The evening world. Newspaper, May 19, 1921, Page 13

THE EVENING WORLD, THURSDAY, MAY 19, ss Gp THE DIAMOND KNURLING The New Improved GILLETTE SAFETY RAZOR Uses the same fine Gillette Blades as you have known for years—but now your blades can give you all the luxury of the finest shaving edge in the world. Identify the New Improved Gillette by its Micrometric Precision Automatic Adjustment Diamond Knurled Handle Diamond Trademark on Guard Finer Shave — Longer Service More Shaves from your Blades In SILVER and GOLD Shaving Sets and Traveler Outfits $5 #0 $75 WORLD WIDE PATENTS PatenteD JANUARY 13™ 1920 6 be great secret of American success is the readiness to scrap the old machine, process or device for an improvement that will do the work better in less time and with happier results. Read the history of progress, and you will find that no one inventor ever produced a machine in its final and perfected form. To John Fitch in 1787 belongs the credit of the first steamboat, plying in the Delaware River between Burlington and Trenton. 1921. of raw cotton — but it was Whitney's genius that transformed the idea and made it practical. And it was Hodgen Holmes of Georgia who invented the toothed wheel which has long since superseded Whitney's original wire fingers. * 2 2 The Gillette marked the first great advance in the art of shaving in 5000 years. Upto the present time, by the world’s verdict, it has remained the most efficient shaving device known to men. It was Robert Fulton’s “Clermont” that first made steam navigation practica/by the invention of the paddle wheel. A cotton gin of the roller type had been known long before Eli Whitney ever saw a boll How This Great Invention Came About its first opportunity to study at first-hand the shaving habits of men in the mass. A Committee then formed to collect and collate the data so obtained found literally hundreds of varia- tions in the way of shaving with the Gillette. Open adjustment, close adjustment,, and every shade between the extremes. Tight grip, loose grip. Grip with the whole hand and grip with the tips of the fingers. Sap close up under the head and grip at the very end of the handle. Variation as much as 18 degrees in approaching the razor to the face. In short—every variation of beard, skin and temperament reflected in a man’s use of his Gillette. whole problem, For the first time in any razor, here is micrometric eontrol of blade position. A shaving edge rigid and straight—in perfect con- tact with the cap through its whole length! It is now superseded, under world-wide patents, by the New Improved Gillette Safety Razor —an advance so positive as to increase Here is that thing long sought but never before achieved--a shaving edge guarded from the face but free to the beard. 5,000 calculations Safety Razor. A radical improvement over the old-typeGillette, and the first shaving instrument of precision ever in- vented. Gillette Fulcrum Shoulder and Overhanging Cap T the left you see a diagram (much enlarged) of this epoch-making improvement—the New Gil lette Safety Razor. You sce the Fulcrum Shoulder and Overhanging Cap. You see how the blade is biflexed between Over- ever produced, Gillette Channeled Guard POLLOW the New Gillette over the the results of the Channeled Guard. face, and see shaving efficiency more than 7 5%, and add to the daily comfort of men in every part of the globe. The skin lies flat against the tangene of cap and guard. The beard springs upright against the shaving All in all, it took some proved iE N 1014, when the Gillette C led t | I shavi to mak eee N 1914, whe sillette Company was called on out by more than 19,000 actual shaving tests, to make pile 5 ‘i Pisa oye I to devote its energies to meeting the shaving needs the New Gillette an accomplished fact. _ The edge comes automatically against the beard at Channeled Guard of the Armies and Navies of the World, it was given Tt is now ready—the New Improved Gillette the very surface of the skin. UARE across the hair—each hair slipped ROUGH. Cut hairs and lather go into the Channel. They cannot jam in between blade and guard and cap. They cannot clog the shaving action. Your razor edge ie free every inch of every stroke of your shave. 73% More Efficiency and Comfort —More Shaves from Your Blades HAVE once over with the New Gillette, and you'll find your face smoother, cooler, fresher than after going twice over with any other razor, even the old- Unrrep States Portucar Urucuary hanging Cap and Fulcrum Shoulder. Bee aT ATIUAENEHE OUTER ITE: | Rencitel ge ANADA Switzercanp AusTRALIA y a It is flexed once into the inside curve of the cap. / Re y e Lirst avin nstrument F 1/1009 inch, Great Britain Luxempurc = New Zratanp J This is the ‘minor flexure” —the curve for easy . . , FRANCE PoLanp Paiuiprine of Precision gliding action and play of the wrist in shaving. A our pander Gillette Fladae oa A you Betcium RuaA lel 7 ' , It is flexed a second time—more sharply and on a Ber a UaUSYGE the finest shaving in a perene: HoLtLanp CzecHo JAPAN GROUP of Technical Experts then started out shorter radius—by the grip of the Overhanging Cap etter sav On-m/On ger service -—-sNOre EARS YORE Denmark SLOYAEIA Hana shou? to perfect the Gillette mechanically—to make it the whole length of the Fulcrum Shoulder. Blades. . UGO-SLAVIA NDIA finer and more accurate, an tnstrument of precision Ty , SWEDEN uf » p : This is the “major flexure” —a mighty advance UNGARY Union oF ; ) a ghty a , W Norway Urraine Sour Arrica Thousands of measurements and calculations had make no mistake about that! All Over the World GERMANY RouMANIA Cusa been Norket out, when three remarkable discoveries It holds the blade rigid and flat the whole length AOR nearly 20 years the Gillette Company hae Austria ARGENTINE Porto Rico WAS ShOae: of the shaving edge. been serving men all cver the world with Gillette itaby Bata {issin IsLamps ; These pyle es Clllctes Fe rll Shoulder, Over- It gives exactness to 1/1000 inch—a micrometric Safety Kazors and Blades. PAL LI EXICO im 4 4 . °C; y t n +f WILE anging Cap and annele Guar ; precision impossible with the old type Gillette, and A long-standing, world-wide resource almost with- These three discoveries proved to be the crux of the never even dreamed of with any other shaving device out parallel now putting this new shaving improve- ment at the service of the greatest number of men in the shortest possible time. The New Improved Gillette Safety Razor will be sold by more than 250,000 Gillette Dealers in every corner of the Civilized Globe. NOTE: —The Gillette Company assumes full responsibility for the service of Gil. lette Blades when used in any genuine Gillette Razor — either old-type or New Improved Gillette. But with imitations of the genuine Gillette it cannot take responsibility for service of Blades, 18 ae a gg nn tg A nn gk eres eR ee oe Boston Montreal Milan Sydney Tokyo New York London Amste dam Singapore Madrid a Chicago Geneva Port Elizabeth Calcutta Brussels San Francisco Paris Rio de Jas iro Constantinople Shanghai Buenos Ayres LUT Saaremaa aman meen -