o “front” name has been no higdrance but rather an asset to her success. ‘As real blondes of the perfect type are becoming rare and a’ blonde hair is hard to keep in perfect con- dition, it is interesting to note how Americ: Most Beautiful Blonde cares for her hair, She learned the a oe get tie Te bad oi Bory, i RSS in perfect condition from some o MISS DU PONT, her fellow- A aki While filming | universal Fim stor. Featured in dramas of the South Seas, Universal Wives." Film Stars marvelled at the won- derful hair of the natives, They wanted to know the reason for the lustrous, luxuriant, healthy hair. The answ was generously given. The natives use Cocoanut Oil on}: their hair, It is an unchallenged consider Sascha B, D. B, Shampoo the most perfect form of Cocoanut O}} and recommend It for beautify.ng the hair.” This wonderful clean. Beautiful hair is well nour-|@!kall, that dry the ished. Cocoanut Oil, in proper form,|™ake the hair brittle, is an acknowledged cleanser and nourisher. ‘In many forms Cocoanut | W@ter for mt Oil loses its natural strength and | Qualities of t nourishing qualities. But read what shee it cleans Migs du Pont says: the roots and beautiful thic soft, “After all is sald, the impor- tant thing is ‘the natural beauty of the hair itself, It's a qués- tion of personal care, I believe, Keep the hair clean, see that it - |package of is well nourished, and it will poo for only repay you for your attention. a oklet: All women can have this valu- able possession. I keep my hair in fine condition with a cocoa- nut oil shampoo that is a cleans- er and tonic In one, It's Sascha B, D, B. Concentrated Cocoanut * Oil Shampoo, Every time I use [fF Teel Halr it I feel that 1am adding to my |Name .- hair a lustre, radiance, health and beauty that are priceless Street adornments. ‘ City... FEED YOUR Gasche, (3.29) Hair WITH will supply CONCENTRATED CoeORNr HE WEST HAI NET (Beach and | Motor Brand) {x the net for you for wit occasions, because It comblics unusual strensth with Invisibility, The West Halr Net conforms to uny style ot colffure because it is extra large, ‘The West special process: makes it ex- | ceptionaily strong. | Ask for. insist on, anil Be Sure You Get Phe | | | | | | The Shampoo Exquisite With and Without Henna | feffes preserves the notural olts thicker. ‘setter ‘An. lino} and to} hitely "wate WEST HAIR NET Beach 6 MotoreBrand 15c EACH Avis. || Double Price. | SN ] Wave your hair in 15 minutes with this simple litt'e device, without heat. CAP or TRINGE Gray and White At Good Dealers Everywhere | Card of 2,10¢ Card of 5, 25¢ West Electric Hair Curler Co., Philadelphia, Pa. New York Office, 395 Broadway | Salesmen-RE EAD THIS / THE WORLD LISTED IN 1921 UNDER ARRIVAL OF Buyers MORE 1284 FIRMS More Out-of-Town Firms | Than Any Other Daily Newspaper in New York. (COMPLETE MIDN NIGHT ARRIVALS OF OUT-OF-TOWN BUYERS ,are always listed in the 2nd or 3rd editions daily of The World— n iorning issues I Read The World’s Reliable List Every Day “Pots shampoo is in fact that beautiful hair is more than |8tanular form, {ree from alcohol or scalp and break and fall. It requires only a little warm and the natural are so preserved § | Pp and hair, feeds ates a growth of lustrous hair the hair just right for Sgist or department store i large sized a B.D. B. Sham- end this cou- Yor mailing scherous J) 1. Cocoamut Of “How "Fim Stary Care OIL SHAMPOO 25 fr I arge Size Package Whereyer Toilet, Goods Are Sold ew 1922, 35e| FLOOR 6th Avenue, at ieee, box Powder, box but surely coming back to its former greatness. and will continue to do so. For this, our first Birthday Sale, we have prepared a host of special values. You will find Hundreds of Bar- gains throughout the store, Sensible, Practical Merchandise, all new and seasonable. of their boxes to add their weight to the extraordinary values for this our first Birthday Sale. Wool Velour SKIRTS In a variety of hand- some plaids, made in box pleated styles with detachable belt all full sized skirts and all perfect goods —Regular $4.98 value— Bw 2.69 Women’s & Misses’ DRESSES In all wool Serge and Velour, made up in five differént models with silk embroidery front on skirt and waist. Some tailored models. Waists alllined, Sizes 16 to 44, Regular $7.98 value. Birthday Sale Price, 3.69 Also large group group of Women's Misses’ dresses in poiret twills, tricotines, men’s wear serge, chiefly embroidery on skirts and waists. Button and braid trimmed with a, on Birdies. Late models. Allsizes. $16.00 value. * Made Birthday Sale Chines, cach. Women’s Fleece Lined Comfort Shoes (TetE5; Vici kid style— Ve cushion eels - day Sale Price, Actually worth $5 and $6 per pair. Birthday Sale Price, per pair only......... Birthday Specials in Dry Goods Necessities, Etc., at Birthday Full size, heavy quality, hemmed | Double thread, size 24x48, Blue bor- Marseilles pattern, 1. dere. Very heavy quall Each Peed Each, 0 nly $189 YD. VELVET CARPETING— 17. Yo." BLEACHED At. per yard. $1.39 SEAMLE Bleached, Size 81x90. Good, heavy 36 inches wide, Assortment of partons, Per yard., Be woot. BLANKETS — = quality, Limit 6 toa tomer. Each, only. 2c PILLOW CASES — ity. Eaoh, only. -SILK CHARMEUSE— de, in assortment of « ol 92. 23 ‘cor TON FLEE In w nite, tan or gray, with pink ors, rede” Spacia. per yard. only, .| ALUMINUM WATE TLE 3% ats., highly Botlsnea bot- tom Satin finish, Each oe ted patterns, Special, only. Umbrellas Paragon frame—as sorted handles—regu- Birthday Special sili Waists Fine Quality Crepe de tty of medels, includ: ing lng blouse effects. Te backs, slip - overs, Embroidered. Padbn and fancy effectsin a wide range of colors-~ sizes up to 44—actually worth up to $5 een. 1.98 | Big Birthday Sale Special || Women’s High Shoes Fine quality Black and Brown Kid—Medium Heels with Rubber Heels Attached—sizes 3 to 8. No dressing. vary epee al ‘24 $1_ MAHOGANY SIEGEL-COOPER BUILDING |= 79th St. Sitee ws A SHOPPING PLACE FOR THRIFTY PEOPLE One year ago we opened at the BIG STORE, 19th St. and 6th Ave., then occupying 12,000 square feet of floor space, selling all goods for Cash right off the Tops of Packing Cases with No free delivery, No fancy fixtures, _ NoC. O. D.’s or memos., eliminating every bit of useless expense. This method of selling which we have adhered to, without exception, met with a tremendous response from the PUBLIC. The proof of this is that today we are occupying over 30,000 square feet of floor space—practically an entire block—and have operted up many new departments; inexpensive fixtures, dry goods shelving and bargain tables have replaced the Packing Cases. Rest rooms for the benefit of our customers and employees have been installed and the BIG STORE is gradually We still stick to our money-saving methods of selling Tricolettes, etc, In a va- 1.98 PLUSH COATS For women and misses. 38 inchés long, 70 to 78 inch sweep at bottom. Some with deep shawl fur collare—detach- 75 able belt, to be worn inside or out on ° coat; deep pockets. Regular #9730 value—Birthday Sale Birthday Sale Special, 36,000 Yds CottonGoods Consisting of out- ie sand eee romper, ¢ alan a pongees, crepes, organdi: foweed crepes and voiles, at, per uy.. lle Many new lots just out Women’s Self Mate- rial and Fur Collared COATS In styles adapted for all weath- ers—in Normandy, suedine, bo- livia and velour—in a variety of fur collars and self - material collars — silk lined and inter- lined. Belted—some with silk embroidery trimming in the back. Regular $27.50 valuc. Birthday Sale Price, Beautifut tustre plush, 36 to 134 and'1 to 5}. Regular $4.50 val- @ ue. Birthday ‘ & Household Sale Prices $2.25 CROCHET BED SPREADS—/69c TURKISH BATH TOWELS—), 45- INCH WIDE eral OILCLOTH —In brown, w' al ch ll, neat de- Fine quality Four réinfore Special, only.. si TR Highly polished, with fino RAYS decorated bottoms, vey 5 special, each, BREAD OR FRUIT BASKETS— Imported, hand woven, with highly nickel plated rims, Both oblong and round shapes, 3 alzes, at, each, only 2e 30c 35c Hosiery anil Underwear "| each, also B. & W., Arrow and other Big Birthday Special, 9000 doz. Men’s Collars Including Arrow, G. P. Ide and Lion Brand soft collars in silk stripe Madras, Piques, Crepe de Chine ood Plain and Fancy stripes. Sizes 12 to 18 in the lot. Values to 50c makes, stiff collars, sizes 14 to 17. Your choice of either soft or stiff collars at Birth- ony sale price © roinb DC LOWEST PRICES EVER OFFERED. Women’s2-Clasp Kid Gloves lar $1.49 quality. ry e e Sizes 6 to 8. Birthday $1.75 quality. ae 4001 @t Special Birthday Sale Prices wy. 1.00 a HE} gl Children’s Ribbed |Women’s Fine Ribbed| Manufacturers’ Samples rome Cotton | Taffeta—as- Vests or Pants Union Suits Men’s Socks | suede Gloves sorte ‘ aK EES ECT Mpece: “es 16 to Splendid. quality; it : hen Regul tegula wality atyles. siz , 3 Big Lots at Birth- 2-Clasp embroidered ea Ma ES gq tt 15g Me tst. thee | Recta Lirtiuay 1.65 erate Yerkes 29c quality. Birth fa) $1.19 Alarm | Men’s Heavy Ribbed | Special —30 doz. Women's |i ix: 39c eg. / ie OO Cheeks Shirts or Drawers _Silk Stockings sl ay 39e| *4 rand Men's ingle or m Buck, in White, Black {Coy a "rut asd’ wea a hana Watches ; ¥ i an A er mixtures. Some Open face. egulas Reo ge een hit GDC REE HA TBE] Be ie, ee Boys’ oe | ate School Pants |Boys’ & Men’s Sweaters in plaids and stripes. | Olive Mixtures and Corduro: Heavy qualit: 4, th ol 8 to 12. Values up to with shawl ¢ y w per pair. Birthday sale 79c\« Men’s Dress | Gloves ts. All sizes, $2.00, Birthday Men’s & Boys Pajamas| Men’ s Work Pants | focha, lined’ and sin Men’ $k at Dorret , Miannel, w be gy es ir Fee 3 gauntlets, se £ 2 iota QO |!" p $36 ot, wire FOO) mre. Seca ta tr | ~~ Boys’ Wool | | 500 Men’s pce Men’s Birthday Special fj Vr Mixture || Mackinawsg= All-Wool Men’s Shirts 4 f all \. Ny SUITS Heavy quality. SUITS Cee outs in a large veriety of with Patch wool packard styles, & neat patterns Pockets — very Taos ‘sate SS ble Cufi Belted models erviceable. god worsted. Fann th’ collawe at very well made Regular, $8.00 . Bret wane | tached —cut all ‘slzes. Regula: Birthday | a an enone: ee $6.50 quality. Sale Price, Birthday Sale "= 398|| 2.98 jot satisfactory, Money seturned within 3 days on good ie Easy pra All Goods on one floor. 6th Ave.—Siegel-Cooper Bi. —At 19th St. 14 to 17. Values up to 1.98. witnday QOC Frice, Store Open 9,15 A. M. to 6.15 P, M,