The evening world. Newspaper, August 10, 1921, Page 19

—as YE oh Keenly Would You Be Successful —If You Are— Unusually Analytic, an-— Advertising Expert? Perceptive, Ingenious, Industrious, Constructive, Thorough, Must Also Have Great Powers of Observation and a Keen Eye for Detail. By William Judson Kibby. Copyright, 1921, by the Press Publishing Co, (The New York Breuing World), This ie the eighth in a series of articics written especially for veaders of The Evening World by William Judson Kibby, the noted char- acter analyst and industrial psychologist, whose services are retained by @ rumber of big business corporations. Mr. Kibby is teaching his readers to analyze themselves and decide whether or not they fit their present fobs, or for which vocation they are best fitted. REQUENTLY I am called upon to advise men relative to their desire to set into the advertising field. ‘There are several angles from which men approach advertising, Gistributing, art, writing, research, copyright, management, cclling, &. I will write along the line of distributing, selling approach. Only too often young men desiring to get into advertising fail to realize hat the demand to-day upon men in this profession is very great, and the grade of men who continue in it are Digher and higher as the years go by, ®o therefore the intelligence required fs unusual, for there are few profes- gions in the world at which largo ‘Dumbers of men work which require greater brain power than does ad- Vertis.ng. Here are a few of the qualifications, @rranged as a self-analysis. ‘The rating is that of an advertising expert I am well acquainted with and who is very successful, Health . vA) Unusualiy 80 Ingenious 75 Constructive 70 Execution . . - Keen, wizard-like perception. 80 Detail on 70 75 60 €0 ' Concentration 30 Thoroughness . 75 Initiative . + 40 Common sense « coe 20 Observation ...... : 65 Sense of proportion . a) Judgment 40 Adaptability 20 Co-operative 20 Diversity ..-.. 70 1125 ‘This man’s rating is only 56.23 per cent, He has wonderful genius for aivertising and is very successful, but here we confront another won- derful man failing of the great, big goal, because he will not direct his Positive forces better, that the weak- nesses shown will not handicap his work. There are seven weaknesses in this man. First, his lack of concentration, or We might say his lack of conser- vation—he will not conserve, His ini- tiative was not very large, and he lacked common sense, He had all kinds of blue sky mental gymnastics, lacked sense of proportion, judgment, Was hard to get along with, His ideas would not blend with others; he lacked the big spirit of oo-opera- tlon To analize yourself, make out a list identical with the one given above, Typewrite it and make several car- bon cop On one sheet set down the percentages that you would give yourself, Have intimate friends or isiness slates rate you on the other sheets according to their esti- te of you. Then compare results, ‘o figure your rating, add the fig- ures and divide the total by 20. You should haye a final rating of at least 60 to qualify. Rate 10 to 2 very poor; 20 to 30, poor; 30 to 40, moderately good; 40 to 50, good: 50 10 60, very g00d; 60 to 70, medium strong 70 to 75, strong; 75 to 80, very stron, 80 to 85, medium high; 85 to 90, high; 90 to 95, very high. To-day's study in type analysis fol- lows: The Vital Temperament. N TO-DAY'S article I desire to call my readers’ attention to our most genial type. Former President Wiliam H. Taft is typical of this type. The face is round and full, some- what moonfaced, and is character- Ystic of the social temperament. The body is plump, often corpulent; the face from the corners of the mouth quite fleshy; the body is gencrally large in the middle eeotion; the stom- ach or nutritive system is the most active organ in the makeup and therefore they have the ficshy organ- ization. ‘The vital temperament may be of the diversified type (light hair, eyes and skin), or of the conserving type (dark hair, eyes and skin), but*it is @ noteworthy fact that the conservin vital type almost always possesses far greater endurance than the diversified vital type. However, the diversiticd vital type generally generates far more activity, freshness and springi- Bess. ‘They generally avold arduous tasks on account af the amount of bulk which they are compelled to carry sround. This bulk often causes them to be sluggish and lazy. No one but the vital temperament can possibly know the cost which the moving of the body consumes. They are gen- erally good natured and happy, and big hearted, One of the greatest weaknesses of this type is his big heart or emotional disposition. They must at all times guard it, becau whey are always being taken ad- vamtage of. They are usually very sociable and democratic, make and By Roy L. Copyright, 1921, by the Pros Publishing On, ee H, you've got a new wardrobe trunk, 1 seo!" remarked Mrs. Rangle, who had run in on Mrs. Jarr to borrow some paper pat- terns to make a dre for her littl irl, “Are you going away for your vacation now that the summer is nearly over?" We baven't decide replied Mrs. Jarr as she turned the new trunk fround and opened it that Mrs Ran- gle might be consumed with envy to note how completely it was equipped inside with patent hangers and every- thing. “| saw there wi trunks, sale of wardrobe d, advertised id Mrs. Raun- nyw wardron sadelusionandasnare. Ex- mn and bagragemen always qurn them upside down for spite 1 your nicest dresses get erushed and your toilet water bottles break andl the toilet water takes the colors out of everything. Give me an old-fish- toned trunk in which one can pack everything flat and compact. Any- way, a friend of mine in the leather goods business tells me that all thy cheap wardrobe trunks are mace of pressed pasteboard and go to pieces in no time.” “But this is a genuine Kantkrash trunk, my dear,” replied Mrs. Jarr sweetly. “The salesmen assured me that since Kantkrash trunks have been put on the market half the b, garemen in the country have broken dewn with nervous prostration from vexation hecause they can't even put a dent in them. The railroad compa- nies make the bageygemen lift Kant- krash trunks out of the cars becuu when they are thrown on the eon: station platforms it doesn't seratch those trunks, while it ingtre the platforms." “But, as I said, the baggage and during or I The Jarr Family fmends very easily on account of their jovial, big-hearted disposition y are fond of sponts, of good liv- ing, eating and are especially fond of drink. Herein hes one af th chief sources of downfall. They are often lomestie; and are too often affectionate, and this leads to many diflicultir They are frank, candid and change- able in mood; and find it very dif- ficult to concentrate on one stibject and require abstraction in thought and activity. In their work they often become brilliant judges in giv- ing opinions, in passing upon great proble of finance and banking, end in managing and superintend- ing of plans, They are g1 uduce dealers, grocers, delicutessen dealer butchers, brokers, gang bosses, etc Next w 1 will write on the En- ecutor type. McCardell rs (Tho Now York Exenins World) express men wardrobe nd that Mrs will insist on ste trunks on the wron ruins everything inside Itangle persisted, in eny “Ol. not the Kantkrash trunk suid Mis. Jarr. “s the round, and if the bursagemen or ex Pressmen try to stand them upside down the Kunthrash trunks fa on them and break their legs, and What gives them nervous pros ou are not sure of going away soon, then?” asked Mrs. Rangle sneerinely, “1 n't see Now you stood it in town hot summer.” Mrs. Jarre nave ked her caller how the latter had stood it, bat that would © been to be as ca as she Instead she only smiled sweetly “On, Mr. Jarre couldn't get av bee the of the firm heen quite il Mr. Jarr had te run the busi for him. We ex pect tot vacation this winter, it Palm Be. or Bermuda,” she re od Mr, Jarre would prefer sald Mrs, Rangle know what you mean by that because Rermuda is a Brit pos session,” said Mrs. Jarre ‘ “But his own country’s laws a enourh for Mr. Jarr." was a shot that went home, ngle was continually dectaim ine against the Volstead act. And having no reply fo this, Mrs. Rangle took the terns she had come to ow and departed And sie was so mad." Mrs, Jarr Mr Je afterward, “that she th ih ton ntithe thet the trunk that won'd have showed it had taken it for her when it was de- livered, bec Mrs. Kittingly wasn't home. WHY DONT YOU WEED IT ? ryrtetee ALL THESE ARE WEEDS ONLY FLOWER You HAVE UAsaame tres U4 Lee ® How to Reduce Your Weight Answers to Readers’ Questions By Doris Doscher. Copy ripist, 19Z1, by the Prem Pubalivh (The New York byening W necessity of people who are not ac- customed to taking prescribed exer- cises, taking a few counts at first and always stopping short of fatigue. If you are in normal health none of my exercises should be too strenuous at any age. As soon as we lose interest in out- door sports we stagnate and stagna- tion is old age and decay. So I say and limber the spine, which will help me to grow taller. JACK W. You weigh about right for your height, but you are short for your age. Exercises that have a tendency to Hmber the spine will slightly ine crease your heiwht. The spine exer- cise printed on July 16th will be very helpful. Be careful to walk and sit ig Co. HE tragedy of the first gray hair, the first false tooth, the wrinkle on the brow and Time's finger- marks imprinted on the face — these things mean to to Mrs, P. B., forget how many years in an absolutely correct position. some a real an- you have lived and take an active guish of soul. But interest in improving your figure 1 have found your articles on Lea so eaaeaead so. TNTite Am ato OS Na lOu2:, Fables for the Fair Golf Widows—and Others By Marguerite Mooers Marshall. Gopyrieni. 1991, by ihe Drow Pala iat 8, (The Now York Rvealng Wort), MORAL: A Wife May Be Her Husband’s Life Partner -But She Never Is His Golf, Tennis or Fishing Partner. LADY has just asked for a di- Because, according to ber com plaint, golf has become a mania with her husband; Because, sho says, he spends most of his time on the local links, Makes frequent winter golfing trips to Pinehurst and Atlantic City, Even goes abroad just to see an in- ternational golf match. As a husband, the man is a pretty good golfer—according to his wife, But, really, is there anything unusual about this little domestic situation Except the lady's appeal to the courts? . Don't almost all husbands “get that way” About golf—or tennis—or fishing—or some other passionate pursuit, Hspecially at this time of year? The most dutiful of spouses yearns for “Saturday afternoon and Sun- day of” From domesticity. Perhaps he listens to the lure of the links, (Of course the doctor says he needs the exercise!) He takes a noon train to his country club, Prowls perspiringly over the course along with Bill and Tom and Dick— The prearranged foursome— Lays his little bets, loses his little dollars, WHAT?» You Know = QUESTIONS. 1. In what country was tweed cloth first: made? 2. What State supplies most of the sponges used in this country? 3. Which State produces the most cane sugar? 4. What called? 5. Who wrote the “Faerie Queene”? 6. In what ocean is Grinnell Land located? 7. To what aquatic creature is the grampus most closely allied? & On which jaw do frogs have teeth? 9. What book famous as an anti- slavery novel did Harriet cher Stowe write? 10, What is the bone in the upper arm called? ANSWERS. 1, Scotland; 2, Florida; 3, Lou na; 4, flotilla; 5, Edmund Spenser; Arctic; 7, porpoise; 8, upper; 9% ‘Uncle Tom's Cabin”; 10, humerus. a@ fleet of small vessels Sings his little song about deing i a his game,” Seeks the sweet solace of the loc! room (formerly Nineteenth Hol ‘Telephones — sometimes — that may be late to dinner, And—sometimes—sits down to 0}@ o'clock evening ropast (day! saving time), Sunday morning he is up and ewig, again for the sport of plutocrats) And of men whose waist measures more than their chest, t If he is younger and built like a rag> ing car, rather than a super-six,) He trots off to a Long Island tennis court, i With its mystic patter of “doubleg* “singles,” “serves” and “sets,” | Its blistering sunlight, : Its demand for the strong arm, thé sure eye, the running foot. ‘ Tennis, least, is a real game add not a dyspeptic’s delight. However, the tennis fiend is as fre quently late to dinner, as si lessly the absentee husband, — As is the glutton for golf. : If a married man is too old or téo lazy to play tennis ; And too poor to play the favorite game of John D. Rockefeller = > Does he, therefore, cling to his ais fireside? He does not—he goes fishing? It gives him a chance to put on his oldest, most beloved clothes, — } To fuss with perpetually entangled lines and trick fish hooks, } “~~ To pack a lunch and three kinds oy bait—including the kind that basa stopper in the bottle— ; And for hours on a stretch to sit atl fish—or Just sit, ‘4 Miles and miles away from home arid mother. | For, whatever a husband does with his long Saturday and Sunday afternoons i In summer, cd DORS he take his wife along? He does NOT! A wife may be her husband's fife partner, y But never is she his golf, tennfs or fishing partner; Instead, she is a golf, tennis or fish ing WIDOW. And, oh, my dears, isn’t it a TREAT To be sure of a few hours of peags and quiet every week-end, q To have him do ONE THING withost . asking us to help? (Although, of course, we never tefl HIM so!) Stray Animals in Hot Weather By Sophie Irene Loeb Orromizt A writing not say a few words in your paper WOMAN writes wo lows: 1921, by the Pree Prflishing Oo, (The New York Evomng Work!) me as fok “Tam taking the liberty of ask if you wi able cats to you to on behalf of the stray of New York City “It is a aad 30 and sickening sight these felines staggering along need they? Is it trough diet and sports and exercise sequeing most interesting and UF streets starving for both food fd and you wi ind your youth re- t " oc AL he id not rather OUT jiweg One hundred and. thirty- eed Shem <copvlarly. eewttin a and water, No elty in all th wait false attitude on (hree pounds for five feet, five inches 4 tect Aca Iheheas Will yew 0 ha Mberal aa thin old New York, yet this question of till at forty years of age would be % [a8dly tell me what | should oO Wanders why some provision is time limitation to More ideal weight than your M8 Weigh and how to reduce a very Trt made to do something for thew } pounds, You will find it helpful to M. D poor brutes, especially at Une ume phy sice charm? follow the dict suggestions to bring ‘age arm. eee p Creed CHALY bd he age when our your weight to normal. Unless you _ For your age and hetght you should Orne yea, 9 al mothers were really require the services of a physi_ Welsh 139 pounds. An exercise that “Will you not send out an apne e a n your friend is giving 4ou the ad. 18 very beneficial for reducing the through your 4s do somothit preparing for the (itn veut will take out of your iife ams is to clinch the fists as tight for these n¢ himala ea cosy armchair and the pope and joy which are the es 48 possible and then revolve them adrift by heartioss people? the bar of the age sentisls of a bedithy, happy life, slowly on the wrists until they ache. 0, If possible say a word about pete J . waeh Fest 4 oe be the outdoor This will be very tiring at first, but horses. You wrote Up 4 when her grat TB ON ae of iting adtena can, for nereia after @ few days’ practice tt can be whic! peetant ¢ toward the achievement (74 She caiely and pot in holding done with ease, also the arm cir- ‘ rie 1 ‘ ifetin Cee eee ety gina, not in Rolding cling excroise is very helpfid. Mas- West 2id Street is a striking One of n ‘respondents Writes can be what you make {t and so can Sasing the arm at night with an up- of this, for thelr man stan to me the following letter your health, — . ward rotary motion will help to mnuke daily handing cut nice ooo! yails of Dear Miss Doscher: U1 Mrs, 125. will also pay strtot at- the arm more shapely It iy aetreat to ene this and. theas l read your column every eve- tention to the question of diet her people should be commended for tt.” ning and would tike to know if a body wili be in condition to perform ANXIOUS—You should weich 91 POMC should, a little furtt woman about forty years of age the exercises with ease. At forty the pounds. ate ies ee Rhee 1s too old to take swimming les uestion of diet requires careful con- to stray aninw The human who sons. Also if those exercises you sideration A slight decrease in G. A-You shouM weith 120 oops on hi way Hee n give would harm, Some one said = weight is desirabl pounds for your age and beught but pe of time f cae msc a woman of forty is too old to - you must he sure to follow the diet homel aise fort Swim or to exercise and might 1am eighteen years of age, 5 sugaestions us well as the exercises atte. cou ep euete. injure herself feet 3 inches tall, and weigh 120 to cei the proper results in this re- thin hv Loot eH 1 weigh about 148 pounds, am 5 pounds, | believe | am too short duction course ures net feet 5 inches tall and am’ forty for my age. Will you kindly ad- a But to be said years old. Do | weigh too much? vise me what kind of exercises | Le G—For your age and heieht ayout tie ale Mrs. P. B. may take in order to straighten you should weigh 120 pounds. Fave aid utiles Seas To me this 3 is very pathe ee dai es ae a te whut 10 ; ecuuse sem tried tot when th ve { durin ‘ © without which we can not af A ’ T would lhe te Hho tive cod nein toa roe od ac F Dhe Housewife’s Scrapbook § ut. ie ch scientists claim shoul a ne indred and twenty yoars. & aly mel there ie v1 ematical problem is simply Copyright, 1921, by tho Pres Publishing Oa, (The New Tork Brextns Word), Eh a math. eu who Agate olga mao HEN baking shells for tarta or and tp clearly bring out the cotary ™y"huv) usa hy tany bent SRR URO! ror ie cl 1) er 64 ome Msp one and ave ny 1 live as she has lived W making patty cases in uns, Lei Ptyyoted Siotn eaSistened an eq’ Komen, well i POOP OnE i 1 ha ° why imidity at forty? Surely press the paste down evenly some callarway or basement They she would not refuse to read @ 2% al ground up to the rim. Prick with Soald the milk and net it astdr to pave heen starved and msckwted, and pape ine for fear her mental a fork to prevent bhstering, and fill cool before making a baked or boiled the house ia ail cl Miia teen could not sustain the #tTDs with dry beuns of rice to prevent custardand itwillbe perfectly smooth. the gocupanta, bul for the # why begrudge the body the re ehrinking af puste, Bake in bot oven. bey ne occupants bud g or cum \ing, invigorating stimulation of When baked remove beans or rice end Cut green corn from the cob and nt cen omch a dip? ‘To learn to swim wull surely save them for future use for same cook It with green peppers until done, j 1 Would Be fee a i Not harm but henofit any one at any purpose. Brush the baked cases wath You will like the flavor price where they “have “gone, When you are not. ace Fue brush before ailing. brought hek to the city and faced to the water from your youth Ey When macaroons get too stale to ent HW court Ww charge of balling to must Kuard against a chill oF Hot water will set ogg sting, There- grate them and sprinkle over the top | } exertion or remaining the wat fore, if there are egg stams on the of puddings and custards rs 11 1 long first. The exercising of the table linen soak in cold water and the i TH se in swiraming |, bound to stain can easily be removed betore ‘The brown marks on china will dis Ju, : . 3 : stvengthen then and to improve tte article is laundered appear if you place the stained article ereatares, a circulation, which ie keynote of = — n & saucepan wit id Wa pe, “ yw uth Never use hot suds te clean oilcloth jump of soda. Let it hoil fifteen min- ' ! eo 7 ’ 1 bave several Limes reierred to dhe or lmaleum, Use luke warm water, ates, iben rinses the china wail im the suburbs of New York who on aa wwe would gladly take a cat or dog from some one who is leaving if they only knew about it. A small advertise- ent in a newspaper, which would nst very little to the owner of such an antmal, would bring results, Not only this, there are v other agencies such as the Bide Home and the Society for the Preven- tion of Cruelty to Animals that will take some action In the case if they ure only notified ‘The great trouble is that people are very selfish and have no feeling in the matter, I know a woman thit had a oat in the house all winter a heuse over ridden with mice. ‘The cat actually proved the grt nfort to th woman, since tt drove all the pests Copy teat. 1921 by the Prog “ EAR MISS VINCENT: 1 have been keeping com- pany with a girt | very much. Last week | met her and she started to cry. 1 asked her her and t a rich friend of s coming to the ho She does not ¢ for this man and she asked to elon with her, Please me some motherly advise “LON. L." love what said th family to propose she the troubled a me annu “Dear Miss Vincent: 1 young girl of sixteen and never gone out with any chaps because | believe | am still very young to do so. However, a young man two years my seni asked me to go out with him for the fourth time, and since | had refused so many times | thought am a have Courtship and Marriage’ By Betty Vincent Hahing Co. ( w York® away. This woman went away for the summer and jolned the Porab Brigade. She forgot all wbout the cat and left it to chance after i had Proved such a faithful friend, Now, it happened that a lady visite ing at this summer hotel was talking with her one day and learned about the many mice the cat bad rid the house of, and when she asked where the cat was, the woman answered she did not know. ‘The lady was horrified and did not hesitate to tell the other about the cruelty, To make « Story short, they ostracized nd she had a very unhappy sum- T think she learned a lesson, ple should be ostracized ety who (reat their animals 1s badly as this one / i World and my people approve of him. AINE.” ne to go to 1 did not ‘ young tmin's pla ‘ 1 as to wished About the 1 can do to regain wever, is to give @ het he pirty at your heme party you refused Miss Vincent: | am twenty-one and for two years have known a qirl one year my junior. | have gone out many this girl and have jyrown very fond of her, | am not the only fellow with whom -she goes out and recently | decided to” tell her how | felt toward her, When | asked her if she thought enough of my friendship to ene almost courage it she replied that she never considered any of her friendships seriously. Now, M Vincent, don't you think | was right in asking such a question and don't you think a fellow ought to know how a girl feels toward him after knowing her well for two years? S.A. L.” It would ndid if girks would t you ovust re- 1 would go. However, he sug 1 t the real feminine abated that we Goto) AN AIAG aint’ hew iknow, ment point that | detest. and al t y, oy girls HAGA Mieke: wae our ow t or wear their hearta n If or @bia { | advise you to contipue f ship a little longer ' t u will be better to suds tace shy cares for you ar Bow al ry —_— ie ae